Asia Pacific Tea Market by Product Type (Black Tea, Green Tea, Herbal Tea, and Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retailers, and Others), and Regions (China, Japan, India, Australia, and Rest of Asia Pacific) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

The Asia Pacific tea market is anticipated to register a considerable CAGR of 2.4% during the forecast period, 2021-2028. The growth of market is attributed to functional/fortified beverages present in tea.

Globally tea is a popular beverage obtained from camellia sinensis plant leaf. It is utilized due to presence of the polyphenols working as vitamins, antioxidants, trace minerals, and various amino acids which helps in reducing cholesterol, increases metabolism, stronger metabolism, prevention of cancer, and more. Tea contain small amount of caffeine helps as a mild stimulant preventing fatigue. Tea's popularity has grown as a result of its health advantages and increased awareness of the botanical elements it contains.

The Covid-19 pandemic affected the demand and supply chain of the Asia Pacific tea market. Covid-19 is an unprecedented worldwide public health crisis that has impacted practically every business, and its long-term repercussions are expected to have an influence on industry growth during the projection period.

Market Trends, Drivers, Restraints, and Opportunities

• People around the world are becoming more health-conscious, urging customers, particularly millennials, to choose tea over fizzy beverages which are boosting the market.
• Tea’s popularity has increased due to its health advantages and increasing awareness of botanical elements it contains, which is projected to drive the market.
• Black tea is having more health benefits because of their antioxidant properties helps preventing the DNA damage by tobacco or other toxic chemicals so, black tea is one of the major factors that drive the market.
• Rising cost of raw material due to unpredictable weather, increasing cost of agriculture inputs, and rising trend of out-of-home coffee consumption are expected to restraint the tea market.

Scope of the Report

The report on the Asia-Pacific tea market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report

Market Segment Insights

The black tea segment is projected to expand at a considerable CAGR

On the basis of product types, the market is divided into black tea, green tea, herbal tea, and others. The black tea segment is anticipated to account for a major market share during the forecast period due to health benefits antioxidants properties help in preventing the DNA damage cause by tobacco and other toxic chemicals. Increasing health awareness and growing western influence, Japanese and young Chinese population prefer black tea. India exported 4.4 million kg of black tea to China in 2018. Kenyan black tea exports were 1.8 million kilograms. Rising consumer interest and increased health knowledge about tea intake, the demand is expected to rise during the forecast period.

The supermarkets/hypermarkets segment accounted for a major market share

On the basis of distribution channels, the market is fragmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retailers, and others. The supermarkets/hypermarkets segment accounted for a major market share. Supermarkets and hypermarkets are self-help stores that sell a large range of green tea goods, including blends, iced tea, and various flavors like basil, tulsi, honey, and lemon. To attract clients, this huge variety of products are arranged in various areas and shelves in a very ordered manner. When opposed to supermarkets and hypermarkets, convenience stores are smaller and located in more constrained spaces.

China is anticipated to dominate the market

In terms of regions, the Asia Pacific tea market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. China is expected to constitute a key share of the market during the projected period due to health benefits of tea. China and India, as the world's leading tea growers, fulfill rising demand by exporting tea throughout the world. China accounted for 22.9 percent of the worldwide tea exports market in terms of value, followed by India with 9.8 percent.

Segments

Product Type

• Black Tea
• Green Tea
• Herbal Tea
• Others

 Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialist Retailers
• Online Retailers
• Others

 Regions

• China
• Japan
• India
• Australia
• Rest of Asia Pacific

Key Players

• Dilmah Ceylon Tea Company PLC
• Unilever PLC
• Hain Celestial
• Tata Global Beverages
• R. Twinning and Company Limited

Competitive Landscape

Key players competing in the Asia Pacific tea market include Dilmah Ceylon Tea Company PLC.; Unilever PLC.; Hain Celestial.; Tata Global Beverages.; R. Twinning and Company Limited. Some of these players are using several market strategies such as acquisitions, merger, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares and to generate revenue and raise their production line of the business in the coming years.