The global detergents market size is projected to expand at a significant CAGR during the forecast period, 2021–2028. Growth of the market is attributed to growing penetration of washing machines in developing countries, technological advancements, growing consumer demand for cleaning, self-cleaning, and manufacture to go green.
The detergent is the sodium salt of long chain benzene sulfonic acid or alkyl sulfate. The main raw materials required for the production of detergents are sodium carbonate, sodium bicarbonate, sodium tripolyphosphate, and sodium sulfate. The demand for these products in India is increasing due to increased awareness of health and hygiene, along with changing lifestyle as well as a significant increase in per capita disposable income. Customers are spending more on these products than ever before. The unmistakable use of detergents in all household items fosters a continued interest in cleaning agents. In addition, the emergence of e-commerce websites, extensive marketing campaigns by local companies and growing penetration of multinational companies are expected to drive the detergent market.
The Covid-19 pandemic affected the demand and supply of global detergents market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing demand for hygiene and cleaning products is expected to boost the market during the forecast period.
- Rapid growth of the detergent industry owing to availability and affordability of varieties of products in concern with the prices for urban and rural people is major factors fueling the market.
- Rising preference for efficient washing machine with less water usage resulting in demand for premium detergent products is anticipated to drive the market during forecast period.
- High volatility in price of raw materials due to use of petroleum in detergents and environmental effects is expected to restrict the market growth.
- Increasing awareness about effects and stringent regulations by government on the use of phosphate in detergent act as major challenges that can hinder the market growth during forecast period.
- R&D investment and development of organic detergent products is expected to offer significant opportunities for the market players.
Scope of the Report
The report on the global detergent market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Detergent Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Types (Cationic Detergents, Anionic Detergents, Non-ionic Detergents, and Zwitterionic Detergents), and Applications (Laundry Cleaning Products, House Cleaning Products, Dishwashing Products, Fuel Additives, Biological Reagents, and Others)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Procter & Gamble; Henkel AG & Co. KGaA; E.U.D.GROUP, A.S.; Kao Corporation; and Unilever
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Market Segment Insights
The cationic detergent segment is projected to account for a major market share
Based on types, the detergent market is fragmented into cationic detergents, anionic detergents, non-ionic detergents, and zwitterionic detergents. The cationic detergent segment is expected to represent a key share of the market during the forecast period. Industrial solutions for washing powders, fabric softeners, some hair and body care products, and disinfectants. In addition it is also used as fabric softener; however, sales of this product have declined in recent years. The product is intended for high-end clients with high disposable income who enjoy properties such as perfume and natural care.
The laundry cleaning products segment is expected to grow at a rapid pace
In terms of applications, the detergent market is segregated into fuel additives, house cleaning products, laundry cleaning products, biological reagents, dishwashing products, and others. The laundry cleaning products segment is anticipated to hold a key share of the market during forecast period. In 2019, the laundry products segment accounted for over 50% of the global laundry and home goods market in terms of revenue and is likely to grow in the forecast period due to increased consumer awareness of hygiene. Laundry detergent formulated to pre-spray stubborn stains on clothing. Helps remove even the toughest stains and delivers superior cleaning results. Commercial applications are found in textiles, hospitality, laundry and other industries. Domestic applications are found in the home clean. The demand for water-based laundry detergent is increasing due to its convenience, ease of use, and less waste compared to laundry detergent.
Asia Pacific is anticipated to dominate the market
On the basis of regions, the detergent market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is anticipated to dominate the market during the forecast period. The regional market growth can be attributed to rapid growing market for household and industrial cleaning products. India and China are the market leaders in terms of supply and demand in the Asia Pacific. Increased awareness of the detergent market and development of industrial advances in these emerging economies are expected to drive market in the Asia-Pacific. China's economic growth in 2020 was initially projected to be moderate compared to the previous year. However, with the emergence of COVID19 in 2020, China's economic growth is estimated to slow to some extent and is expected to recover during forecast period.
The home and personal care sector in India is the leading segment, accounting for 50% of the total market. Industrial growth and rapid urbanization in the region led to the expansion of synthetic detergents, including laundry detergents and household cleaners.
Segments
Segments Covered in the Report
The global detergent market has been segmented on the basis of
Types
- Cationic Detergents
- Anionic Detergents
- Non-ionic Detergents
- Zwitterionic Detergents
Applications
- Laundry Cleaning Products
- House Cleaning Products
- Dishwashing Products
- Fuel Additives
- Biological Reagents
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Procter & Gamble
- Henkel AG & Co. KGaA
- E.U.D.GROUP, A.S.
- Kao Corporation
- Unilever
Competitive Landscape
Key players competing in the detergent market include Procter & Gamble; Henkel AG & Co. KGaA; E.U.D.GROUP, A.S.; Kao Corporation; and Unilever.
Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.
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