Mobile Marketing Market

Mobile Marketing Market by Enterprises Sizes (Large Enterprises and Small & Medium Enterprises), Solutions (Mobile Web, SMS, Location-based Marketing, In-app Messages, Push Notifications, Quick-response Codes, MMS, and Others), End-users (Retail, Media & Entertainment, Travel, Automotive, Healthcare, IT & Telecom, BFSI, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-1060
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 160
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The global mobile marketing market size is projected to expand at a significant CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the increasing adoption of smartphones and tablets.

Mobile marketing refers to the multichannel digital promotion of products or services using mobile devices, smartphones, tablets, and networks using email, SMS and MMS, social media, websites, and apps. According to a study by the Global System for Mobile Communications Association (GSMA), around 75% of total mobile users are expected to use smartphones by 2025. The rising adoption of smartphones and tablets along with huge internet penetration in emerging countries including China and India are helping the market growth.

Mobile Marketing Market Key Takeaways

Mobile marketing is a major digital marketing strategy, which is adopted by several organization for promotion of their products and services. It aids organization for fast and convenient interaction with target customers besides eliminating the use of paper and its costs. The mobile marketing allows mixture of novel and innovative methods of advertisement for increasing impact and approachability towards the targeted customers. As per different surveys by several companies, more than 90% of youths are using smartphones for accessing content and information while around 50% of smartphone users use mobile internet for search engines access.

From mobile applications, data is processed and analyzed by organizations to understand consumer preferences and behavior. Companies use this large volume of data for advertising their products and services to attract targeted customers. For mobile application marketers, the use of geofencing is an easy way to take benefits of location-based marketing (LBM), which helps organizations for effective campaign strategies to increase sales.

Market Trends, Drivers, Restraints, and Opportunities

  • Growing demand of smartphones and increasing adoption of geofencing are major factors that are responsible for propelling the market growth.
  • Rapid rise in the number of viewers for accessing Over the Top (OTT) content is a key factor that helps boost the market.
  • Increasing investment in mobile advertising and growth of social media with attractive advertising designs are projected to fuel the market expansion during the forecast period.
  • High penetration of mobile users, increasing usage of mobile web and mobile applications, and rising popularity of mobile marketing are expected to drive the market growth during the forecast period.
  • Rising proliferation of artificial intelligence (AI) and augmented reality (AR) in the retail sector for understanding consumer behavior is estimated to push the growth of the market.
  • Stringent government regulations, sheer size of the market, and lack of attribution transparency are major factors expected to hamper the market growth in the coming years.
  • Rising adoption of ad-block software by smartphone users is projected to impede the market expansion in the coming years.

Scope of the Report

The report on the global mobile marketing market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Mobile Marketing Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Enterprises Sizes (Large Enterprises and Small & Medium Enterprises), Solutions (Mobile Web, SMS, Location-based Marketing, In-app Messages, Push Notifications, Quick-response Codes, MMS, and Others), End-users (Retail, Media & Entertainment, Travel, Automotive, Healthcare, IT & Telecom, BFSI, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

IBM Corporation; Alphabet Inc. (Google); InMobi; Millennial Media; Marketo (Adobe Inc.); Amobee, Inc. (Singapore Telecommunications Ltd); Flurry, Inc.; Salesforce.com, Inc.; Oracle Corp.; Chartboost, Inc.; and SAS Institute Inc.


Market Segment Insights

Small & medium enterprises segment is expected to expand at a rapid pace
In terms of enterprises sizes, the mobile marketing market is bifurcated into large enterprises and small & medium enterprises (SMEs). The large enterprises segment is expected to account for a key share of the market during the forecast period due to increasing adoption of mobile marketing strategies across several industries. Large retail businesses are implementing novel technologies such as AI and AR for improving visual presentation of advertisements, which results in enhancement of viewer engagement. The increasing production of smartphones coupled with rising inclination of consumers towards smartphones is anticipated to drive the segment growth.

However, the small & medium enterprises segment is anticipated to expand at a rapid pace during the forecast period. These companies are implementing several marketing strategies and are opting mobile marketing strategy to ensure fastest way of communication with customers. Mobile marketing aids small & medium enterprises for creating brand awareness and increasing sales by encouraging customer loyalty. Huge number of start-ups are largely investing in digital marketing for generating awareness about products and services among consumers. Therefore, significant increase in number of start-ups in emerging countries and rising investment in digital marketing are projected to fuel the segment growth.

Mobile Marketing Market By Enterprises Sizes

QR codes segment is projected to hold a key market share
On the basis of solutions, the market is divided into mobile web, SMS, location-based marketing, In-app messages, push notifications, quick-response codes (QR Codes), MMS, and others. The QR codes segment is expected to account for a key share of the market during the forecast period due to its various benefits such as they are more affordable as compared to other solutions. QR codes are images that are decoded using special built-in readers present in tablets and smartphones. QR codes are found in many places such as social media apps and newspapers. It is easily trackable, two-dimensional codes which contains huge information, and appeal to people’s curiosity. These factors are anticipated to fuel the segment expansion.

On the other hand, the mobile web segment is anticipated to expand at a rapid pace during the forecast period due to huge number of smartphone users regularly accessing mobile search engines. According to the Global GSMA, the adoption of smartphone globally was around 60% in 2018 and in estimated to increase by 80% at the end of 2026. Moreover, huge investment by companies for promotion of products and services through mobile search engines is expected to boost the segment growth.

Retail segment is anticipated to expand at a rapid CAGR
Based on end-users, the mobile marketing market is segmented into retail, media & entertainment, travel, automotive, healthcare, IT & telecom, BFSI, and others. The retail segment is expected to account for a key share of the market in the coming years owing to increasing implementation location-based services in the market. Growing number of e-commerce retailers and fast evolving consumer buying preferences for e-commerce due to its advantages such as availability of a wide range of products and ease of delivery are projected to fuel the segment growth.

However, the BFSI segment is anticipated to expand at a rapid pace during the forecast period due to increasing adoption of in-app marketing in banks for giving tailored products and services associated content directly to consumers’ devices.

Mobile Marketing Market By End-users

North America is expected to dominate the market
On the basis of regions, the mobile marketing market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to dominate the market CAGR during the forecast period. The regional market growth can be attributed to availability of huge large number of mobile marketing service providers and increasing percentage of smartphone penetration. Moreover, the significant rise in usage of OTT content is anticipated to drive the regional market growth. Additionally, increasing awareness about mobile marketing among companies and huge investment in telecom network development are projected to propel the regional market growth.

However, the market of Asia Pacific is expected to exhibit a rapid growth rate in the coming years owing to increasing number of mobile internet users in the region. Based on GSMA’s report, Asia Pacific represented around 2 billion internet users in 2018.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Mobile Marketing Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Mobile Marketing Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Mobile Marketing Market - Supply Chain
  4.5. Global Mobile Marketing Market Forecast
     4.5.1. Mobile Marketing Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Mobile Marketing Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Mobile Marketing Market Absolute $ Opportunity
5. Global Mobile Marketing Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. Mobile Marketing Market Size and Volume Forecast by End Users
     5.3.1. Retail Media & Entertainment Travel Automotive Healthcare IT & Telecom BFSI Others
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Mobile Marketing Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Mobile Marketing Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Mobile Marketing Demand Share Forecast, 2019-2026
7. North America Mobile Marketing Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Mobile Marketing Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Mobile Marketing Market Size and Volume Forecast by End Users
     7.4.1. Retail Media & Entertainment Travel Automotive Healthcare IT & Telecom BFSI Others
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Mobile Marketing Demand Share Forecast, 2019-2026
8. Latin America Mobile Marketing Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Mobile Marketing Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Mobile Marketing Market Size and Volume Forecast by End Users
     8.4.1. Retail Media & Entertainment Travel Automotive Healthcare IT & Telecom BFSI Others
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Mobile Marketing Demand Share Forecast, 2019-2026
9. Europe Mobile Marketing Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Mobile Marketing Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Mobile Marketing Market Size and Volume Forecast by End Users
     9.4.1. Retail Media & Entertainment Travel Automotive Healthcare IT & Telecom BFSI Others
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Mobile Marketing Demand Share Forecast, 2019-2026
10. Asia Pacific Mobile Marketing Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Mobile Marketing Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Mobile Marketing Market Size and Volume Forecast by End Users
     10.4.1. Retail Media & Entertainment Travel Automotive Healthcare IT & Telecom BFSI Others
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Mobile Marketing Demand Share Forecast, 2019-2026
11. Middle East & Africa Mobile Marketing Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Mobile Marketing Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Mobile Marketing Market Size and Volume Forecast by End Users
     11.4.1. Retail Media & Entertainment Travel Automotive Healthcare IT & Telecom BFSI Others
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Mobile Marketing Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Mobile Marketing Market: Market Share Analysis
  12.2. Mobile Marketing Distributors and Customers
  12.3. Mobile Marketing Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. IBM Corporation Alphabet Inc. (Google) InMobi Millennial Media Marketo (Adobe Inc.) Amobee Inc. (Singapore Telecommunications Ltd) Flurry Inc. Salesforce.com Inc.
Segments Covered in the Report
The global mobile marketing market has been segmented on the basis of

Enterprises Sizes
  • Large Enterprises
  • Small & Medium Enterprises
Solutions
  • Mobile Web
  • SMS
  • Location-based Marketing
  • In-app Messages
  • Push Notifications
  • Quick-response Codes (QR Codes)
  • MMS
  • Others
End-users
  • Retail
  • Media & Entertainment
  • Travel
  • Automotive
  • Healthcare
  • IT & Telecom
  • BFSI
  • Others
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • IBM Corporation
  • Alphabet Inc. (Google)
  • InMobi
  • Millennial Media
  • Marketo (Adobe Inc.)
  • Amobee Inc. (Singapore Telecommunications Ltd)
  • Flurry Inc.
  • Salesforce.com Inc.
  • Oracle Corp.
  • Chartboost Inc.
  • SAS Institute Inc.

Key players competing in the mobile marketing market are IBM Corporation; Alphabet Inc. (Google); InMobi; Millennial Media; Marketo (Adobe Inc.); Amobee, Inc. (Singapore Telecommunications Ltd); Flurry, Inc.; Salesforce.com, Inc.; Oracle Corp.; Chartboost, Inc.; and SAS Institute Inc.

Some of these major market players are adopting several business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market shares. For instance, Amobee Inc. was acquired by Singapore Telecommunications Ltd. with the aim to diversify the business operation and increase its overall market presence.

Mobile Marketing Market By Key Players

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