United Kingdom Water Enhancer Market

The United Kingdom water enhancer market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of 5.8% during 2023–2031. Growth of the market is attributed to rising popularity of useful drinks that provide wholesome hydration and inexpensive vitamins and the growing focus of terrible fitness effects of eating carbonated and sugary drinks is expected to enhance the demand for water enhancers.

The water enhancer is a product contained in a small container containing flavor concentrated liquid. It is mixed with ordinary water to make the purified water have different taste and aroma. Many carbonated beverages around the world contain spicy soda. Carbonization is a process in which carbon dioxide is dissolved in water under low and high pressure. However, these tastes have annoyed people all over the world at the expense of health. Presence of several substitute products in the market leads to stagnant growth of the market during the forecast period.

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Almost all large companies provide liquid water enhancers in compact and squeezable plastic bottles and are promoting their product, which is estimated to expand the liquid water enhancer market. Based on dietary supplements and functional foods and beverages, it meets daily nutritional needs of a busy lifestyle. Increasing awareness among consumers about healthy food and beverages is estimated to boost the market. Growing demand for innovative beverages has promoted the demand for water enhancer.

United Kingdom Water Enhancer Market Trends, Drivers, Restraints, and Opportunities

• Growing awareness about the health effects due to consumption of carbonated drinks is anticipated to boost the market of water enhancer.

• Rapid growth of the beverages industry is creating demand for ready-to-drink products, which is anticipated to drive the market.

• Rapid urbanization, rising disposable income, and rising demand for high nutritive content drinks is expected to drive the market during the forecast period.

• Lack of stringent regulatory rules for consumer-friendly manufacturing practices is projected to hamper the market growth.

• Lack of awareness among people about some high nutritive content drinks and presence of alternative products at cheap price act as major challenges that can restrict the market growth during the forecast period.

• R&D investment and development of attractive bottles for ready-to-drink products and increasing nutritive content in drinks is anticipated to offer immense opportunities for the market players.

Scope of United Kingdom Water Enhancer Market Report

The report on the United Kingdom water enhancer market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

United Kingdom Water Enhancer Market Segment Insights

Online Channels segment is projected to represent a major market share

Based on distribution channels, the water enhancer market is segregated into hypermarket/supermarket, convenience stores, online channels, and other distribution channels. The online channels segment is expected to represent a key share of the market during the forecast period owing to rapid growth of convenience shopping and changing consumer preference. Launch of products such as water booster on e-commerce platforms has allowed consumers to spend less. On the other hand, the hypermarket/supermarket segment is anticipated to expand at a rapid pace during the forecast period. Supermarkets are the major single market for water dispensers. Supermarkets and hypermarkets have played an important role in the distribution of functional foods and beverages. With the increase of high-quality shopping experience and consumer interaction, the sales model through retail channel is widely used by enterprises and consumers. Several consumers no longer use soft drinks for health reasons; the shelves of hypermarkets and supermarkets are beginning to be filled with additives to improve water quality.

Segments

The United Kingdom water enhancer market has been segmented on the basis of

Distribution Channels

• Supermarket/Hypermarket
• Convenience Stores
• Online Channels
• Other Distribution Channels

Key Players

• BPI Sports LLC
• The Kraft Heinz Company
• The Coca-Cola Company
• Dyla LLC
• Wisdom Natural Brands

Competitive Landscape

Key players competing in the water enhancer market include BPI Sports LLC, The Kraft Heinz Company, The Coca-Cola Company, Dyla LLC, and Wisdom Natural Brands.

Some of these players are using several market strategies such as acquisitions, merger, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares and to generate revenue and raise their production line of the business in the coming years.