The global advertising market is estimated to expand at a high CAGR during the forecast period, between 2021 and 2028. Advertising is a method of communication in which various brands teach consumers about their service or product while also influencing their purchasing behavior. It also helps customers learn about forthcoming events and discover new services or products. Advertisers have gradually discovered the role of mobile devices as a medium for addressing a mass audience or an individual essentially from everywhere at any time.
Market Trends, Drivers, Restraints, and Opportunities:
- Increasing technology improvements, combined with increased digital spending by organizations, are anticipated to boost the digital advertising market.
- Necessity for educating people benefits of the goods and services in order to increase sales is another major element driving the market.
- Growing consumer spending capacity for internet access and increased use of social media and e-commerce drive the market.
- Adoption of over-the-top (OTT) media services is predicted to boost demand for advertisements.
- Lack of understanding about internet shopping as well as the use of laptops and cellphones, computers among the older age is projected to limit market expansion.
- Rising popularity of internet television channels around the world is predicted to give opportunities for advertisers to promote their advertisements through these channels.
Scope of the report:
The report on advertising market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
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Attributes
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Details
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Report Title
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Advertising Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018 & 2019
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Forecast Period
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2021–2028
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Segmentation
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Types (Cinema, Internet, Mobile, Outdoor, Newspaper & Magazine, Radio, Television, and Others), Formats (Classified, Display Advertising, Digital Video, Mobile, Lead Generation, Rich Media, Search Engine Marketing, and Others), End-users (Automotive, Transport & Tourism, BFSI, Telecommunication & Information Technology-enabled Services, CPG, Retail, Education, Media & Entertainment, Healthcare, Industrial, and Others)
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Regional Scope
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Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
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Report Coverage
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Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast
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Key Players Covered in the Report
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WPP Group PLC; Omnicom Group Inc.; Twitter Inc.; Publicis Groupe; Microsoft Corporation; The Interpublic Group of Companies, Inc.; Facebook, Inc.; Dentsu Inc.; Google LLC; and Adobe Systems Inc.
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Advertising Market Segment Insights:
The internet segment is projected to hold significant market share
Based on types, the advertising market can be segmented into cinema, internet, mobile, outdoor, newspaper & magazine, radio, television, and others. Internet segment is projected to hold significant market share, owing to growing use of e-commerce and social media. Brands selling their items on e-commerce websites provide large discounts and coupons in order to attract clients and increase brand knowledge and commitment. Rising client spending and a growing B2C market, the e-commerce segment is expected to grow at an exponential rate.
The digital video segment is anticipated to account for a substantial share
On the basis of formats, the market can be segregated into classified, display advertising, digital video, mobile, lead generation, rich media, search engine marketing, and others. The digital video segment is anticipated to account for a substantial share, due to its potential to deliver interactive video and audio advertisements, the segment is growing rapidly. Advertisers consider YouTube as a prominent platform for digital video advertising. The opportunities for digital video marketing are rising as new formats and platforms are introduced. While spending on traditional television advertising is decreasing, spending on the digital video market is expanding. The majority of the expenses are devoted to desktop, television, and mobile advertising, which account for over two-thirds of the total marketing budget for digital video ads.
The BFSI segment expands at a high rate in the coming years
In terms of end-users, the advertising market can be fragmented into automotive, transport & tourism, BFSI, telecommunication & information technology-enabled services, CPG, retail, education, media & entertainment, healthcare, industrial, and others. BFSI segment is projected to expand at a high rate in the coming years. Over the past quarters, the BFSI sector has steadily warmed up to the impact of digital transformation. So much so that many conventional financial institutions have invested money and effort not only in offering a digital consumer experience, but also in digitally engaging with customers, employees, and stakeholders.
North America is expected to dominate the market
In terms of regions, the market can be classified as Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is expected to dominate the market owing to increasing investments in digital advertising, particularly online advertising, which is expected to drive the market. Furthermore, the region is well-aware of and mature in terms of online activity and smartphones, which opens up a plethora of chances for advertisers. North America is estimated to account for a sizable portion of the global market's sales. Large firms in the United States, such as Facebook and Google LLC, Inc., are expected to increase the country's market income.
Segments
By Types
- Cinema
- Internet
- Mobile
- Outdoor
- Newspaper & Magazine
- Radio
- Television
- Others
By Formats
- Classified
- Display Advertising
- Digital Video
- Mobile
- Lead Generation
- Rich Media
- Search Engine Marketing
- Others
By End-users
- Automotive
- Transport & Tourism
- BFSI
- Telecommunication and Information Technology-Enabled Services (ITES)
- CPG
- Retail
- Education
- Media & Entertainment
- Healthcare
- Industrial
- Others
By Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
By Regions
Competitive Landscape
Key players in the advertising market include WPP Group PLC; Omnicom Group Inc.; Twitter Inc.; Publicis Groupe; Microsoft Corporation; The Interpublic Group of Companies, Inc.; Facebook, Inc.; Dentsu Inc.; Google LLC; and Adobe Systems Inc. These players are constantly engaged in various business development strategies such as collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to increase their market share.
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