The India energy drink market size is anticipated to expand at a robust CAGR during the forecast period, 2021-2028. The growth of the market is attributed to increased demand for energy boosters from the young population in clubs. Moreover, increasing inclination toward health is anticipated to drive the market growth.
Energy drinks are part of the broader soft drink category, which includes carbonated beverages, fruit and vegetable juices, bottled water, sports drinks, beverage concentrates, ready-to-drink tea, and ready-to-drink coffee. According to health experts, energy drinks are the most popular supplements among teens and young adults.
Energy drinks are distinguished from sports drinks, which are used to replace water and electrolytes during or after physical activity, and from coffee and tea, which are brewed or contain fewer ingredients, and are decaffeinated. These drinks do not contain caffeine. Although some energy drinks are considered beverages, namely those containing food additives such as taurine or other amino acids, which are marketed as dietary supplements.
Energy drinks are widely promoted as products that increase energy and enhance mental alertness and physical performance. Men between the ages of 18 and 34 years consume the most energy drinks available in the market, and almost one-third of teens between 12 and 17 years drink them regularly.
The report on the India energy drink market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Energy Drink Market - India Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2020 |
Historic Data |
2018–2019 |
Forecast Period |
2021–2028 |
Segmentation |
Types (Drinks, Shots, and Mixers), Distribution channels (Convenience Store, Supermarket/Hypermarket, Mass Merchandiser, Drug Store, Online Retail, Food Service/ Sports Nutrition Chain, and Others) |
Geographic Zone |
India |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
RED BULL GMBH, Goldwin Healthcare, Power Horse Energy Drinks GMBH, and Monster Beverage Corporation |
Drinks segment to grow at a rapid pace
Based on types, the market is divided into drinks, shots, and mixers. The drinks segment is anticipated to account for a key market share and is anticipated to grow at a steady rate during the forecast period. Increasing preference for drinks among teen and young adults is expected to propel the market growth. In the recent years, consumers have increasingly opted for healthy, and packaged foods and beverages that are considered as fortified/functional, organic, or better-for you products.
Convenience stores segment to account a major market share
In terms of distribution channels, the market is segregated into convenience stores, supermarket/hypermarket, mass merchandiser, drug stores, online retail, food services/ sports nutrition chain, and others. The convenience stores segment is anticipated to account for a major market share due to rising demand and low capital required for the setup of a convenience store. Increasing number of convenience stores in India is expected to propel the market growth. Even though energy drinks are priced on a higher end compared to other soft drinks and carbonated drinks, consumers are increasingly opting for energy drinks owing to benefits associated with the consumption.
The supermarket/hypermarket segment is anticipated to exhibit a high CAGR owing to growing number of consumer preferring hypermarkets and supermarkets due to organized shelfs for every product in the store. Moreover, increasing trend of smart stores is further stimulating the market segment.
The major players of the market are RED BULL GMBH, Goldwin Healthcare, Power Horse Energy Drinks GMBH, and Monster Beverage Corporation.
Companies are focusing on innovation, expansion and acquisitions to expand their market share.
The major players of the market are RED BULL GMBH, Goldwin Healthcare, Power Horse Energy Drinks GMBH, and Monster Beverage Corporation.
Companies are focusing on innovation, expansion and acquisitions to expand their market share.
Some other reports from this category!