The Global Noni Juice Market was valued at USD 189.4 Million in 2019 and is projected to expand at a CAGR of 7.5% during the forecast period. The market is expected to grow owing to the increase in the number of people opting for natural medicines over conventional medicines. Noni juice has multiple health benefits which help in controlling cholesterol, providing relief from fatigue, and preventing heart diseases cancer. These factors are fueling the noni juice market.
Noni juice is widely being used as a nutritional tonic for its therapeutic properties. The origin of noni is believed to be in Southeast Asia and to have been distributed subsequently by ancient voyagers or other means into the Pacific islands, including Tahiti and Hawaii. The plant is also found in India, Africa, and the West Indies. It resembles a small evergreen tree that grows from three to six meters. Its fruits are green but on maturity they turn light yellow and then translucent white.
Noni juice is used in the treatment of heart diseases, obesity, and other diseases due to its various health benefits. The acceptance of and demand for noni juice are growing, as it is rich in antioxidants, iron, vitamin B3, vitamin C, and vitamin A. Owing to its medicinal properties of noni juice is turning it into a household thing. Noni juice is used in a variety of product such as beverages (drinks), powders (from dried noni fruits), lotions, soaps, noni seed oil, and noni leaf powders are used to produce pills. Variety of noni products have been introduced into the consumer market. This adaptability for different applications of noni juice is expected to drive the noni juice market during forecast period. However, excess farming and climatic changes have hampered noni production, which in turn, is restraining the market.
The noni juice market has been fragmented based on types, applications, and regions. In terms of types, the market has been bifurcated into natural noni Juice and organic noni juice. On the basis of applications, the market has been divided into food & beverage, pharmaceutical, personal care, and others.
Based on type, the market has been segmented into natural noni juice and organic noni juice. The organic noni juice segment is expected to grow at a significant CAGR during the forecast period. Organic noni juice helps improve the body’s self-healing mechanism, digestion, and quality of blood in the body. The best quality organic noni is certified by independent certifiers. This ensures that no chemicals or preservatives are used in the juice. The demand for organic noni juices is increasing, as they are chemical free.
In terms of applications, the noni juice market is segregated into food & beverage, pharmaceutical, personal care, and others. The pharmaceutical segment is expected to expand at a significant CAGR during the forecast period owing to the growth in the use of the juice as a medicine. People of all the generations prefer noni juice, as a medicine over conventional medicines. These factors are helping the pharmaceutical segment to grow. The food & beverage segment is growing at a rapid pace.
In terms of regions, the noni juice market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa (MEA). North America is further bifurcated into the US and Canada. The Latin America region is segregated into Brazil, Mexico, and Rest of Latin America. Asia Pacific is classified as China, Japan, South Korea, Australia, Southeast Asia, and Rest of Asia Pacific. Europe categorized as Germany, France, Italy, the UK, Spain, Russia, and the Rest of Europe. The MEA is divided into Saudi Arabia, South Africa, the UAE, and the Rest of MEA.
North America is a key region for the market share. The market in North America is estimated to expand at a CAGR of around XX% during the forecast period, 2020-2027, owing to the increase in the demand for natural medicines with the rise in awareness about its benefits and multiple uses. Europe constitutes a key share of the market due to rising population adopting a healthy lifestyle, thus boosting the noni juice market in the region. The market in Asia Pacific is projected to expand at a significant CAGR during forecast period due to increasing adoption healthy lifestyle and easy availability of noni juice in this region.
Some frequently asked quetions about this report!
Additional company profiles can be provided on request.
Yes, the report covers types of noni juice such as natural noni juice and organic noni juice.
According to this Growth Market Reports report, the noni juice market is likely to expand at a CAGR of 7.5% during forecast period 2020-2027, with an anticipated valuation of USD 334.3 million by the end of the 2027.
In addition to market size (in USD Million) and Market Volume (liters) Company Market Share (in % for base year 2019), other data such Macro-economic factors, COVID-19 Impact on the noni juice market is available in final report.
The market is driven by surge in the manufacture of noni juice by the growing population demanding safe option to the conventional medicines
Factors such as competitive strength and market positioning are key areas considered while selecting top companies to be profiled.
The market is expected to witness slight growth in terms of demand during 2019-2020 owing to the negative impact of COVID-19 pandemic on the noni juice market.
The base year considered for the global Noni juice Market report is 2019. The complete analysis period is 2017 to 2027, wherein, 2017 & 2018 are the historic years and the forecast is provided from 2020 to 2027.
Food & beverage, pharmaceutical, personal care and others are the key applications driving the market growth.
Major Manufactures include Vitis Industries, Puna Noni, Melaleuca, Noni Biotech, Morinda Holdings, Royal Noni Fiji, XiSha Noni, Healing Noni, Apollo Noni Juice, Medicura, Cook Islands Noni and Others.
Some other reports from this category!