The Asia Pacific beer market size is expected to expand at a significant CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the increasing demand of beer based on tastes and flavors.

Beer is fermented drink made from malted barley, rice, and corn. It is one of the oldest and most widely consumed alcoholic drink in the world. It is produced by fermentation of starches, mainly derived from cereal grains. These include lagers, stouts & porters, ales, and seasonal specialties.
The changing lifestyle, rapid urbanization, and rising preference for beer are key factors driving the global beer market. The COVID-19 outbreak disrupted the supply chain production, which increased the price of raw materials, hampered the market growth.
Market Trends, Drivers, Restraints, and Opportunities
- Rising number of working class individuals and increasing disposable income are expected to drive the market growth.
- Growing adoption of beer in restaurants is anticipated to grow the market.
- Health consciousness and availability of substitute drinks can hinder the growth of the market.
- Heavy taxation and regulations from government state bodies can impede the market growth.
- Rising trend of craft beer can create lucrative opportunities for the market in the projected timeline.
Scope of the Report
The report on the Asia Pacific beer market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes
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Details
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Report Title
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Asia Pacific Beer Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Types (Lager, Ale, and Other Types) and Distribution Channels (On-trade and Off-trade)
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Geography Scope
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China, Japan, India, Australia, Vietnam, Thailand, and Rest of Asia Pacific
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Asahi Breweries Ltd.; Heineken N.V.; Anheuser-Busch InBev; Carlsberg Group; SABMiller Plc; and Kirin Holdings Co Ltd
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Asia Pacific Beer Market Segment Insights
Ale segment is anticipated to boost at a rapid pace
Based on types, the Asia Pacific beer market is divided into lager, ale, and other types. The ale segment is expected to grow at a rapid pace during the forecast period owing to increasing adoption of prominent quality yeast, resulting in high quality beer. However, the lager segment is anticipated to hold a key share of the market in the coming years owing to increasing production of cereal grains to manufacture a beer product.

Off-trade segment is projected to expand at a healthy CAGR
On the basis of distribution channels, the market is segregated into on-trade and off-trade. The off-trade segment is projected to expand at a considerable CAGR during the forecast period due to increasing demand for cost-effective beer products. On the other hand, the on-trade segment is anticipated to account for a major market share during the forecast period owing to rising preference for a drink beside the meal.

Japan is anticipated to constitute a large market share
In terms of regions, the Asia Pacific beer market is classified as China, Japan, India, Australia, Vietnam, Thailand and Rest of Asia Pacific. Japan is expected to constitute a key share of the market during the forecast period owing to presence of companies such as Asahi Breweries that is introducing beers according to taste and preference of consumers. However, India is anticipated to expand at a rapid pace during the forecast period on account of low manufacturing cost and rising disposable income.
Segments
Segments Covered in the Report
The Asia Pacific beer market has been segmented on the basis of
Types
Distribution Channels
Geography
- China
- Japan
- India
- Australia
- Vietnam
- Thailand
- Rest of Asia Pacific
Key Players
- Asahi Breweries Ltd.
- Heineken N.V.
- Anheuser-Busch InBev
- Carlsberg Group
- SABMiller Plc
- Kirin Holdings Co Ltd
Competitive Landscape
Key players competing in the Asia Pacific beer market are Asahi Breweries Ltd.; Heineken N.V.; Anheuser-Busch InBev; Carlsberg Group; SABMiller Plc; and Kirin Holdings Co Ltd.
In September 2021, Asahi Breweries joined forces with BrewDog, an independent craft brewer, to create a Japan-based joint venture targeting Asian craft beer appetite.
In September 2021, Carlsberg Group signed the World Federation of Advertisers’ (WFA) Planet Pledge, a global commitment, using marketing to drive climate action as a clear role for positive force in environmental change.
In August 2021, Heineken announced partnerships with UEFA’s Women’s Champions League, UEFA Women’s EURO 2022 and 2025, and W Series, an international single-seater motor racing championship for female drivers.
