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Social Networking Market Size, Share, Industry Trend | 2031

Social Networking Market

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Segments - by Devices (Smartphones, Tablets, Desktop Computers, and Others), Types (Smartphone Applications and Digital Platforms), Applications (BFSI, Telecom & Media, Public Sector, Retail, and Others), End-users (Individual, Small & Medium Enterprises, and Large Enterprises) and Regions (Asia Pacific, North America, Latin America, Europe and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030

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Raksha Sharma

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Report Description

The global social networking market size was valued at around USD 574 billion in 2021 and is projected to reach around USD 878.5 billion by 2030, expanding at a CAGR of around 7% during the forecast period, 2022 – 2030. The growth of the market is attributed to the increasing internet penetration and growing usage of smartphones.

Social networking refers to use of a dedicated online platform to contact, interact, collaborate, and stay in touch with like-minded people, peers, colleagues, customers, clients, family, and friends. Social networking platforms enable users to share information, have conversations, and create web content. Facebook, LinkedIn, Instagram, and Twitter are some of the prevalent social networking platforms. Facebook dominates the global social networking market with 2.93 billion monthly active users as of first quarter of 2022. Twitter has around 300 million active monthly users.

Individuals use social networking platforms for entertainment, business, or social purposes. Individuals share photos, videos, and life updates to connect to other users on social networking platforms. With groups, lists, and hashtags, users can find other users. Various enterprises, companies, and organizations use these platforms to expand their business. With various marketing strategies such as advertisements posted on social networking platforms, companies increase their brand recognition, website traffic, and customer base. Social networking facilitates communication between companies and consumers to enhance productivity and improve customer satisfaction.

With several benefits of social networking, the market is expected to expand in the coming years. Increasing usage of smart devices and growing awareness of benefits of social networking among consumers propels the market. Constantly evolving nature of social networking is difficult to keep up with it; however, benefits and advantages of social networking aids in the growth of the market.

Market Trends, Drivers, Restraints, and Opportunities

Increasing number of smartphone users is expected to drive the market during the forecast period.
Rising number of active social networking platform users spurs the growth of the market.
Growing number of companies and enterprises using social networking platforms to enhance website traffic and brand visibility is projected to boost the market in the coming years.
Technological developments in smartphones and other smart devices are anticipated to spur the market.
Development of various social networking applications for smartphones is estimated to fuel the global social networking market during the forecast period.
Security issues such as spam, phishing attacks, and malware attacks are anticipated to hinder the growth of the market.
Misuse of celebrity names and photographs to create fake accounts on social networking platforms is expected to hamper the growth of the market.
Rising trend of image-centric content on social networking platforms and growing inclination of consumers towards image-centric content offer growth opportunities for key market players.

Scope of the Report

The report on the global social networking market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Social Networking Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2021
Historic Data	2019–2020
Forecast Period	2022–2030
Segmentation	Devices (Smartphones, Tablets, Desktop Computers, and Others), Types (Smartphone Applications and Digital Platforms), Applications (BFSI, Telecom & Media, Public Sector, Retail, and Others), and End-users (Individual, Small & Medium Enterprises, and Large Enterprises)
Regional Scope	Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	Meta Platforms, Inc. (Facebook, Inc.); Instagram from Meta; Google, LLC; LinkedIn Corporation; Twitter, Inc.; Tumblr, Inc.; Pinterest; YouTube; The Meet Group, Inc.; If (we); Classmates.com; Ask.fm; Flickr; Meetup, and Others

Market Segment Insights

Smartphone segment dominates the market

Based on devices, the market is divided into smartphones, tablets, desktop computers, and others. The smartphone segment is expected to drive the market during the forecast period, owing to the growing usage of smartphones among consumers. Social networking applications designed for smartphones facilitate consumers to track personal and professional interactions anytime and from anywhere. Increasing penetration of fast-speed internet aids in expansion of the smartphone segment, which fuels the global social networking market.

Smartphone applications segment expands at a rapid pace

On the basis of types, the market is bifurcated into smartphone applications and digital platforms. The smartphone applications segment is estimated to hold a large market share during the forecast period, due to increasing usage of smartphones for social networking among consumers. Smartphone applications aid in directing searched keywords towards websites of companies and organizations, which lead to high website traffic and brand visibility. Smartphone applications facilitate users to track social activities regularly and increase social network marketing, which is expected to drive the global social networking market during the forecast period.

Retail segment spurs the market

Based on applications, the market is segregated into BFSI, telecom & media, public sector, retail, and others. The retail segment is anticipated to drive the market during the forecast period, due to increasing number of retailers using social networking platforms to expand their customer base. Social networking facilitates retailers to post advertisements, receive feedback from customers, and interact with customers to improve customer satisfaction, thus boosting the global social networking market.

Individual segment holds a large share of the market

On the basis of end-users, the market is divided into individual, small & medium enterprises, and large enterprises. The individual segment is projected to boost the market during the forecast period, owing to growing usage of internet and smartphones among consumers. Social networking platforms are used for entertainment and commercial purposes. Smartphones and smartphone applications made for social networking aid consumers to interact anytime and anywhere. The small & medium enterprises segment is expected to expand during the forecast period, due to increasing number of enterprises using social networking for business.

North America dominates the market

On the basis of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The social networking market in North America holds a large share of the market, due to large number of users of social networking platforms such as Twitter, Facebook, and others in the region. The market in Asia Pacific is anticipated to expand rapidly, due to rising awareness of social networking platforms, increasing penetration of internet, and growing usage of smart devices in the region.

Segments

The global social networking market has been segmented on the basis of

Devices

Smartphones
Tablets
Desktop Computers
Others

Types

Smartphone Applications
Digital Platforms

Applications

BFSI
Telecom & Media
Public Sector
Retail
Others

End-users

Individual
Small & Medium Enterprises
Large Enterprises

Regions

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

Key Players

Meta Platforms, Inc. (Facebook, Inc.)
Instagram from Meta
Google, LLC
LinkedIn Corporation
Twitter, Inc.
Tumblr, Inc.
Pinterest
YouTube
The Meet Group, Inc.
If (we)
Classmates.com
Ask.fm
Flickr
Meetup
Others

Competitive Landscape

The global social networking market is highly competitive with the presence of key players such as Meta Platforms, Inc. (Facebook, Inc.); Instagram from Meta; Google, LLC; LinkedIn Corporation; Twitter, Inc.; Tumblr, Inc.; Pinterest; YouTube; The Meet Group, Inc.; If (we); Classmates.com; Ask.fm; Flickr; Meetup, and others, who use business strategies such as mergers, acquisitions, collaborations, partnerships, and product launches to strengthen their hold on the market. For example, in May 2022, Meta Platforms, inc. opened its first physical retail store in Burlingame, California, US to showcase its hardware products such as virtual and augmented reality headsets, glasses, and goggles. In May 2022, Instagram announced the testing of Non-fungible Tokens (NFTs) via a selected group of creators in the US.

Global Social Networking Market by Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Networking Market Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Networking Market Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Networking Market Market - Supply Chain
  4.5. Global Networking Market Market Forecast
     4.5.1. Networking Market Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Networking Market Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Networking Market Market Absolute $ Opportunity
5. Global Networking Market Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Networking Market Market Size and Volume Forecast by Types
     5.3.1. Smartphone Applications
     5.3.2. Digital Platforms
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Networking Market Market Analysis and Forecast by Applications
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Applications
     6.2.2. Y-o-Y Growth Projections by Applications
  6.3. Networking Market Market Size and Volume Forecast by Applications
     6.3.1. Smartphone Applications
     6.3.2. Digital Platforms
  6.4. Absolute $ Opportunity Assessment by Applications
  6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Networking Market Market Analysis and Forecast by End Users
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by End Users
     7.2.2. Y-o-Y Growth Projections by End Users
  7.3. Networking Market Market Size and Volume Forecast by End Users
     7.3.1. Individual
     7.3.2. Small & Medium Enterprises
     7.3.3. Large Enterprises
  7.4. Absolute $ Opportunity Assessment by End Users
  7.5. Market Attractiveness/Growth Potential Analysis by End Users
8. Global Networking Market Market Analysis and Forecast by Region
  8.1. Market Trends
  8.2. Introduction
     8.2.1. Basis Point Share (BPS) Analysis by Region
     8.2.2. Y-o-Y Growth Projections by Region
  8.3. Networking Market Market Size and Volume Forecast by Region
     8.3.1. North America
     8.3.2. Latin America
     8.3.3. Europe
     8.3.4. Asia Pacific
     8.3.5. Middle East and Africa (MEA)
  8.4. Absolute $ Opportunity Assessment by Region
  8.5. Market Attractiveness/Growth Potential Analysis by Region
  8.6. Global Networking Market Demand Share Forecast, 2019-2026
9. North America Networking Market Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
  9.2. North America Networking Market Market Size and Volume Forecast by Country
     9.2.1. U.S.
     9.2.2. Canada
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. North America Networking Market Market Size and Volume Forecast by Types
     9.4.1. Smartphone Applications
     9.4.2. Digital Platforms
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. North America Networking Market Market Size and Volume Forecast by Applications
     9.7.1. Smartphone Applications
     9.7.2. Digital Platforms
  9.8. Basis Point Share (BPS) Analysis by Applications
  9.9. Y-o-Y Growth Projections by Applications
  9.10. North America Networking Market Market Size and Volume Forecast by End Users
     9.10.1. Individual
     9.10.2. Small & Medium Enterprises
     9.10.3. Large Enterprises
  9.11. Basis Point Share (BPS) Analysis by End Users
  9.12. Y-o-Y Growth Projections by End Users
  9.13. Market Attractiveness/Growth Potential Analysis
     9.13.1. By Country
     9.13.2. By Product Type
     9.13.3. By Application
  9.14. North America Networking Market Demand Share Forecast, 2019-2026
10. Latin America Networking Market Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Latin America Average Pricing Analysis
  10.2. Latin America Networking Market Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
  10.4. Latin America Networking Market Market Size and Volume Forecast by Types
     10.4.1. Smartphone Applications
     10.4.2. Digital Platforms
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Latin America Networking Market Market Size and Volume Forecast by Applications
     10.7.1. Smartphone Applications
     10.7.2. Digital Platforms
  10.8. Basis Point Share (BPS) Analysis by Applications
  10.9. Y-o-Y Growth Projections by Applications
  10.10. Latin America Networking Market Market Size and Volume Forecast by End Users
     10.10.1. Individual
     10.10.2. Small & Medium Enterprises
     10.10.3. Large Enterprises
  10.11. Basis Point Share (BPS) Analysis by End Users
  10.12. Y-o-Y Growth Projections by End Users
  10.13. Market Attractiveness/Growth Potential Analysis
     10.13.1. By Country
     10.13.2. By Product Type
     10.13.3. By Application
  10.14. Latin America Networking Market Demand Share Forecast, 2019-2026
11. Europe Networking Market Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Europe Average Pricing Analysis
  11.2. Europe Networking Market Market Size and Volume Forecast by Country
     11.2.1. Germany
     11.2.2. France
     11.2.3. Italy
     11.2.4. U.K.
     11.2.5. Spain
     11.2.6. Russia
     11.2.7. Rest of Europe
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Europe Networking Market Market Size and Volume Forecast by Types
     11.4.1. Smartphone Applications
     11.4.2. Digital Platforms
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Europe Networking Market Market Size and Volume Forecast by Applications
     11.7.1. Smartphone Applications
     11.7.2. Digital Platforms
  11.8. Basis Point Share (BPS) Analysis by Applications
  11.9. Y-o-Y Growth Projections by Applications
  11.10. Europe Networking Market Market Size and Volume Forecast by End Users
     11.10.1. Individual
     11.10.2. Small & Medium Enterprises
     11.10.3. Large Enterprises
  11.11. Basis Point Share (BPS) Analysis by End Users
  11.12. Y-o-Y Growth Projections by End Users
  11.13. Market Attractiveness/Growth Potential Analysis
     11.13.1. By Country
     11.13.2. By Product Type
     11.13.3. By Application
  11.14. Europe Networking Market Demand Share Forecast, 2019-2026
12. Asia Pacific Networking Market Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Asia Pacific Average Pricing Analysis
  12.2. Asia Pacific Networking Market Market Size and Volume Forecast by Country
     12.2.1. China
     12.2.2. Japan
     12.2.3. South Korea
     12.2.4. India
     12.2.5. Australia
     12.2.6. Rest of Asia Pacific (APAC)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Asia Pacific Networking Market Market Size and Volume Forecast by Types
     12.4.1. Smartphone Applications
     12.4.2. Digital Platforms
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Asia Pacific Networking Market Market Size and Volume Forecast by Applications
     12.7.1. Smartphone Applications
     12.7.2. Digital Platforms
  12.8. Basis Point Share (BPS) Analysis by Applications
  12.9. Y-o-Y Growth Projections by Applications
  12.10. Asia Pacific Networking Market Market Size and Volume Forecast by End Users
     12.10.1. Individual
     12.10.2. Small & Medium Enterprises
     12.10.3. Large Enterprises
  12.11. Basis Point Share (BPS) Analysis by End Users
  12.12. Y-o-Y Growth Projections by End Users
  12.13. Market Attractiveness/Growth Potential Analysis
     12.13.1. By Country
     12.13.2. By Product Type
     12.13.3. By Application
  12.14. Asia Pacific Networking Market Demand Share Forecast, 2019-2026
13. Middle East & Africa Networking Market Market Analysis and Forecast
  13.1. Introduction
     13.1.1. Basis Point Share (BPS) Analysis by Country
     13.1.2. Y-o-Y Growth Projections by Country
     13.1.3. Middle East & Africa Average Pricing Analysis
  13.2. Middle East & Africa Networking Market Market Size and Volume Forecast by Country
     13.2.1. Saudi Arabia
     13.2.2. South Africa
     13.2.3. UAE
     13.2.4. Rest of Middle East & Africa (MEA)
  13.3. Absolute $ Opportunity Assessment by Country
  13.4. Middle East & Africa Networking Market Market Size and Volume Forecast by Types
     13.4.1. Smartphone Applications
     13.4.2. Digital Platforms
  13.5. Basis Point Share (BPS) Analysis by Types
  13.6. Y-o-Y Growth Projections by Types
  13.7. Middle East & Africa Networking Market Market Size and Volume Forecast by Applications
     13.7.1. Smartphone Applications
     13.7.2. Digital Platforms
  13.8. Basis Point Share (BPS) Analysis by Applications
  13.9. Y-o-Y Growth Projections by Applications
  13.10. Middle East & Africa Networking Market Market Size and Volume Forecast by End Users
     13.10.1. Individual
     13.10.2. Small & Medium Enterprises
     13.10.3. Large Enterprises
  13.11. Basis Point Share (BPS) Analysis by End Users
  13.12. Y-o-Y Growth Projections by End Users
  13.13. Market Attractiveness/Growth Potential Analysis
     13.13.1. By Country
     13.13.2. By Product Type
     13.13.3. By Application
  13.14. Middle East & Africa Networking Market Demand Share Forecast, 2019-2026
14. Competition Landscape
  14.1. Global Networking Market Market: Market Share Analysis
  14.2. Networking Market Distributors and Customers
  14.3. Networking Market Market: Competitive Dashboard
  14.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     14.4.1. Meta Platforms, Inc. (Facebook, Inc.)
     14.4.2. Instagram from Meta
     14.4.3. Google, LLC
     14.4.4. LinkedIn Corporation
     14.4.5. Twitter, Inc.
     14.4.6. Tumblr, Inc.
     14.4.7. Pinterest
     14.4.8. YouTube
     14.4.9. The Meet Group, Inc.
     14.4.10. If (we)
     14.4.11. Classmates.

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