Segments - Japan Water Enhancer Market by Distribution Channels (Pharmacies & Health Stores, Convenience Stores, Hypermarkets/Supermarkets, Online Channels, and Others), and Country Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The Japan water enhancer market was valued at USD XX Billion in 2022 and likely reach to USD XX Billion by 2031, expanding at a CAGR of 4.78% during the forecast period, 2023–2031. The growth of the market is attributed to rapid growth of the food and beverage industry.
Rising concerns regarding food safety is estimated to drive the market growth. The unhealthy approach to everyday life lays an extreme effect on consumers, which draws consideration toward health-improving foods & beverages in Japan.
Advertisers are coordinating their systems toward health-conscious consumers with their add on packaged water enhancer drops/powders. Besides, consumers are opting for mini-bottles of water drops and concentrated flavor enhancers that instantly transform plain water into a value-added drink, as these drops are claimed to contain health-based ingredients.
The shift in consumer preference for nutrient enabled functional drinks from carbonated soft drinks (CSD) increases the potential demand for water enhancers in Japan. Water enhancers are consumable formulations that add flavor as well as supplementary dietary benefits to the water without any carbonation process.
Carbonation is a process in which carbon dioxide is dissolved in water at low temperature and high pressure. It is due to the carbon dioxide gas that has a particular tangy and fizzy taste.
The increasing requirement for solutions to make beverages and drinks without carbonation process that not only have a distinct taste but also are nutritious for human health has become more preferred among consumers.
Besides, it has also been seen that carbonated drinks, due to the release of carbon dioxide gas in the digestive tract, can significantly increase the symptoms of irritable bowel syndrome, which is characterized by chronic abdominal pain, discomfort and bloating.
The COVID-19 pandemic disrupted the supply chain across the globe in the first half of 2020. This was due to imposition on restriction in the manufacturing facilities across the globe. However, the relaxation in restriction in second half of 2020 resulted in the recovery of the market.
On the other hand, the emergence of third wave of COVID-19 pandemic can create challenges for the market in 2022.
Rising demand for refreshing beverages is expected to boost the water enhancer market.
Growing preference for customized drink is estimated to foster the market growth.
Rising demand for on-the-go food and beverage products is expected to boost the water enhancer market.
Growing utilization of water enhancer in wide range of products is positively influencing the demand for water enhancer ingredients.
Increasing demand for functional beverages that offer healthy hydration and affordable nutrition is one of the major driving variables for the development of the market.
Rapid development in the handled food industry combined with the huge food service is estimated to drive the market growth.
Rising awareness for a low-salt, low-fat, and low-carb diet is likewise a vital driver in the expansion of utilization of water enhancers.
High cost of water enhancer procedures and can restrain the growth of the market.
Growing number of products lunches and new collaborations is estimated to foster the market growth.
The report on the Japan water enhancer market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Water Enhancer Market – Japan Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Distribution Channels (Pharmacies & Health Stores, Convenience Stores, Hypermarkets/Supermarkets, Online Channels, and Others) |
Country Scope |
Japan |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Nestle; Otsuka Pharmaceutical Co., Ltd; Dyla LLC; and Kraft Foods. |
On the basis of distribution channels, the market is classified as pharmacies & health stores, convenience stores, hypermarkets/supermarkets, online channels, and others. The online channels segment is projected to expand at a considerable CAGR during the forecast period.
Online channel attributes to ease of shopping from a remote location. Rising penetration of smartphones and increased penetration of Internet and hectic schedule of working class people are major drivers of the market segment.
An online channel provides advantages such as automated software up gradations, remote accessibility, easy scalability, disaster recovery, and storage flexibility.
Key players competing in the Japan Water enhancer market Nestle; Otsuka Pharmaceutical Co., Ltd; Dyla LLC; and Kraft Foods.