Mobile Health Apps Market

Global Mobile Health Apps Market by Service Types (Monitoring Services, Fitness Solutions, Diagnostic Services, Treatment Services, and Others), App Store Types (Google Play Store, Apple Play Store, and Others), End-users (Patients, Healthcare Professionals, Household Users, and Others), and Regions (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa)

  • Report ID: ICT-SE-168
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 4
  • No. Of Pages: 296
  • Format:
  • Pub. Date: 01-02-2021
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Market Outlook:

The global mobile health apps market was valued at USD 15,157.8 Million in 2019 and is projected to reach USD 87,933.0 Million by 2027, expanding at a CAGR of 24.9% during the forecast period. The number of downloads of mobile health apps is growing significantly owing to the rising adoption of home healthcare services and increasing geriatric population. Increasing availability of smartphone applications for health parameter monitoring and surging the usage of these applications for the management of chronic disease are leading to the greater uptake of mobile health apps among healthcare service providers and patients. Moreover, players operating in the mobile health apps market are focusing on improving application features such as data accuracy and real time monitoring to promote the usage of these applications among the end-users.

Global Mobile Health Apps Market Key Takeaways

Market Dynamics
Increasing penetration of connected devices such as smartphones, tablets, and other mobile platforms is expected to drive the mobile health applications market. The availability of user-friendly apps for tracking health related parameters through wearable medical devices is anticipated to fuel the market growth. Additionally, growing utilization of connected devices and mobile health apps for the management of chronic diseases and reducing costs incurred in the healthcare service delivery are boosting the adoption of these apps. Surge in the prevalence of COVID 19 across major economies has propelled the need for home healthcare services for patients and provider, thus propelling the market in the year 2020. Mobile health applications perform real-time monitoring of health parameters such as steps tracking, sleep pattern tracking, blood pressure monitoring, and glucose level monitoring, which is expected to create lucrative opportunities in the market during the forecast period. Moreover, low physician density in developing countries is anticipated to create potential opportunities for greater adoption of mobile health apps. Rising adoption of AI and 5G among smartphone users and application developers is expected to create new customer base during the forecast period.

Lack of standards and regulatory policies is limiting the adoption of mobile health applications, thus restraining the market growth. The occurrence of issues in the reimbursements and availability multiple alternative options and fake mobile health applications are restraining the market growth.

Segmental Outlook

The usage of mobile health applications is rising significantly worldwide due to the ability of these apps to keep a track on one’s health and fitness. Mobile health applications are increasingly adopted across all age groups for improving the outcomes of treatments and promoting healthy lifestyle adoption, while lowering the incidences of chronic diseases. Moreover, constant advancements in these apps are propelling the market.

Service Types Segment
In terms of service types, the global mobile health apps market is categorized as monitoring services, fitness solutions, diagnostic services, treatment services, and others. The fitness solutions segment accounts for a major share of the market and is anticipated to expand at a considerable CAGR during the forecast period. Factors such as rising health awareness among the young generation and availability of smart devices for tracking the fitness parameters are anticipated to propel the growth of this segment. The monitoring services segment holds a key share of the market, in terms of revenue generation, following by the fitness solutions segment. The monitoring services segment is driven by solutions developed for the management of chronic diseases and rising health issues among the geriatric population. High adoption of these monitoring services among developed countries is driving the segment.

Global Mobile Health Apps Market By Service Type

By App Store Type Segment
Based on app store types, the market is classified as Google play store, Apple play store, and others. The Apple play store segment accounts for a major share of the market and is anticipated to expand at a considerable CAGR during the forecast period. Rising adoption of health-related mobile applications among the Apple product users is driving the growth of this segment. Moreover, the cost of the apps available on Apple app store is high than those on Android and other mobile app stores, which in turn, is ultimately leading to high revenue generation from the Apple play store-based segment.

Global Mobile Health Apps Market By App Store Type

By End-users Segment
In terms of end-users, the market is segregated into patients, healthcare professionals, household users, and others. The others segment accounts for a major share of the market and is anticipated to expand at a considerable CAGR during the forecast period. High adoption of mobile health applications among sports participants and other prominent users such as research companies and pharmaceutical companies is propelling segment growth. The analytics obtained from these mobile phone applications are used by pharmaceutical or biotech companies to analyze health parameters and their constant alteration for research purposes and such benefits are promoting the adoptions of these applications.

Global Mobile Health Apps Market By End-users

Regional Outlook

The global mobile health apps market is segregated into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. Europe is expected to be dominant region of the global market and this trend is expected to continue during the forecast period due to the availability of potential end-users using the apps and high adoption of technological advanced healthcare devices.

The market in Europe is estimated to expand at a substantial CAGR during the forecast period due to increasing accessibility & availability mobile health apps, rising need for constant health monitoring, and high adoption of technologies in the healthcare sector. North America is projected to hold a considerable share of the market due to the presence of key manufactures of mobile health apps in the US.

Global Mobile Health Apps Market By Region

Key Benefits for Industry Participants & Stakeholders

  • In-depth analysis of the mobile health apps market
  • Historical, current and projected market size in terms of value
  • Potential & niche segments and regions exhibiting promising growth covered
  • Industry drivers, restraints and opportunities covered in the study
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Neutral perspective on global mobile health apps market performance
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mobile Health Apps Market Overview
   4.1 Introduction
      4.1.1 Market Taxonomy
      4.1.2 Market Definition
      4.1.3 Macro-Economic Factors Impacting the Market Growth
   4.2 Mobile Health Apps Market Dynamics
      4.2.1 Market Drivers
      4.2.2 Market Restraints
      4.2.3 Market Opportunity
   4.3 Mobile Health Apps Market - Supply Chain Analysis
      4.3.1 List of Key Suppliers
      4.3.2 List of Key Distributors
      4.3.3 List of Key Consumers
   4.4 Key Forces Shaping the Mobile Health Apps Market
      4.4.1 Bargaining Power of Suppliers
      4.4.2 Bargaining Power of Buyers
      4.4.3 Threat of Substitution
      4.4.4 Threat of New Entrants
      4.4.5 Competitive Rivalry
   4.5 Global Mobile Health Apps Market Size & Forecast, 2017-2027
      4.5.1 Mobile Health Apps Market Size and Y-o-Y Growth
      4.5.2 Mobile Health Apps Market Absolute $ Opportunity
Chapter 5 Global Mobile Health Apps Market Analysis and Forecast By Service Types
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities By Service Types
      5.1.2 Basis Point Share (BPS) Analysis By Service Types
      5.1.3 Absolute $ Opportunity Assessment By Service Types
   5.2 Mobile Health Apps Market Size Forecast By Service Types
      5.2.1 Monitoring Services
      5.2.2 Fitness Solution
      5.2.3 Diagnostic Service
      5.2.4 Treatment Services
      5.2.5 Others
   5.3 Market Attractiveness Analysis By Service Types
Chapter 6 Global Mobile Health Apps Market Analysis and Forecast By App Store Types
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities By App Store Types
      6.1.2 Basis Point Share (BPS) Analysis By App Store Types
      6.1.3 Absolute $ Opportunity Assessment By App Store Types
   6.2 Mobile Health Apps Market Size Forecast By App Store Types
      6.2.1 Google Play Store
      6.2.2 Apple Play Store
      6.2.3 Others
   6.3 Market Attractiveness Analysis By App Store Types
Chapter 7 Global Mobile Health Apps Market Analysis and Forecast By End-users
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities By End-users
      7.1.2 Basis Point Share (BPS) Analysis By End-users
      7.1.3 Absolute $ Opportunity Assessment By End-users
   7.2 Mobile Health Apps Market Size Forecast By End-users
      7.2.1 Patients
      7.2.2 Healthcare Professionals
      7.2.3 Household Users
      7.2.4 Others
   7.3 Market Attractiveness Analysis By End-users
Chapter 8 Global Mobile Health Apps Market Analysis and Forecast by Region
   8.1 Introduction
      8.1.1 Key Market Trends & Growth Opportunities by Region
      8.1.2 Basis Point Share (BPS) Analysis by Region
      8.1.3 Absolute $ Opportunity Assessment by Region
   8.2 Mobile Health Apps Market Size Forecast by Region
      8.2.1 North America
      8.2.2 Europe
      8.2.3 Asia Pacific
      8.2.4 Latin America
      8.2.5 Middle East & Africa (MEA)
   8.3 Market Attractiveness Analysis by Region
Chapter 9 Coronavirus Disease (COVID-19) Impact
   9.1 Introduction
   9.2 Current & Future Impact Analysis
   9.3 Economic Impact Analysis
   9.4 Government Policies
   9.5 Investment Scenario
Chapter 10 North America Mobile Health Apps Analysis and Forecast
   10.1 Introduction
   10.2 North America Mobile Health Apps Market Size Forecast by Country
      10.2.1 U.S.
10.2.1.1. By Service Types
10.2.1.2 By App Store Types
10.2.1.2 By End-users
      10.2.2 Canada
10.2.2.1. By Service Types
10.2.2.2 By App Store Types
10.2.2.2 By End-users
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 North America Mobile Health Apps Market Size Forecast By Service Types
      10.6.1 Monitoring Services
      10.6.2 Fitness Solution
      10.6.3 Diagnostic Service
      10.6.4 Treatment Services
      10.6.5 Others
   10.7 Basis Point Share (BPS) Analysis By Service Types
   10.8 Absolute $ Opportunity Assessment By Service Types
   10.9 Market Attractiveness Analysis By Service Types
   10.10 North America Mobile Health Apps Market Size Forecast By App Store Types
      10.10.1 Google Play Store
      10.10.2 Apple Play Store
      10.10.3 Others
   10.11 Basis Point Share (BPS) Analysis By App Store Types
   10.12 Absolute $ Opportunity Assessment By App Store Types
   10.13 Market Attractiveness Analysis By App Store Types
   10.14 North America Mobile Health Apps Market Size Forecast By End-users
      10.14.1 Patients
      10.14.2 Healthcare Professionals
      10.14.3 Household Users
      10.14.4 Others
   10.15 Basis Point Share (BPS) Analysis By End-users
   10.16 Absolute $ Opportunity Assessment By End-users
   10.17 Market Attractiveness Analysis By End-users
Chapter 11 Europe Mobile Health Apps Analysis and Forecast
   11.1 Introduction
   11.2 Europe Mobile Health Apps Market Size Forecast by Country
      11.2.1 Germany
11.2.1.1. By Service Types
11.2.1.2 By App Store Types
11.2.1.3 By End-users
      11.2.2 France
11.2.2.1. By Service Types
11.2.2.2 By App Store Types
11.2.2.3 By End-users
      11.2.3 Italy
11.2.3.1. By Service Types
11.2.3.2 By App Store Types
11.2.3.3 By End-users
      11.2.4 U.K.
11.2.4.1. By Service Types
11.2.4.2 By App Store Types
11.2.4.3 By End-users
      11.2.5 Spain
11.2.5.1. By Service Types
11.2.5.2 By App Store Types
11.2.5.3 By End-users
      11.2.6 Russia
11.2.6.1. By Service Types
11.2.6.2 By App Store Types
11.2.6.3 By End-users
      11.2.7 Rest of Europe
11.2.7.1. By Service Types
11.2.7.2 By App Store Types
11.2.7.3 By End-users
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Europe Mobile Health Apps Market Size Forecast By Service Types
      11.6.1 Monitoring Services
      11.6.2 Fitness Solution
      11.6.3 Diagnostic Service
      11.6.4 Treatment Services
      11.6.5 Others
   11.7 Basis Point Share (BPS) Analysis By Service Types
   11.8 Absolute $ Opportunity Assessment By Service Types
   11.9 Market Attractiveness Analysis By Service Types
   11.10 Europe Mobile Health Apps Market Size Forecast By App Store Types
      11.10.1 Google Play Store
      11.10.2 Apple Play Store
      11.10.3 Others
   11.11 Basis Point Share (BPS) Analysis By App Store Types
   11.12 Absolute $ Opportunity Assessment By App Store Types
   11.13 Market Attractiveness Analysis By App Store Types
   11.14 Europe Mobile Health Apps Market Size Forecast By End-users
      11.14.1 Patients
      11.14.2 Healthcare Professionals
      11.14.3 Household Users
      11.14.4 Others
   11.15 Basis Point Share (BPS) Analysis By End-users
   11.16 Absolute $ Opportunity Assessment By End-users
   11.17 Market Attractiveness Analysis By End-users
Chapter 12 Asia Pacific Mobile Health Apps Analysis and Forecast
   12.1 Introduction
   12.2 Asia Pacific Mobile Health Apps Market Size Forecast by Country
      12.2.1 China
12.2.1.1. By Service Types
12.2.1.2 By App Store Types
12.2.1.3 By End-users
      12.2.2 Japan
12.2.2.1. By Service Types
12.2.2.2 By App Store Types
12.2.2.3 By End-users
      12.2.3 South Korea
12.2.3.1. By Service Types
12.2.3.2 By App Store Types
12.2.3.3 By End-users
      12.2.4 India
12.2.4.1. By Service Types
12.2.4.2 By App Store Types
12.2.4.3 By End-users
      12.2.5 Australia
12.2.5.1. By Service Types
12.2.5.2 By App Store Types
12.2.5.3 By End-users
      12.2.6 South East Asia (SEA)
12.2.6.1. By Service Types
12.2.6.2 By App Store Types
12.2.6.3 By End-users
      12.2.7 Rest of Asia Pacific (APAC)
12.2.7.1. By Service Types
12.2.7.2 By App Store Types
12.2.7.3 By End-users
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Asia Pacific Mobile Health Apps Market Size Forecast By Service Types
      12.6.1 Monitoring Services
      12.6.2 Fitness Solution
      12.6.3 Diagnostic Service
      12.6.4 Treatment Services
      12.6.5 Others
   12.7 Basis Point Share (BPS) Analysis By Service Types
   12.8 Absolute $ Opportunity Assessment By Service Types
   12.9 Market Attractiveness Analysis By Service Types
   12.10 Asia Pacific Mobile Health Apps Market Size Forecast By App Store Types
      12.10.1 Google Play Store
      12.10.2 Apple Play Store
      12.10.3 Others
   12.11 Basis Point Share (BPS) Analysis By App Store Types
   12.12 Absolute $ Opportunity Assessment By App Store Types
   12.13 Market Attractiveness Analysis By App Store Types
   12.14 Asia Pacific Mobile Health Apps Market Size Forecast By End-users
      12.14.1 Patients
      12.14.2 Healthcare Professionals
      12.14.3 Household Users
      12.14.4 Others
   12.15 Basis Point Share (BPS) Analysis By End-users
   12.16 Absolute $ Opportunity Assessment By End-users
   12.17 Market Attractiveness Analysis By End-users
Chapter 13 Latin America Mobile Health Apps Analysis and Forecast
   13.1 Introduction
   13.2 Latin America Mobile Health Apps Market Size Forecast by Country
      13.2.1 Brazil
13.2.1.1. By Service Types
13.2.1.2 By App Store Types
13.2.1.2 By End-users
      13.2.2 Mexico
13.2.2.1. By Service Types
13.2.2.2 By App Store Types
13.2.2.3 By End-users
      13.2.3 Rest of Latin America (LATAM)
13.2.3.1. By Service Types
13.2.3.2 By App Store Types
13.2.3.3 By End-users
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Latin America Mobile Health Apps Market Size Forecast By Service Types
      13.6.1 Monitoring Services
      13.6.2 Fitness Solution
      13.6.3 Diagnostic Service
      13.6.4 Treatment Services
      13.6.5 Others
   13.7 Basis Point Share (BPS) Analysis By Service Types
   13.8 Absolute $ Opportunity Assessment By Service Types
   13.9 Market Attractiveness Analysis By Service Types
   13.10 Latin America Mobile Health Apps Market Size Forecast By App Store Types
      13.10.1 Google Play Store
      13.10.2 Apple Play Store
      13.10.3 Others
   13.11 Basis Point Share (BPS) Analysis By App Store Types
   13.12 Absolute $ Opportunity Assessment By App Store Types
   13.13 Market Attractiveness Analysis By App Store Types
   13.14 Latin America Mobile Health Apps Market Size Forecast By End-users
      13.14.1 Patients
      13.14.2 Healthcare Professionals
      13.14.3 Household Users
      13.14.4 Others
   13.15 Basis Point Share (BPS) Analysis By End-users
   13.16 Absolute $ Opportunity Assessment By End-users
   13.17 Market Attractiveness Analysis By End-users
Chapter 14 Middle East & Africa (MEA) Mobile Health Apps Analysis and Forecast
   14.1 Introduction
   14.2 Middle East & Africa (MEA) Mobile Health Apps Market Size Forecast by Country
      14.2.1 Saudi Arabia
14.2.1.1. By Service Types
14.2.1.2 By App Store Types
14.2.1.3 By End-users
      14.2.2 South Africa
14.2.2.1. By Service Types
14.2.2.2 By App Store Types
14.2.2.3 By End-users
      14.2.3 UAE
14.2.3.1. By Service Types
14.2.3.2 By App Store Types
14.2.3.3 By End-users
      14.2.4 Rest of Middle East & Africa (MEA)
14.2.4.1. By Service Types
14.2.4.2 By App Store Types
14.2.4.3 By End-users
   14.3 Basis Point Share (BPS) Analysis by Country
   14.4 Absolute $ Opportunity Assessment by Country
   14.5 Market Attractiveness Analysis by Country
   14.6 Middle East & Africa (MEA) Mobile Health Apps Market Size Forecast By Service Types
      14.6.1 Monitoring Services
      14.6.2 Fitness Solution
      14.6.3 Diagnostic Service
      14.6.4 Treatment Services
      14.6.5 Others
   14.7 Basis Point Share (BPS) Analysis By Service Types
   14.8 Absolute $ Opportunity Assessment By Service Types
   14.9 Market Attractiveness Analysis By Service Types
   14.10 Middle East & Africa (MEA) Mobile Health Apps Market Size Forecast By App Store Types
      14.10.1 Google Play Store
      14.10.2 Apple Play Store
      14.10.3 Others
   14.11 Basis Point Share (BPS) Analysis By App Store Types
   14.12 Absolute $ Opportunity Assessment By App Store Types
   14.13 Market Attractiveness Analysis By App Store Types
   14.14 Middle East & Africa (MEA) Mobile Health Apps Market Size Forecast By End-users
      14.14.1 Patients
      14.14.2 Healthcare Professionals
      14.14.3 Household Users
      14.14.4 Others
   14.15 Basis Point Share (BPS) Analysis By End-users
   14.16 Absolute $ Opportunity Assessment By End-users
   14.17 Market Attractiveness Analysis By End-users
Chapter 15 Competition Landscape
   15.1 Mobile Health Apps Market: Competitive Dashboard
   15.2 Global Mobile Health Apps Market: Market Share Analysis, 2020
   15.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
      15.3.1 Abbott
      15.3.2 AstraZeneca PLC
      15.3.3 Bristol-Myers Squibb
      15.3.4 GlaxoSmithKline PLC
      15.3.5 Johnson & Johnson
      15.3.6 Merck & Co., Inc.
      15.3.7 Novartis AG
      15.3.8 Pfizer
      15.3.9 F. Hoffmann-La Roche Ltd
      15.3.10 Sanofi
      15.3.11 Novartis
      15.3.12 Roche
Key Segments Covered
By Service Types
  • Monitoring Services
  • Fitness Solutions
  • Diagnostic Services
  • Treatment Services
  • Others
By App Store Types
  • Google Play Store
  • Apple Play Store
  • Others
By End-users
  • Patients
  • Healthcare Professionals
  • Household Users
  • Others
By Regions
  • North America
    • US
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • France
    • Italy
    • UK
    • Spain
    • Russia
    • Netherlands
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • South East Asia (SEA)
    • Rest of Asia Pacific (APAC)
  • Middle East & Africa (MEA)
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of Middle East & Africa (MEA)

Key Market Players Profiled in the Report
  • Abbott
  • AstraZeneca PLC
  • Bristol-Myers Squibb
  • GlaxoSmithKline PLC
  • Johnson & Johnson
  • Merck & Co., Inc.
  • Novartis AG
  • Pfizer
  • Hoffmann-La Roche Ltd
  • Sanofi
  • Novartis
  • Roche
  • Key players in the market include Abbott, AstraZeneca PLC, Bristol-Myers Squibb, GlaxoSmithKline PLC, Johnson & Johnson, Merck & Co., Inc., Novartis AG, Pfizer, F. Hoffmann-La Roche Ltd, Sanofi, Novartis, and Roche. These are considered as key players of the market based on their featured applications developed for health monitoring, strong regional presence, superior support and application interfaces offered to end-users, and high demand for advanced apps offered by these players.
  • These players are adopting key strategies such as product development, geographical expansion, and mergers & acquisition to increase their presence in the mobile health apps market.

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FAQ Section

Some frequently asked quetions about this report!

Additional company profiles can be provided on request.

Yes, the report covers service types of Mobile Health Apps such as Monitoring Services, Fitness Solutions, Diagnostic Services, Treatment Services, and Others

According to this Growth Market Reports report, the market from Mobile Health Apps is likely to register a CAGR of 24.9% during forecast period 2020-2027, with an anticipated valuation of USD87,933.0 million by the end of the 2027.

In addition to market size (in USD Million) and Company Market Share (in % for base year 2019), other data such Macro-economic factors, COVID-19 Impact on the Mobile Health Apps market is available in final report.

The app stores considered includes Apple App store, Android App Store, and others.

Rising adoption of connected health and availability of user-friendly mobile applications are the some of the key factors driving the market growth.

Factors such as competitive strength and market positioning are key areas considered while selecting top companies to be profiled.

The market is expected to witness growth with slight increase in terms of demand during 2019-2020 owing to the positive impact of COVID-19 pandemic on the Mobile Health Apps market.

The base year considered for the global Mobile Health Apps market report is 2019. The complete analysis period is 2017 to 2027, wherein, 2017 & 2018 are the historic years and the forecast is provided from 2020 to 2027 with estimation for year 2020.

Major Manufactures include Abbott, AstraZeneca PLC, Bristol-Myers Squibb, GlaxoSmithKline PLC, Johnson & Johnson, Merck & Co., Inc., Novartis AG, Pfizer, F. Hoffmann-La Roche Ltd, Sanofi, Novartis, and Roche.