The Japan water enhancer market size is projected to register a high CAGR during the forecast period, 2021–2028. The growth of the market is attributed to rapid growth of the food and beverage industry.
Rising concerns regarding food safety is estimated to drive the market growth. The unhealthy approach to everyday life lays an extreme effect on consumers, which draws consideration toward health-improving foods & beverages in Japan. Advertisers are coordinating their systems toward health-conscious consumers with their add on packaged water enhancer drops/powders. Besides, consumers are opting for mini-bottles of water drops and concentrated flavor enhancers that instantly transform plain water into a value-added drink, as these drops are claimed to contain health-based ingredients.
The shift in consumer preference for nutrient enabled functional drinks from carbonated soft drinks (CSD) increases the potential demand for water enhancers in Japan. Water enhancers are consumable formulations that add flavor as well as supplementary dietary benefits to the water without any carbonation process. Carbonation is a process in which carbon dioxide is dissolved in water at low temperature and high pressure. It is due to the carbon dioxide gas that has a particular tangy and fizzy taste.
The increasing requirement for solutions to make beverages and drinks without carbonation process that not only have a distinct taste but also are nutritious for human health has become more preferred among consumers. Besides, it has also been seen that carbonated drinks, due to the release of carbon dioxide gas in the digestive tract, can significantly increase the symptoms of irritable bowel syndrome, which is characterized by chronic abdominal pain, discomfort and bloating.
The COVID-19 pandemic disrupted the supply chain across the globe in the first half of 2020. This was due to imposition on restriction in the manufacturing facilities across the globe. However, the relaxation in restriction in second half of 2020 resulted in the recovery of the market. On the other hand, the emergence of third wave of COVID-19 pandemic can create challenges for the market in 2022.
The report on the Japan water enhancer market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Water Enhancer Market – Japan Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2020 |
Historic Data |
2018–2019 |
Forecast Period |
2021–2028 |
Segmentation |
Distribution Channels (Pharmacies & Health Stores, Convenience Stores, Hypermarkets/Supermarkets, Online Channels, and Others) |
Country Scope |
Japan |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Nestle; Otsuka Pharmaceutical Co., Ltd; Dyla LLC; and Kraft Foods. |
On the basis of distribution channels, the market is classified as pharmacies & health stores, convenience stores, hypermarkets/supermarkets, online channels, and others. The online channels segment is projected to expand at a considerable CAGR during the forecast period. Online channel attributes to ease of shopping from a remote location. Rising penetration of smartphones and increased penetration of Internet and hectic schedule of working class people are major drivers of the market segment. An online channel provides advantages such as automated software up gradations, remote accessibility, easy scalability, disaster recovery, and storage flexibility.
Segments Covered in the Report
The Japan water enhancer market has been segmented on the basis of
By Distribution Channels
Country
Key Players
Key players competing in the Japan Water enhancer market Nestle; Otsuka Pharmaceutical Co., Ltd; Dyla LLC; and Kraft Foods.
Segments Covered in the Report
The Japan water enhancer market has been segmented on the basis of
By Distribution Channels
Country
Key Players
Key players competing in the Japan Water enhancer market Nestle; Otsuka Pharmaceutical Co., Ltd; Dyla LLC; and Kraft Foods.
Some other reports from this category!