GCC Fruit Juice Market

The GCC fruit juice market size was USD 3.30 Billion in 2022 and is likely to reach USD 5.39 Billion by 2031, expanding at a CAGR of 5.6% during 2023–2031. The growth of the market is attributed to the growing customer need for healthy products in the region. 

Juice is a beverage created by extracting or pressing the natural liquid found in fruits. Liquids that are flavored with concentrate or other biological food sources such as seafood, meat, or clam juice. It is frequently used as a beverage or as a component or flavoring in food or other beverages such as smoothies.

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After the invention of pasteurization processes that has enabled its preservation without the use of fermentation, juice became a popular beverage choice. Fruit juice consumption is likely to rise in coming years due to the presence of the young and working population across the region constituting a crucial consumer base. As a result, manufacturers are constantly developing natural fruit juices that include no colors, preservatives, or other carbonated ingredients.

To attract consumers and enhance revenue, several players are widely focusing on creating unique product varieties that combine different fruits and vegetables such as orange carrot, beetroot orange, laban with mint, mixed berries, lemonade, and strawberry banana.

GCC Fruit Juice Market Trends, Drivers, Restraints, and Opportunities

• Growing number of people having healthcare consciousness has resulted in increasing demand for natural fruit juices as opposed to carbonated beverages. This is a key factor boosting the market revenue.

• Rising demand for non-carbonated beverages due to changing food trends among consumers is a primary driver of the market.

• Increasing spending power and rising living standards of a large number of the global population are major factors propelling the market.

• Stringent rules and regulations regarding the application of chemical preservatives acts as a key hurdle that can hinder the market growth.

• Sustainability concerns and price volatility of raw materials are major barriers to market expansion.

• Presence of major economies and wide investment for beverage products from the wealthiest Arab countries are providing marketers with numerous opportunities to offer premium products and new launches.

Scope of GCC Fruit Juice Market Report

The report on the GCC fruit juice market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

GCC Fruit Juice Market Segment Insights

Juice drinks segment is projected to hold significant market share

Based on product types, the GCC fruit juice market is segmented into 100% fruit juice, concentrates, juice drinks, nectars, powdered juice, and others. The juice drinks segment is projected to hold significant market share during the forecast period owing to the wide demand for juice, which is considered to be the most common type of beverage product.

Juice drinks are popular among health-conscious consumers since these drinks contain a variety of tastes, vitamins, and anti-oxidants.

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Orange segment is anticipated to account for substantial share

On the basis of flavours, the market is fragmented into apple, mango, mixed fruit, orange, and others. The orange segment is anticipated to account for substantial share of the market as orange juice is considered to be the most popular fruit juice and is widely regarded as one of the healthiest beverages.

The rising demand for orange juice is due to its potential to stimulate the minimize indications of the immune system, boost cellular repair and metabolism, protect against cancer, detoxify the body, lower cholesterol levels, and improve blood pressure.

Orange juice is abundant in antioxidants and vitamins A and C, which aid in the prevention of aging and the improvement of cardiovascular health.

Tetra pack segment to register a substantial growth rate 

In terms of packaging types, the GCC fruit juice market is segregated into bottles, cans, tetra pack, and others. The tetra pack segment is projected to register a substantial growth rate in the coming years due to the recent favourable policies adopted by several government bodies across countries in the sub-region to promote the packing type. Tetra packs is widely recognized as one of the most environment-friendly goods available for packing.

Furthermore, governments have constantly formulated regulations to get rid of plastic packaging, thus, paving the door for tetra-packing.

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Supermarkets & hypermarkets segment to expand at a rapid pace

Based on distribution channels, the market is divided into convenience stores, supermarkets & hypermarkets, specialty food stores, online stores, and others. The supermarkets & hypermarkets segment is anticipated to expand at a rapid pace during the projection period. The wide availability of different variety of flavoured juices in and easy accessibility to a hypermarket or supermarket presents another key driver of the segment.

Furthermore, offering heavy discounts for juice products and other promotional methods such as Buy 1 Get 1 Free is an effective method to draw the attention of consumers towards the products. Furthermore, firms are enlisting sales specialists who can allow consumers to sample the product in order to determine its taste, which can help to improve the quality of the products to meet the consumers’ preference of different taste.

Saudi Arabia is expected to dominate the market

In terms of countries, the GCC fruit juice market is categorized as Bahrain, Kuwait, Oman, Saudi Arabia, Qatar, and the United Arab Emirates. Saudi Arabia is expected to dominate the market in the coming years owing to the presence of enormous population and high spending power of consumers towards beverage products in the country.

Segments

The GCC fruit juice market has been segmented on the basis of

Product Types

• 100% Fruit Juice
• Concentrates
• Juice Drinks
• Nectars
• Powdered Juice
• Others

Flavours

• Apple
• Mango
• Mixed Fruit
• Orange
• Others

Packaging Types

• Bottles
• Cans
• Tetra Pack
• Others

Distribution Channels

• Convenience Stores
• Supermarkets & Hypermarkets
• Specialty Food Stores
• Online Stores
• Others

Countries

• Bahrain
• Kuwait
• Oman
• Saudi Arabia
• Qatar
• The United Arab Emirates

Key Players

• AlAlmarai
• Del Monte International GmbH
• Barakat Fresh
• Golden Grains Foodstuff Trading LLC
• Arrow Juice
• Gulf Union Foods Co
• Union Beverages.com
• Trofina Food (ME) FZC LLC
• Al Rabie Saudi Foods Co. Ltd
• Star Drinks

Competitive Landscape

Key players competing in the GCC fruit juice market are AlAlmarai; Del Monte International GmbH; Barakat Fresh; Golden Grains Foodstuff Trading LLC; Arrow Juice; Gulf Union Foods Co; Union Beverages.com; Trofina Food (ME) FZC LLC; Al Rabie Saudi Foods Co. Ltd; and Star Drinks. These players have widely engaged in several market development activities including collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to increase their market share.