Malt Beverage Market

The global malt beverage market size was USD 6.45 Bn in 2022 and is likely to reach USD 16.85 Bn by 2031, expanding at a CAGR of 10.2% during 2023–2031. The market growth is attributed to the increasing customer inclination for flavored beverages and drinks.

Malt beverage is a fermented drink, made from malted grains or seeds, usually barley, and other ingredients such as hops, yeast, and water. Malted grains are grains that have been germinated and then dried in a process known as malting. This process activates enzymes in the grains that convert their scratches into sugars, which can then be fermented by yeast to produce alcohol.

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Malt beverages can vary in alcohol content and flavor, depending on the specific ingredients and brewing methods used. Some common examples of malt beverages include beer, whisky, ale, and malt liquor. However, not all malt beverages contain alcohol; some are non-alcoholic and are marketed as alternatives to alcoholic beverages.

Some non-alcoholic malted drink alternatives include nutritional supplements, energy drinks, and cooking ingredients. The specific way that malt beverages work depends on their intended use and the ingredients they contain. However, malt beverages work by providing the body with nutrients and energy. It helps to reduce heart-related problems. Malt extracts contain potassium, fibre, folate, and vitamin B6, which help to reduce cholesterol levels in the body.

The market report finds that the COVID-19 pandemic has negatively impacted the growth of the malt beverage market. The supply chain of the market was disrupted due to the prolonged shutdown of manufacturing units and several restrictions on import and export activities. Heavy alcohol is a risk for acute respiratory distress syndrome (ARDS) is one of the most severe complications of COVID-19.

Malt Beverage Market Dynamics

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Major Drivers:

Increasing consumer preference toward flavored beverages is expected to drive the growth of the market. Consumers are becoming more conscious of health issues. Thus, the demand for malt beverages increased among the health-conscious population as it is beneficial for health. Flavored beverages and drinks contain vitamins and minerals, which is driving the growth of the market. Several brands are offering products that are low in calories and sugar.

Increasing popularity of ready-to-go products is anticipated to boost the growth of the market. Consumers are preferring for products that are easy to consume and require minimal preparation. Several brands are offering single-serve options that are perfect for easy consumption for the consumer, which is fueling the growth of the market.

Restraints:

Increasing health consciousness regarding alcohol is the major factor restraining the growth of the malt beverage market. Consumption of alcohol affects various types of diseases such as cancer, heart disease, strokes, high blood pressure, and digestive problems. Alcoholic beverages increase the risk of several cancer types, which hampers the market growth. However, high prices of malt beverages are another factor restraining the growth of the market.

Opportunities:

An increase in the millennial population along with rising disposable income are expected to create lucrative opportunities for the growth of the malt beverages market. However, increasing research & development (R&D) activities for the development of new innovative products is anticipated to offer lucrative opportunities for the market.

Scope of the Malt Beverage Report

The market report includes research report includes an assessment of the market trends, market segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Based on product, the malt beverage market is bifurcated into flavored and unflavored. The flavored segment is expected to expand at a significant growth rate during the projection period. Flavored drinks include juice of raspberry, pineapple, apple, pomegranate, peach, strawberry, and lemon. These drinks are demanded on a large scale and are an important part of human well-being. Flavored drinks are not harmful as compared to alcoholic drinks.

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On the basis of sales channel, the global market is segregated into direct sales, indirect sales, and online sales. The indirect sales segment is further divided into hypermarkets/supermarkets, convenience stores, and others.

The indirect sales segment is projected to register a considerable CAGR during the forecast period, due to the accessibility of a variety of products within a limited space. Hypermarkets provide a variety of products at discount prices while supermarkets offer a wide range of different products at different prices. The growing trend of smart stores is likely to boost the segment.

Based on type, the malt beverage market is segmented into health drink, alcoholic, non-alcoholic, and energy drink. The alcoholic segment is expected to register a robust growth rate during the assessment period, owing to the large consumption of malt beverages such as whisky, wine, and beer. Developed countries such as the U.K., Germany, and the U.S. highly demand for alcoholic beverages, due to the rising expenditure on lifestyle activities.

The non-alcoholic segment is projected to hold a large market share in the coming years, due to the increasing disposable income and increasing health consciousness. The segment growth is further attributed to the increasing demand for energy boosters and health drinks from the young population of developing countries such as India, Taiwan, and Nigeria.

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In terms of region, the global malt beverage market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Europe is expected to dominate the market during the projection period, owing to the increase in the consumption of alcohol and non-alcoholic beverages. Increasing consumer density and the country’s potential are anticipated to boost the demand for malt beverages in the region.

The Asia Pacific region is anticipated to expand at a rapid pace in the coming years, due to the increasing adoption of flavored drinks. Increasing preference for organic drinks is estimated to open new avenues for the market during the forecast period.

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Segments

The global malt beverage market has been segmented on the basis of

Product

• Flavored
• Unflavored

Sales Channel

• Direct Sales
• Indirect Sales
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Others
• Online Sales

Type

• Health Drink
• Alcoholic
• Non-Alcoholic
• Energy Drink

Region

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Nestlé
• Mondelēz International
• RateBeer, LLC.
• United Brands LLC
• Barbican Centre
• Monarch Beverages
• MusclePharm
• WOODBOLT DISTRIBUTION LLC
• BPI SPORTS
• Magnum Nutraceuticals
• GAT WHP

Competitive Landscape

Key players competing in the global malt beverage market are Nestlé; Mondelēz International; RateBeer, LLC.; United Brands LLC; Barbican Centre; Monarch Beverages; MusclePharm; WOODBOLT DISTRIBUTION LLC; BPI SPORTS; Magnum Nutraceuticals; and GAT WHP.

These companies adopted development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production expansion to expand their consumer base worldwide. For instance,

• In February 2022, PepsiCo, India’s energy drink manufacturer, launched a new campaign that is an extension of its ‘Energy Bole Toh Sting’ tagline. The company expands the brand’s footprint, engages the youth, and encourages audiences to maximize each moment that they live.