Smartphone Applications Market by Model Types (Off-deck and On-deck) and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global smartphone applications market size is anticipated to register a considerable CAGR during the forecast period, 2021-2028. The growth of the market is attributed to surging demand for smartphones and tablets globally.
Smartphone application is referred to software that runs on mobile devices like smartphones and tablets. It enables businesses to mobilize their business processes and expand their brands to increase employee and client connection. Mobile applications frequently offer users with facilities that are equivalent to those available on personal computers. This application's main objective is to guide consumers to connect to internet services by allowing them to use the internet on their mobile devices.
The impact of COVID-19 pandemic has been positive on smartphone applications market. Due to significant increase in downloads of various gaming and non-gaming applications by users across the globe, it resulted in increased revenue for the market.
Market Trends, Drivers, Restraints, and Opportunities
- Growing demand across a diverse range of applications is one of the key factors driving the market growth.
- Advancement in smartphone applications to bring about transformations in end-user expectations is expected to boost the market growth in the coming years.
- Growing need to stay connected and get updated with information is projected to fuel the market expansion during the forecast period.
- High cost associated with the launch and over the time update of the application presents a major challenge. This is anticipated to hamper the market growth in the projected period.
- Technological advancement pertaining to high internet penetration is projected to create significant growth opportunities for the market in the near future.
Scope of the Report
The report on the global smartphone applications market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
| Attributes | Details |
| Report Title | Smartphone Applications Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018–2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Model Types (Off-deck and On-deck) |
| Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
| Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
| Key Players Covered in the Report | Google LLC; Microsoft Corp.; Softeq Development Corp.; Y Media Labs, Inc.; QBurst; Sourcebits, Inc.; Blackberry Ltd.; OpenXcell Technolabs Pvt., Ltd.; Handmark Inc.; and Apple Inc. |
Market Segment Insights
Off-deck segment to grow at a rapid pace
Based on model types, the global smartphone applications market is divided into off-deck and on-deck. The off-deck segment is expected to grow at a rapid pace during the forecast period owing to the faster establishment of new independent stores and decreasing entry barriers. However, the on-deck segment is anticipated to hold a key share of the market in the coming years due to the technological advancement pertaining to content delivery and 4G network.
North America to constitute a key market share
In terms of regions, the global smartphone applications market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to constitute a key share of the market during the projected period attributed to the presence of a large number of service providers in the region. However, the market of Asia Pacific is anticipated to expand at a rapid pace during the forecast period owing to the high smartphone penetration and continuous development in cellular markets across the region.
Segments
Segments Covered in the ReportThe global smartphone applications market has been segmented on the basis of
Model Types
- Off-deck
- On-deck
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- Google LLC
- Microsoft Corp.
- Softeq Development Corp.
- Y Media Labs, Inc.
- QBurst
- Sourcebits, Inc.
- Blackberry Ltd.
- OpenXcell Technolabs Pvt., Ltd.
- Handmark Inc.
- Apple Inc.
Competitive Landscape
Key players competing in the global smartphone applications market are Google LLC; Microsoft Corp.; Softeq Development Corp.; Y Media Labs, Inc.; QBurst; Sourcebits, Inc.; Blackberry Ltd.; OpenXcell Technolabs Pvt., Ltd.; Handmark Inc.; and Apple Inc. As part of their efforts to expand their client base and acquire a competitive advantage over competitors, manufacturers operating in the market have adopted various strategic initiatives, such as partnerships, collaborations, and mergers & acquisitions. Moreover, companies are focusing on investment in R&D for development and launching of new products to maintain their competitive positions in the market.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Smartphone Applications Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Smartphone Applications Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Smartphone Applications Market - Supply Chain
4.5. Global Smartphone Applications Market Forecast
4.5.1. Smartphone Applications Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Smartphone Applications Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Smartphone Applications Market Absolute $ Opportunity
5. Global Smartphone Applications Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Smartphone Applications Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Smartphone Applications Demand Share Forecast, 2019-2026
6. North America Smartphone Applications Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Smartphone Applications Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Smartphone Applications Demand Share Forecast, 2019-2026
7. Latin America Smartphone Applications Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Smartphone Applications Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Smartphone Applications Demand Share Forecast, 2019-2026
8. Europe Smartphone Applications Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Smartphone Applications Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Smartphone Applications Demand Share Forecast, 2019-2026
9. Asia Pacific Smartphone Applications Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Smartphone Applications Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Smartphone Applications Demand Share Forecast, 2019-2026
10. Middle East & Africa Smartphone Applications Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Smartphone Applications Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Smartphone Applications Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Smartphone Applications Market: Market Share Analysis
11.2. Smartphone Applications Distributors and Customers
11.3. Smartphone Applications Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. Google LLC Microsoft Corp. Softeq Development Corp. Y Media Labs, Inc. QBurst Sourcebits, Inc.
The global smartphone applications market has been segmented on the basis of
Model Types
- Off-deck
- On-deck
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- Google LLC
- Microsoft Corp.
- Softeq Development Corp.
- Y Media Labs, Inc.
- QBurst
- Sourcebits, Inc.
- Blackberry Ltd.
- OpenXcell Technolabs Pvt., Ltd.
- Handmark Inc.
- Apple Inc.
Key players competing in the global smartphone applications market are Google LLC; Microsoft Corp.; Softeq Development Corp.; Y Media Labs, Inc.; QBurst; Sourcebits, Inc.; Blackberry Ltd.; OpenXcell Technolabs Pvt., Ltd.; Handmark Inc.; and Apple Inc. As part of their efforts to expand their client base and acquire a competitive advantage over competitors, manufacturers operating in the market have adopted various strategic initiatives, such as partnerships, collaborations, and mergers & acquisitions. Moreover, companies are focusing on investment in R&D for development and launching of new products to maintain their competitive positions in the market.
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