Africa Sports Drink Market by Packaging (PET bottles and Cans), Distribution Channels (Supermarket/Hypermarket, Online Retails, Convenience Store, Specialty Store, and Others), Geographies (Egypt, South Africa, and Rest of Africa) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

The Africa sports drink market size is estimated to register a substantial CAGR during the forecast period 2021-2028. The growth of market is attributed to growing urbanization and awareness among the people for the importance towards health, increasing fitness activities and trends, and curiosity among millennial for bodybuilding.

People usually intake energy or sports drink after an extensive workout session. Sports drink act as an additional energy provider during or after going through physical exercise it is generally a mixture of water and carbohydrates also rich in electrolytes.

The demand for the sports drink has witnessed a considerable shift in graph from the last few years due to elongated and irregularity of working hours and increasing social gathering which are some of the factors boosting the market.

Most of the sporty activities and fitness trends are attracting middle and aged grouped population, getting involved into more recreational activities and are broadening their vision about the importance of nutrition which is one of the major factors driving the market.

The shift in consumers preferences also motivates the manufacturers to enhance and evolve the products to meet the consumers demand, the elevation towards physical fitness among the population has generally gave rise to number of health clubs and fitness centers during the last few years. Developments of such establishments are one of the factors in propelling the market.

With the growing popularity and rising concern towards health among the population is estimated to boost the energy drink market during the projected period. Growing number of sports person is most likely to contribute in the market growth as well.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing awareness amongst consumers towards benefits of health is expected to drive the market during forecast period.
• Increasing urbanization, long working hours, and number of social gathering is estimated to boost the market.
• Growing involvement in recreational activities is anticipated to spur the market during projected period.
• Growing establishments such as health clubs and fitness centers is expected to boost the market.
• Lack of awareness about the population base and limited catering outside the field possess a major challenge impeding the market growth.

Scope of the market

The report on the Africa sports drink market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market segment insights

The PET bottles segment is expected to exhibit high CAGR

Based on packaging, the market is segregated into PET bottles and Cans. The PET bottles segment is expected to exhibit high CAGR during the forecast period owing to its light weight and durability, delivered in less packaging, biodegradable, and recyclable. However can segment is anticipated to grow at a steady pace owing to less quantity of products is delivered and is non-biodegradable and non-recycle in nature.

The supermarket/hypermarket segment is anticipated to hold large market share

On the basis of distribution channels, the market is fragmented into supermarket/hypermarket, online retails, convenience store, specialty store, and others. The supermarket/hypermarket segment is anticipated to hold large market share due to business expansion and increasing supermarket and hypermarket is estimated to boost the sale of the product. On the other hand, the online retail segment is estimated to grow at a rapid pace owing to drastic increase of the e-commerce facilities.

The South Africa segment is expected to dominate the market

In the terms of geographies, the market in classified as Egypt, South Africa, and Rest of Africa. South Africa is expected to dominate the market during the projected period owing to growing awareness towards physical well-being and leading healthy lifestyles, and rising demand for organic sweetener with low or no calories content.

Segments

Africa sports drink market has been segmented on the basis of

Packaging

• PET bottles
• Cans

Distribution Channels

• Supermarket/Hypermarket
• Online Retails
• Convenience Store
• Specialty Store
• Others

Geographies

• Egypt
• South Africa
• Rest of Africa

Key Players

• PepsiCo Inc
• Energade
• Coca-Cola Company
• Abbott

Competitive Landscape

Key players competing in the Africa sports drink market include PepsiCo Inc.; Energade; Coca-Cola Company; and Abbott.

Some of these players are targeting on business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares. For instance

In October 2021, PepsiCo Inc. unveils new limited edition Pepsi x Cracker Jack flavored cola to celebrate baseball.

In September 2021, PepsiCo introduced Pepsi cola soda in two different flavors cream soda and black cherry with a new music video featuring Doja Cats.

In May 2021, PepsiCo Inc. launched product known as soul boost a sparkling water beverage with functional ingredients with a splash of real juice.

In January 2020, The Coca-Cola Company launched the first coke brand energy drink in the United States.