India Energy Drink Market by Types (Drinks, Shots, and Mixers), Distribution Channels (Convenience Stores, Supermarket/Hypermarket, Mass Merchandiser, Drug Stores, Online Retail, Food Services/ Sports Nutrition Chain, and Others), and Country - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The India energy drink market size is anticipated to expand at a robust CAGR during the forecast period, 2021-2028. The growth of the market is attributed to increased demand for energy boosters from the young population in clubs. Moreover, increasing inclination toward health is anticipated to drive the market growth.
Energy drinks are part of the broader soft drink category, which includes carbonated beverages, fruit and vegetable juices, bottled water, sports drinks, beverage concentrates, ready-to-drink tea, and ready-to-drink coffee. According to health experts, energy drinks are the most popular supplements among teens and young adults.
Energy drinks are distinguished from sports drinks, which are used to replace water and electrolytes during or after physical activity, and from coffee and tea, which are brewed or contain fewer ingredients, and are decaffeinated. These drinks do not contain caffeine. Although some energy drinks are considered beverages, namely those containing food additives such as taurine or other amino acids, which are marketed as dietary supplements.
Energy drinks are widely promoted as products that increase energy and enhance mental alertness and physical performance. Men between the ages of 18 and 34 years consume the most energy drinks available in the market, and almost one-third of teens between 12 and 17 years drink them regularly.
Market Trends, Drivers, Restraints, and Opportunities:
- Increasing disposable incomes is one of the major drivers that is contributing to the growth of the India energy drink market.
- Growing adoption of energy drinks as functional drinks by consumers is expected to augment the market growth.
- Lack of awareness about the nutritional benefits offered by energy drinks can act as a restraint for the growth of the market.
- The COVID-19 pandemic hampered the sales of the major industry players. However, the market is anticipated to reach pre-COVID level by end of 2021.
- Rising inclination toward fitness activities is expected to positively influence the market growth.
- Industry players to concentrate more on health and energy drinks, thereby driving the India energy drink market.
Scope of the Report
The report on the India energy drink market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
| Attributes | Details |
| Report Title | Energy Drink Market - India Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018–2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Types (Drinks, Shots, and Mixers), Distribution channels (Convenience Store, Supermarket/Hypermarket, Mass Merchandiser, Drug Store, Online Retail, Food Service/ Sports Nutrition Chain, and Others) |
| Geographic Zone | India |
| Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
| Key Players Covered in the Report | RED BULL GMBH, Goldwin Healthcare, Power Horse Energy Drinks GMBH, and Monster Beverage Corporation |
India Energy Drink Market Segment Insights:
Drinks segment to grow at a rapid pace
Based on types, the market is divided into drinks, shots, and mixers. The drinks segment is anticipated to account for a key market share and is anticipated to grow at a steady rate during the forecast period. Increasing preference for drinks among teen and young adults is expected to propel the market growth. In the recent years, consumers have increasingly opted for healthy, and packaged foods and beverages that are considered as fortified/functional, organic, or better-for you products.
Convenience stores segment to account a major market share
In terms of distribution channels, the market is segregated into convenience stores, supermarket/hypermarket, mass merchandiser, drug stores, online retail, food services/ sports nutrition chain, and others. The convenience stores segment is anticipated to account for a major market share due to rising demand and low capital required for the setup of a convenience store. Increasing number of convenience stores in India is expected to propel the market growth. Even though energy drinks are priced on a higher end compared to other soft drinks and carbonated drinks, consumers are increasingly opting for energy drinks owing to benefits associated with the consumption.
The supermarket/hypermarket segment is anticipated to exhibit a high CAGR owing to growing number of consumer preferring hypermarkets and supermarkets due to organized shelfs for every product in the store. Moreover, increasing trend of smart stores is further stimulating the market segment.
Segments
Segments Covered in the ReportThe India energy drink has been segmented on the basis of
Types
- Drinks
- Shots
- Mixers
- Convenience Store
- Supermarket/Hypermarket
- Mass Merchandiser
- Drug Store
- Online Retail
- Food Service
- Sports Nutrition Chain
- Others
- India
- RED BULL GMBH
- Goldwin Healthcare
- Power Horse Energy Drinks GMBH
- Monster Beverage Corporation
Competitive Landscape
The major players of the market are RED BULL GMBH, Goldwin Healthcare, Power Horse Energy Drinks GMBH, and Monster Beverage Corporation.
Companies are focusing on innovation, expansion and acquisitions to expand their market share.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Energy Drink Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Energy Drink Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Energy Drink Market - Supply Chain
4.5. Global Energy Drink Market Forecast
4.5.1. Energy Drink Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Energy Drink Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Energy Drink Market Absolute $ Opportunity
5. Global Energy Drink Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Energy Drink Market Size and Volume Forecast by Types
5.3.1. Drinks
5.3.2. Shots
5.3.3. Mixers
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Energy Drink Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Energy Drink Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Energy Drink Demand Share Forecast, 2019-2026
7. North America Energy Drink Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Energy Drink Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Energy Drink Market Size and Volume Forecast by Types
7.4.1. Drinks
7.4.2. Shots
7.4.3. Mixers
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Energy Drink Demand Share Forecast, 2019-2026
8. Latin America Energy Drink Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Energy Drink Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Energy Drink Market Size and Volume Forecast by Types
8.4.1. Drinks
8.4.2. Shots
8.4.3. Mixers
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Energy Drink Demand Share Forecast, 2019-2026
9. Europe Energy Drink Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Energy Drink Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Energy Drink Market Size and Volume Forecast by Types
9.4.1. Drinks
9.4.2. Shots
9.4.3. Mixers
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Energy Drink Demand Share Forecast, 2019-2026
10. Asia Pacific Energy Drink Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Energy Drink Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Energy Drink Market Size and Volume Forecast by Types
10.4.1. Drinks
10.4.2. Shots
10.4.3. Mixers
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Energy Drink Demand Share Forecast, 2019-2026
11. Middle East & Africa Energy Drink Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Energy Drink Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Energy Drink Market Size and Volume Forecast by Types
11.4.1. Drinks
11.4.2. Shots
11.4.3. Mixers
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Energy Drink Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Energy Drink Market: Market Share Analysis
12.2. Energy Drink Distributors and Customers
12.3. Energy Drink Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. RED BULL GMBH
12.4.2. Goldwin Healthcare
12.4.3. Power Horse Energy Drinks GMBH
12.4.4. Monster Beverage Corporation
The India energy drink has been segmented on the basis of
Types
- Drinks
- Shots
- Mixers
- Convenience Store
- Supermarket/Hypermarket
- Mass Merchandiser
- Drug Store
- Online Retail
- Food Service
- Sports Nutrition Chain
- Others
- India
- RED BULL GMBH
- Goldwin Healthcare
- Power Horse Energy Drinks GMBH
- Monster Beverage Corporation
The major players of the market are RED BULL GMBH, Goldwin Healthcare, Power Horse Energy Drinks GMBH, and Monster Beverage Corporation.
Companies are focusing on innovation, expansion and acquisitions to expand their market share.
Our Clients
Related Reports
Some other reports from this category!
