The global brand protection software market size was valued at USD 291.54 Billion in 2022 and is projected to reach USD 1.69 Billion by 2031, expanding at a CAGR of 21.6% during, 2023-2031. Brand protection software manages online information about a company’s products and services, analyzing online product, and pricing details to ensure information is accurate and complies with corporate standards.
Brand protection software is used by companies that work with resellers, where it is normally difficult to control product and brand information on partner websites. These systems are used by product managers to monitor resellers, enforce brand rules and policies, and identify violations. Brand protection software is delivered as a standalone product and integrates with pricing software or e-commerce platforms. Integration with product information management (PIM) software is important to provide product and pricing details. There is increase in the need for authentication and brand protection.
Brand Protection Software Market Dynamics
Product counterfeiting is a form of consumer fraud, in which the product is sold and purporting to be something that it is not. A counterfeit is illegally made. They resemble genuine goods but are lower quality, in terms of performance, reliability, and durability.
However, brand awareness has been one of the rigid things to measure, in which brand protection software helps to protect brand from fraud are expected to fuel the market, significantly boosting the need for brand protection software. Conversely, changing government rules and regulations on regular base and web traffic detention schemes is projected to impede the market growth.
Brand Protection Software Market Segmental Insights
Industries Segment Insights
On the basis of industries, the Global Brand Protection Software Market is segmented as IT & telecom, media and entertainment, energy and utilities, consumer goods and retail, healthcare, BFSI, and others. In terms of value the consumer goods and retail segment is anticipated to expand at a CAGR of 23.7% during the forecast period as a result of the significant brand offering through consumer goods and products industries is fuelling segment growth in the region.
In terms of value the IT & telecom segment is estimated to hold 26.2% share of the market in 2020 as increasing government spending on multiple industry. Moreover, for the security of banking and financial applications such as, online banking, trade finance, core banking other banking cards personalization systems and financial services, brand protection software plays an important role.
The healthcare segment in terms of value is estimated to hold 10.8% share of the market in 2021 as fake pharmaceutical is one of the most profitable sectors of the global trade in illegally copied goods. Fake drugs harm and even kill millions of people across the world. It inflicts serious damage on the brand names of big pharmaceutical manufacturers.
Organization Size Segment Analysis
Based on organization size, the market is segmented into SMEs and large enterprise. The large enterprise segment is projected to hold a major share of the market during the forecast period. Additionally, the increasing penetration of multinational companies is supporting growth of large enterprises segment which is projected to expand the demand for the Brand Protection Software during the forecast period.
Brand Protection Software Market Types
On premise
On premise software is installed and operated from a company’s in-house server and computing infrastructure. It requires only a license or purchased copy of the software to operate. The software used is licensed and its usage remains within the organization’s premises; therefore, the software data is more secure, being within the company’s premises.
Conversely, on premise software requires in-house server hardware, software licenses, integration, and active support from the organization's IT department. Furthermore, it is more expensive than cloud software. These costs are primarily associated with the management and maintenance of all solution, which involves to run exponentially higher than a cloud computing environment.
On Cloud
Cloud computing differs from on-premises software in different way. A company hosts everything in-house in an on premise environment, while in a cloud environment, a third-party provider hosts all that for user. This allows companies to pay on an as-needed basis and effectively scale up or down depending on overall usage, user requirements, and its growth.
A cloud-based server utilizes virtual technology to host a company’s applications offsite. This reduces capital expenses for the company, while ensuring that the data is backed up regularly, and making it economical for the company, as it has to pay for the resources it uses.
For those organizations that plan aggressive expansion on a global basis, the cloud has a greater appeal, as it allows the company to connect with customers, partners, and other businesses anywhere, with minimal effort. Additionally, cloud computing features nearly instant provisioning because everything is already configured. The online brand protection solutions are included in on-cloud brand protection software.
Regional Insights
In terms of regions, the market is fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America is a promising region for the market. In terms of value the region constituted significant share of the market in 2020 due to increasing North America is expected to hold the largest market share during the forecast period. This is due to the presence of large managed security services providers, and stringent data security regulations and compliance in the region.
Key Benefits for Industry Participants & Stakeholders
- In-depth Analysis of Global Brand Protection Software Market
- Historical, Current and Projected Market Size in terms of Value
- Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
- Industry Drivers, Restraints and Opportunities Covered in the Study
- Recent Industry Trends and Developments
- Competitive Landscape & Strategies of Key Players
- Neutral Perspective on Global Brand Protection Software Market Performance
Segments
Type
Application
- Advertising Monitoring
- Content Protection Intelligence
- Site Blocking Intelligence
- Social Media Monitoring
- Anti-Counterfeiting
- Market Place Monitoring
- Others
Solution
- Domain monitoring
- Mobile-app monitoring
- Anti-counterfeit
- Others
Organization Size
Industries
- IT & Telecom
- Media and Entertainment
- Energy And Utilities
- Consumer Goods And Retail
- Healthcare
- BFSI
- Others
Region
- North America
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Europe
- U.K.
- France
- Germany
- Italy
- Spain
- Russia
- Rest of the Europe
- Asia Pacific
- China
- Japan
- South Korea
- India
- Australia
- South East Asia
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- Saudi Arabia
- South Africa
- UAE
- Rest of MEA
Key Market Players Profiled in the Report
- OpSec
- PhishLabs
- Red Points
- Coresearch Inc.
- Resolver
- RiskIQ
- Ruvixx
- Brand Shield
- Focus Group Inc.
- Brandverity
- Corporation Service Company
- Hubstream, Inc.
- Incopro
- i-Sight
- LashBack
- Wolters Kluwer N.V.
- Authlink
Competitive Landscape
Key players in the market include OpSec, Incopro, Red Points, Coresearch, and RiskIQ. These companies are considered manufacturers of brand protection software based on their revenue, research development (R&D) activities, regional presence, and value chain management system.
The players are adopting key strategies such as acquisition, and geographical expansion where potential opportunity for the brand protection software is added in the company’s capacity.
- In January 2020, OpSec acquired MarkMonito, a provider of anti-counterfeiting and brand protection solutions to expand its product offering in brand protection software. Additionally, this acquisition helped OpSec increase its customer base in the US.
- Focus IP, Inc., engages in partnership with other companies to provide multiple platform for software development. Some of the platform provided by the company include, multi-channel coverage and correlation, risk data scanning, centralized workflow management, analytics and visualization, bulk takedown submissions, and threat mapping engine.
Request For Customization
Enquiry Before Buying
Speak With Analyst
