Global Advertising Market

Global Advertising Market by Types (Cinema, Internet, Mobile, Outdoor, Newspaper & Magazine, Radio, Television, and Others), Formats (Classified, Display Advertising, Digital Video, Mobile, Lead Generation, Rich Media, Search Engine Marketing, and Others), End-users (Automotive, Transport & Tourism, BFSI, Telecommunication & Information Technology-enabled Services, CPG, Retail, Education, Media & Entertainment, Healthcare, Industrial, and Others), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) Forecasts, 2021-2028

  • Report ID: ICT-SE-4446
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 199
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The global advertising market is estimated to expand at a high CAGR during the forecast period, between 2021 and 2028. Advertising is a method of communication in which various brands teach consumers about their service or product while also influencing their purchasing behavior. It also helps customers learn about forthcoming events and discover new services or products. Advertisers have gradually discovered the role of mobile devices as a medium for addressing a mass audience or an individual essentially from everywhere at any time.


Global Advertising Market summary

Market Trends, Drivers, Restraints, and Opportunities:

  • Increasing technology improvements, combined with increased digital spending by organizations, are anticipated to boost the digital advertising market.
  • Necessity for educating people benefits of the goods and services in order to increase sales is another major element driving the market.
  • Growing consumer spending capacity for internet access and increased use of social media and e-commerce drive the market.
  • Adoption of over-the-top (OTT) media services is predicted to boost demand for advertisements.
  • Lack of understanding about internet shopping as well as the use of laptops and cellphones, computers among the older age is projected to limit market expansion.
  • Rising popularity of internet television channels around the world is predicted to give opportunities for advertisers to promote their advertisements through these channels.

Scope of the report:

The report on advertising market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Attributes

Details

Report Title

Advertising Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018 & 2019

Forecast Period

2021–2028

Segmentation

Types (Cinema, Internet, Mobile, Outdoor, Newspaper & Magazine, Radio, Television, and Others), Formats (Classified, Display Advertising, Digital Video, Mobile, Lead Generation, Rich Media, Search Engine Marketing, and Others), End-users (Automotive, Transport & Tourism, BFSI, Telecommunication & Information Technology-enabled Services, CPG, Retail, Education, Media & Entertainment, Healthcare, Industrial, and Others)

Regional Scope

Asia Pacific, North America, Europe, Latin America, and Middle East & Africa

Report Coverage

Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast

Key Players Covered in the Report

WPP Group PLC; Omnicom Group Inc.; Twitter Inc.; Publicis Groupe; Microsoft Corporation; The Interpublic Group of Companies, Inc.; Facebook, Inc.; Dentsu Inc.; Google LLC; and Adobe Systems Inc.

Advertising Market Segment Insights:

The internet segment is projected to hold significant market share

Based on types, the advertising market can be segmented into cinema, internet, mobile, outdoor, newspaper & magazine, radio, television, and others. Internet segment is projected to hold significant market share, owing to growing use of e-commerce and social media. Brands selling their items on e-commerce websites provide large discounts and coupons in order to attract clients and increase brand knowledge and commitment. Rising client spending and a growing B2C market, the e-commerce segment is expected to grow at an exponential rate.


Global Advertising Market types

The digital video segment is anticipated to account for a substantial share

On the basis of formats, the market can be segregated into classified, display advertising, digital video, mobile, lead generation, rich media, search engine marketing, and others. The digital video segment is anticipated to account for a substantial share, due to its potential to deliver interactive video and audio advertisements, the segment is growing rapidly. Advertisers consider YouTube as a prominent platform for digital video advertising. The opportunities for digital video marketing are rising as new formats and platforms are introduced. While spending on traditional television advertising is decreasing, spending on the digital video market is expanding. The majority of the expenses are devoted to desktop, television, and mobile advertising, which account for over two-thirds of the total marketing budget for digital video ads.

The BFSI segment expands at a high rate in the coming years 

In terms of end-users, the advertising market can be fragmented into automotive, transport & tourism, BFSI, telecommunication & information technology-enabled services, CPG, retail, education, media & entertainment, healthcare, industrial, and others. BFSI segment is projected to expand at a high rate in the coming years. Over the past quarters, the BFSI sector has steadily warmed up to the impact of digital transformation. So much so that many conventional financial institutions have invested money and effort not only in offering a digital consumer experience, but also in digitally engaging with customers, employees, and stakeholders.

North America is expected to dominate the market

In terms of regions, the market can be classified as Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is expected to dominate the market owing to increasing investments in digital advertising, particularly online advertising, which is expected to drive the market. Furthermore, the region is well-aware of and mature in terms of online activity and smartphones, which opens up a plethora of chances for advertisers. North America is estimated to account for a sizable portion of the global market's sales. Large firms in the United States, such as Facebook and Google LLC, Inc., are expected to increase the country's market income.


Global Advertising Market regions

Segments

By Types

  • Cinema
  • Internet
  • Mobile
  • Outdoor
  • Newspaper & Magazine
  • Radio
  • Television
  • Others

By Formats

  • Classified
  • Display Advertising
  • Digital Video
  • Mobile
  • Lead Generation
  • Rich Media
  • Search Engine Marketing
  • Others

By End-users

  • Automotive
  • Transport & Tourism
  • BFSI
  • Telecommunication and Information Technology-Enabled Services (ITES)
  • CPG
  • Retail
  • Education
  • Media & Entertainment
  • Healthcare
  • Industrial
  • Others

By Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

By Regions

Competitive Landscape

Key players in the advertising market include WPP Group PLC; Omnicom Group Inc.; Twitter Inc.; Publicis Groupe; Microsoft Corporation; The Interpublic Group of Companies, Inc.; Facebook, Inc.; Dentsu Inc.; Google LLC; and Adobe Systems Inc. These players are constantly engaged in various business development strategies such as collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to increase their market share.

Global Advertising Market keyplayers

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Advertising Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Advertising Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Advertising Market - Supply Chain
  4.5. Global Advertising Market Forecast
     4.5.1. Advertising Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Advertising Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Advertising Market Absolute $ Opportunity
5. Global Advertising Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Advertising Market Size and Volume Forecast by Types
     5.3.1. Cinema
     5.3.2. Internet
     5.3.3. Mobile
     5.3.4. Outdoor
     5.3.5. Newspaper & Magazine
     5.3.6. Radio
     5.3.7. Television
     5.3.8. Others
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Advertising Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Advertising Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Advertising Demand Share Forecast, 2019-2026
7. North America Advertising Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Advertising Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Advertising Market Size and Volume Forecast by Types
     7.4.1. Cinema
     7.4.2. Internet
     7.4.3. Mobile
     7.4.4. Outdoor
     7.4.5. Newspaper & Magazine
     7.4.6. Radio
     7.4.7. Television
     7.4.8. Others
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Advertising Demand Share Forecast, 2019-2026
8. Latin America Advertising Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Advertising Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Advertising Market Size and Volume Forecast by Types
     8.4.1. Cinema
     8.4.2. Internet
     8.4.3. Mobile
     8.4.4. Outdoor
     8.4.5. Newspaper & Magazine
     8.4.6. Radio
     8.4.7. Television
     8.4.8. Others
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Advertising Demand Share Forecast, 2019-2026
9. Europe Advertising Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Advertising Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Advertising Market Size and Volume Forecast by Types
     9.4.1. Cinema
     9.4.2. Internet
     9.4.3. Mobile
     9.4.4. Outdoor
     9.4.5. Newspaper & Magazine
     9.4.6. Radio
     9.4.7. Television
     9.4.8. Others
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Advertising Demand Share Forecast, 2019-2026
10. Asia Pacific Advertising Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Advertising Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Advertising Market Size and Volume Forecast by Types
     10.4.1. Cinema
     10.4.2. Internet
     10.4.3. Mobile
     10.4.4. Outdoor
     10.4.5. Newspaper & Magazine
     10.4.6. Radio
     10.4.7. Television
     10.4.8. Others
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Advertising Demand Share Forecast, 2019-2026
11. Middle East & Africa Advertising Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Advertising Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Advertising Market Size and Volume Forecast by Types
     11.4.1. Cinema
     11.4.2. Internet
     11.4.3. Mobile
     11.4.4. Outdoor
     11.4.5. Newspaper & Magazine
     11.4.6. Radio
     11.4.7. Television
     11.4.8. Others
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Advertising Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Advertising Market: Market Share Analysis
  12.2. Advertising Distributors and Customers
  12.3. Advertising Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. WPP Group PLC
     12.4.2. Omnicom Group Inc.
     12.4.3. Twitter Inc.
     12.4.4. Publicis Groupe
     12.4.5. Microsoft Corporation
     12.4.6. The Interpublic Group of Companies, Inc.
     12.4.7. Facebook, Inc.

By Types

  • Cinema
  • Internet
  • Mobile
  • Outdoor
  • Newspaper & Magazine
  • Radio
  • Television
  • Others

By Formats

  • Classified
  • Display Advertising
  • Digital Video
  • Mobile
  • Lead Generation
  • Rich Media
  • Search Engine Marketing
  • Others

By End-users

  • Automotive
  • Transport & Tourism
  • BFSI
  • Telecommunication and Information Technology-Enabled Services (ITES)
  • CPG
  • Retail
  • Education
  • Media & Entertainment
  • Healthcare
  • Industrial
  • Others

By Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

By Regions

Key players in the advertising market include WPP Group PLC; Omnicom Group Inc.; Twitter Inc.; Publicis Groupe; Microsoft Corporation; The Interpublic Group of Companies, Inc.; Facebook, Inc.; Dentsu Inc.; Google LLC; and Adobe Systems Inc. These players are constantly engaged in various business development strategies such as collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to increase their market share.

Global Advertising Market keyplayers

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