Report Description
Dietary Supplements Market Outlook 2031
The global dietary supplements market size was valued at USD 155.96 Billion in 2022 and is expected to reach USD 296.52 Billion by 2031 anticipated to expand at a substantial CAGR 7.4% during the forecast period, between 2023 to 2031. Dietary supplements are substances that people use to add nutrients in their diet and reduce the risk of health problem such as arthritis and osteoporosis.
Dietary supplements are available in various forms such as liquids, gel tabs, powders, capsules, pills, and extracts. It contains ingredients such as enzymes, amino acids, fibers, minerals, vitamins, and herbs or plant extract. Some dietary supplements can be added to foods and drinks.
Dietary Supplements Market Trends, Drivers, Restraints, and Opportunities
- Increase in disposable income, rapid urbanization, and rise in awareness regarding health issues are expected to boost the dietary supplements market during the forecast period.
- Positive outlook toward medical nutrition due to growing cases of cardiovascular diseases, and increase in weight management programs are projected to propel the demand for the dietary supplements in the future.
- Rise in awareness about concepts such as tailor-made and personalized supplements and nutritional products have increased the interest of consumers worldwide.
- Growth in R&D expenses for supplement and nutraceutical products is anticipated to create opportunities in the market.
- High prices of pre-immunized supplements and regular dietary supplements are expected to hamper the dietary supplements market during the forecast period.
Scope of The Dietary Supplements Market Report:
The report on dietary supplements market includes an assessment of the market, size, share, trends, segments and regional markets. Overview and dynamics have been included in the report.
Attributes |
Details |
Report Title |
Dietary Supplements Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
|
Base Year |
2022
|
Historic Data |
2016–2021
|
Forecast Period |
2023–2031
|
Segmentation |
By Ingredients (Vitamins, Botanicals, Minerals, Proteins & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids, Others) By Forms (Tablets, Capsules, Soft gels, Powders, Gummies, Liquids, Others) By Applications (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others) By End-users (Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others) By Distribution Channels (Pharmacies & Drug Stores, Supermarkets & Hypermarkets, Online Channels, Others)
|
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
|
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
|
Key Players Covered in the Report |
Abbott Laboratories, American Health, Amway, Archer Daniels Midland, Arkopharma Laboratoires Pharmaceutiques, Ayanda Group AS, Bayer, Bionova Lifesciences, Carlyle Group, NBTY Inc., DuPont, Ekomir, Glanbia, GlaxoSmithKline plc, Herbalife International, Himalaya Global Holdings Ltd, Nature’s Sunshine Forms, Nu Skin Enterprises, Nutraceutics Corporation, Pfizer, Stepan, and XanGo LLC
|
Dietary Supplements Market Segment Insights
Vitamin segment to hold significant market share
In the terms of ingredients, the dietary supplements market share can be segmented into vitamins, botanicals, minerals, proteins & amino acids, fibers & specialty carbohydrates, omega fatty acids, and others. The vitamin segment is projected to grow, as it is used in various applications by sports athletes and working professionals and are available in various forms such as liquids, powders, and tablets.
Tablet segment to expand at a substantial pace
On the basis of forms, the dietary supplements market can be segregated into tablets, capsules, soft gels, powders, gummies, liquids, and others. The tablets segment is anticipated to hold a key share of the market due to its easy packaging techniques and cost-effectiveness. Moreover, tablets are preferred by customers due to their extended shelf life.
The powders segment is anticipated to register a considerable CAGR during the forecast period due to the increasing use of green powder in supplements for the nutritional benefits of consumers. After the pandemic, the growing health awareness and growing demand for natural supplements with various benefits across all age groups can boost the demand for green powder.
Energy & weight management segment to grow rapidly
Based on of applications, the dietary supplements market can be fragmented into energy & weight management, general health, bone & joint health, gastrointestinal health, immunity, cardiac health, diabetes, anti-cancer, and others. The energy & weight management segment holds a significant share of the market, while the general health segment is projected to expand at a substantial CAGR during the forecast period.
The energy & weight management segment is growing as the governments of various countries are taking initiatives by promoting the benefits of a healthy lifestyle and diet. Furthermore, rising trend of online weight loss programs fuels the segment growth.

Pharmacies & drug stores segment to hold a key share of the market
In terms of distribution channels, the dietary supplements market share is divided into pharmacies & drug stores, supermarkets & hypermarkets, online channel, and others. The pharmacies & drug stores segment holds a key share of the market, as various types of supplement products are available for digestive health, personal care, and skin health.
North America constituted a dominant share of the market
Based on regions, the dietary supplements market share is classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa (MEA). North America is expected to hold a majority of the market due to growing demand for sport nutrition products.
Moreover, increase in consciousness regarding the consumptions of proteins for sustaining optimum nutrition level and maintain muscles among middle-aged adults in developed countries such as Canada and the US is expected to propel the demand for dietary supplements during the forecast period.
Segments
By Ingredients
- Vitamins
- Botanicals
- Minerals
- Proteins & Amino Acids
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Others
By Forms
- Tablets
- Capsules
- Soft gels
- Powders
- Gummies
- Liquids
- Others
By Applications
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Others
By End-Users
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Others
By Distribution Channels
- Pharmacies & Drug Stores
- Supermarkets & Hypermarkets
- Online Channels
- Others
By Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
Key Players
- Abbott Laboratories
- American Health
- Amway
- Archer Daniels Midland
- Arkopharma Laboratoires Pharmaceutiques
- Ayanda Group AS
- Bayer
- Bionova Lifesciences
- Carlyle Group
- NBTY Inc.
- DuPont
- Ekomir
- Glanbia
- GlaxoSmithKline plc
- Herbalife International
- Himalaya Global Holdings Ltd
- Nature’s Sunshine Forms
- Nu Skin Enterprises
- Nutraceutics Corporation
- Pfizer
- Stepan
- XanGo LLC
Competitive Landscape
Key players in the dietary supplements market include Abbott Laboratories, American Health, Amway, Archer Daniels Midland, Arkopharma Laboratoires Pharmaceutiques, Ayanda Group AS, Bayer, Bionova Lifesciences, Carlyle Group, NBTY Inc., DuPont, Ekomir, Glanbia, GlaxoSmithKline plc, Herbalife International, Himalaya Global Holdings Ltd, Nature’s Sunshine Forms, Nu Skin Enterprises, Nutraceutics Corporation, Pfizer, Stepan, and XanGo LLC. Mergers & acquisitions, collaborations, agreements, and partnerships are some strategies adopted by these players to strengthen their geographical presence.

Table Of Content
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Dietary Supplements Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Dietary Supplements Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Dietary Supplements Market - Supply Chain
4.5. Global Dietary Supplements Market Forecast
4.5.1. Dietary Supplements Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Dietary Supplements Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Dietary Supplements Market Absolute $ Opportunity
5. Global Dietary Supplements Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. Dietary Supplements Market Size and Volume Forecast by Applications
5.3.1. Energy & Weight Management
5.3.2.
General Health
5.3.3.
Bone & Joint Health
5.3.4.
Gastrointestinal Health
5.3.5.
Immunity
5.3.6.
Cardiac Health
5.3.7.
Diabetes
5.3.8.
Anti-cancer
5.3.9.
Others
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Dietary Supplements Market Analysis and Forecast by End Users
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by End Users
6.2.2. Y-o-Y Growth Projections by End Users
6.3. Dietary Supplements Market Size and Volume Forecast by End Users
6.3.1. Bone & Joint Health
6.3.2.
Gastrointestinal Health
6.3.3.
Immunity
6.3.4.
Cardiac Health
6.3.5.
Diabetes
6.3.6.
Anti-cancer
6.3.7.
Others
6.4. Absolute $ Opportunity Assessment by End Users
6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Dietary Supplements Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Dietary Supplements Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Dietary Supplements Demand Share Forecast, 2019-2026
8. North America Dietary Supplements Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Dietary Supplements Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Dietary Supplements Market Size and Volume Forecast by Applications
8.4.1. Energy & Weight Management
8.4.2.
General Health
8.4.3.
Bone & Joint Health
8.4.4.
Gastrointestinal Health
8.4.5.
Immunity
8.4.6.
Cardiac Health
8.4.7.
Diabetes
8.4.8.
Anti-cancer
8.4.9.
Others
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. North America Dietary Supplements Market Size and Volume Forecast by End Users
8.7.1. Bone & Joint Health
8.7.2.
Gastrointestinal Health
8.7.3.
Immunity
8.7.4.
Cardiac Health
8.7.5.
Diabetes
8.7.6.
Anti-cancer
8.7.7.
Others
8.8. Basis Point Share (BPS) Analysis by End Users
8.9. Y-o-Y Growth Projections by End Users
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Dietary Supplements Demand Share Forecast, 2019-2026
9. Latin America Dietary Supplements Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Dietary Supplements Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Dietary Supplements Market Size and Volume Forecast by Applications
9.4.1. Energy & Weight Management
9.4.2.
General Health
9.4.3.
Bone & Joint Health
9.4.4.
Gastrointestinal Health
9.4.5.
Immunity
9.4.6.
Cardiac Health
9.4.7.
Diabetes
9.4.8.
Anti-cancer
9.4.9.
Others
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Latin America Dietary Supplements Market Size and Volume Forecast by End Users
9.7.1. Bone & Joint Health
9.7.2.
Gastrointestinal Health
9.7.3.
Immunity
9.7.4.
Cardiac Health
9.7.5.
Diabetes
9.7.6.
Anti-cancer
9.7.7.
Others
9.8. Basis Point Share (BPS) Analysis by End Users
9.9. Y-o-Y Growth Projections by End Users
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Dietary Supplements Demand Share Forecast, 2019-2026
10. Europe Dietary Supplements Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Dietary Supplements Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Dietary Supplements Market Size and Volume Forecast by Applications
10.4.1. Energy & Weight Management
10.4.2.
General Health
10.4.3.
Bone & Joint Health
10.4.4.
Gastrointestinal Health
10.4.5.
Immunity
10.4.6.
Cardiac Health
10.4.7.
Diabetes
10.4.8.
Anti-cancer
10.4.9.
Others
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Europe Dietary Supplements Market Size and Volume Forecast by End Users
10.7.1. Bone & Joint Health
10.7.2.
Gastrointestinal Health
10.7.3.
Immunity
10.7.4.
Cardiac Health
10.7.5.
Diabetes
10.7.6.
Anti-cancer
10.7.7.
Others
10.8. Basis Point Share (BPS) Analysis by End Users
10.9. Y-o-Y Growth Projections by End Users
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Dietary Supplements Demand Share Forecast, 2019-2026
11. Asia Pacific Dietary Supplements Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Dietary Supplements Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Dietary Supplements Market Size and Volume Forecast by Applications
11.4.1. Energy & Weight Management
11.4.2.
General Health
11.4.3.
Bone & Joint Health
11.4.4.
Gastrointestinal Health
11.4.5.
Immunity
11.4.6.
Cardiac Health
11.4.7.
Diabetes
11.4.8.
Anti-cancer
11.4.9.
Others
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Asia Pacific Dietary Supplements Market Size and Volume Forecast by End Users
11.7.1. Bone & Joint Health
11.7.2.
Gastrointestinal Health
11.7.3.
Immunity
11.7.4.
Cardiac Health
11.7.5.
Diabetes
11.7.6.
Anti-cancer
11.7.7.
Others
11.8. Basis Point Share (BPS) Analysis by End Users
11.9. Y-o-Y Growth Projections by End Users
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Dietary Supplements Demand Share Forecast, 2019-2026
12. Middle East & Africa Dietary Supplements Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Dietary Supplements Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Dietary Supplements Market Size and Volume Forecast by Applications
12.4.1. Energy & Weight Management
12.4.2.
General Health
12.4.3.
Bone & Joint Health
12.4.4.
Gastrointestinal Health
12.4.5.
Immunity
12.4.6.
Cardiac Health
12.4.7.
Diabetes
12.4.8.
Anti-cancer
12.4.9.
Others
12.5. Basis Point Share (BPS) Analysis by Applications
12.6. Y-o-Y Growth Projections by Applications
12.7. Middle East & Africa Dietary Supplements Market Size and Volume Forecast by End Users
12.7.1. Bone & Joint Health
12.7.2.
Gastrointestinal Health
12.7.3.
Immunity
12.7.4.
Cardiac Health
12.7.5.
Diabetes
12.7.6.
Anti-cancer
12.7.7.
Others
12.8. Basis Point Share (BPS) Analysis by End Users
12.9. Y-o-Y Growth Projections by End Users
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Dietary Supplements Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Dietary Supplements Market: Market Share Analysis
13.2. Dietary Supplements Distributors and Customers
13.3. Dietary Supplements Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)