Asia Pacific Energy Drink Market
Segments - by Product Types (Drinks, Shots, and Mixers), Distribution Channels (Supermarkets/ Hypermarkets, Food Services, Online Retail, Convenience/Grocery Stores, and Others), and Geography (India, China, Japan, Australia, and Rest of Asia Pacific) -Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The Asia Pacific energy drink market size was valued USD 13.7 Billion in 2020 and is projected to expand at a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the changing lifestyle across the globe.
Energy drink contains stimulant compounds such as caffeine, which impart mental and physical stimulation effect. These drinks may be available in carbonated form and can consist of sweeteners, herbal extracts and amino acids. They are not same as sports drinks, which are used to replace electrolytes and water during or after physical activity to enhance sports performance. They are different from tea and coffee, which are brewed or may be decaffeinated.
Energy drinks contains taurine that is necessary for cardiovascular function and skeletal muscle development. Improvement in cognitive performance is due to the presence of caffeine in the energy drinks. The dietary supplements in energy drinks may be appear to produce benefits, increasing its consumption across the globe.
Market Trends, Drivers, Restraints, and Opportunities
- Rapid urbanization is projected to drive the market expansion during the forecast period.
- Rising disposable income and growing health consciousness among consumers are anticipated to boost the market growth.
- Increasing use of natural ingredients and varieties are major drivers of the growth of the market.
- Growing consumer tendency for low sugar beverages is expected to spur the market expansion during the forecast period.
- Long & variable working hours and increasing occurrence of social meetings are driving the consumption of energy drinks across the globe.
- Stringent regulations by governments may hinder the growth of the market during the forecast period.
- Increasing consumer preference for clean label is anticipated to restrict the market expansion.
- Increasing promotional and advertisement policies by different manufacturers is projected to propel the market expansion in the coming years.
Scope of the Report
The report on the Asia Pacific energy drink market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Asia Pacific Energy Drink Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2020 |
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Historic Data |
2018–2019 |
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Forecast Period |
2021–2028 |
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Segmentation |
Product Types (Drinks, Shots, and Mixers), Distribution Channels (Supermarkets/ Hypermarkets, Food Services, Online Retail, Convenience/Grocery Stores, and Others) |
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Geographical Scope |
India, China, Japan, Australia, and Rest of Asia Pacific |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Red Bull, PepsiCo, Dali Foods Group, Osotspa Public Company Limited, and LT Group Inc. |
Asia Pacific Energy Drink Market Segment Insights
Mixers segment to account for a large market share
Based on product types, the market is segmented into drinks, shots, and mixers. The mixer segment is expected to constitute a key market share during the forecast period due to increasing use of energy drinks as mixers for alcoholic beverages.
Online retail segment to grow at a rapid pace
In terms of distribution channels, the market is divided into supermarkets/ hypermarkets, food services, online retail, convenience/grocery stores, and others. The online retail segment is anticipated to expand at a rapid pace in the coming years owing to availability of energy drinks on e-commerce platforms. E-commerce not only offers convenience and comfort, but also provides information regarding products, prices, benefits, and comprehensive value evaluation before committing the purchase of the product.
China to dominate the market
On the basis of geography, the market is categorized as India, China, Japan, Australia, and Rest of Asia Pacific. China is anticipated to dominate the market during the forecast period. The country’s market growth can be attributed to rising income and constant improvement of living standards, which resulted in modernized and busier lifestyles. Canned and bottled energy drinks are sold in all retail outlets from supermarkets & hypermarkets to convenience stores and online retails, boosting the sales of the products in China.
Segments
Segments Covered in the Report
The Asia Pacific energy drink market has been segmented on the basis of
Product Types
- Drinks
- Shots
- Mixers
Distribution Channels
- Supermarkets/ Hypermarkets
- Food Services
- Online Retail
- Convenience/Grocery Stores
- Others
Geography
- India
- China
- Japan
- Australia
- Rest of Asia Pacific
Key Players
Competitive Landscape
Key players competing in the Asia Pacific energy drink market include Red Bull, PepsiCo, Dali Foods Group, Osotspa Public Company Limited, and LT Group Inc.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Energy Drink Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Energy Drink Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Energy Drink Market - Supply Chain
4.5. Global Energy Drink Market Forecast
4.5.1. Energy Drink Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Energy Drink Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Energy Drink Market Absolute $ Opportunity
5. Global Energy Drink Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Energy Drink Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Energy Drink Demand Share Forecast, 2019-2026
6. North America Energy Drink Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Energy Drink Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Energy Drink Demand Share Forecast, 2019-2026
7. Latin America Energy Drink Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Energy Drink Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Energy Drink Demand Share Forecast, 2019-2026
8. Europe Energy Drink Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Energy Drink Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Energy Drink Demand Share Forecast, 2019-2026
9. Asia Pacific Energy Drink Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Energy Drink Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Energy Drink Demand Share Forecast, 2019-2026
10. Middle East & Africa Energy Drink Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Energy Drink Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Energy Drink Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Energy Drink Market: Market Share Analysis
11.2. Energy Drink Distributors and Customers
11.3. Energy Drink Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. Red Bull
11.4.2. PepsiCo
11.4.3. Dali Foods Group
11.4.4. Osotspa Public Company Limited
11.4.5. LT Group Inc.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Energy Drink Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Energy Drink Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Energy Drink Market - Supply Chain
4.5. Global Energy Drink Market Forecast
4.5.1. Energy Drink Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Energy Drink Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Energy Drink Market Absolute $ Opportunity
5. Global Energy Drink Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Energy Drink Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Energy Drink Demand Share Forecast, 2019-2026
6. North America Energy Drink Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Energy Drink Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Energy Drink Demand Share Forecast, 2019-2026
7. Latin America Energy Drink Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Energy Drink Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Energy Drink Demand Share Forecast, 2019-2026
8. Europe Energy Drink Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Energy Drink Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Energy Drink Demand Share Forecast, 2019-2026
9. Asia Pacific Energy Drink Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Energy Drink Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Energy Drink Demand Share Forecast, 2019-2026
10. Middle East & Africa Energy Drink Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Energy Drink Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Energy Drink Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Energy Drink Market: Market Share Analysis
11.2. Energy Drink Distributors and Customers
11.3. Energy Drink Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. Red Bull
11.4.2. PepsiCo
11.4.3. Dali Foods Group
11.4.4. Osotspa Public Company Limited
11.4.5. LT Group Inc.
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