The Japan sports drinks market size is projected to register a considerable CAGR during the forecast period, 2021–2028. The growth of the market is attributed to increasing consumer demand for sports drinks.
Sports drink is a type of electrolyte drink that contains sodium and potassium. It includes antioxidant formula that provides refreshment to the athlete. Sweating causes a loss of water, thereby sports drink helps in replacing the energy lost during longer duration exercise by replenishing it.
Electrolytes are minerals such as potassium, calcium, sodium, and magnesium that help to maintain the body’s fluid balance. On the other hand, sports drink can impede the body health due to presence of high carbohydrates. Sports drinks has gained huge preference owing to increasing fitness activities and programs in the country.
The population in the country considers sports drink as a crucial part of lifestyle. Most of middle-aged consumers prefer drinking sports drinks to get instant energy and eliminate the fatigue pain and loss of appetite.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing collaboration and investment in marketing with sportswear companies is expected to boost the market growth.
- The presence of alternatives of sports drinks owing to growing health consciousness can create challenges for the market growth.
- Increasingly strict government regulations that govern sport drinks industry can potentially hamper the revenue of the market.
- The COVID-19 pandemic led to the closedown of fitness centers and restricted travel across the globe. This, in turn, hampered the growth of the market. However, the market is anticipated to recover soon.
- Increasing research & development on introduction of natural ingredients substances, such as organic and exotic fruits, can create lucrative opportunity for the market players.
Scope of the Report
The report on the Japan sports drink market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Sports Drink Market - Japan Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Packaging (PET Bottles, Cans, and Other Packaging) Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Channels)
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Geographical Zone
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Japan
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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AJE Group; PepsiCo Inc; The Coca-Cola Company; Lucozade; DANONE; and Otsuka Pharmaceutical Co. Ltd
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Japan Sports Drinks Market Segment Insights
PET bottles segment is expected to expand at healthy rate
Based on packaging, the market is divided into PET bottles, cans, and other packaging. The PET bottles segment is expected expand at a healthy rate during the forecast period. These type of bottles are significantly light in weight and substantially reduce the raw materials. However, the cans segment is anticipated to hold a large market share of the market in the coming years owing to convenience and changing lifestyle.
Other channels segment is projected to expand at a robust rate
On the basis of distribution channels, the market is segregated into supermarkets/hypermarkets, convenience stores, online retail stores, and other channels. The other channels segment is projected to expand at a robust rate during the forecast period due to rapid changing lifestyle and presence of vending machines. On the other hand, the online retail stores segment is anticipated to account for a major market share during the forecast period due to presence of variety of sport drinks and discounts. However, the convenience stores segment is expected to play a pivotal role in shaping the sports drink market in Japan.
Segments
Segments Covered in the Report
The Japan sports drinks market has been segmented on the basis of
Packaging
- PET Bottles
- Cans
- Other Packaging
Distribution Channels
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail Stores
- Other Channels
Geography
Key Players
- AJE Group
- PepsiCo Inc
- The Coca-Cola Company
- Lucozade
- DANONE
- Otsuka Pharmaceutical Co. Ltd
Competitive Landscape
Key players competing in the Japan Sports Drinks market are AJE Group; PepsiCo Inc; The Coca-Cola Company; Lucozade; DANONE; and Otsuka Pharmaceutical Co. Ltd.
Manufacturers of Japan are producing sports drinks according to the requirements of the customers.
In August 2021, Lucozade announced the partnership with Norwich City Football Club, an English professional football club.
In June 2021, Suntory Beverage and Food Great Britain & Ireland (SBF G&I) invested £6 million to support the recycling of its bottles by redesigning the packaging for its Lucozade brand.
In June 2021, POCARI SWEAT announced partnership with SMAS, a non-governmental organization to provide education on sports-related topics.
In August 2020, PepsiCo Inc. announced its multi-year premier partnership with UEFA Women's football. PepsiCo's UEFA Women's football partnership sit alongside its current multi-year sponsorship with Men's UEFA Champions League.
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