Potato Chips Market

Potato Chips Market by Types (Fried and Baked), Flavors (Plain/Salted and Flavored), Distribution Channels (Supermarket/Hypermarket, Convenience Stores, Specialist Retailers, Online Retail Stores, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: FB-817
  • Author: Growth Market Reports
  • Rating: 4.8
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  • No. Of Pages: 186
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The global potato chips market size reached USD 31.2 Billion in 2020, and is projected to expand at a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to increasing demand for affordable snacks, which is popular among all age groups, especially the young population.
 

Potato Chips Market Key Takeaways


The production of potato chips includes seasoning of potatoes slices until they turn crispy. They are further deep-fried or baked to produce potato chips. While frying, the sugar present in potatoes combine with amino acids and turns brown, which results in the yellowish-brown colour of potato chips. Additionally, potato chips are processed and stored in such a way that they are inert toward any microbiological spoilage, chemical, and enzymatic activities as well as moisture.

The taste, texture, and colour of the chips remain unchanged for a long period of time. Potato chips are packed in air-tight plastic bags, which significantly improves the shelf life.

Market Trends, Drivers, Restraints, and Opportunities

  • Huge availability of raw materials used in the manufacturing of potato chips is projected to boost the market growth.
  • Effective supply chain and production planning in the manufacturing facilities is expected to drive the market expansion during the forecast period.
  • Product variety, mix of snacks flavors, changing consumer lifestyle, and growth in distribution channels are major factors that are contributing to rising sales of potato chips, boosting the market growth.
  •  Rising middle class population and rapid urbanisation are expected to proliferate the growth of the market.
  • Growing unorganised potato chips market can hinder multinational and renounced players, hindering the market growth.
  • Increasing number of potato chip substitutes can hamper the market growth during forecast period.
  • Rising health consciousness among consumers has encouraged a shift toward healthier eating patterns, such as fruits and wholegrain crackers, which is anticipated to impede the market growth during the forecast period.
  • Expanding R&D investments and technological advancements to introduce more flavors and healthy products can create significant opportunities for the market players.

Scope of the Report

The report on the global potato chips market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Potato Chips Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Types (Fried and Baked), Flavors (Plain/Salted and Flavored) and Distribution Channels (Supermarket/Hypermarket, Convenience Stores, Specialist Retailers, Online Retail Stores, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Burts Potato Chips Ltd, Calbee, Inc., Herr Foods Inc., Kellogg Company, and PepsiCo, Inc.

 

Potato Chips Market Segment Insights

Baked segment to account for a large market share
 Based on types, the market is divided into fried and baked. The baked segment is expected to hold a key market share during the forecast period. Baked potato products has less fat and calorie content as compared to fried potato chips. Moreover, the addition of healthy ingredients in baked products is expected to propel the segment growth.

Potato Chips Market By Types

Flavored segment to expand at a rapid pace
On the basis of flavors, the market is bifurcated into plain/salted and flavored. The flavored segment is expected to grow at a rapid pace during the forecast period owing to the introduction of new flavors and the positive response for new flavors from consumers.

Supermarket/hypermarket segment to register at a substantial CAGR
In terms of distribution channels, the market is segregated into supermarket/hypermarket, convenience stores, specialist retailers, online retail stores, and others. The supermarket/hypermarket segment is anticipated to register at a substantial CAGR during the forecast period owing to the availability of a wide variety of product types and brands.

Asia Pacific anticipated to dominate the market
Based on regions, the market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is anticipated to dominate the market during the forecast period due to increasing infrastructure development such as metro station, cinema halls, airport and others in countries such as India and China.
 

Potato Chips Market By Regions

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Potato Chips Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Potato Chips Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Potato Chips Market - Supply Chain
  4.5. Global Potato Chips Market Forecast
     4.5.1. Potato Chips Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Potato Chips Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Potato Chips Market Absolute $ Opportunity
5. Global Potato Chips Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Potato Chips Market Size and Volume Forecast by Types
     5.3.1. Fried
     5.3.2. Baked
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Potato Chips Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Potato Chips Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Potato Chips Demand Share Forecast, 2019-2026
7. North America Potato Chips Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Potato Chips Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Potato Chips Market Size and Volume Forecast by Types
     7.4.1. Fried
     7.4.2. Baked
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Potato Chips Demand Share Forecast, 2019-2026
8. Latin America Potato Chips Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Potato Chips Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Potato Chips Market Size and Volume Forecast by Types
     8.4.1. Fried
     8.4.2. Baked
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Potato Chips Demand Share Forecast, 2019-2026
9. Europe Potato Chips Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Potato Chips Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Potato Chips Market Size and Volume Forecast by Types
     9.4.1. Fried
     9.4.2. Baked
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Potato Chips Demand Share Forecast, 2019-2026
10. Asia Pacific Potato Chips Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Potato Chips Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Potato Chips Market Size and Volume Forecast by Types
     10.4.1. Fried
     10.4.2. Baked
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Potato Chips Demand Share Forecast, 2019-2026
11. Middle East & Africa Potato Chips Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Potato Chips Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Potato Chips Market Size and Volume Forecast by Types
     11.4.1. Fried
     11.4.2. Baked
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Potato Chips Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Potato Chips Market: Market Share Analysis
  12.2. Potato Chips Distributors and Customers
  12.3. Potato Chips Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Burts Potato Chips Ltd
     12.4.2. Calbee, Inc.
     12.4.3. Herr Foods Inc.
     12.4.4. Kellogg Company
     12.4.5. PepsiCo, Inc

​​​​​Segments Covered in the Report
The global potato chips market has been segmented on the basis of

Types

  • Fried
  • Baked

Flavors

  • Plain/Salted
  • Flavored

Distribution Channels

  • Supermarket/Hypermarket
  •  Convenience Stores
  • Specialist Retailers
  • Online Retail Stores
  •  Others

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

  • Burts Potato Chips Ltd
  • Calbee, Inc.
  • Herr Foods Inc.
  • Kellogg Company
  • PepsiCo, Inc

 

Key players competing in the potato chips market include Burts Potato Chips Ltd, Calbee, Inc., Herr Foods Inc., Kellogg Company, and PepsiCo, Inc.
 

Potato Chips Market By Key Players

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