Europe Beer Market

Europe Beer Market Outlook 2031:

The Europe beer market size was valued at USD 112.50 Billion in 2022 and is expected to reach USD 191.31 Billion by 2031 projected to expand at a CAGR of 6.08% during the forecast period, 2023 – 2031. The growth of the market is attributed to the rising disposable income and growing popularity of beer among the youth.

Beer is an alcoholic beverage essentially made using barley, hops, water, and yeast. Beer is very popular and is available in numerous types such as mild ale, wheat, pale ale, stout, lambic, and lager. It stands higher than other alcoholic beverages due to its healthy constituents like high protein, vitamin B, a significant amount of antioxidant, and is a wonderful source of specific minerals that are important in a variety of metabolic processes and can help you stay healthy in a variety of ways.

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Beer is typically made with four basic ingredients: malted cereal grains, hops, water, and yeast, and is fermented for a specific amount of time. Beer also contains flavoring components such as herbs and fruits. Alcohol volume in beers usually varies from 4% to 6%. Beers are served in glass bottles and cans.

Beer cultures vary significantly across European countries, with different styles of beer and consumption habits, and it is an integral part of Europe's heritage, alimentation, and culture. Europe is the world's second-largest beer producer. Around 390 million hectoliters of beer were produced in Europe in 2012. The European beer market is being pushed by changing consumer demand, a fair tax framework, and increased global export.

In 2018, Germany had one-sixth of the European beer market share, and this dominance is likely to continue throughout the projected period. Germany is Europe's largest beer market, followed by the United Kingdom, Russia, and France. Consumers in Germany have long preferred items from their region or nation, a tendency that can also be seen in a beer.

Europe Beer Market Trends, Drivers, Restraints, and Opportunities

• Increasing discretionary spending and the growing trend of restaurants and cafes offering innumerable varieties of flavors in beers are projected to drive market growth in the coming years.
• Targeting new consumers such as women for beer consumption is expected to fuel the market expansion in the coming years.
• Growing beer exporters from Europe is anticipated to spur market growth during the forecast period.
• Rising health concerns due to the consumption of alcoholic beverages are expected to hinder the market growth.
• Growing price in the beer excise duty is estimated to impeded market expansion.

Scope of Europe Beer Market Report

The report on the Europe beer market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Europe Beer Market Segment Insights

Lager segment to hold major market share

Based on product types, the Europe beer market is segmented into ale, lager, and other styles. The lager segment is expected to constitute a key share of the market during the forecast period due to the high acceptance rate among consumers compared to other varieties of beer. Moreover, manufacturers are keen on producing lager beers over others due to high ROI (Return on Investment). However, the ale segment is anticipated to expand at a rapid pace.

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Off-trade segment to expand at a robust pace

In terms of distribution channels, the Europe beer market is bifurcated into on-trade and off-trade. The off-trade segment is expected to represent a key share of the market during the forecast period due to strong consumer preferences to drink at home. However, emerging industries are taking on a more mixed approach towards the same.

Premium segment is projected to hold a large market share

Based on category, the Europe beer market is segregated into economic, premium, and super-premium. The premium segment is expected to represent a key share of the market in the coming years owing to the experimenting nature of consumers with locally produced premium and international beer varieties.

However, the growth of the premium segment continues to be organic. On the other hand, the super-premium segment is anticipated to expand at a rapid pace during the forecast period owing/due to

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Germany is anticipated to account for key market share

On the basis of geography, the Europe beer market is categorized as United Kingdom, France, Spain, Italy, Germany, Russia, and Rest of Europe. The market of Germany is anticipated to expand at an impressive CAGR during the forecast period. The regional market growth can be attributed to the health and wellness movement. On the other hand, the market of the United Kingdom is expected to exhibit a rapid growth rate in the coming years.

Segments

Product Types

• Ale
• Lager
• Other Styles

Distribution Channels

• On-Trade
• Off Trade

Category

• Economic
• Premium
• Super-Premium

Geography

• United Kingdom
• France
• Spain
• Italy
• Germany
• Russia
• Rest of Europe

Key Players

• Asahi Group Holdings Ltd.
• Anheuser-Busch InBev
• Bitburger Brewery
• Budweiser Budvar Brewery
• Breckenridge Brewery
• Carlsberg Group
• Cesu Alus
• Diageo Plc
• Erdinger
• Forst
• Heineken N.V.
• Oakleaf Brewery
• Pivovarna Lasko
• Radeberger
• SABMiller Plc

Competitive Landscape

Key players competing in the Europe beer market include Asahi Group Holdings Ltd., Anheuser-Busch InBev, Bitburger Brewery, Budweiser Budvar Brewery, Breckenridge Brewery, Carlsberg Group, Cesu Alus, Diageo Plc, Erdinger, Forst, Heineken N.V., Oakleaf Brewery, Pivovarna Lasko, Radeberger, and SABMiller Plc.