Segments - Asia Pacific Energy Drink Market by Product Types (Drinks, Shots, and Mixers), Distribution Channels (Supermarkets/ Hypermarkets, Food Services, Online Retail, Convenience/Grocery Stores, and Others), and Geography (India, China, Japan, Australia, and Rest of Asia Pacific) - Asia Pacific Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The Asia Pacific Energy Drink Market size was valued at USD 14.96 Billion in 2022 and is expected to surpass USD 31.07 Billion by 2031, expanding at a CAGR of 8.46% during the forecast period, 2023 – 2031. The growth of the market is attributed to the changing lifestyle across the globe.
Energy drink contains stimulant compounds such as caffeine, which impart mental and physical stimulation effect. These drinks may be available in carbonated form and can consist of sweeteners, herbal extracts and amino acids. They are not same as sports drinks, which are used to replace electrolytes and water during or after physical activity to enhance sports performance. They are different from tea and coffee, which are brewed or may be decaffeinated.
Energy drinks contains taurine that is necessary for cardiovascular function and skeletal muscle development. Improvement in cognitive performance is due to the presence of caffeine in the energy drinks. The dietary supplements in energy drinks may be appear to produce benefits, increasing its consumption across the globe.
Rapid urbanization is projected to drive the market expansion during the forecast period.
Rising disposable income and growing health consciousness among consumers are anticipated to boost the market growth.
Increasing use of natural ingredients and varieties are major drivers of the growth of the market.
Growing consumer tendency for low sugar beverages is expected to spur the market expansion during the forecast period.
Long & variable working hours and increasing occurrence of social meetings are driving the consumption of energy drinks across the globe.
Stringent regulations by governments may hinder the growth of the market during the forecast period.
Increasing consumer preference for clean label is anticipated to restrict the market expansion.
Increasing promotional and advertisement policies by different manufacturers is projected to propel the market expansion in the coming years.
The report on the Asia Pacific energy drink market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Asia Pacific Energy Drink Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Product Types (Drinks, Shots, and Mixers), Distribution Channels (Supermarkets/ Hypermarkets, Food Services, Online Retail, Convenience/Grocery Stores, and Others) |
Geographical Scope |
India, China, Japan, Australia, and Rest of Asia Pacific |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Red Bull, PepsiCo, Dali Foods Group, Osotspa Public Company Limited, and LT Group Inc. |
Based on product types, the market is segmented into drinks, shots, and mixers. The mixer segment is expected to constitute a key market share during the forecast period due to increasing use of energy drinks as mixers for alcoholic beverages.
In terms of distribution channels, the market is divided into supermarkets/ hypermarkets, food services, online retail, convenience/grocery stores, and others. The online retail segment is anticipated to expand at a rapid pace in the coming years owing to availability of energy drinks on e-commerce platforms. E-commerce not only offers convenience and comfort, but also provides information regarding products, prices, benefits, and comprehensive value evaluation before committing the purchase of the product.
On the basis of geography, the market is categorized as India, China, Japan, Australia, and Rest of Asia Pacific. China is anticipated to dominate the market during the forecast period. The country’s market growth can be attributed to rising income and constant improvement of living standards, which resulted in modernized and busier lifestyles. Canned and bottled energy drinks are sold in all retail outlets from supermarkets & hypermarkets to convenience stores and online retails, boosting the sales of the products in China.
The Asia Pacific energy drink market has been segmented on the basis of
Key players competing in the Asia Pacific energy drink market include Red Bull, PepsiCo, Dali Foods Group, Osotspa Public Company Limited, and LT Group Inc.