The global whisky market estimated to register a robust CAGR during the forecast period, between 2021 and 2028. Traditionally, whiskey was made from the fermented grain mashes of malted barley, rye, wheat, or corn. It is generally aged in wood barrels. Scotch whiskey, grain whiskey, blended whiskey, Irish whiskey and American whiskey are some of the most commonly consumed whiskey varieties. It is beneficial for health if consumed in moderate amounts, and it reduces the risk of complications related to blood pressure and heart. Excessive consumption is associated with more serious health consequences. As an alternative to alcohol, it can also be applied to burns as a disinfectant in case of an emergency.
The report on global whisky market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Attributes |
Details |
Report Title |
Global Whisky Market - Industry Analysis, Size, Share, Growth, Trends And Forecast |
Base Year |
2020 |
Historic Data |
2018 & 2019 |
Forecast Period |
2021–2028 |
Segmentation |
Products (Scotch Whisky, American Whisky, Canadian Whisky, Irish Whisky, and Others), Distribution Channels (On-trade and Off-trade) |
Regional Scope |
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa |
Report Coverage |
Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast |
Key Players Covered in the Report |
William Grant and Sons, Beam Suntory, Diageo Plc., Pernod Ricard, Brown Forman, Bacardi, Angus Dundee Distillers Plc., Allied Blenders and Distillers Pvt. Ltd., King Car Group (Kavalan Distillery), Constellation Brands Inc., Moët Hennessy Louis Vuitton (LMVH) and La Martiniquaise |
In the terms of products, the global whisky market can be divided into scotch whisky, American whisky, Canadian whisky, Irish whisky, and others. Scotch whiskey was the most widely consumed whiskey globally in 2020. The high rate of consumption of scotch whiskey can be attributed to the superior taste profile of the product and growing consumer demand for the single malt and blended scotch flavour. Further, scotch whiskey is available in a variety of flavors, such as caramel, orange, and vanilla, thus consumers can select from wide range of flavours. Soaring consumer demand is expected to spur demand for products and facilitate the industry landscape, which is estimated to drive the segment growth.
Based on distribution channels, the global whisky market can be bifurcated into on-trade and off-trade. The off-trade segment is expected to expand at a CAGR of 6.4% during the forecast period. The COVID-19 pandemic and the resultant lockdowns imposed in different countries across the world are encouraging in-house drinking of whiskey and growing consumer dependence on online retail sales channels.
On the basis of regions, the market can be classified as Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. The Asia Pacific whisky market is expected to expand at a remarkable CAGR during the forecast period. This is mainly ascribed to increasing middle-class population in the region. Fluctuating consumer taste for alcoholic beverages and increasing trend of socializing and weekend parties, especially by youngsters in the region can further accelerate the market growth. Increasing disposable income of people, growing younger population legally eligible for consumption of alcoholic drinks, and effective indirect marketing strategies implemented by whiskey manufacturers for marketing their products is likely to further elevate product sales and augment the regional industry expansion.
Key players in the global whisky market are William Grant and Sons, Beam Suntory, Diageo Plc., Pernod Ricard, Brown Forman, Bacardi, Angus Dundee Distillers Plc., Allied Blenders and Distillers Pvt. Ltd., King Car Group (Kavalan Distillery), Constellation Brands Inc., Moët Hennessy Louis Vuitton (LMVH) and La Martiniquaise. These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.
Key players in the global whisky market are William Grant and Sons, Beam Suntory, Diageo Plc., Pernod Ricard, Brown Forman, Bacardi, Angus Dundee Distillers Plc., Allied Blenders and Distillers Pvt. Ltd., King Car Group (Kavalan Distillery), Constellation Brands Inc., Moët Hennessy Louis Vuitton (LMVH) and La Martiniquaise. These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.
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