Africa Energy Drinks Market
Segments - by Product Types (Drinks, Shots, and Mixers), Packaging Types (Bottles [PET and Glass], Cans, and Others), Distribution Channels (Supermarkets/ Hypermarkets, Specialty Stores, Convenience Stores, and Others), and Geography (Nigeria, Ethiopia, South Africa, and Rest of Africa) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The Africa energy drinks market size is anticipated to expand at a substantial CAGR during the forecast period, 2021-2028. The growth of the market is attributed to rising the demand for energy drinks with health benefits and longer storage stability.
Energy drink refers to beverage that contains high levels of enhancing ingredient, usually caffeine as well as supplements, such as vitamins or carnitine. They are promoted as a product capable of improving mental awareness and physical activity. Energy drinks are divided into sports drinks and soft drinks. Sports drinks are used to replace water during or after physical activity. Soft drinks contain relatively small amounts of caffeine.
The COVID-19 pandemic led to an unexpected global public health emergency. which affected almost all industries. During the COVID-19 period, consumers became more health conscious, which changed consumers behavior, demand, and purchasing patterns.
Market Trends, Drivers, Restraints, and Opportunities
- Changing consumers’ lifestyle is projected to boost the market growth.
- Growing customer preference for energy drink is estimated to spur the market growth in the coming years.
- Rising population and urbanization is anticipated to drive the market growth during the forecast period.
- Lack of robust distribution channel in emerging economies can create challenges for the market growth.
- Rising consciousness about healthy eating has enhanced the product demand that improves high protein diet, and immunity, which in turn, has created ample of opportunities for the market.
Scope of the Report
The report on the Africa energy drinks market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|
Attributes |
Details |
|
Report Title |
Africa Energy Drinks Market- Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2020 |
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Historic Data |
2018–2019 |
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Forecast Period |
2021–2028 |
|
Segmentation |
Product Types (Drinks, Shots, and Mixers), Packaging Types (Bottles [PET and Glass], Cans, and Others), and Distribution Channels (Supermarkets/ Hypermarkets, Specialty Stores, Convenience Stores, and Others) |
|
Country |
Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Monster Beverage Corporation; Red Bull; The Coca-Cola Company; Campbell Soup Co.; and Rockstar, Inc. |
Africa Energy Drinks Market Segment Insights
Shots segment to hold a significant market share
Based on product types, the market is divided into drinks, shots, and mixers. The drinks segment is anticipated to hold a key share of the market in the coming years. Energy drinks usually provide good source of B vitamins such as vitamin B12, B6, Niacin (B3), and Riboflavin (B2). However, the shots segment is anticipated to expand at a rapid pace during the forecast period. Energy drink shots reduce blood sugar as well as risk of heart diseases and menstrual pain.
Glass bottles segment is projected to expand at a considerable CAGR
On the basis of packaging types, the market is segregated into bottles, cans and others. The bottle segment is divided into PET, and glass. The cans segment is anticipated to hold a key share of the market in the coming years due to increasing demand for packaging that can preserve beverage for long-term. On the other hand, the glass bottle segment is anticipated to expand at a rapid pace during the forecast period owing to its recyclability properties.
Convenience segment is anticipated to constitute a significant market share
In terms of distribution channels, the market is segregated into supermarket/hypermarkets, specialty stores, convenience stores, and others. The supermarkets segment is expected to constitute a significant share of the market during the forecast period as consumers has freedom to select in a variety of drinks. Various varieties of energy drinks are available under one roof. On the other hand, the convenience stores segment is projected to constitute a major market share in the projected timeline.
South Africa to account a major market share
Based on geography, the market is categorized as Nigeria, Ethiopia, South Africa, and Rest of Africa. The market in South Africa is estimated to grow at a robust rate during the forecast period. Increasing adoption of fitness activities and sports activities is driving the growth of the market in the country. Moreover, increasing penetration of major industry players is spurring the country’s market growth.
Segments
The Africa energy drinks market has been segmented on the basis of
Product Types
- Drinks
- Shots
- Mixers
Packaging types
- Bottles
- PET
- Glass
- Cans
- Others
Distribution Channels
- Supermarkets/ Hypermarkets
- Specialty Stores
- Convenience Stores
- Others
Geography
- Nigeria
- Ethiopia
- South Africa
- Rest of Africa
Key Players
- Monster Beverage Corporation
- Red Bull
- The Coca-Cola Company
- Campbell Soup Co.
- Rockstar, Inc.
Competitive Landscape
Key players competing in the Africa energy drinks market includes Monster Beverage Corporation; Red Bull; The Coca-Cola Company; Campbell Soup Co.; and Rockstar, Inc.
Some of these players are engaging in business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market share.
In 2019, The Coca Cola Company launched a drink namely ENERGY in South Africa, which is available in 300ml cans.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Energy Drinks Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Energy Drinks Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Energy Drinks Market - Supply Chain
4.5. Global Energy Drinks Market Forecast
4.5.1. Energy Drinks Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Energy Drinks Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Energy Drinks Market Absolute $ Opportunity
5. Global Energy Drinks Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Energy Drinks Market Size and Volume Forecast by Types
5.3.1. Drinks
5.3.2. Shots
5.3.3. Mixers
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Energy Drinks Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Energy Drinks Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Energy Drinks Demand Share Forecast, 2019-2026
7. North America Energy Drinks Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Energy Drinks Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Energy Drinks Market Size and Volume Forecast by Types
7.4.1. Drinks
7.4.2. Shots
7.4.3. Mixers
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Energy Drinks Demand Share Forecast, 2019-2026
8. Latin America Energy Drinks Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Energy Drinks Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Energy Drinks Market Size and Volume Forecast by Types
8.4.1. Drinks
8.4.2. Shots
8.4.3. Mixers
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Energy Drinks Demand Share Forecast, 2019-2026
9. Europe Energy Drinks Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Energy Drinks Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Energy Drinks Market Size and Volume Forecast by Types
9.4.1. Drinks
9.4.2. Shots
9.4.3. Mixers
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Energy Drinks Demand Share Forecast, 2019-2026
10. Asia Pacific Energy Drinks Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Energy Drinks Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Energy Drinks Market Size and Volume Forecast by Types
10.4.1. Drinks
10.4.2. Shots
10.4.3. Mixers
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Energy Drinks Demand Share Forecast, 2019-2026
11. Middle East & Africa Energy Drinks Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Energy Drinks Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Energy Drinks Market Size and Volume Forecast by Types
11.4.1. Drinks
11.4.2. Shots
11.4.3. Mixers
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Energy Drinks Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Energy Drinks Market: Market Share Analysis
12.2. Energy Drinks Distributors and Customers
12.3. Energy Drinks Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Monster Beverage Corporation
12.4.2. Red Bull
12.4.3. The Coca-Cola Company
12.4.4. Campbell Soup Co.
12.4.5. Rockstar, Inc.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Energy Drinks Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Energy Drinks Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Energy Drinks Market - Supply Chain
4.5. Global Energy Drinks Market Forecast
4.5.1. Energy Drinks Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Energy Drinks Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Energy Drinks Market Absolute $ Opportunity
5. Global Energy Drinks Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Energy Drinks Market Size and Volume Forecast by Types
5.3.1. Drinks
5.3.2. Shots
5.3.3. Mixers
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Energy Drinks Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Energy Drinks Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Energy Drinks Demand Share Forecast, 2019-2026
7. North America Energy Drinks Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Energy Drinks Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Energy Drinks Market Size and Volume Forecast by Types
7.4.1. Drinks
7.4.2. Shots
7.4.3. Mixers
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Energy Drinks Demand Share Forecast, 2019-2026
8. Latin America Energy Drinks Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Energy Drinks Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Energy Drinks Market Size and Volume Forecast by Types
8.4.1. Drinks
8.4.2. Shots
8.4.3. Mixers
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Energy Drinks Demand Share Forecast, 2019-2026
9. Europe Energy Drinks Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Energy Drinks Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Energy Drinks Market Size and Volume Forecast by Types
9.4.1. Drinks
9.4.2. Shots
9.4.3. Mixers
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Energy Drinks Demand Share Forecast, 2019-2026
10. Asia Pacific Energy Drinks Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Energy Drinks Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Energy Drinks Market Size and Volume Forecast by Types
10.4.1. Drinks
10.4.2. Shots
10.4.3. Mixers
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Energy Drinks Demand Share Forecast, 2019-2026
11. Middle East & Africa Energy Drinks Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Energy Drinks Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Energy Drinks Market Size and Volume Forecast by Types
11.4.1. Drinks
11.4.2. Shots
11.4.3. Mixers
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Energy Drinks Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Energy Drinks Market: Market Share Analysis
12.2. Energy Drinks Distributors and Customers
12.3. Energy Drinks Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Monster Beverage Corporation
12.4.2. Red Bull
12.4.3. The Coca-Cola Company
12.4.4. Campbell Soup Co.
12.4.5. Rockstar, Inc.
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