China Sports Drink Market

The China sports drink market size is projected to expand at a CAGR of 4.7% during the forecast period, 2021-2028. The growth of the market is attributed to rising adoption of creative marketing strategies in the country. Moreover, increasing health consciousness is spurring the market growth.

Rising adoption of sports drinks among people is due to the increase in the awareness about the importance of pre-workout and post-workout supplements. Consumers in the country are increasing their inclination toward fitness activities, driving the sales of supplements.

Increasing number of ready-to-drink products with recognizable ingredients and advanced formulation is driving the growth of the market. Beverages are no longer viewed solely as a quick refreshment across the globe. They have evolved into more convenient nutrient and food supplement products. Rising trend of products that are rich in protein and naturally derived are propelling the consumer segment growth.

Millennials are seeking to try new products with wellness benefits. According to statistics, the retail value of canned energy drinks in China increased from 9 Billion Yuan (USD 1.39 Billion) in 2009 to 87.5 Billion Yuan (USD 13.51 Billion) in 2019. China has acquired prominent share in the energy drink market. Sales increased by 15% year-on-year in 2019 to 64.5 billion Yuan (USD 9.96 Billion).

Sport Drink Market Trends, Drivers, Restraints, and Opportunities

• Easy access and availability and rising disposable income are expected to proliferate the market growth.
• The COVID-19 pandemic has hindered the market growth owing to the closedown of fitness clubs across the globe. Moreover, the Delta variant of the virus can disrupt the market growth.
• Rising demand for healthy drinks may provide market players with lucrative opportunities in the projected timeline.

Scope of Sports Drink Market Report

The report on China sports drink market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Sport Drink Market Segment Insights

Cans segment to account a significant market share

Based on packaging, the market is segregated into PET bottles and cans. Sport drinks are available in both canned and bottled, are now widely available in China, from supermarkets and hypermarkets to convenience stores, grocery stores, bars, nightclubs, and online.

They have seen a surge in popularity among its primary consumers, including gym goers, athletes, the working class, and school students who prefer a boosting beverage to recover energy and stay awake. China's beverage market remains fertile, with its energy drink segment and vast market attracting many businesses.

Convenience stores segment to hold a major market share

On the basis of distribution channels, the China sport drink market is divided into supermarkets/hypermarkets, convenience stores, online retail stores, and other channels. The convenience stores segment is anticipated to account for a large market share owing to easy availability.

Segments

The China sports drink market is segmented on the basis of

Packaging

• PET Bottles
• Cans

Distribution Channels

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Stores
• Other Channels

Country

• China

Key Players

• AJE Group
• PepsiCo Inc
• The Coca-Cola Company
• Lucozade
• DANONE
• Staminade

Competitive Landscape

The major players in China sports drink market include AJE Group, PepsiCo Inc, The Coca-Cola Company, Lucozade, DANONE, Staminade.

Companies are engaging in mergers, acquisitions and partnerships to expand their market share. Companies have been introducing innovative products that include naturally derived ingredients and additives to differentiate their products from the competition. Glaceau Vitamin Water is a China-based brand in the functional drinks market. This brand is manufactured by the multinational Coca-Cola Company, a prominent beverage manufacturer.

Unlike other energy drinks, which typically contain caffeine in combination with other energy-enhancing ingredients such as taurine, herbal extracts, and B vitamins, as well as calories, Glaceau Vitamin Water is made up of natural ingredients while preserving their nutritional values and eliminating artificial flavors and preservatives, giving it a wider appeal to current and potential consumers. However, it is dominated by Red Bull, the leading international player. As a result, competition is fierce.

Red Bull remains unquestionably the market leader in China. In the country, Red Bull, which is not carbonated, has a significant market share of around 80%. Eastroc Super Drink accounts for 10% market share, while Dali's Hi-Tiger and Wahaha's Qili accounts for remaining market share. Monster Beverages has also expanded into the China. According to Reuters, Coca-Cola Co purchased a 17% stake in Monster Beverage Corp, which is also looking to expand into the beverage industry.