United Kingdom Energy Drink Market

The United Kingdom energy drink market was valued at USD 2.13 Billion in 2022 and is likely to reach USD 3.14 Billion by 2031, expanding at a CAGR of 4.4% during the forecast period, 2023–2031. Energy drinks boost concentration and provide a surge of energy; therefore, they are extensively consumed, especially by athletes and people engaging in sports activities in the United Kingdom (UK).

Most energy drinks have high caffeine content and contain stimulants such as Guarana and Ginseng. These beverages are non-alcoholic in nature and are made from various compounds such as sugars, protein, vitamins, sodium, and other minerals. These drinks are popular among teenagers and young adults, as they boost concentration and provide mental and physical stimulation. These drinks are also used by people with long, erratic working hours, or at social events as they provide energy and physical triggers. 

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These drinks are consumed cold such as soft drinks. Frequent and longer term use of these beverages is not good for the health, and thus some companies have added some herbal ingredients to ensure that their consumption does not cause any health problems among users. Energy drinks are mainly carbonated and create a fizz when the bottles or cans are opened.

The COVID-19 pandemic has made many people to become health conscious; therefore, many people are avoiding energy or carbonated drinks. Meanwhile, others have started consuming these drinks while exercising to improve their stamina and maintain good health. Energy drinks have a considerable amount of sugar and caffeine, which impacts human health. Since the pandemic had forced various industries to shut their manufacturing units, they are facing losses, which have stunted the growth and hampered economy of the country. The pandemic has caused disturbances in the supply chains and the production of energy drinks in the UK, which has hampered the market. These changes have compelled many companies to produce sugar-free and non-carbonated drinks, as a healthier alternative to the conventional ones.

United Kingdom Energy Drink Market Trends, Drivers, Restraints, and Opportunities

• Increasing urbanization, rising standard of living, and growing disposable income among the people in the UK is expected to drive the market growth during the forecast period.

• Growing awareness among the consumers of the country about the adverse effects on their health after consumption of energy drinks is a major challenge impeding the market expansion.

• Awareness regarding health issues such as cardiovascular diseases, obesity, and tooth decay are some restraining factors decreasing the consumption of energy drinks. This is a key factor hampering the market growth.

• Introduction of sugar-free drinks and non-carbonated drinks that are healthy and safe for consumption is offering several growth opportunities of the market.

• Rising trend of using fruity flavored energy drinks is a key aspect of the energy drinks market expansion in the UK.

Scope of United Kingdom Energy Drink Market Report

The report on the United Kingdom energy drink market includes an assessment of the market, size, share, trends and segments. Overview and dynamics have been included in the report.

United Kingdom Energy Drink Market Segment Insights

Can segment to hold key share of the market

On the basis of packaging type, the United Kingdom energy drink market is bifurcated into cans and PET bottles. The cans segment is expected to hold a key share of the market in the coming years as they are lightweight and compact in size; therefore, they are easy to transportation and ship. However, the cans segment is anticipated to register a healthy growth rate during the forecast period since the packaging of cans are easily portable and can limit the overall carbon emissions during transport. Thus, cans are the preferred packaging type among manufacturers and users.

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Non-organic segment constitutes key market share

Based on product types, the market is segregated into non-organic, organic, and natural. Non-organic is the fastest growing segment and the segment is expected to constitute a key market share during the projected period owing to wide consumption of the product types among the youth population. Despite non-organic products being the least healthy product among all the options, it is preferred among the youth due to its better taste and high boost of energy and concentration as compared to organic or natural energy drinks. Increase in awareness regarding the ill effects of these drinks, the organic segment is estimated to expand at a high growth pace during the forecast period. Key players have introduced a combination of added fruits and organic ingredients to the non-organic drinks to improve taste and reduce health concerns. 

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Convenience stores segment to hold a significant market share

In terms of distribution channels, the United Kingdom energy drink market is divided into supermarkets, convenience stores, online retail stores, and others. The convenience stores segment is estimated to expand at a high growth rate during the projected period as these stores are located in almost every corner of the streets in the UK, which gives the consumers easy access to the stores. The supermarkets and online retail stores segments are likely to grow at a steady pace during the forecast period.

Segments

By Packaging Types

• Cans
• PET bottles

By Product Types

• Non-organic
• Organic
• Natural

By Distribution Channels

• Supermarkets
• Convenience Stores
• Online Retail Stores
• Others

By Key Players

• Red Bull GmbH
• PepsiCo Holding
• Monster Energy

Competitive Landscape

Key players of the United Kingdom energy drink market include Red Bull GmbH; PepsiCo Holding; and Monster Energy. Many innovative product ideas and advancements are being integrated by these companies to gain market growth. For example, Red Bull GmbH launched its sugar-free line of energy drinks in the UK to promote healthy energy drinks for the youth.