Noni Juice Market

Global Noni Juice Market by Types (Natural Noni Juice and Organic Noni Juice), Applications (Food & Beverage, Pharmaceutical, Personal Care, and Others), and Regions (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa)

  • Report ID: FB-123
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 5
  • No. Of Pages: 173
  • Format:
  • Pub. Date: 2020-12-03
  • Share:

Market Outlook:

The Global Noni Juice Market was valued at USD 189.4 Million in 2019 and is projected to expand at a CAGR of 7.5% during the forecast period. The market is expected to grow owing to the increase in the number of people opting for natural medicines over conventional medicines. Noni juice has multiple health benefits which help in controlling cholesterol, providing relief from fatigue, and preventing heart diseases cancer. These factors are fueling the noni juice market.

Noni juice is widely being used as a nutritional tonic for its therapeutic properties. The origin of noni is believed to be in Southeast Asia and to have been distributed subsequently by ancient voyagers or other means into the Pacific islands, including Tahiti and Hawaii. The plant is also found in India, Africa, and the West Indies. It resembles a small evergreen tree that grows from three to six meters. Its fruits are green but on maturity they turn light yellow and then translucent white.

Global Noni Juice Market Key Takeaways

Market Dynamics
Noni juice is used in the treatment of heart diseases, obesity, and other diseases due to its various health benefits. The acceptance of and demand for noni juice are growing, as it is rich in antioxidants, iron, vitamin B3, vitamin C, and vitamin A. Owing to its medicinal properties of noni juice is turning it into a household thing. Noni juice is used in a variety of product such as beverages (drinks), powders (from dried noni fruits), lotions, soaps, noni seed oil, and noni leaf powders are used to produce pills. Variety of noni products have been introduced into the consumer market. This adaptability for different applications of noni juice is expected to drive the noni juice market during forecast period. However, excess farming and climatic changes have hampered noni production, which in turn, is restraining the market.

Segmental Outlook

The noni juice market has been fragmented based on types, applications, and regions. In terms of types, the market has been bifurcated into natural noni Juice and organic noni juice. On the basis of applications, the market has been divided into food & beverage, pharmaceutical, personal care, and others.

By Types
Based on type, the market has been segmented into natural noni juice and organic noni juice. The organic noni juice segment is expected to grow at a significant CAGR during the forecast period. Organic noni juice helps improve the body’s self-healing mechanism, digestion, and quality of blood in the body. The best quality organic noni is certified by independent certifiers. This ensures that no chemicals or preservatives are used in the juice. The demand for organic noni juices is increasing, as they are chemical free.

Global Noni Juice Market By Type

By Applications
In terms of applications, the noni juice market is segregated into food & beverage, pharmaceutical, personal care, and others. The pharmaceutical segment is expected to expand at a significant CAGR during the forecast period owing to the growth in the use of the juice as a medicine. People of all the generations prefer noni juice, as a medicine over conventional medicines. These factors are helping the pharmaceutical segment to grow. The food & beverage segment is growing at a rapid pace.

Global Noni Juice Market By Sales Channel

Regional Outlook

In terms of regions, the noni juice market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa (MEA). North America is further bifurcated into the US and Canada. The Latin America region is segregated into Brazil, Mexico, and Rest of Latin America. Asia Pacific is classified as China, Japan, South Korea, Australia, Southeast Asia, and Rest of Asia Pacific. Europe categorized as Germany, France, Italy, the UK, Spain, Russia, and the Rest of Europe. The MEA is divided into Saudi Arabia, South Africa, the UAE, and the Rest of MEA.

North America is a key region for the market share. The market in North America is estimated to expand at a CAGR of around XX% during the forecast period, 2020-2027, owing to the increase in the demand for natural medicines with the rise in awareness about its benefits and multiple uses. Europe constitutes a key share of the market due to rising population adopting a healthy lifestyle, thus boosting the noni juice market in the region. The market in Asia Pacific is projected to expand at a significant CAGR during forecast period due to increasing adoption healthy lifestyle and easy availability of noni juice in this region.

Global Noni Juice Market By Region

Competitive Landscape

  • Key players in the market include Vitis Industries, Puna Noni, Melaleuca, Noni Biotech, Morinda Holdings, Royal Noni Fiji, XiSha Noni, Healing Noni, Apollo Noni Juice, Medicura, Cook Islands Noni and others. These players are considered as key manufacturers of the market based on their different varieties of product, regional presence, better supply chain management system, and the increasing demand for the products.
  • These players are adopting key strategies such as product development, geographical expansion, mergers & acquisition, and many other strategies to increase their demand for noni juice.
  • In the last decade, Royal Noni Fiji one of the leading producers of noni juice in the world. Over time, the company has perfect process of delivering a 100% natural product that is noticeably beneficial. Royal Noni Fiji its own farms, contract farmers, and a central bottling and juice processing facility. Royal Noni Fiji gained approval from the European Commission for selling the Royal Noni Fiji products such as noni juice. The approval was given under the European market Article 5 of Regulation (EC) #258/97 in recent history.
  • Noni Biotech International (NBI), the continuation of Resort Medical Products (RMP), increased its noni products sales under the Noni Maui label and gained excellent results. NBI is currently exporting to around 50 countries averaging 100% annual sales growth over the last five years with non-US sales representing over 55% of total sales. NBI was the first Hawaii-based company to be approved for sales in the EU (2006). NBI is currently selling products to the countries such as Australia, Canada, Chile, and People’s Republic of China, Japan, Republic of Korea, Singapore, Chinese Taipei, and Thailand. NBI is currently in negotiation with distributors in Hong Kong, Indonesia, Malaysia, the Republic of the Philippines, and the Russian Federation.

Global Noni Juice Market By Key Players

Key Benefits for Industry Participants & Stakeholders

  • In-depth analysis of the global noni juice market.
  • Historical, current and projected market size in terms of value and volume
  • Potential & niche segments and regions exhibiting promising growth covered
  • Industry drivers, restraints and opportunities covered in the study
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Neutral perspective on global noni juice market performance
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Noni juice Market Overview
   4.1 Introduction
      4.1.1 Market Taxonomy
      4.1.2 Market Definition
      4.1.3 Macro-Economic Factors Impacting the Market Growth
   4.2 Noni juice Market Dynamics
      4.2.1 Market Drivers
      4.2.2 Market Restraints
      4.2.3 Market Opportunity
   4.3 Noni juice Market - Supply Chain Analysis
      4.3.1 List of Key Suppliers
      4.3.2 List of Key Distributors
      4.3.3 List of Key Consumers
   4.4 Key Forces Shaping the Noni juice Market
      4.4.1 Bargaining Power of Suppliers
      4.4.2 Bargaining Power of Buyers
      4.4.3 Threat of Substitution
      4.4.4 Threat of New Entrants
      4.4.5 Competitive Rivalry
   4.5 Global Noni juice Market Size & Forecast, 2017-2027
      4.5.1 Noni juice Market Size and Y-o-Y Growth
      4.5.2 Noni juice Market Absolute $ Opportunity
Chapter 5 Global Noni juice Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Noni juice Market Size and Volume Forecast by Type
      5.2.1 Organic Noni Juice
      5.2.2 Natural Noni Juice
   5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Noni juice Market Analysis and Forecast by Application
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Application
      6.1.2 Basis Point Share (BPS) Analysis by Application
      6.1.3 Absolute $ Opportunity Assessment by Application
   6.2 Noni juice Market Size and Volume Forecast by Application
      6.2.1 Food & Beverage
      6.2.2 Pharmaceutical
      6.2.3 Personal care
      6.2.4 Others
   6.3 Market Attractiveness Analysis by Application
Chapter 7 Global Noni juice Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Noni juice Market Size and Volume Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
   8.1 Introduction
   8.2 Current & Future Impact Analysis
   8.3 Economic Impact Analysis
   8.4 Government Policies
   8.5 Investment Scenario
Chapter 9 North America Noni juice Analysis and Forecast
   9.1 Introduction
   9.2 North America Noni juice Market Size and Volume Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Noni juice Market Size and Volume Forecast by Type
      9.6.1 Organic Noni Juice
      9.6.2 Natural Noni Juice
   9.7 Basis Point Share (BPS) Analysis by Type
   9.8 Absolute $ Opportunity Assessment by Type
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Noni juice Market Size and Volume Forecast by Application
      9.10.1 Food & Beverage
      9.10.2 Pharmaceutical
      9.10.3 Personal care
      9.10.4 Others
   9.11 Basis Point Share (BPS) Analysis by Application
   9.12 Absolute $ Opportunity Assessment by Application
   9.13 Market Attractiveness Analysis by Application
Chapter 10 Europe Noni juice Analysis and Forecast
   10.1 Introduction
   10.2 Europe Noni juice Market Size and Volume Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Noni juice Market Size and Volume Forecast by Type
      10.6.1 Organic Noni Juice
      10.6.2 Natural Noni Juice
   10.7 Basis Point Share (BPS) Analysis by Type
   10.8 Absolute $ Opportunity Assessment by Type
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Noni juice Market Size and Volume Forecast by Application
      10.10.1 Food & Beverage
      10.10.2 Pharmaceutical
      10.10.3 Personal care
      10.10.4 Others
   10.11 Basis Point Share (BPS) Analysis by Application
   10.12 Absolute $ Opportunity Assessment by Application
   10.13 Market Attractiveness Analysis by Application
Chapter 11 Asia Pacific Noni juice Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Noni juice Market Size and Volume Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Noni juice Market Size and Volume Forecast by Type
      11.6.1 Organic Noni Juice
      11.6.2 Natural Noni Juice
   11.7 Basis Point Share (BPS) Analysis by Type
   11.8 Absolute $ Opportunity Assessment by Type
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Noni juice Market Size and Volume Forecast by Application
      11.10.1 Food & Beverage
      11.10.2 Pharmaceutical
      11.10.3 Personal care
      11.10.4 Others
   11.11 Basis Point Share (BPS) Analysis by Application
   11.12 Absolute $ Opportunity Assessment by Application
   11.13 Market Attractiveness Analysis by Application
Chapter 12 Latin America Noni juice Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Noni juice Market Size and Volume Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Noni juice Market Size and Volume Forecast by Type
      12.6.1 Organic Noni Juice
      12.6.2 Natural Noni Juice
   12.7 Basis Point Share (BPS) Analysis by Type
   12.8 Absolute $ Opportunity Assessment by Type
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Noni juice Market Size and Volume Forecast by Application
      12.10.1 Food & Beverage
      12.10.2 Pharmaceutical
      12.10.3 Personal care
      12.10.4 Others
   12.11 Basis Point Share (BPS) Analysis by Application
   12.12 Absolute $ Opportunity Assessment by Application
   12.13 Market Attractiveness Analysis by Application
Chapter 13 Middle East & Africa (MEA) Noni juice Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Noni juice Market Size and Volume Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Noni juice Market Size and Volume Forecast by Type
      13.6.1 Organic Noni Juice
      13.6.2 Natural Noni Juice
   13.7 Basis Point Share (BPS) Analysis by Type
   13.8 Absolute $ Opportunity Assessment by Type
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Noni juice Market Size and Volume Forecast by Application
      13.10.1 Food & Beverage
      13.10.2 Pharmaceutical
      13.10.3 Personal care
      13.10.4 Others
   13.11 Basis Point Share (BPS) Analysis by Application
   13.12 Absolute $ Opportunity Assessment by Application
   13.13 Market Attractiveness Analysis by Application
Chapter 14 Competition Landscape
   14.1 Noni juice Market: Competitive Dashboard
   14.2 Global Noni juice Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
      14.3.1 Vitis Industries
      14.3.2 Puna Noni
      14.3.3 Melaleuca
      14.3.4 Noni Biotech
      14.3.5 Morinda Holdings
      14.3.6 Royal Noni Fiji
      14.3.7 XiSha Noni
      14.3.8 Healing Noni
      14.3.9 Apollo Noni Juice
      14.3.10 Medicura
      14.3.11 Cook Islands Noni
Key Segments Covered
By Product Types
  • Natural Noni Juice
  • Organic Noni juice
By Applications
  • Food & Beverage
  • Pharmaceutical
  • Personal Care
  • Others
By Regions
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • France
    • Italy
    • U.K.
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • South East Asia (SEA)
    • Rest of Asia Pacific (APAC)
  • Middle East & Africa (MEA)
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of Middle East & Africa (MEA)

Key Market Players Profiled in the Report
  • Vitis Industries
  • Puna Noni
  • Melaleuca
  • Noni Biotech
  • Morinda Holdings
  • Royal Noni Fiji
  • XiSha Noni
  • Healing Noni
  • Apollo Noni Juice
  • Medicura
  • Cook Islands Noni.

Buy Report

FAQ Section

Some frequently asked quetions about this report!

Additional company profiles can be provided on request.

Yes, the report covers types of noni juice such as natural noni juice and organic noni juice.

According to this Growth Market Reports report, the noni juice market is likely to expand at a CAGR of 7.5% during forecast period 2020-2027, with an anticipated valuation of USD 334.3 million by the end of the 2027.

In addition to market size (in USD Million) and Market Volume (liters) Company Market Share (in % for base year 2019), other data such Macro-economic factors, COVID-19 Impact on the noni juice market is available in final report.

The market is driven by surge in the manufacture of noni juice by the growing population demanding safe option to the conventional medicines

Factors such as competitive strength and market positioning are key areas considered while selecting top companies to be profiled.

The market is expected to witness slight growth in terms of demand during 2019-2020 owing to the negative impact of COVID-19 pandemic on the noni juice market.

The base year considered for the global Noni juice Market report is 2019. The complete analysis period is 2017 to 2027, wherein, 2017 & 2018 are the historic years and the forecast is provided from 2020 to 2027.

Food & beverage, pharmaceutical, personal care and others are the key applications driving the market growth.

Major Manufactures include Vitis Industries, Puna Noni, Melaleuca, Noni Biotech, Morinda Holdings, Royal Noni Fiji, XiSha Noni, Healing Noni, Apollo Noni Juice, Medicura, Cook Islands Noni and Others.