Noni Juice Market Outlook
The global noni juice market size was valued at USD 189.4 Million in 2019 and is projected to reach USD XX Million by 2027, expanding at a CAGR of 7.5% during the forecast period. The market is expected to grow owing to the increase in the number of people opting for natural medicines over conventional medicines.
Noni juice has multiple health benefits which help in controlling cholesterol, providing relief from fatigue, and preventing heart diseases cancer. These factors are fueling the noni juice market. Noni juice is widely being used as a nutritional tonic for its therapeutic properties.
The origin of noni is believed to be in Southeast Asia and to have been distributed subsequently by ancient voyagers or other means into the Pacific islands, including Tahiti and Hawaii. The plant is also found in India, Africa, and the West Indies. It resembles a small evergreen tree that grows from three to six meters. Its fruits are green but on maturity they turn light yellow and then translucent white.
Noni Juice Market Dynamics
Noni juice is used in the treatment of heart diseases, obesity, and other diseases due to its various health benefits. The acceptance of and demand for noni juice are growing, as it is rich in antioxidants, iron, vitamin B3, vitamin C, and vitamin A. Owing to its medicinal properties of noni juice is turning it into a household thing.
Noni juice is used in a variety of product such as beverages (drinks), powders (from dried noni fruits), lotions, soaps, noni seed oil, and noni leaf powders are used to produce pills. Variety of noni products have been introduced into the consumer market.
This adaptability for different applications of noni juice is expected to drive the noni juice market during forecast period. However, excess farming and climatic changes have hampered noni production, which in turn, is restraining the market.
Noni Juice Market Segment Insights
The noni juice market has been fragmented based on types, applications, and regions. In terms of types, the market has been bifurcated into natural noni Juice and organic noni juice. On the basis of applications, the market has been divided into food & beverage, pharmaceutical, personal care, and others.
Product Types Segment Analysis
Based on product types, the market has been segmented into natural noni juice and organic noni juice. The organic noni juice segment is expected to grow at a significant CAGR during the forecast period. Organic noni juice helps improve the body’s self-healing mechanism, digestion, and quality of blood in the body.
The best quality organic noni is certified by independent certifiers. This ensures that no chemicals or preservatives are used in the juice. The demand for organic noni juices is increasing, as they are chemical free.
Applications Segment Analysis
In terms of applications, the noni juice market is segregated into food & beverage, pharmaceutical, personal care, and others. The pharmaceutical segment is expected to expand at a significant CAGR during the forecast period owing to the growth in the use of the juice as a medicine. People of all the generations prefer noni juice, as a medicine over conventional medicines. These factors are helping the pharmaceutical segment to grow. The food & beverage segment is growing at a rapid pace.
Regional Analysis
In terms of regions, the noni juice market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa (MEA). North America is further bifurcated into the US and Canada. The Latin America region is segregated into Brazil, Mexico, and Rest of Latin America. Asia Pacific is classified as China, Japan, South Korea, Australia, Southeast Asia, and Rest of Asia Pacific.
Europe categorized as Germany, France, Italy, the UK, Spain, Russia, and the Rest of Europe. The MEA is divided into Saudi Arabia, South Africa, the UAE, and the Rest of MEA. North America is a key region for the market share. The market in North America is estimated to expand at a CAGR of around XX% during the forecast period, 2020-2027, owing to the increase in the demand for natural medicines with the rise in awareness about its benefits and multiple uses.
Europe constitutes a key share of the market due to rising population adopting a healthy lifestyle, thus boosting the noni juice market in the region. The market in Asia Pacific is projected to expand at a significant CAGR during forecast period due to increasing adoption healthy lifestyle and easy availability of noni juice in this region.
Key Benefits for Industry Participants & Stakeholders
- In-depth analysis of the global noni juice market.
- Historical, current and projected market size in terms of value and volume
- Potential & niche segments and regions exhibiting promising growth covered
- Industry drivers, restraints and opportunities covered in the study
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Neutral perspective on global noni juice market performance
Segments
Product Types
- Natural Noni Juice
- Organic Noni juice
Applications
- Food & Beverage
- Pharmaceutical
- Personal Care
- Others
Regions
- North America
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Europe
- Germany
- France
- Italy
- U.K.
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- India
- Australia
- South East Asia (SEA)
- Rest of Asia Pacific (APAC)
- Middle East & Africa (MEA)
- Saudi Arabia
- South Africa
- UAE
- Rest of Middle East & Africa (MEA)
Key Players
- Vitis Industries
- Puna Noni
- Melaleuca
- Noni Biotech
- Morinda Holdings
- Royal Noni Fiji
- XiSha Noni
- Healing Noni
- Apollo Noni Juice
- Medicura
- Cook Islands Noni.
Competitive Landscape
Key players in the market include Vitis Industries, Puna Noni, Melaleuca, Noni Biotech, Morinda Holdings, Royal Noni Fiji, XiSha Noni, Healing Noni, Apollo Noni Juice, Medicura, Cook Islands Noni and others. These players are considered as key manufacturers of the market based on their different varieties of product, regional presence, better supply chain management system, and the increasing demand for the products.
These players are adopting key strategies such as product development, geographical expansion, mergers & acquisition, and many other strategies to increase their demand for noni juice.
- In the last decade, Royal Noni Fiji one of the leading producers of noni juice in the world. Over time, the company has perfect process of delivering a 100% natural product that is noticeably beneficial. Royal Noni Fiji its own farms, contract farmers, and a central bottling and juice processing facility. Royal Noni Fiji gained approval from the European Commission for selling the Royal Noni Fiji products such as noni juice. The approval was given under the European market Article 5 of Regulation (EC) #258/97 in recent history.
- Noni Biotech International (NBI), the continuation of Resort Medical Products (RMP), increased its noni products sales under the Noni Maui label and gained excellent results. NBI is currently exporting to around 50 countries averaging 100% annual sales growth over the last five years with non-US sales representing over 55% of total sales. NBI was the first Hawaii-based company to be approved for sales in the EU (2006). NBI is currently selling products to the countries such as Australia, Canada, Chile, and People’s Republic of China, Japan, Republic of Korea, Singapore, Chinese Taipei, and Thailand. NBI is currently in negotiation with distributors in Hong Kong, Indonesia, Malaysia, the Republic of the Philippines, and the Russian Federation.
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