The United States betaine market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of 4% during 2023–2031. The growth of the market is attributed to the increasing demand of the compound from the personal care industry.
Betaine is a chemical compound consist of three methyl groups. The methyl group act as a donor, which serves for various metabolic pathways. It is used to treat an inherited condition where body cannot breakdown the protein, which can increase the production of homocysteine in the blood. This chemical compound is utilized to create thick lather such as foaming products. It helps in softening the hair and serves as an anti-static agent in hair conditioner.
Betaine does not have major side effects when it is consumed directly through mouth but betaine anhydrous can create minor side effects such as nausea, stomach upset, and diarrhea. Furthermore, the food & beverages industry is expected to boom the shift in the market due to increasing production of ready-to-eat foods and processed foods.
Market Trends, Drivers, Restraints, and Opportunities
Rising demand for energy & sports drinks is expected to widen the scope of the market.
Increasing consumption of products that enhance the physical performance and improves immune system can boost the market growth.
Unexpected skin and hair reactions due to the usage of betaine can impede the growth of the market.
The outbreak of COVID-19 had led to halt in betaine production affecting various sectors due to supply chain disruption, hindering the growth of market.
Energy supplements and protein powders can create lucrative opportunity owing to increasing consumer awareness about betaine usage in healthy products.
Growing tourism and hotel industry requires large number of frozen food materials and ingredients, which can create lucrative opportunities for the market players.
Scope of Betaine Market Report
The report on the United States betaine market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
The United States betaine Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast
Forms (Betaine Anhydrous, Betaine Monohydrate, Betaine HCl, Cocamidopropyl Betaine, and Other Forms), Types (Synthetic Betaine and Natural Betaine), Applications (Food, Beverages, and Dietary Supplements, Animal Feed, Personal Care, Detergent, and Other Applications)
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
Kao Corporation; DuPont; Stepan Company; Evonik Industries AG; and Solvay
United States Betaine Market Segment Insights
Betaine anhydrous segment is expected to account a large market share
Based on forms, the market is divided into betaine anhydrous, betaine monohydrate, betaine HCI, cocamidopropyl betaine, and other forms. The betaine anhydrous segment is expected to account for a large market share during the forecast period due to presence of amino acid that improves metabolism.
However, the betaine monohydrate segment is anticipated to hold a key share of the market in the coming years owing to rising use of this form in hair products as it enhance the hair shine by maintaining the integrity of the cuticle surface.
Natural betaine segment is projected to register a robust CAGR
On the basis of types, the market is segregated into synthetic betaine and natural betaine. The natural betaine segment is projected to register a robust CAGR during the forecast period owing to increasing production of molasses in sugar beets. On the other hand, the synthetic betaine segment is anticipated to account for a major market share on account of rising broiler production that improves the chickens’ heat stress and production performance.
Personal care segment to hold a significant market share
In terms of applications, the market is bifurcated into food, beverages, and dietary supplements, animal feed, personal care, detergent, and other applications. The personal care segment is anticipated to hold a significant market share in the projected timeline owing to increasing hygiene awareness among the population.
On the other hand, the food, beverages, and dietary supplements segment is anticipated to hold a major market share during the forecast period due to growing consumption of functional drinks to increase the nutritional value.
The United States betaine market has been segmented on the basis of
- Betaine Anhydrous
- Betaine Monohydrate
- Betaine HCl
- Cocamidopropyl Betaine
- Other Forms
- Synthetic Betaine
- Natural Betaine
- Food, Beverages, and Dietary Supplements
- Animal Feed
- Personal Care
- Other Applications
Key players competing in the US betaine market are Kao Corporation; DuPont; Stepan Company; Evonik Industries AG; and Solvay.
In August 2021, Kao Corporation, a Japan-based personal care conglomerate, announced a hair care range under the Essential banner.
In July 2021, Solvay completed the acquisition of Bayer’s global coatings business. Under the agreement, the former company will have facilities in Méréville, France, and tolling operations in the US and Brazil.