The India sports drink market size is estimated to register a substantial CAGR during the forecast period, 2021-2028. Growth of the market is attributed to growing sport enthusiasts, fitness activities, and rising demand among athletes.
People usually intake energy or sports drink after an extensive workout session. Sports drink act as an additional energy provider during or after demanding physical exercise it usually a mixture of water and carbohydrates and are rich in electrolytes.
Rising awareness about the healthy life style has gradually increased among the population shifting their dynamics towards sports activities, several initiatives has also been take care of by the government of several countries to increase the participation towards sports acts a key role in increasing the number of sportsmen globally.
Sports drink has seen a drastic rise in demand from the last few years due to extensive irregularity of working hours and increasing social gathering are some another reason of rise in demand of sports drinks.
With the growing popularity and rising concern towards health among the population is estimated to boost the energy drink market during the projected period. Growing number of sports person is most likely to contribute in the market growth.
Market Trends, Drivers, Restraints, and Opportunities
- Growing concern towards healthy lifestyle among the growing population is projected to boost the market during the forecast period.
- Increasing government initiatives to encourage participation in sports is estimated to drive the market in the coming years.
- Rising athletes and their demand act as one of the major factor in boosting the market during the projectile period.
- Lack of awareness about the population base and cannot cater outside the field possess a major challenge that can hamper the market expansion.
- Awareness about the calories intake by adolescents through energy drink act as a main hindrance in the market growth
- R&D investment and technological advancement by the manufacturers to offer organic and healthy substitute of energy drink is creating an opportunity for the key players in the market.
Scope of Sports Drink Market
The report on the sports drink market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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India energy drink market – Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Packaging (PET bottles and Cans), Distribution Channels (Supermarket/Hypermarket, Online Retails, Convenience Store, Specialty Store, and Others)
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Country
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India
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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PepsiCo Inc; Decathlon; Suntory Beverage & food; the Coca-Cola Company; GCMMF
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Sports Drink Market Segment Insights
The PET bottles segment is expected to constitute a key share of the market
In terms of packaging, the sports drink market in India is bifurcated into PET bottles and cans. The PET bottles segment is expected to constitute key share of the market in the coming years due to light in weight yet durable, allows more product to be delivered in less packaging, and recyclable. However the can segment is anticipated to grow at a steady pace owing to less quantity of product is delivered and is non-biodegradable and non-recycle in nature.
The supermarket/hypermarket segment is anticipated to hold large market share
Based on the distribution, the market is segregated into supermarket/hypermarket, online retails, convenience store, specialty store, and others. The supermarket/hypermarket segment is expected to account a large share in the market owing to business growth and rising supermarket and hypermarket boost the sale of the product. On the other hand the online retail segment is estimated to rise at a rapid pace owing to drastic increase of the e-commerce facilities.
Segments
India sports drink market has been segmented on the basis of
Packaging
Distribution Channels
- Supermarket/Hypermarket
- Online Retails
- Convenience Store
- Specialty Store
- Others
Country
Key Players
Competitive Landscape
Key players competing in the sports drink market in India include PepsiCo Inc; Decathlon; Suntory Beverage & food; The Coca-Cola Company; GCMMF. Some of these players are targeting on business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares. For instance,
- In January 2020, The Coca-Cola Company launched the first coke brand energy drink in United States.
- In October 2021, Coca-Cola Company unveils new prototype bottle from 100% plant based sources.
- In October 2021, PepsiCo Inc. unveils new limited edition Pepsi x Cracker Jack flavored cola to celebrate baseball.
- In May 2021, PepsiCo Inc. launches soul boost a sparkling water beverage with functional ingredients with a splash of real juice.
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