Spirit Based RTD Mixes Market Outlook
The Global Spirit-Based RTD Mixes Market was valued at USD 10,835.0 Million in 2019 and is expected to expand with a CAGR of about 8.3% during the forecast period. The market is expected to grow owing to the increase in the world’s youth population who are choosing RTD mixes over conventional spirits. Also, the change in lifestyle worldwide has made spirit-based RTD mixes part of home entertainment such as family or friends get together parties.
Also, the younger consumers prefer sweet flavors and moderate alcohol content as compared to alcoholic beverages. Hence, these drinks are better substitutes for traditional alcoholic beverages.
Spirit-based RTD mixes are ready for direct consumption containing a moderate level of alcohol mixed fruit juice or flavors. Cocktails sold in bars gained much popularity over the years which gave manufacturers the idea of spirit bases RTD (ready to drink) mixes. A lot of different flavors are added into the spirit to give it a different taste. In some cases, taste enhancers such as sugar or honey are also used.
Market Dynamics
The unique characters of vodka, tequila, whiskey, and rum have made their favorite choice in manufacturing the RTD mixes. Manufacturers are experimenting with new types of spirits and new flavors to serve the demand of the new young customers in the market.
The growth of global spirit-based RTD mix market can be attributed to rising inclination towards RTD mixes as compared to other spirit-based drinks. RTDs are becoming a popular choice when it comes to small parties because of their great flavor profile and low cost. Changing lifestyles and drinking preferences are also expected to drive the Spirit-based RTD Mixes market.
Also, the premiumization of the RTD mixes is further propelling the market growth. The consumers are demanding premium products, as premium products are believed to deliver good quality and taste. Moreover, a surge in the amount of disposable income has led to the purchase of premium products.
However, growing health concerns and awareness among the people is the dominant barrier for the Spirit-based RTD Mixes market growth. In addition to that, stringent government rules and regulations on taxes as well as advertising and branding affect the sale of RTD mixes.
Spirit Based RTD Mixes Segmental Outlook
Product Types Segment
Based on types, the market has been bifurcated into Dark Spirit-Based RTD Mixes and Light Spirit-Based RTD Mixes. The dark spirit-based RTD mixes segment is expected to grow with a significant CAGR in the forecast period. The expected growth can be attributed to increased alcohol consumption in young population worldwide. Also, the manufacturers are coming up with latest products with fresh flavors to catch the eye of young customers. This is going to drive the market of Dark Spirit-Based RTD Mixes in the forecast period.
Distribution Channels Segment
In terms of distribution channels, the spirit-based RTD mixes market is segmented into Supermarkets and Hypermarkets, On-Trade, Specialist Retailers, Convenience Stores, and others. Supermarkets and malls are bringing the highest revenue for the spirit-based RTD mixes market.
Supermarkets and Hypermarkets remain the first choice of people when it comes to beverage shopping because of their convenience and the shopping experience they provide, and also because of the lower prices of RTDs in these markets. On- trade sub-segment is expected to grow gradually owing to the changing lifestyle of youth all over the globe.
Regional Outlook
Based on regions, the Global Spirit-Based RTD Mixes Market has been divided into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The Asia Pacific region is expected to be the most lucrative region for the market. Factors such as high presence of young population and adoption of spirit-based RTD mixes are expected to drive the market growth in the region.
The availability of raw materials is surging which is improving the production of spirit-based RTD in Asia Pacific region. North America stands just behind Asia Pacific. The growth of the market in North America can be attributed to its party culture. The market in North America is expected to flourish with a substantial CAGR during the forecast period.
Key Benefits for Industry Participants & Stakeholders
- In-depth Analysis of the global Spirit-based RTD mixes market.
- Historical, Current and Projected Market Size in terms of Value and Volume
- Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
- Industry Drivers, Restraints, and Opportunities Covered in the Study
- Recent Industry Trends and Developments
- Competitive Landscape & Strategies of Key Players
- Neutral Perspective on Global Spirit-based RTD mixes market Performance
Segments
By Product Types
- Dark Spirit-Based RTD Mixes
- Light Spirit-Based RTD Mixes
By Distribution Channels
- Supermarkets and Hypermarkets
- On-Trade
- Specialist Retailers
- Convenience Stores
- others
By Regions
- North America
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Europe
- Germany
- France
- Italy
- U.K.
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- India
- Australia
- South East Asia (SEA)
- Rest of Asia Pacific (APAC)
- Middle East & Africa (MEA)
- Saudi Arabia
- South Africa
- UAE
- Rest of Middle East & Africa (MEA)
Key Players
- Bacardi Limited
- Beam Suntory
- Diageo
- Gruppo Campari
- Pernod Ricard
- Asahi Breweries
- Beverage Brands (SHS)
- Distell
- Halewood International
- LA Martiniquaise
- Mark Anthony Group
Competitive Landscape
- Key players in the market include Bacardi Limited, Beam Suntory, Diageo, Gruppo Campari, Pernod Ricard, Asahi Breweries, Beverage Brands (SHS), Distell, Halewood International, LA Martiniquaise, Mark Anthony Group, and others. They are considered as key manufacturers of the market based on different varieties of product availability, regional presence, supply chain management system, and the increasing demand for their products.
- The players are adopting key strategies such as product development, geographical expansion, mergers and acquisition, and many other strategies to increase their demand for their respective products.