Smartphones Market by Operating Systems (Android, iOS, and Others), Distribution Channels (Online, Offline, and Others), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) – Global Industry Analysis, Growth, Share, Size, Trends, and Forecasts, 2021-2028
The global smartphones market size is anticipated to expand at substantial CAGR during the forecast period, between 2021 and 2028. The market growth is attributed to rising spending towards electronic devices and gadgets that can operate several software and various mobile applications.
A smartphone is a cellular device that facilitates multi-functional operations such as web browsing, running mobile software, and mobile applications besides allowing to make telephonic or video calls or text messaging to other users. Smartphones are primarily equipped with strong hardware capabilities and wider software applications, which can be effectively performed by using mostly internet. The key advantages of a smartphone design is the integration of powerful software to support the advanced multifunctional application such as mobile banking using wallets for payment and money transfer by connecting through their banks. Mostly, these devices are touchscreen and user-friendly for various app operations. A large number of young adults prefer to buy smartphones as these devices have pre-installed mobile game and using the devices, users can get maximum gaming experience as compared to other conventional gadgets.
Market Trends, Drivers, Restraints, and Opportunities:
- Increasing demand for smart devices with multiple functions and compatible with several mobile applications is a key factor fueling the market.
- Growing urbanizations and increasing disposable income of a large number of the global population are expected to drive the market in the coming years.
- Increasing demand for innovative devices and growing inclination towards gaming devices are further projected to spur the market during the projected timeline.
- Fluctuation in price of raw materials and complex regulations of various countries limiting the global trade are expected to hamper the market growth in the coming years.
- Growing industrial investments for new and innovative product launches is anticipated to provide lucrative opportunities for market players during the forecast period.
Scope of the report:
The report on the global smartphones market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
| Attributes | Details |
| Report Title | Smartphones Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018–2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Operating Systems (Android, iOS, and Others) and Distribution Channels (Online, Offline, and Others) |
| Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
| Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
| Key Players Covered in the Report | Apple Inc.; Huawei Technologies Co., Ltd.; SAMSUNG; Xiaomi; Vivo Mobile India Pvt Ltd.; Google LLC; and SONY ELECTRONICS ASIA PACIFIC PTE LTD. |
Smartphones Market Segment Insights:
Android segment is projected to hold significant market share
On the basis of operating systems, the smartphones market is segmented into android, iOS, and others. The android segment is projected to hold significant market share during the forecast period owing to the wide compatible of social media applications, gaming software, entertainment applications, mobile utility applications, and lifestyle applications of the operating system among a majority of brands. Moreover, the availability of development tools such as Firebase, Android Jetpack, and AndroidSDK in the system is likely to assist the developers in building a user-intuitive and user-friendly interface of the devices. However, the iOS segment is anticipated to expand at a significant rate due to the growing demand for data security and rising incidences of data breaches. The iOS system offers highly-encrypted service that ensure the privacy maintenance of users and high security of information exchanged between iOS users.
Online segment is anticipated to grow at a robust rate
Based on distribution channels, the market is segregated into online, offline, and others. The online segment is anticipated to grow at a significant rate owing to the growing trend of online shopping and increasing consumers’ inclination towards easy shopping using their smart devices. Furthermore, the rapid expansion of e-commerce platforms and formation of better marketing strategies such as availability of attractive discounts and safe home delivery are anticipated to expand the market segment in the coming years. On the other hand, the offline segment is projected to expand at a considerable rate due to the influence of specialty stores and availability of wide-variety of devices in offline stores.
North America is expected to dominate the market share
In terms of regions, the market is categorized as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to dominate the market share in the coming years owing to the availability of well-established market players in the region. Moreover, the wide acceptance of innovative devices coupled with rising disposable income among a chunk of people in the region are some factors propelling the regional market. The market in Asia Pacific, on the other hand, is projected to expand at a significant CAGR during the forecast period due to the growing population, rising urbanization, and increasing demand for smart devices in the region.
Segments
Segments Covered in the Report
The global smartphone market has been classified on the basis of
Operating Systems
- Android
- iOS
- Others
- Online
- Offline
- Others
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
- Apple Inc.
- Huawei Technologies Co., Ltd.
- SAMSUNG
- Xiaomi
- Vivo Mobile India Pvt Ltd.
- Google LLC
- SONY ELECTRONICS ASIA PACIFIC PTE LTD.
- Apple Inc.
- Huawei Technologies Co., Ltd.
- SAMSUNG
- Xiaomi
- Vivo Mobile India Pvt Ltd.
- Google LLC
- SONY ELECTRONICS ASIA PACIFIC PTE LTD
Competitive Landscape
Key players in the global smartphones market are Apple Inc.; Huawei Technologies Co., Ltd.; SAMSUNG; Xiaomi; Vivo Mobile India Pvt Ltd.; Google LLC; and SONY ELECTRONICS ASIA PACIFIC PTE LTD. The companies are engaged in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Smartphones Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Smartphones Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Smartphones Market - Supply Chain
4.5. Global Smartphones Market Forecast
4.5.1. Smartphones Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Smartphones Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Smartphones Market Absolute $ Opportunity
5. Global Smartphones Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Smartphones Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Smartphones Demand Share Forecast, 2019-2026
6. North America Smartphones Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Smartphones Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Smartphones Demand Share Forecast, 2019-2026
7. Latin America Smartphones Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Smartphones Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Smartphones Demand Share Forecast, 2019-2026
8. Europe Smartphones Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Smartphones Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Smartphones Demand Share Forecast, 2019-2026
9. Asia Pacific Smartphones Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Smartphones Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Smartphones Demand Share Forecast, 2019-2026
10. Middle East & Africa Smartphones Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Smartphones Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Smartphones Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Smartphones Market: Market Share Analysis
11.2. Smartphones Distributors and Customers
11.3. Smartphones Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. Apple Inc.
11.4.2. Huawei Technologies Co., Ltd.
11.4.3. SAMSUNG
11.4.4. Xiaomi
11.4.5. Vivo Mobile India Pvt Ltd.
11.4.6. Google LLC
11.4.7. SONY ELECTRONICS ASIA PACIFIC PTE LTD
2. Assumptions and Acronyms Used
3. Research Methodology
4. Smartphones Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Smartphones Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Smartphones Market - Supply Chain
4.5. Global Smartphones Market Forecast
4.5.1. Smartphones Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Smartphones Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Smartphones Market Absolute $ Opportunity
5. Global Smartphones Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Smartphones Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Smartphones Demand Share Forecast, 2019-2026
6. North America Smartphones Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Smartphones Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Smartphones Demand Share Forecast, 2019-2026
7. Latin America Smartphones Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Smartphones Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Smartphones Demand Share Forecast, 2019-2026
8. Europe Smartphones Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Smartphones Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Smartphones Demand Share Forecast, 2019-2026
9. Asia Pacific Smartphones Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Smartphones Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Smartphones Demand Share Forecast, 2019-2026
10. Middle East & Africa Smartphones Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Smartphones Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Smartphones Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Smartphones Market: Market Share Analysis
11.2. Smartphones Distributors and Customers
11.3. Smartphones Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. Apple Inc.
11.4.2. Huawei Technologies Co., Ltd.
11.4.3. SAMSUNG
11.4.4. Xiaomi
11.4.5. Vivo Mobile India Pvt Ltd.
11.4.6. Google LLC
11.4.7. SONY ELECTRONICS ASIA PACIFIC PTE LTD
Segments Covered in the Report
The global smartphone market has been classified on the basis of
Operating Systems
- Android
- iOS
- Others
- Online
- Offline
- Others
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
- Apple Inc.
- Huawei Technologies Co., Ltd.
- SAMSUNG
- Xiaomi
- Vivo Mobile India Pvt Ltd.
- Google LLC
- SONY ELECTRONICS ASIA PACIFIC PTE LTD.
- Apple Inc.
- Huawei Technologies Co., Ltd.
- SAMSUNG
- Xiaomi
- Vivo Mobile India Pvt Ltd.
- Google LLC
- SONY ELECTRONICS ASIA PACIFIC PTE LTD
Key players in the global smartphones market are Apple Inc.; Huawei Technologies Co., Ltd.; SAMSUNG; Xiaomi; Vivo Mobile India Pvt Ltd.; Google LLC; and SONY ELECTRONICS ASIA PACIFIC PTE LTD. The companies are engaged in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.
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