Asia Pacific Sports Drink Market Outlook
The Asia Pacific Sports Drink Market size was valued at USD XX Billion in 2022 and is likely reach to USD XX Billion by 2031, expanding at a CAGR of 9.6% during the forecast period, 2023–2031. The growth of the market is attributed to rising importance on improving body performance and endurance level by athletes.
Sports drinks, also called isotonic drinks and fluid replacement beverages, are generally accepted as beverages designed to provide rapid fluid replacement, electrolytes, and fuel for active muscle carbohydrates.
Such drinks can be intended for consumption before, during, and after exercise. Preferably, they taste well and provide all the necessary nutrients, electrolytes, and fluid requirements lost during exercise to rejuvenate the body and improve performance.
A well-developed sports drink can promote voluntary fluid consumption, promote faster absorption of fluids, provide carbohydrates for better performance, improve immune response, and restore speed. Sports drinks usually contain small amounts of carbohydrates that is 6-8 g / 100 mL and electrolytes such as calcium, sodium, magnesium, potassium.
In contrast, energy drinks have high levels of carbohydrates and nutrients such as niacin, phosphorus, potassium, riboflavin, sodium, taurine, and vitamins B6 & B12.
The outbreak of COVID-19 pandemic has caused in increasing the intake of the product, which is majorly backed by the growing number of people working out from their homes. Additionally, the gradual increase in restriction and lockdowns in various countries around the world can help increase participation in outdoor activities, which can also help increase the demand for sports drinks.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing inclination toward physical fitness is expected to drive the market growth.
- Rising focus of manufacturers to introduce innovative and healthy flavors is anticipated to spur the growth of market.
- Growing athlete community and increasing number of sportspersons in developing countries is expected to boost the market in the coming years.
- The presence of high level of sugar can hamper the growth of the market.
- Consumer inclination toward natural and organic products due to fewer side effects associated with them can hinder the market growth.
- Increased demand for low-calorie plant-based and mineral-rich beverages by the sports industry are estimated to create lucrative opportunities during the projected timeline.
Scope of Asia Pacific Sports Drink Market Report
The Asia Pacific sports drink market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Sports Drink Market - Asia Pacific Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Packaging (Cans and Pet Bottles) and Distribution Channels (Convenience Stores, Online Retail Channels, Supermarkets/Hypermarkets, and Others)
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Geographical Scope
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India, Japan, China, South Korea, and Rest of Asia Pacific
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Association Familiale Mulliez; Otsuka Holdings Co., Ltd.; PepsiCo. Inc.; Woodbolt Distribution LLC; and Decathlon Sports Pvt Ltd.
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Asia Pacific Sports Drink Market Segment Insights
Cans Segment to Hold a Major Market Share
In terms of packaging, the market is bifurcated into cans and pet bottles. The cans segment is projected to expand at a considerable CAGR during the forecast period due to its durability, which helps to reduce the damage to foreign products and export to remote areas.
Likewise, its ability to help maximize space in the matter of shipping and storage has increased its popularity. Cans are prepared of metal that is recyclable without damage of quality, totally light-proof, defending upon the quality of light-sensitive beverages. Cans have a low threat of dripping or ripping during transportation.
Supermarkets/Hypermarkets Segment is Anticipated to Exhibit a High CAGR
On the basis of distribution channels, the Asia Pacific sports drink market is classified as convenience stores, online retail channels, supermarkets/hypermarkets, and others. The supermarkets/hypermarkets segment is expected to constitute a key share of the market during the projected period.
Supermarkets & hypermarkets provide high reflectivity and smart varieties of sports drinks products to consumers. This permits consumers to realize new varieties and identify the tags and differentiate better between products. Moreover, supermarket chains are frequently visited stores for buying grocery products.
China is Anticipated to Constitute a Key Market Share
Based on geography, the market is segregated into India, Japan, China, South Korea, and Rest of Asia Pacific. India is expected to constitute a key share of the market during the projected period due to rise in awareness and availability. On the other hand, the market in China is estimated to grow at a robust pace during the forecast period.
Segments
Packaging
Distribution Channels
- Convenience stores
- Online retail channels
- Supermarkets/Hypermarkets
- Others
Geography
- India
- Japan
- China
- South Korea
- Rest of Asia Pacific
Key Players
Competitive Landscape
The key players competing in the Asia Pacific sports drink market are Association Familiale Mulliez; Otsuka Holdings Co., Ltd.; PepsiCo. Inc.; Woodbolt Distribution LLC; and Decathlon Sports Pvt Ltd.
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