South Africa Water Enhancer Market cover

South Africa Water Enhancer Market by Distribution Channel (Convenience Stores, Hypermarkets/Supermarkets, Online Channels, and Other Distribution Channels) and Region - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: MC-3505
  • Author: Growth Market Reports
  • Rating: 4.4
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  • No. Of Pages: 190
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The South Africa water enhancer market size is anticipated to register a high CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the stringent government regulation on sugar drinks.

South Africa Water Enhancer Market summary

South Africans are among the world's top soft drink drinkers. With convincing proof that pricing sugary beverages reduces consumption and improves health, proponents jumped at the chance to push a life-saving policy reform while simultaneously anticipating severe resistance.

Excess sugar, especially in liquid form, is a leading cause of obesity and a risk factor for illnesses such as type 2 diabetes, hypertension, heart disease, a variety of malignancies, and dental decay. Recognizing this risk, the World Health Organization (WHO) recommends that people consume no more than 10% of their total calories from added sugar, and ideally no more than 5%.

Carbonated sugary beverages have a significant influence in making these figures difficult to achieve. A 250ml cooldrink may contain up to 26g of sugar, which is more than half of the daily sugar allowance.

With fast expanding consumption of sugar-sweetened drinks and other ultra-processed foods, Sub-Saharan Africa is facing a tidal wave of diet-related noncommunicable illnesses. These noncommunicable illnesses are very prevalent in South Africa.

South Africa imposed the continent's first substantial sugar-sweetened beverage tax, based on grammes of sugar. The tax currently accounts for around 11% of the cost of a liter. The public health levy coincided with significant reductions in taxable beverage purchases, both in terms of volume and sugar content.
Energy drink use is highest among millennials. They are pushing the industry to move away from dangerous and synthetic components and toward more natural and safe alternatives. As health concerns about energy drinks have grown, more sugar-free options have hit the market in South Africa.

Companies such as Red Bull have recently developed a sugar-free version, while supermarkets such as Dis-Chem and Woolworths have transformed into health-food havens, providing consumers a larger range of energy drinks, including more organically enhanced items like Scheckter's organic energy. Despite this, the South African market continues to gravitate toward less expensive energy drinks such as Score, Mofaya, and Dragon, primarily because most consumers in this market view energy drinks to be healthier, and flavored varieties to be alternatives for carbonated soft beverages.

To attract health-conscious consumers, the Coca-Cola Company and the Bakhresa Group (both based in Tanzania) utilize words like "vitamin enhanced" and "malt-extract" on their beverages.

The goal of liquid water enhancers is to appeal to millennials, who, because to their hectic lifestyle, rely on supplements and functional foods and beverages to meet their daily nutritional needs. Almost all of the major manufacturers are selling liquid water enhancers in tiny squeezable plastic bottles, putting this product in the fast-growing on-the-go food and beverage sector and boosting the market for liquid water enhancers in the near future.

Adding a few drops of liquid water enhancers to plain water provides nutrition, flavor, and energy, and it's cheaper and easier than buying flavored or functional water.

Market Trends, Drivers, Restraints, and Opportunities

  • Increased demand for healthy products is expected to drive the market expansion in coming years.
  • Growing side effects of sugar or carbonated drinks such as diabetes obesity, and hypertension is projected to surge the demand for hydrocolloids market.
  • Rising health-conscious population are anticipated to surge the market.
  • Increasing demand for nutritious food with longer shelf-life are expected to boost the market during the forecast period.
  • Growing trend among millennium population for healthy diet is key factors pushing the market growth in the coming years.
  • Increasing demand for natural and organic substitutes is expected to propel the market expansion.
  • Growth in demand for sugar free products is projected to fuel the market during the forecast period.
  • Rapid growth in food and beverage industry are main factors driving the market.

Scope of the Report

The report on the South Africa water enhancer market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

South Africa Water Enhancer Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Distribution Channel (Convenience Stores, Hypermarkets/Supermarkets, Online Channels, and Other Distribution Channels)

Region Scope

South Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Continental Mills Inc. (Alpine Spiced Cider); True Citrus Co; Kraft Heinz Company; Welch Foods Inc.; PepsiCo Inc. (Propel water).

South Africa Water Enhancer Market Segment Insights

The convenience stores segment is expected to expand at a rapid pace

In terms of distribution channel, the South Africa water enhancer market is segmented into convenience stores, hypermarkets/supermarkets, online channels, and others. The convenience stores segment is expected to hold a key share of the market in the coming years due to widely accepted by consumers and business owners for selling and purchasing.

South Africa Water Enhancer Market distribution channel

Segments

Segments Covered in the Report

The South Africa water enhancer market has been segmented on the basis of

Distribution Channel

  • Convenience Stores
  • Hypermarkets/Supermarkets
  • Online Channels
  • Other

Country

  • South Africa

Key Player

  • Continental Mills Inc. (Alpine Spiced Cider)
  •  True Citrus Co; Kraft Heinz Company
  •  Welch Foods Inc.
  •  PepsiCo Inc. (Propel water)

Competitive Landscape

Key players competing in the South Africa water enhancer market include Continental Mills Inc. (Alpine Spiced Cider); True Citrus Co; Kraft Heinz Company; Welch Foods Inc.; PepsiCo Inc. (Propel water).
Some of these players are coming up with several market strategies including mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.

South Africa Water Enhancer Market keyplayers

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. water enhancer Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. water enhancer Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. water enhancer Market - Supply Chain
  4.5. Global water enhancer Market Forecast
     4.5.1. water enhancer Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. water enhancer Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. water enhancer Market Absolute $ Opportunity
5. Global water enhancer Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. water enhancer Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global water enhancer Demand Share Forecast, 2019-2026
6. North America water enhancer Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America water enhancer Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America water enhancer Demand Share Forecast, 2019-2026
7. Latin America water enhancer Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America water enhancer Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America water enhancer Demand Share Forecast, 2019-2026
8. Europe water enhancer Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe water enhancer Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe water enhancer Demand Share Forecast, 2019-2026
9. Asia Pacific water enhancer Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific water enhancer Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific water enhancer Demand Share Forecast, 2019-2026
10. Middle East & Africa water enhancer Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa water enhancer Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa water enhancer Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global water enhancer Market: Market Share Analysis
  11.2. water enhancer Distributors and Customers
  11.3. water enhancer Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Continental Mills Inc. (Alpine Spiced Cider)
     11.4.2.  True Citrus Co; Kraft Heinz Company
     11.4.3.  Welch Foods Inc.
     11.4.4.  PepsiCo Inc. (Propel water)

Segments Covered in the Report

The South Africa water enhancer market has been segmented on the basis of

Distribution Channel

  • Convenience Stores
  • Hypermarkets/Supermarkets
  • Online Channels
  • Other

Country

  • South Africa

Key Player

  • Continental Mills Inc. (Alpine Spiced Cider)
  •  True Citrus Co; Kraft Heinz Company
  •  Welch Foods Inc.
  •  PepsiCo Inc. (Propel water)

Key players competing in the South Africa water enhancer market include Continental Mills Inc. (Alpine Spiced Cider); True Citrus Co; Kraft Heinz Company; Welch Foods Inc.; PepsiCo Inc. (Propel water).
Some of these players are coming up with several market strategies including mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.

South Africa Water Enhancer Market keyplayers

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