Ready To Drink Cocktails Market Size, Share & Growth | 2031
Ready To Drink Cocktails Market Size, Share & Growth | 2031
Segments - Ready To Drink Cocktails Market by Type (Malt-based, Spirit-based, and Wine-based), Packaging (Bottles and Cans), Distribution Channel (Online Retail, On-Trade/Food Service, Institutional Sale, and Retail [Convenience Store, Specialty Store, Airport Retail, Liquor Shop/Beverage Exclusive, and Hyper Market/Supermarket]), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
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| Report ID :FB-5173
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| 63 Reviews
| 211 Pages
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Report Description
The global ready to drink cocktails market size was USD 887 Mn in 2022 and is likely to reach USD 2.4 Bn by 2031, expanding at a CAGR of 13% during 2023–2031. Increasing preference for flavored drinks containing less alcohol content is propelling the market.
Cocktails have been a significant pastime in the bar & restaurant tradition worldwide. Ready to drink (RTD) cocktails are premixed drinks that are consumed instantly. Consumers can enjoy these pre-made alcoholic beverages while traveling or at home. However, RTD drinks have lesser alcoholic content as compared to other spirits and beers.
Ready to drink cocktails are also known as alcopops. These beverages are made by combining wines or spirits with a non-alcoholic base such as juice or soft drink. They are packed in a pre-mixed package and have a shelf life of up to three months after being purchased. They can be stored in the freezer to keep their content unchanged.
Some of the benefits of the ready to drink cocktails is that they do not need mixing and measuring. This eliminates the possibility of preparing bad-tasting cocktails. All the ingredients in these instant cocktails are sealed in one product which remains fresh for a considerable amount of time. This means that mixers or juicers are not required for the preparation of cocktails.
The COVID-19 pandemic impeded the ready to drink cocktails market. During the pandemic, transportation systems shut down, which disrupted the market’s supply chain. Excessive consumption of alcohol might lead to acute respiratory distress syndrome (ARDS), which is a major complication of COVID-19.
Ready To Drink Cocktails Market Dynamics
Major Drivers
Growing requirement for innovative and convenient drinks is driving the market. A shift in customers’ willingness to try out new and different drinks in non-alcoholic and alcoholic beverages fuels the market. Additionally, companies are offering new flavors including ginger beer, passion fruit, and pickle juice, which is attracting users to try new flavors. Thus, driving the market.
Existing Restraints
High consumption of ready to drink cocktails leads to health-related problems. The beverages are packed with added sugars, thus consuming high amounts of drinks might lead to cavities and weight gain thereby, hampering the market.
Emerging Opportunities
Growth in the number of manufacturers offering a large number of options is expected to create lucrative opportunities in the market. Furthermore, introduction of various flavors in alcopops with numerous health advantages is projected to create opportunities in the market.
Scope of Ready to Drink Cocktails Market Report
The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Ready To Drink Cocktails Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2022 |
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Historic Data |
2016–2021 |
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Forecast Period |
2023–2031 |
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Segmentation |
Type (Malt-based, Spirit-based, and Wine-based), Packaging (Bottles and Cans), and Distribution Channel (Online Retail, On-Trade/Food Service, Institutional Sale, and Retail [Convenience Store, Specialty Store, Airport Retail, Liquor Shop/Beverage Exclusive, and Hyper Market/Supermarket]) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Bravazzi; F!VE DRINKS CO; Kahlúa; Blue Marble Productions, Inc.,; Cooper Spirits International, LLC.; OTR Premium Cocktails.; Cocktail Squad; LIFTED LIBATIONS.; Cutwater Spirits; Novo Fogo; and Two Chicks Drinks, LLC. |
Ready to Drink Cocktails Market Segment Insights
Based on type, the ready to drink cocktails market is divided into malt-based, spirit-based, and wine-based. The malt-based segment is expected to expand at a significant pace during the projection period owing to the rising adoption of flavored beverages. Malt-based drinks are fermented drinks made from barley and other ingredients including yeast, hops, and others. Some malt beverages are non-alcoholic while others include alcohol. However, non-alcoholic beverages are displayed as a substitute for alcoholic beverages.
On the basis of packaging, the global market is segregated into bottles and cans. The cans segment is projected to register a considerable CAGR during the forecast period. Metal cans are preferred for storing and transporting beverages owing to their marketing support, durability, sustainability and convenience, and multi-color printing. Moreover, packaging liquids and beverages do not need additives to preserve their nutritional value and taste.
Based on distribution channel, the ready to drink cocktails market is categorized as online retail, on-trade/food service, institutional sale, and retail. The retail segment is further classified as convenience store, specialty store, airport retail, liquor shop/beverage exclusive, and hypermarket/supermarket.
The hypermarket/supermarket segment is estimated to expand at a robust pace during the forecast period owing to availability of the large selection of cocktails and their competitive prices. Moreover, the hypermarkets have extended hours thus, customers find it convenient to shop for cocktails.
In terms of region, the global ready to drink cocktails market is fragmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period. Rising requirements for on-the-go products in the present lifestyle are fueling the ready to drink cocktails market in the region. Distributors, such as Walmart and Target, are launching ready to drink cocktails through various distribution sectors.
Segments
The ready to drink cocktails market has been segmented on the basis of
Type
- Malt-based
- Spirit-based
- Wine-based
Packaging
- Bottles
- Cans
Distribution Channel
- Online Retail
- On-Trade/Food Service
- Institutional Sale
- Retail
- Convenience Store
- Specialty Store
- Airport Retail
- Liquor Shop/Beverage Exclusive
- Hyper Market/Supermarket
Region
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
Competitive Landscape
Key players competing in the global ready to drink cocktails market are Bravazzi; F!VE DRINKS CO; Kahlúa; Blue Marble Productions, Inc.,; Cooper Spirits International, LLC.; OTR Premium Cocktails.; Cocktail Squad; LIFTED LIBATIONS.; Cutwater Spirits; Novo Fogo; and Two Chicks Drinks, LLC. These companies adopted development strategies including mergers, acquisitions, partnerships, R&D investments, product launches, and production expansion to increase their global presence. For instance,
- In December 2022, SOFI TUKKER, an electronic musical duo, declared to become NOVO FOGO's brand ambassador and co-owners. The declaration aims to focus on the growth and development of the company with new innovations and strategies.
- In May 2022, Blue Marble Productions, Inc., achieved the NielsenIQ Brand Score Excellence Award. The company received the award for being the best performer in the category of Hard Seltzer and Flavored Malt Beverage with an A rating.
Table Of Content
1. Executive Summary2. Assumptions and Acronyms Used
3. Research Methodology
4. Ready To Drink Cocktails Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Ready To Drink Cocktails Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Ready To Drink Cocktails Market - Supply Chain
4.5. Global Ready To Drink Cocktails Market Forecast
4.5.1. Ready To Drink Cocktails Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Ready To Drink Cocktails Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Ready To Drink Cocktails Market Absolute $ Opportunity
5. Global Ready To Drink Cocktails Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Ready To Drink Cocktails Market Size and Volume Forecast by Types
5.3.1. Malt-based
5.3.2. Spirit-based
5.3.3. Wine-based
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Ready To Drink Cocktails Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Ready To Drink Cocktails Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Ready To Drink Cocktails Demand Share Forecast, 2019-2026
7. North America Ready To Drink Cocktails Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Ready To Drink Cocktails Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Ready To Drink Cocktails Market Size and Volume Forecast by Types
7.4.1. Malt-based
7.4.2. Spirit-based
7.4.3. Wine-based
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Ready To Drink Cocktails Demand Share Forecast, 2019-2026
8. Latin America Ready To Drink Cocktails Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Ready To Drink Cocktails Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Ready To Drink Cocktails Market Size and Volume Forecast by Types
8.4.1. Malt-based
8.4.2. Spirit-based
8.4.3. Wine-based
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Ready To Drink Cocktails Demand Share Forecast, 2019-2026
9. Europe Ready To Drink Cocktails Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Ready To Drink Cocktails Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Ready To Drink Cocktails Market Size and Volume Forecast by Types
9.4.1. Malt-based
9.4.2. Spirit-based
9.4.3. Wine-based
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Ready To Drink Cocktails Demand Share Forecast, 2019-2026
10. Asia Pacific Ready To Drink Cocktails Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Ready To Drink Cocktails Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Ready To Drink Cocktails Market Size and Volume Forecast by Types
10.4.1. Malt-based
10.4.2. Spirit-based
10.4.3. Wine-based
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Ready To Drink Cocktails Demand Share Forecast, 2019-2026
11. Middle East & Africa Ready To Drink Cocktails Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Ready To Drink Cocktails Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Ready To Drink Cocktails Market Size and Volume Forecast by Types
11.4.1. Malt-based
11.4.2. Spirit-based
11.4.3. Wine-based
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Ready To Drink Cocktails Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Ready To Drink Cocktails Market: Market Share Analysis
12.2. Ready To Drink Cocktails Distributors and Customers
12.3. Ready To Drink Cocktails Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Bravazzi
12.4.2. F!VE DRINKS CO
12.4.3. Kahlúa
12.4.4. Blue Marble Productions, Inc.,
12.4.5. Cooper Spirits International, LLC.
12.4.6. OTR Premium Cocktails.
12.4.7. Cocktail Squad
12.4.8. LIFTED LIBATIONS.
12.4.9. Cutwater Spirits
12.4.10. Novo Fogo
12.4.11. Two Chicks Drinks, LLC.
Methodology
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