Market Outlook:
The global kids tablet market was valued at USD 11,026.3 million in 2019 and is projected to reach USD 32,055.5 million by 2027, expanding at a CAGR of 14.4% during the forecast period. In terms of volume, the market is projected to expand at a CAGR of 13.7% during the forecast period. Tablets are gadgets used to keep kids entertained, busy, and quiet. Additionally, kids tablet allows children to learn and stimulate their mind. Kids tablets are considered to be an excellent way for children to learn how computers work, as they offer their user interfaces with touchscreen and often simplified operating systems. The kids tablet come with comprehensive parental controls to prevent children from browsing adult-oriented websites or making in-app purchases. These tablets are developed to motivate kids of all abilities in interacting and give them a common ground for communicating. Since, social skills are multi-faceted, and different kids requires support in their unique areas, these kids tablet comes with a variety of applications that help parents to customize the tablet for their kids.
Market Dynamics
Rapid rise in online learning and their high preference by parents for game-based learning are expected to drive the market during the forecast period. Moreover, benefits associated with products such as the development of important skills is driving the market. Conversely, concerns regarding the health of kids and child identity theft are hindering the growth of the market.
Tablets are considered to be a powerful source for educating kids. According to several government surveys, children who learn through tablets are more engaged cooperative, and willing to speak up as compared to those only use books as a source of education. The use of kid tablets helps in the development of an aptitude for technology among kids. Furthermore, if used correctly, kid tablets have the ability to promote cognitive and social development. The correct manner refers to parents being involved in the child’s use of tablets, watching and talking about while it is being used. Additionally, a tablet offers opportunities to a child to learn and stimulating the mind. This, in turn, is expected to fuel the global kids tablet market during the forecast period.
In the recent years, e-commerce has played a vital role in the sale of consumer electronics across the globe. The global consumer electronics e-commerce sales value grew at a significant rate as compared to the total consumer electronics sales on an average. According to statistics, in 2018, China and the US ranked first and second, respectively, and aggregately accounted for a large amount of online retail sales. In Asia Pacific, Japan registered second-highest volume of B2C e-commerce transactions in 2018, with a total spending of USD 147 billion. In contrast, the e-commerce sector size in Southeast Asia grew by almost 114% in the past few years. Changing consumer electronics e-commerce landscape in countries such as India, Thailand, Taiwan, and other countries in the Latin America has increased the percentage age sales online channels. Thus, continuous growth of the e-commerce sector is expected to drive the global kids tablet market.
Child identity theft refers to the compromise in the identity of a kid by fraudsters. Child identity theft is easy for a criminal, as parents and/or kids post personal information on social media. According to the American Association of Retired Persons (AARP), kids’ personal details are kept in several databases with institutions that track the social security numbers on file even when required. If a hacker secures the information from these digital tools such as tablets or PCs, sufficient data can be obtained to commit identity theft. Since, the use of tablet by kids can result in potential identity theft, thus impeding the demand for kids tablet during the forecast period.
The addition of various new technologies and advancements in kids tablet are expected to create numerous growth opportunities in the global market. Growing demand for digital technology in academia requires the use of technology to promote education. The use of AR for education is fueling its demand. AR helps educators improve learning outcomes through engagement and interaction. The use of AR in tablets is considered to be a major addition, as continuous improvements and developments are being made in the AR technology. The addition of advanced and updated AR technology in kids tablet for several educational and development applications is expected to create opportunities in the market.
Segmental Outlook
By product type, the kids tablet market has been segmented into integrated keyboard kids tablet and external keyboard kids tablet. The integrated keyboard kids tablet segment is expected grow at a substantial pace owing to its ability to provide a better control over the tablet. Additionally, an integrated keyboard offers certain inbuilt keys compatible with the tablet, thus providing improved performance. The external keyboard kids tablet segment holds a significant share in the global market as it offers the option to maintain a safe distance from the tablet’s screen, reducing the damage to kids’ eyes.
By technology, the kids tablet market has been segmented into Wi-Fi only and Wi-Fi & SIM enabled. The wi-fi & SIM enabled segment is anticipated to hold significant share of the market owing to the addition of cellular capabilities of the product. The wi-fi & SIM enabled kids tablet offers seamless Internet connection away from home. The wi-fi only segment is anticipated to expand at a CAGR of around 14.6% during the forecast period due the adoption of wi-fi connections in educational institutions and other public places.
On the basis of price ranges, the kids tablet market is bifurcated into high range and mid/low range. The high range segment is projected to expand at a significant CAGR of 13.9% owing to the presence of a established players in the market providing premium products under specific brand names. The mid/low range segment holds a significant share of the market due to the emergence of numerous local players in several countries, especially in China and India.
In terms of RAM sizes, the kids tablet market is divided into less than 1 GB and 1 GB and above. The less than 1 GB segment is anticipated to expand at a sluggish CAGR during the forecast period due rising upgradations in applications that require at least 1 GB of RAM in the device to run efficiently. The tablets with less than 1 GB of RAM offer a slow process; is therefore, they are expected to become obsolete in the coming years.
Regional Outlook
In terms of regions, the global kids tablet market is fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America dominated the global kids tablets market in 2019 due to the presence of a large number of prominent players in the region. Moreover, the use of kids tablet in numerous pre-schools and educational institutions in the region is expected to increase the demand for kids tablet in North America. The market in Asia Pacific is projected to expand at a considerable CAGR during the forecast period. Rise in disposable income and increase in parents’ preference toward faster skills development for their kids is anticipated to propel the expansion of the market in the region.
Key Benefits for Industry Participants & Stakeholders
- In-depth Analysis of the Global Kids Tablet Market
- Historical, Current and Projected Market Size in terms of Value and Volume (‘000 Units)
- Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
- Industry Drivers, Restraints and Opportunities Covered in the Study
- Recent Industry Trends and Developments
- Competitive Landscape & Strategies of Key Players
- Neutral Perspective on Global Kids Tablet Market Performance
Segments
By Product Type
- Integrated Keyboard Kids Tablet
- External Keyboard Kids Tablet
By Technology
- Wi-Fi Only
- Wi-Fi & SIM Enabled
By Price Range
By RAM Size
- Less than 1 GB
- 1 GB and Above
By Region
- North America
- Europe
- Germany
- France
- Italy
- U.K.
- Spain
- Russia
- Rest of the Europe
- Asia Pacific
- China
- Japan
- South Korea
- India
- Australia
- South East Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
Key Market Players Profiled in the Report
- Amazon.com, Inc.
- Apple Inc.
- Bubblegum Tablets
- Contixo
- Dragon Touch
- Huawei Technologies Co., Ltd.
- KD Group
- Lenovo
- Mattel
- Pinig Tech Pvt. Ltd.
- Samsung Electronics Co., Ltd.
- Shenzhen Longview Technology Co., Ltd.
- Shenzhen Sungworld Electronics Co. Ltd.
- VANKYO
- VTech Holdings Limited
- Zee Learn Ltd.
Competitive Landscape
- Key players in the market include Amazon.com, Inc., Apple Inc., Huawei Technologies Co., Ltd., Samsung Electronics Co., Ltd., VTech Holdings Limited, and Lenovo among others. These companies are considered as key manufacturers of kids tablet based on their revenue, research & development (R&D) activities, regional presence, and supply chain management system.
- The players are adopting key strategies such as merger, acquisition, and geographical expansion in order to strengthen their market position.
- For instance, on May 13, 2020, Amazon.com, Inc. introduced tablets such as Fire HD 8 Plus, Fire HD 8, and Fire HD 8 Kids Edition. The company made these tablets available for order from June 2020.
- On September 10, 2019, Apple Inc. introduced the seventh-generation iPad that supports Apple Pencil and Smart Keyboard to manage, multitask, and mark up documents.
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