The South America sports drinks market size is estimated to register a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to increasing demand for these drinks among athletes and individuals engaged in intense physical activities.
Sports drinks refer to the beverages that help athletes replace energy, electrolytes, and water before, during, or after a competition or training. The key players are targeting different age groups, like teenagers and young adults.
The Covid-19 pandemic had an adverse impact on the South America sports drinks market. The production and supply in the market has been on halt owing to lockdown; however, the government’s steps and strategies have helped to neutralised the situation. This pandemic has encouraged the key players to implement advance technologies to overcome these challenges and expand the market growth.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing number of sportspersons and growing athlete community is expected to drive the market during the forecast period
- Rising consumer inclination towards physical fitness and an increased number of health clubs and fitness centers are estimated to surge the market growth.
- Manufacturers aiming on expanding their product portfolio by innovating new flavors with added health benefits are likely to boost the South America sports drinks market.
- Rising disposable income and the adoption of millennial culture and their habits are anticipated to fuel the market in coming years
- Growing preference of consumers towards value-added food products, which render health benefits upon consumption, is projected to propel the market in near future.
- Consumer inclination towards natural and organic products due to fewer side effects associated with them is estimated to impede the market growth
- R&D investment and technological advancement in South America sports drink market are expected to offer lucrative opportunities for the market players.
Scope of the Report
The report on the South America sports drinks market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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South America sports drinks –Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Others)
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Regions
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Brazil, Argentina, and Rest of South America
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Pepsico; Coca Cola Company; AJE Group; Britvic PLC; and Otsuka Pharmaceutical C
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Market Segment insights
The retail and supermarket segment is projected to constitute a large market share
Based on distribution, the South America sports drinks market is segregated into supermarkets/hypermarkets, convenience stores, online retail stores, and others. The retail and supermarket segment is expected to account for a key share of the market during the forecast period owing to convenience in comparing cost-competitive rates with the other retail shops. Furthermore, increasing disposable income in developing countries is resulting in consumer inclination towards bulk purchases at supermarkets and hypermarkets are expected to drive the market.
Brazil is expected to dominate the market
In terms of regions, the market is broadly classified Brazil, Argentina, and Rest of South America. The market in Brazil is anticipated to expand at a robust CAGR during the forecast period. The availability of large consumer base with the rise in disposable income across the region is expected to drive the market growth in near future.
Segments
Segments Covered in the Report
The South America sports drinks market has been segmented on the basis of:-
Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail Stores
- Others
Regions
- Brazil
- Argentina
- Rest of South America
Key Companies
- Pepsico
- Coca Cola Company
- AJE Group
- Britvic PLC
- Otsuka Pharmaceutical C
Competitive Landscape
Key players competing in the South America sports drinks market include Pepsico; Coca Cola Company; AJE Group; Britvic PLC; and Otsuka Pharmaceutical C
Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market shares.
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