Social Networking Market Size, Share, Industry Trend | 2031
Social Networking Market Size, Share, Industry Trend | 2031
Segments - Social Networking Market by Devices (Smartphones, Tablets, Desktop Computers, and Others), Types (Smartphone Applications and Digital Platforms), Applications (BFSI, Telecom & Media, Public Sector, Retail, and Others), End-users (Individual, Small & Medium Enterprises, and Large Enterprises) and Regions (Asia Pacific, North America, Latin America, Europe and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030
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| Report ID :ICT-SE-4057
| 4.9 Rating
| 71 Reviews
| 157 Pages
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Report Description
The global social networking market size was valued at around USD 574 billion in 2021 and is projected to reach around USD 878.5 billion by 2030, expanding at a CAGR of around 7% during the forecast period, 2022 – 2030. The growth of the market is attributed to the increasing internet penetration and growing usage of smartphones.
Social networking refers to use of a dedicated online platform to contact, interact, collaborate, and stay in touch with like-minded people, peers, colleagues, customers, clients, family, and friends. Social networking platforms enable users to share information, have conversations, and create web content. Facebook, LinkedIn, Instagram, and Twitter are some of the prevalent social networking platforms. Facebook dominates the global social networking market with 2.93 billion monthly active users as of first quarter of 2022. Twitter has around 300 million active monthly users.
Individuals use social networking platforms for entertainment, business, or social purposes. Individuals share photos, videos, and life updates to connect to other users on social networking platforms. With groups, lists, and hashtags, users can find other users. Various enterprises, companies, and organizations use these platforms to expand their business. With various marketing strategies such as advertisements posted on social networking platforms, companies increase their brand recognition, website traffic, and customer base. Social networking facilitates communication between companies and consumers to enhance productivity and improve customer satisfaction.
With several benefits of social networking, the market is expected to expand in the coming years. Increasing usage of smart devices and growing awareness of benefits of social networking among consumers propels the market. Constantly evolving nature of social networking is difficult to keep up with it; however, benefits and advantages of social networking aids in the growth of the market.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing number of smartphone users is expected to drive the market during the forecast period.
- Rising number of active social networking platform users spurs the growth of the market.
- Growing number of companies and enterprises using social networking platforms to enhance website traffic and brand visibility is projected to boost the market in the coming years.
- Technological developments in smartphones and other smart devices are anticipated to spur the market.
- Development of various social networking applications for smartphones is estimated to fuel the global social networking market during the forecast period.
- Security issues such as spam, phishing attacks, and malware attacks are anticipated to hinder the growth of the market.
- Misuse of celebrity names and photographs to create fake accounts on social networking platforms is expected to hamper the growth of the market.
- Rising trend of image-centric content on social networking platforms and growing inclination of consumers towards image-centric content offer growth opportunities for key market players.
Scope of the Report
The report on the global social networking market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Social Networking Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2021 |
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Historic Data |
2019–2020 |
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Forecast Period |
2022–2030 |
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Segmentation |
Devices (Smartphones, Tablets, Desktop Computers, and Others), Types (Smartphone Applications and Digital Platforms), Applications (BFSI, Telecom & Media, Public Sector, Retail, and Others), and End-users (Individual, Small & Medium Enterprises, and Large Enterprises) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Meta Platforms, Inc. (Facebook, Inc.); Instagram from Meta; Google, LLC; LinkedIn Corporation; Twitter, Inc.; Tumblr, Inc.; Pinterest; YouTube; The Meet Group, Inc.; If (we); Classmates.com; Ask.fm; Flickr; Meetup, and Others |
Market Segment Insights
Smartphone segment dominates the market
Based on devices, the market is divided into smartphones, tablets, desktop computers, and others. The smartphone segment is expected to drive the market during the forecast period, owing to the growing usage of smartphones among consumers. Social networking applications designed for smartphones facilitate consumers to track personal and professional interactions anytime and from anywhere. Increasing penetration of fast-speed internet aids in expansion of the smartphone segment, which fuels the global social networking market.
Smartphone applications segment expands at a rapid pace
On the basis of types, the market is bifurcated into smartphone applications and digital platforms. The smartphone applications segment is estimated to hold a large market share during the forecast period, due to increasing usage of smartphones for social networking among consumers. Smartphone applications aid in directing searched keywords towards websites of companies and organizations, which lead to high website traffic and brand visibility. Smartphone applications facilitate users to track social activities regularly and increase social network marketing, which is expected to drive the global social networking market during the forecast period.
Retail segment spurs the market
Based on applications, the market is segregated into BFSI, telecom & media, public sector, retail, and others. The retail segment is anticipated to drive the market during the forecast period, due to increasing number of retailers using social networking platforms to expand their customer base. Social networking facilitates retailers to post advertisements, receive feedback from customers, and interact with customers to improve customer satisfaction, thus boosting the global social networking market.
Individual segment holds a large share of the market
On the basis of end-users, the market is divided into individual, small & medium enterprises, and large enterprises. The individual segment is projected to boost the market during the forecast period, owing to growing usage of internet and smartphones among consumers. Social networking platforms are used for entertainment and commercial purposes. Smartphones and smartphone applications made for social networking aid consumers to interact anytime and anywhere. The small & medium enterprises segment is expected to expand during the forecast period, due to increasing number of enterprises using social networking for business.
North America dominates the market
On the basis of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The social networking market in North America holds a large share of the market, due to large number of users of social networking platforms such as Twitter, Facebook, and others in the region. The market in Asia Pacific is anticipated to expand rapidly, due to rising awareness of social networking platforms, increasing penetration of internet, and growing usage of smart devices in the region.
Segments
The global social networking market has been segmented on the basis ofDevices
- Smartphones
- Tablets
- Desktop Computers
- Others
- Smartphone Applications
- Digital Platforms
- BFSI
- Telecom & Media
- Public Sector
- Retail
- Others
- Individual
- Small & Medium Enterprises
- Large Enterprises
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- Meta Platforms, Inc. (Facebook, Inc.)
- Instagram from Meta
- Google, LLC
- LinkedIn Corporation
- Twitter, Inc.
- Tumblr, Inc.
- YouTube
- The Meet Group, Inc.
- If (we)
- Classmates.com
- Ask.fm
- Flickr
- Meetup
- Others
Competitive Landscape
The global social networking market is highly competitive with the presence of key players such as Meta Platforms, Inc. (Facebook, Inc.); Instagram from Meta; Google, LLC; LinkedIn Corporation; Twitter, Inc.; Tumblr, Inc.; Pinterest; YouTube; The Meet Group, Inc.; If (we); Classmates.com; Ask.fm; Flickr; Meetup, and others, who use business strategies such as mergers, acquisitions, collaborations, partnerships, and product launches to strengthen their hold on the market. For example, in May 2022, Meta Platforms, inc. opened its first physical retail store in Burlingame, California, US to showcase its hardware products such as virtual and augmented reality headsets, glasses, and goggles. In May 2022, Instagram announced the testing of Non-fungible Tokens (NFTs) via a selected group of creators in the US.
Frequently Asked Questions
The market is estimated to register CAGR of around 7% during the forecast period.
Social networking platforms enable users to share information, have conversations, and create web content.
The global social networking market size was valued at around USD 574 billion in 2021 and is projected to reach around USD 878.5 billion by 2030.
Social networking refers to use of a dedicated online platform to contact, interact, collaborate, and stay in touch with like-minded people, peers, colleagues, customers, clients, family, and friends.
North America dominates the global social networking market.
Meta Platforms, Inc. (Facebook, Inc.); Instagram from Meta; Google, LLC; LinkedIn Corporation; and Twitter, Inc. are some of the key players in the market.
Table Of Content
1. Executive Summary2. Assumptions and Acronyms Used
3. Research Methodology
4. Networking Market Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Networking Market Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Networking Market Market - Supply Chain
4.5. Global Networking Market Market Forecast
4.5.1. Networking Market Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Networking Market Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Networking Market Market Absolute $ Opportunity
5. Global Networking Market Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Networking Market Market Size and Volume Forecast by Types
5.3.1. Smartphone Applications
5.3.2. Digital Platforms
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Networking Market Market Analysis and Forecast by Applications
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Applications
6.2.2. Y-o-Y Growth Projections by Applications
6.3. Networking Market Market Size and Volume Forecast by Applications
6.3.1. Smartphone Applications
6.3.2. Digital Platforms
6.4. Absolute $ Opportunity Assessment by Applications
6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Networking Market Market Analysis and Forecast by End Users
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by End Users
7.2.2. Y-o-Y Growth Projections by End Users
7.3. Networking Market Market Size and Volume Forecast by End Users
7.3.1. Individual
7.3.2. Small & Medium Enterprises
7.3.3. Large Enterprises
7.4. Absolute $ Opportunity Assessment by End Users
7.5. Market Attractiveness/Growth Potential Analysis by End Users
8. Global Networking Market Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Networking Market Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Networking Market Demand Share Forecast, 2019-2026
9. North America Networking Market Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Networking Market Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Networking Market Market Size and Volume Forecast by Types
9.4.1. Smartphone Applications
9.4.2. Digital Platforms
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. North America Networking Market Market Size and Volume Forecast by Applications
9.7.1. Smartphone Applications
9.7.2. Digital Platforms
9.8. Basis Point Share (BPS) Analysis by Applications
9.9. Y-o-Y Growth Projections by Applications
9.10. North America Networking Market Market Size and Volume Forecast by End Users
9.10.1. Individual
9.10.2. Small & Medium Enterprises
9.10.3. Large Enterprises
9.11. Basis Point Share (BPS) Analysis by End Users
9.12. Y-o-Y Growth Projections by End Users
9.13. Market Attractiveness/Growth Potential Analysis
9.13.1. By Country
9.13.2. By Product Type
9.13.3. By Application
9.14. North America Networking Market Demand Share Forecast, 2019-2026
10. Latin America Networking Market Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Networking Market Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Networking Market Market Size and Volume Forecast by Types
10.4.1. Smartphone Applications
10.4.2. Digital Platforms
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Latin America Networking Market Market Size and Volume Forecast by Applications
10.7.1. Smartphone Applications
10.7.2. Digital Platforms
10.8. Basis Point Share (BPS) Analysis by Applications
10.9. Y-o-Y Growth Projections by Applications
10.10. Latin America Networking Market Market Size and Volume Forecast by End Users
10.10.1. Individual
10.10.2. Small & Medium Enterprises
10.10.3. Large Enterprises
10.11. Basis Point Share (BPS) Analysis by End Users
10.12. Y-o-Y Growth Projections by End Users
10.13. Market Attractiveness/Growth Potential Analysis
10.13.1. By Country
10.13.2. By Product Type
10.13.3. By Application
10.14. Latin America Networking Market Demand Share Forecast, 2019-2026
11. Europe Networking Market Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Networking Market Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Networking Market Market Size and Volume Forecast by Types
11.4.1. Smartphone Applications
11.4.2. Digital Platforms
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Europe Networking Market Market Size and Volume Forecast by Applications
11.7.1. Smartphone Applications
11.7.2. Digital Platforms
11.8. Basis Point Share (BPS) Analysis by Applications
11.9. Y-o-Y Growth Projections by Applications
11.10. Europe Networking Market Market Size and Volume Forecast by End Users
11.10.1. Individual
11.10.2. Small & Medium Enterprises
11.10.3. Large Enterprises
11.11. Basis Point Share (BPS) Analysis by End Users
11.12. Y-o-Y Growth Projections by End Users
11.13. Market Attractiveness/Growth Potential Analysis
11.13.1. By Country
11.13.2. By Product Type
11.13.3. By Application
11.14. Europe Networking Market Demand Share Forecast, 2019-2026
12. Asia Pacific Networking Market Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Networking Market Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Networking Market Market Size and Volume Forecast by Types
12.4.1. Smartphone Applications
12.4.2. Digital Platforms
12.5. Basis Point Share (BPS) Analysis by Types
12.6. Y-o-Y Growth Projections by Types
12.7. Asia Pacific Networking Market Market Size and Volume Forecast by Applications
12.7.1. Smartphone Applications
12.7.2. Digital Platforms
12.8. Basis Point Share (BPS) Analysis by Applications
12.9. Y-o-Y Growth Projections by Applications
12.10. Asia Pacific Networking Market Market Size and Volume Forecast by End Users
12.10.1. Individual
12.10.2. Small & Medium Enterprises
12.10.3. Large Enterprises
12.11. Basis Point Share (BPS) Analysis by End Users
12.12. Y-o-Y Growth Projections by End Users
12.13. Market Attractiveness/Growth Potential Analysis
12.13.1. By Country
12.13.2. By Product Type
12.13.3. By Application
12.14. Asia Pacific Networking Market Demand Share Forecast, 2019-2026
13. Middle East & Africa Networking Market Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Middle East & Africa Average Pricing Analysis
13.2. Middle East & Africa Networking Market Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Networking Market Market Size and Volume Forecast by Types
13.4.1. Smartphone Applications
13.4.2. Digital Platforms
13.5. Basis Point Share (BPS) Analysis by Types
13.6. Y-o-Y Growth Projections by Types
13.7. Middle East & Africa Networking Market Market Size and Volume Forecast by Applications
13.7.1. Smartphone Applications
13.7.2. Digital Platforms
13.8. Basis Point Share (BPS) Analysis by Applications
13.9. Y-o-Y Growth Projections by Applications
13.10. Middle East & Africa Networking Market Market Size and Volume Forecast by End Users
13.10.1. Individual
13.10.2. Small & Medium Enterprises
13.10.3. Large Enterprises
13.11. Basis Point Share (BPS) Analysis by End Users
13.12. Y-o-Y Growth Projections by End Users
13.13. Market Attractiveness/Growth Potential Analysis
13.13.1. By Country
13.13.2. By Product Type
13.13.3. By Application
13.14. Middle East & Africa Networking Market Demand Share Forecast, 2019-2026
14. Competition Landscape
14.1. Global Networking Market Market: Market Share Analysis
14.2. Networking Market Distributors and Customers
14.3. Networking Market Market: Competitive Dashboard
14.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
14.4.1. Meta Platforms, Inc. (Facebook, Inc.)
14.4.2. Instagram from Meta
14.4.3. Google, LLC
14.4.4. LinkedIn Corporation
14.4.5. Twitter, Inc.
14.4.6. Tumblr, Inc.
14.4.7. Pinterest
14.4.8. YouTube
14.4.9. The Meet Group, Inc.
14.4.10. If (we)
14.4.11. Classmates.
Methodology
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