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Energy Drinks Market Size, Share, and Industry Report [2031]
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Energy Drinks Market Size, Share, and Industry Report [2031]

Segments - Energy Drinks Market By Product Type (Drinks, Shots (Traditional Energy Shots, Functional Energy Shots), Mixers), By End User (Kids, Teenagers, Adults), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Others), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2020 – 2027

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Author : Anuradha B. More
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Fact-checked by : Vaibhav Chandola
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Editor : Shruti Bhat

Upcoming | Report ID :FB-8 | 4.5 Rating | 66 Reviews | 189 Pages | Format : PDF Excel PPT

Report Description


The global energy drinks market size was valued at USD 51,728.4 Million in 2019 and is projected to reach USD XX, XX3.2 Million by 2027, expanding at a CAGR of 6.5% during the forecast period 2020-2027.

The market is driven by factors such as increase in the demand for products that provide instant energy, growing number of athletes who consumes these products for boosting their energy and increasing their performance, and rising consumption of energy drinks by teenagers. Conversely, availability of substitutes hinder the growth of the market.

Energy Drinks Market Outlook

  • On the basis of types, the energy drinks market is segmented as drinks, shots, and mixers. The shots segment is further bifurcated into traditional energy shots, and functional energy shots. 
  • The drinks segment is expected to hold a significant share of the market, as it is widely consumed by teenagers, adults, sportspersons, athletes, and gym enthusiasts. These drinks help boost energy and improve performance. 
  • Energy shots are good energy supplement and option for energy drink, as they contain similar amounts of caffeine and key functional ingredients. However they are served in lesser quantity than energy drinks. Energy shots are majorly consumed by athelete, gym enthusiasts, and sportspersons. 
  • Energy mixers are drinks mixed with alcoholic drinks to provide quick energy. Several brands of energy mixers are available in the market.

Energy Drink Market Report Attribute

Report Attribute

Report Details

Base Year

2019

Historical Data

2015

Forecast

2027

Growth Rate

6.5%

Market Value in 2019

USD 51,728.4 Million

Regional scope

Global - North America, Europe, China, Rest of Asia Pacific, Central & South America, and the Middle East & Africa 

Segments covered

By Product Type (Drinks, Shots (Traditional Energy Shots, Functional Energy Shots), Mixers), By End User (Kids, Teenagers, Adults), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Others), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa)

Key companies profiled

Arizona Beverages USA, Keurig Dr Pepper Inc., Living Essentials Marketing LLC.,  Monster Beverage Corporation, N.V.E. PHARMACEUTICALS, National Beverage Corp., Osotspa Public Company Limited , PepsiCo, Power Horse Energy Drinks GmbH, RED BULL, Rhino Rush, Rockstar Inc, Taisho Pharmaceutical Holdings Co.Ltd., The Coca-Cola Company, Tweaker, VITAL 4U

Energy Drinks Market Segment Insight

On the basis of Product types, the energy drinks market is segmented into drinks, shots, and mixers. The drinks segment accounted for X9.1% share of the market in 2019, as it is widely consumed by teenagers, adults, sportspersons, athletes, and gym enthusiasts. These drinks help boost energy and improve performance.

The energy shots segment is anticipated to expand at a CAGR of X.7% during the forecast period, as they contain more amounts of caffeine and key functional ingredients. Energy shots are majorly consumed by athletes, gym enthusiasts, and sportspersons.

Global Energy Drinks Market Product Type Segmentation


Based on end-users, the energy drinks market is classified as kids, teenagers, and adults. The adults segment is projected to constitute market share of X5.9% in 2027, as they include gym enthusiasts, athlete, and sports persons. Most consumers of energy drinks, shots, and mixers are from this age group. This, in turn, is expected to propel the market.

In terms of distribution channels, the energy drinks market is classified as supermarkets/hypermarkets, convenience stores, and others. The supermarket/hypermarkets segment is projected to constitute X3.4% share of the market in 2027. The trend of shopping from supermarket/hypermarket is projected to rise rapidly in the near future owing to growth in disposable income. In urban areas, large number of people visit supermarkets and hypermarkets for buying daily requirements.

Energy Drinks Market Distribution Channel

Regional Analysis

In terms of regions, the market is fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is a promising region for the market. The region constituted X1.9% share of the market in 2020. 

The market in the region is projected to expand at a CAGR of 6.9% during the forecast period. The demand for energy drinks is expected to rise in Asia Pacific due to the rapid urbanization and increasing popularity of energy drinks among teenagers.

Global Energy Drinks Market Region

Segments

Product Type

  • Drinks
  • Shots
    • Traditional Energy Shots
    • Functional Energy Shots
  • Mixers

End User

  • Kids
  • Teenagers
  • Adults

Distribution Channel

  • Supermarket/Hypermarkets
  • Convenience Store
  • Others

Regions

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Key players

Competitive Landscape

Energy Drinks Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Energy Drinks Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Energy Drinks Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Energy Drinks Market - Supply Chain
  4.5. Global Energy Drinks Market Forecast
     4.5.1. Energy Drinks Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Energy Drinks Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Energy Drinks Market Absolute $ Opportunity
5. Global Energy Drinks Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Energy Drinks Market Size and Volume Forecast by Types
     5.3.1. Drinks Shots
     5.3.2. Mixers
     5.3.3.  
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Energy Drinks Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Energy Drinks Market Size and Volume Forecast by End Users
     6.3.1. Kids
     6.3.2. Teenager
     6.3.3. Adults
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Energy Drinks Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Energy Drinks Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Energy Drinks Demand Share Forecast, 2019-2026
8. North America Energy Drinks Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Energy Drinks Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Energy Drinks Market Size and Volume Forecast by Types
     8.4.1. Drinks Shots
     8.4.2. Mixers
     8.4.3.  
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Energy Drinks Market Size and Volume Forecast by End Users
     8.7.1. Kids
     8.7.2. Teenager
     8.7.3. Adults
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Energy Drinks Demand Share Forecast, 2019-2026
9. Latin America Energy Drinks Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Energy Drinks Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Energy Drinks Market Size and Volume Forecast by Types
     9.4.1. Drinks Shots
     9.4.2. Mixers
     9.4.3.  
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Energy Drinks Market Size and Volume Forecast by End Users
     9.7.1. Kids
     9.7.2. Teenager
     9.7.3. Adults
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Energy Drinks Demand Share Forecast, 2019-2026
10. Europe Energy Drinks Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Energy Drinks Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Energy Drinks Market Size and Volume Forecast by Types
     10.4.1. Drinks Shots
     10.4.2. Mixers
     10.4.3.  
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Energy Drinks Market Size and Volume Forecast by End Users
     10.7.1. Kids
     10.7.2. Teenager
     10.7.3. Adults
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Energy Drinks Demand Share Forecast, 2019-2026
11. Asia Pacific Energy Drinks Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Energy Drinks Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Energy Drinks Market Size and Volume Forecast by Types
     11.4.1. Drinks Shots
     11.4.2. Mixers
     11.4.3.  
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Energy Drinks Market Size and Volume Forecast by End Users
     11.7.1. Kids
     11.7.2. Teenager
     11.7.3. Adults
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Energy Drinks Demand Share Forecast, 2019-2026
12. Middle East & Africa Energy Drinks Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Energy Drinks Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Energy Drinks Market Size and Volume Forecast by Types
     12.4.1. Drinks Shots
     12.4.2. Mixers
     12.4.3.  
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Energy Drinks Market Size and Volume Forecast by End Users
     12.7.1. Kids
     12.7.2. Teenager
     12.7.3. Adults
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Energy Drinks Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Energy Drinks Market: Market Share Analysis
  13.2. Energy Drinks Distributors and Customers
  13.3. Energy Drinks Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Arizona Beverages USA
     13.4.2. Keurig Dr Pepper Inc.
     13.4.3. Living Essentials Marketing LLC.
     13.4.4. Monster Beverage Corporation
     13.4.5. N.V.E. PHARMACEUTICALS
     13.4.6. National Beverage Corp.
     13.4.7. Osotspa Public Company Limited
     13.4.8. PepsiCo
     13.4.9. Power H

Methodology

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