Herbal Tea Market

Global Herbal Tea Market by Types (Green Tea, Black Tea, and Yellow Tea), Flavors (Chamomile, Peppermint, Lemongrass, Ginger, Hibiscus, Fruits, Others), Functions(Cognitive Health, Gut & Digestive Health, Multifunctional, and Others), Forms(Tea Bags and Loose Leaf), Distribution Channels(Supermarket/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, and Others), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) Forecast, 2020-2027

  • Report ID: FB-190
  • Author: Growth Market Reports
  • Rating: 4.6
  • Total Reviews: 6
  • No. Of Pages: 165
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The global herbal tea market is anticipated to expand at a substantial CAGR during the forecast period, between 2020 and 2027.Herbal tea is a brew of a variety of edible roots, fruits, leaves, and flowers of non-tea plants. It is usually referred as tisanes in Europe and few other counties around the world. Since, herbal tea is not derived from the Camellia sinensis plant; it is not essentially a true tea. Conversely, it is emerging as a new trend with the rise in health consciousness among people.


Market Trends, Drivers, Restraints, and Opportunities:

  • In the past, herbal blends were used for their competence to raise spiritual awareness and enable consumers to gain physical benefits. However, consumers started drinking herbal tea merely for its taste and aroma. This, in turn, drives the market.
  • Surge in population and rise in disposable income are some factors driving the herbal tea market.
  • Higher cost of herbal tea than their substitutes such as normal tea, juices, and coffee hampers the growth of the market.
  • The herbal tea market has been hampered due to the COVID-19, which has disturbed the supply chain and manufacturing activities.
  • Fluctuations in prices of raw material of herbal tea are likely to impede the market.
  • Rising awareness and health consciousness among people are expected to boost the market growth during the forecast period.


Scope of the report:

The report on the global herbal tea market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Attributes

Details

Base Year

2019

Historic Data

2017–2018

Forecast Period

2020–2027

Regional Scope

Asia Pacific, North America, Europe, Latin America, and Middle East & Africa

Report Coverage

Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities and revenue forecast

 

Herbal Tea Market Segment Insights:

Green tea segment to account for dominant share of the market
On the basis of types, the market can be segregated into green tea, black tea, and yellow tea. The green tea segment accounts for a large share of the market, as it is the considered to be a healthy beverage. Green tea is rich in polyphenols that reduce inflammation and help fight cancer.

Lemongrass segment accounts for major market share
Based on flavors, the herbal tea market can be classified as chamomile, peppermint, lemongrass, ginger, hibiscus, fruits, and others. The lemongrass segment accounted for a large share of the market and is anticipated to expand during the forecast period.

Multifunctional segment to constitute a key share of the market
On the basis of functions, the market can be segmented into cognitive health, gut & digestive health, multifunctional, and others. The multifunctional segment accounts for a large share of the market. However, gut & digestive health segment is anticipated to grow at a rapid pace during the forecast period.

Tea bags segment accounts for a dominant share of the market
In terms of forms, the herbal tea market can be bifurcated into tea bags and loose leaf. The tea bags segment accounted a large share of the market and is anticipated to expand during the forecast period, as it is convenient and easy to use.

Online retail segment dominates the market
On the basis of distribution channels, the market can be fragmented into supermarket/hypermarkets, specialty stores, convenience stores, online retail, and others. The online retail segment accounts for a large share of the market and is anticipated to grow during the forecast period, as websites provide discounts and an array of flavors to choose from.

Asia Pacific constituted large share of the global market
Based on regions, the global herbal tea market can be split into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. Asia Pacific accounts for a large share of the market, as people are inclined toward herbal food &beverages. The market in Europe is anticipated to expand at a rapid pace during the in forecast period as there is increase in the health consciousness among people.
 

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Herbal Tea Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Herbal Tea Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Herbal Tea Market - Supply Chain
  4.5. Global Herbal Tea Market Forecast
     4.5.1. Herbal Tea Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Herbal Tea Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Herbal Tea Market Absolute $ Opportunity
5. Global Herbal Tea Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Herbal Tea Market Size and Volume Forecast by Types
     5.3.1. Green Tea
     5.3.2. Black Tea
     5.3.3. Yellow Tea
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Herbal Tea Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Herbal Tea Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Herbal Tea Demand Share Forecast, 2019-2026
7. North America Herbal Tea Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Herbal Tea Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Herbal Tea Market Size and Volume Forecast by Types
     7.4.1. Green Tea
     7.4.2. Black Tea
     7.4.3. Yellow Tea
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Herbal Tea Demand Share Forecast, 2019-2026
8. Latin America Herbal Tea Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Herbal Tea Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Herbal Tea Market Size and Volume Forecast by Types
     8.4.1. Green Tea
     8.4.2. Black Tea
     8.4.3. Yellow Tea
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Herbal Tea Demand Share Forecast, 2019-2026
9. Europe Herbal Tea Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Herbal Tea Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Herbal Tea Market Size and Volume Forecast by Types
     9.4.1. Green Tea
     9.4.2. Black Tea
     9.4.3. Yellow Tea
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Herbal Tea Demand Share Forecast, 2019-2026
10. Asia Pacific Herbal Tea Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Herbal Tea Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Herbal Tea Market Size and Volume Forecast by Types
     10.4.1. Green Tea
     10.4.2. Black Tea
     10.4.3. Yellow Tea
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Herbal Tea Demand Share Forecast, 2019-2026
11. Middle East & Africa Herbal Tea Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Herbal Tea Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Herbal Tea Market Size and Volume Forecast by Types
     11.4.1. Green Tea
     11.4.2. Black Tea
     11.4.3. Yellow Tea
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Herbal Tea Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Herbal Tea Market: Market Share Analysis
  12.2. Herbal Tea Distributors and Customers
  12.3. Herbal Tea Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)

By Types

  • Green Tea
  • Black Tea
  • Yellow Tea

By Flavors

  • Chamomile
  • Peppermint
  • Lemongrass
  • Ginger
  • Hibiscus
  • Fruits
  • Others

By Functions

  • Cognitive Health
  • Gut & Digestive Health
  • Multifunctional
  • Others

By Forms

  • Tea Bags
  • Loose Leaf

By Distribution Channels

  • Supermarket/Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retail
  • Others

By Regions

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Middle East & Africa

Key players in the herbal tea market include Tata Global Beverages Limited, Unilever PLC, Organic India Pvt. Ltd., The Hain Celestial Group, Inc., Associated British Foods PLC, Barry's Tea, ApeejaySurrendra Group, Dilmah Ceylon Tea Company PLC, Harney &Sons, and Adagio Tea. Mergers & acquisitions, collaborations, agreements, and partnerships are some growth strategies adopted by these players to strengthen their geographical presence.

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