Europe Beer Market

Europe Beer Market by Product Types (Ale, Lager, and Other Styles), Distribution Channels (On-Trade and Off Trade), Category (Economic, Premium, and Super-Premium), and Geography (United Kingdom, France, Spain, Italy, Germany, Russia, and Rest of Europe) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: FB-765
  • Author: Growth Market Reports
  • Rating: 4.9
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  • No. Of Pages: 160
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The Europe beer market size is estimated to register a high CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the rising disposable income and growing popularity of beer among the youth.

Europe Beer Market Key Takeaways

Beer is an alcoholic beverage essentially made using barley, hops, water, and yeast. Beer is very popular and is available in numerous types such as mild ale, wheat, pale ale, stout, lambic, and lager. It stands higher than other alcoholic beverages due to its healthy constituents like high protein, vitamin B, a significant amount of antioxidant, and is a wonderful source of specific minerals that are important in a variety of metabolic processes and can help you stay healthy in a variety of ways. Beer is typically made with four basic ingredients: malted cereal grains, hops, water, and yeast, and is fermented for a specific amount of time. Beer also contains flavoring components such as herbs and fruits. Alcohol volume in beers usually varies from 4% to 6%. Beers are served in glass bottles and cans.

Beer cultures vary significantly across European countries, with different styles of beer and consumption habits, and it is an integral part of Europe's heritage, alimentation, and culture. Europe is the world's second-largest beer producer. Around 390 million hectoliters of beer were produced in Europe in 2012. The European beer market is being pushed by changing consumer demand, a fair tax framework, and increased global export. In 2018, Germany had one-sixth of the European beer market share, and this dominance is likely to continue throughout the projected period. Germany is Europe's largest beer market, followed by the United Kingdom, Russia, and France. Consumers in Germany have long preferred items from their region or nation, a tendency that can also be seen in a beer.

Market Trends, Drivers, Restraints, and Opportunities

  • Increasing discretionary spending and the growing trend of restaurants and cafes offering innumerable varieties of flavors in beers are projected to drive market growth in the coming years.
  • Targeting new consumers such as women for beer consumption is expected to fuel the market expansion in the coming years.
  • Growing beer exporters from Europe is anticipated to spur market growth during the forecast period.
  • Rising health concerns due to the consumption of alcoholic beverages are expected to hinder the market growth.
  • Growing price in the beer excise duty is estimated to impeded market expansion.

Scope of the Report

The report on the Europe beer market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Beer Market - Europe Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Product Types (Ale, Lager, and Other Styles), Distribution Channels (On-Trade and Off Trade), and Category (Economic, Premium, and Super-Premium)

Geography Scope

United Kingdom, France, Spain, Italy, Germany, Russia, and Rest of Europe

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Asahi Group Holdings Ltd., Anheuser-Busch InBev, Bitburger Brewery, Budweiser Budvar Brewery, Breckenridge Brewery, Carlsberg Group, Cesu Alus, Diageo Plc, Erdinger, Forst, Heineken N.V., Oakleaf Brewery, Pivovarna Lasko, Radeberger, and SABMiller Plc


Market Segment Insights

Lager segment to hold major market share
Based on product types, the Europe beer market is segmented into ale, lager, and other styles. The lager segment is expected to constitute a key share of the market during the forecast period due to the high acceptance rate among consumers compared to other varieties of beer. Moreover, manufacturers are keen on producing lager beers over others due to high ROI (Return on Investment). However, the ale segment is anticipated to expand at a rapid pace.

Off-trade segment to expand at a robust pace
In terms of distribution channels, the Europe beer market is bifurcated into on-trade and off-trade. The off-trade segment is expected to represent a key share of the market during the forecast period due to strong consumer preferences to drink at home. However, emerging industries are taking on a more mixed approach towards the same.

Europe Beer Market By Distribution Channels

Premium segment is projected to hold a large market share
Based on category, the Europe beer market is segregated into economic, premium, and super-premium. The premium segment is expected to represent a key share of the market in the coming years owing to the experimenting nature of consumers with locally produced premium and international beer varieties. However, the growth of the premium segment continues to be organic. On the other hand, the super-premium segment is anticipated to expand at a rapid pace during the forecast period owing/due to

Europe Beer Market By Category

Germany is anticipated to account for key market share
On the basis of geography, the Europe beer market is categorized as United Kingdom, France, Spain, Italy, Germany, Russia, and Rest of Europe. The market of Germany is anticipated to expand at an impressive CAGR during the forecast period. The regional market growth can be attributed to the health and wellness movement. On the other hand, the market of the United Kingdom is expected to exhibit a rapid growth rate in the coming years.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Beer Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Beer Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Beer Market - Supply Chain
  4.5. Global Beer Market Forecast
     4.5.1. Beer Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Beer Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Beer Market Absolute $ Opportunity
5. Global Beer Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Beer Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Beer Demand Share Forecast, 2019-2026
6. North America Beer Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Beer Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Beer Demand Share Forecast, 2019-2026
7. Latin America Beer Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Beer Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Beer Demand Share Forecast, 2019-2026
8. Europe Beer Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Beer Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Beer Demand Share Forecast, 2019-2026
9. Asia Pacific Beer Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Beer Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Beer Demand Share Forecast, 2019-2026
10. Middle East & Africa Beer Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Beer Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Beer Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Beer Market: Market Share Analysis
  11.2. Beer Distributors and Customers
  11.3. Beer Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Asahi Group Holdings Ltd.
     11.4.2. Anheuser-Busch InBev
     11.4.3. Bitburger Brewery
     11.4.4. Budweiser Budvar Brewery
     11.4.5. Breckenridge Brewery
     11.4.6. Carlsberg Group
Segments Covered in the Report
The Europe beer market has been segmented on the basis of

Product Types
  • Ale
  • Lager
  • Other Styles
Distribution Channels
  • On-Trade
  • Off Trade
Category
  • Economic
  • Premium
  • Super-Premium
Geography
  • United Kingdom
  • France
  • Spain
  • Italy
  • Germany
  • Russia
  • Rest of Europe
Key Players
  • Asahi Group Holdings Ltd.
  • Anheuser-Busch InBev
  • Bitburger Brewery
  • Budweiser Budvar Brewery
  • Breckenridge Brewery
  • Carlsberg Group
  • Cesu Alus
  • Diageo Plc
  • Erdinger
  • Forst
  • Heineken N.V.
  • Oakleaf Brewery
  • Pivovarna Lasko
  • Radeberger
  • SABMiller Plc

Key players competing in the Europe beer market include Asahi Group Holdings Ltd., Anheuser-Busch InBev, Bitburger Brewery, Budweiser Budvar Brewery, Breckenridge Brewery, Carlsberg Group, Cesu Alus, Diageo Plc, Erdinger, Forst, Heineken N.V., Oakleaf Brewery, Pivovarna Lasko, Radeberger, and SABMiller Plc.

 Europe Beer Market By Key Players

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