Report Description
The Europe tea market size was valued at USD 10.73 Billion in 2022 and is likely to reach USD 17.75 Billion by 2031, expanding at a CAGR of 5.75% during 2023–2031. The growth of the market is attributed to the increasing health awareness and rising disposable income.
Tea is an aromatic beverage derived from Camellia Sinensis plant. It is one of the most consumed drinks in the world, after water. Black tea and green tea are the most preferred tea, while herbal tea is swiftly gaining traction in the region. Tea is considered as a healthy beverage owing to presence of a number of potent antioxidants and minerals. such as potassium, manganese, magnesium, and calcium.
Tea offers various health benefits as it contains polyphenols and different amino acids, resulting in stronger immunity, lower cholesterol, and increased metabolism. The presence of small amount of caffeine makes tea a mild stimulant, preventing fatigue. Regular consumption of tea helps to reduce cell damage caused due to free radicals as well as and facilitates in weight loss. The flavonoids and phytochemicals present in tea improves various functions of the human body.
Europe Tea Market Trends, Drivers, Restraints, and Opportunities
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Growing awareness about its health benefits for patients suffering from combat arthritis, cardiovascular diseases, kidney stones, and high blood pressure is anticipated to propel the market growth.
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Introduction of additional healthy ingredients in tea is expected to drive the growth of the market during the forecast period.
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Increasing trend of coffee consumption can hamper the market expansion.
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Fluctuating prices of raw materials caused by unpredictable climatic conditions can restrict the market growth in the coming years.
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Increasing R&D investments for the development of innovative flavors & variety of tea can create significant opportunities for the market players.
Scope of Europe Tea Market Report
The report on the Europe tea market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Europe Tea Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Forms (Leaf Tea and CTC Tea), Types (Black Tea, Green Tea, Herbal Tea, and Others) and Distribution Channels (Hypermarket/Supermarket, Specialist Retailers, Convenience Stores, Online Retailers, and Others)
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Geographical Scope
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Germany, UK, France, Russia, Italy, Spain, and Rest of Europe
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Unilever, Associated Britsh Foods PLC, Dilmah Ceylon Tea Company PLC, Nestle, and Kusmi tea
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Europe Tea Market Segment Insights
Leaf tea segment to account a large market share
On the basis of forms, the market is bifurcated into leaf tea and cut, tear, and curl (CTC) tea. The leaf tea segment is expected to represent a key market share owing to increasing adoption of traditional methods for tea production, which includes plucking, withering, rolling, oxidation, and drying.
Green tea segment to expand at a significant pace
Based on types, the Europe tea market is segregated into black tea, green tea, herbal tea, and others. The green tea segment is expected to expand at a robust pace during the forecast period. The changing lifestyle of people is moderately increasing the importance of herbal tea. High nutritive content and fat-burning properties of green tea as well as large part of the population preference for green tea over traditional tea are driving the growth of the tea market. Vendors are also introducing natural and infused flavors of tea that are targeted toward health-conscious consumers.
Online retailers segment is anticipated to expand at a substantial CAGR
In terms of, distribution channels, the Europe tea market is divided into hypermarket/supermarket, specialist retailers, convenience stores, online retailers, and others. The online retailers segment is anticipated to register a substantial impressive CAGR during the forecast period. Rising number of online apps coupled with availability of discounts and easy product delivery has positively impacted the market growth.
UK to dominate the market
On the basis of geographies, the is categorized as Germany, UK, France, Russia, Italy, Spain, and Rest of Europe. The UK is anticipated to dominate the market during the forecast period. The regional market growth can be attributed to the demand for green tea and herbal tea due to aggressive marketing campaigns exposing health benefits of the tea.
Segments
The Europe Tea market has been segmented on the basis of
Forms
Types
- Black Tea
- Green Tea
- Herbal Tea
- Others
Distribution Channels
- Hypermarket/Supermarket
- Specialist Retailers
- Convenience Stores
- Online Retailers
- Others
Geographies
- Germany
- UK
- France
- Russia
- Italy
- Spain
- Rest of Europe
Key Players
Competitive Landscape
Key players competing in the Europe tea market include Unilever, Associated Britsh Foods PLC, Dilmah Ceylon Tea Company PLC, Nestle, and Kusmi tea.

Table Of Content
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Tea Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Tea Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Tea Market - Supply Chain
4.5. Global Tea Market Forecast
4.5.1. Tea Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Tea Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Tea Market Absolute $ Opportunity
5. Global Tea Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Tea Market Size and Volume Forecast by Types
5.3.1. Black Tea
5.3.2.
Green Tea
5.3.3.
Herbal Tea
5.3.4.
Others
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Tea Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Tea Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Tea Demand Share Forecast, 2019-2026
7. North America Tea Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Tea Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Tea Market Size and Volume Forecast by Types
7.4.1. Black Tea
7.4.2.
Green Tea
7.4.3.
Herbal Tea
7.4.4.
Others
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Tea Demand Share Forecast, 2019-2026
8. Latin America Tea Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Tea Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Tea Market Size and Volume Forecast by Types
8.4.1. Black Tea
8.4.2.
Green Tea
8.4.3.
Herbal Tea
8.4.4.
Others
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Tea Demand Share Forecast, 2019-2026
9. Europe Tea Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Tea Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Tea Market Size and Volume Forecast by Types
9.4.1. Black Tea
9.4.2.
Green Tea
9.4.3.
Herbal Tea
9.4.4.
Others
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Tea Demand Share Forecast, 2019-2026
10. Asia Pacific Tea Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Tea Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Tea Market Size and Volume Forecast by Types
10.4.1. Black Tea
10.4.2.
Green Tea
10.4.3.
Herbal Tea
10.4.4.
Others
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Tea Demand Share Forecast, 2019-2026
11. Middle East & Africa Tea Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Tea Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Tea Market Size and Volume Forecast by Types
11.4.1. Black Tea
11.4.2.
Green Tea
11.4.3.
Herbal Tea
11.4.4.
Others
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Tea Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Tea Market: Market Share Analysis
12.2. Tea Distributors and Customers
12.3. Tea Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Unilever
12.4.2.
Associated Britsh Foods PLC
12.4.3.
Dilmah Ceylon Tea Company PLC
12.4.4.
Nestle
12.4.5.
Kusmi tea