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Vietnam Coffee Market Size, Growth, Industry & Revenue 2031

Vietnam Coffee Market

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Segments - by Product Types (Instant Coffee, Ground Coffee, and Whole Bean), Distribution Channels (On-trade and Off-trade [Supermarket/Hypermarket, Specialty Stores, Online Retailing, and Others]) Country (Vietnam)- Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

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Author :

Anuradha B. More

Fact-checked by :

Vaibhav Chandola

Editor :

Aman Singh

Report Description

The Vietnam coffee market size was around USD 436.15 Million in 2022 and is projected to reach USD 898.37 Million by 2031, expanding at a CAGR of around 8.36% during the forecast period, 2023-2031. The growth of market is attributed to increasing demand by consumers and food & beverage industry from local and international players.

Vietnam was a colony of France and coffee was first introduced by Frenchmen in year 1857, however the output since 1975 is quite small the industry took the pace after the end of Vietnam War in 1975 especially when East Germany signed a contact with Vietnam for the procurement of their coffee yield.

Since 1975 to 2010 the coffee plantation area of Vietnam has increased from 132,000 hectares to 510,000 hectares, approximately around 30 folds. For so many years Germany remains the hub of Vietnam for their export.

Southern Vietnam is known for its hot and humid climatic condition suitable for cultivating Robusta coffee whereas Northern part for Arabica. The total cultivation land occupied in Vietnam for coffee production is estimated to be around 653,000 hectare and provide 500,000 job opportunities for the farmers by producing commercial coffee.

According to one of the survey, Vietnamese coffee is acknowledged worldwide. The export volume and value present is growing hand in hand. From year 1991 to 1995 the total export volume of Vietnamese coffee is considered around 142.000 tons with and annual value of USD 200 million.

Vietnam Coffee Market Trends, Drivers, Restraints, and Opportunities

Increasing working hours and busy lifestyle is expected to boost the market during the projected period.
Rising population and demand for the consumer products is anticipated to drive the market in the coming years.
Growing demand in food & beverage industry by local and international competitors globally is estimated to propel the market during the forecast period.
Growing popularity of Vietnamese coffee worldwide is one of the factors driving the market during the projected period.
Lack of value added coffee products can possess a threat that can hinder the market growth during the projected period.

Scope of Vietnam Coffee Market Report

The report Vietnam coffee market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Coffee Market– Vietnam Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2016–2021
Forecast Period	2023–2031
Segmentation	Product Types (Instant Coffee, Ground Coffee, and Whole Bean), Distribution Channels (On-trade, and Off-trade [Supermarket/Hypermarket, Specialty Stores, Online Retailing, and Others])
Country	Vietnam
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	Nestle; Phuc Long Trading Production Company Limited; Len’s Coffeee LLC; Starbucks Coffee Company; Bien Hoa Vinacafe Joint Stock Company.

Vietnam Coffee Market Segment Insights

The instant coffee segment holds a large market share

On the basis of product types, the market is segregated into instant coffee, ground coffee, and whole bean. The instant coffee segment holds a large market share owing to premimuization trend, long working hours, and busy lifestyle of the population. However, the ground coffee segment is estimated to grow at a steady pace due to rising demand by specific group of people among the population still favors to make their own cup of coffee.

The supermarket/hypermarket segment is expected to exhibit high CAGR

In the terms of distribution channels, the market is bifurcated into on-trade and off-trade. The off trade segment is further segregated into supermarket/hypermarket, specialty stores, online retailing, and others. The supermarket/hypermarket segment is expected to exhibit high CAGR owing to business growth and rising supermarket and hypermarket. On the other hand the online retail segment is estimated to rise at a rapid pace due to drastic increase of the e-commerce facilities.

Segments

The Vietnam coffee market has been bifurcated on the basis of

Product types

Instant Coffee
Ground Coffee
Whole Bean

Distribution Channels

On-trade
Off-trade
- Supermarket/Hypermarket
- Specialty Stores
- Online Retailing
- Others

Country

Vietnam

Key Players

Nestle
Phuc Long Trading Production Company Limited
Len’s Coffeee LLC
Starbucks Coffee Company
Bien Hoa Vinacafe Joint Stock Company

Competitive Landscape

Key players competing in the Vietnam coffee market include Nestle; Phuc Long Trading Production Company Limited; Len’s Coffeee LLC; Starbucks Coffee Company; Bien Hoa Vinacafe Joint Stock Company.

Some of these players are targeting on business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares. For instance

In March 2020, Nestle Vietnam launched Nescafe Aromatico and Nesacafe Excellente two new coffee products made from premium coffee beans yielded from Central Highland of Vietnam.

In August 2021, Netherland based LDC announced a strategic partnership with Polish provate label coffee company Instanta to build and operate a freexe dried instant coffee plant in Binh Duong province, Vietnam.

In March 2019, Tata Sons Private Limited Company wholly owned a subsidiary revealing its Freeze Dried Instant Coffee production plant in Binh Duong province, Vietnam.

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Coffee Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Coffee Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Coffee Market - Supply Chain
  4.5. Global Coffee Market Forecast
     4.5.1. Coffee Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Coffee Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Coffee Market Absolute $ Opportunity
5. Global Coffee Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Coffee Market Size and Volume Forecast by Types
     5.3.1. Instant Coffee
     5.3.2. Ground Coffee
     5.3.3. Whole Bean
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Coffee Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Coffee Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Coffee Demand Share Forecast, 2019-2026
7. North America Coffee Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Coffee Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Coffee Market Size and Volume Forecast by Types
     7.4.1. Instant Coffee
     7.4.2. Ground Coffee
     7.4.3. Whole Bean
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Coffee Demand Share Forecast, 2019-2026
8. Latin America Coffee Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Coffee Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Coffee Market Size and Volume Forecast by Types
     8.4.1. Instant Coffee
     8.4.2. Ground Coffee
     8.4.3. Whole Bean
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Coffee Demand Share Forecast, 2019-2026
9. Europe Coffee Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Coffee Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Coffee Market Size and Volume Forecast by Types
     9.4.1. Instant Coffee
     9.4.2. Ground Coffee
     9.4.3. Whole Bean
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Coffee Demand Share Forecast, 2019-2026
10. Asia Pacific Coffee Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Coffee Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Coffee Market Size and Volume Forecast by Types
     10.4.1. Instant Coffee
     10.4.2. Ground Coffee
     10.4.3. Whole Bean
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Coffee Demand Share Forecast, 2019-2026
11. Middle East & Africa Coffee Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Coffee Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Coffee Market Size and Volume Forecast by Types
     11.4.1. Instant Coffee
     11.4.2. Ground Coffee
     11.4.3. Whole Bean
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Coffee Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Coffee Market: Market Share Analysis
  12.2. Coffee Distributors and Customers
  12.3. Coffee Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Nestle
     12.4.2. Phuc Long Trading Production Company Limited
     12.4.3. Len’s Coffeee LLC
     12.4.4. Starbucks Coffee Company
     12.4.5. Bien Hoa Vinacafe Joint Stock Company

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