Home Water Filtration Unit Market by Product (RO-based, UV-based, and Others), Filter Type (Sediment Filters, Carbon Filters, Water Softeners, UV Protection Systems, and Acid Neutralizers), Sales Channel (Direct Sales and Indirect Sales), Application (Residential and Commercial), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

The home water filtration unit market size was valued at nearly USD 11.9 Bn in 2022 and is anticipated to reach USD 29.5 Bn by 2031, expanding at a CAGR of 10.5% during the forecast period, 2023 – 2031. The growth of the market is attributed to the growing consumer awareness of consuming safe and healthy water with the spread of waterborne diseases around the world.

The home water filtration units are designed for the domestic purification of water making them suitable for instant consumption. Leading manufacturers make use of Reverse Osmosis (RO), Ultraviolet (UV), and Ultrafiltration (UF) water purifying techniques. Reduction of excess chlorine and organic impurities in the water with the elimination of bad taste and odor is provided by modern-day water filtration units.

Through multiple rounds of evaluation WHO has reported comprehensive protection provided through UV protection and membrane filtration techniques. As per WHO reports of 2020, safely managed drinking-water services were utilized by 74% of the global population, which accounts for roughly around 5.8 billion of the world population.

The market report finds that the COVID-19 pandemic negatively affected the home water filtration unit market growth with the sudden closing down of manufacturing units due to imposed lockdowns during the pandemic period. Supply chain disruptions to scarcity of manpower and assembly components led to a decrease in sales volumes of water purification units around the world.

Home water filtration technology has taken giant strides over the last few years with manufacturers introducing multiple-stage purification techniques. Filtration, chemical blocks, mineral guards, UV e-boiling, and ultrafiltration are some widely used purification techniques.  Advanced home water filter units provide consumer guidance on the health of the filters in place. Retaining natural minerals such as calcium and magnesium are provided in advanced filters. Active copper and zinc-boosting ions are added to purified water making it rich in essential nutrients for human consumption.

Home Water Filtration Unit Market Dynamics

Major Drivers

Shifting consumer preferences for the adoption of self-water purification techniques is a major market driver for the home water filtration unit market. In developing nations, low-cost water purifiers are preferred by consumers. This is expected to drive the home water filtration unit market growth during the forecast period. Consumers are exploring the use of compact water purifiers at home with rising health consciousness which is expected to drive the market growth in the forecast period.

Existing Restraints

High initial costs in manufacturing home water filtration units are likely to hamper the market growth. Lack of consumer awareness in utilization of home water filtration units is an obstacle to market growth. Raising awareness for increasing the sale of units is necessary for market expansion. This can be a major hindrance to the market growth for educating customers from developing regions for convincing them to buy water filtration units.

Emerging Opportunities

The impurities in water are seen due to poor water management. Such areas with scarcity of water offer lucrative opportunities to expand businesses for water filtration and purifier manufacturers. The growing focus on developing water purifiers for meeting the end-use industry needs presents growth opportunities for the market. Old water distribution systems need additional purifying devices which can further boost the expansion of the home water filtration unit market.

Scope of Home Water Filtration Unit Market Report

The report on the global home water filtration unit market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Home Water Filtration Unit Market Segment Insights

Based on the product segment, the home water filtration unit market is divided into RO-based, UV-based, and others. The RO-based water purifier segment is expected to expand at a significant growth rate during the projection period, owing to the impurities removal capabilities of the product for impurities such as dissolved solids, heavy metals, and pesticides. RO-based water purifiers remove microorganisms to purify water of harmful bacteria. The growing influx of low-budget purifiers with innovations in technology such as the implementation of candle-filter purifiers is likely to boost the segment growth in the forecast period.

The UV-based segment is anticipated to hold a key share of the market, owing to the ultra-filtration techniques of UV rays that penetrate the virus and bacterial cells destroying them completely. UV-based filters are manufactured in conjunction with other filtration techniques such as activated carbons or reverse osmosis (RO). UV-based water purifiers do not need electricity for functioning thereby providing a budget-friendly option for customers which is expected to boost the segment growth in the forecast period.

On the basis of the filter type segment, the market is subdivided into sediment filters, carbon filters, water softeners, UV protection systems, and acid neutralizers. The acid neutralizers water filtration unit segment is expected to record a significant growth rate during the projection period, owing to their acidity-reducing properties. Acid-neutralizing purifiers make use of calcium-rich purifying agents such as calcite that neutralize acids. Calcium-rich water with boosted PH is a major application that is likely to boost segment growth in the forecast period.

On the basis of the sales channel segment, the home water filtration unit market is divided into direct sales and indirect sales. The indirect sales segment is projected to hold higher revenue shares in the market, owing to the increased sales of purification units through specialty stores and independent stores. Preference by consumers for specialty stores for purchasing purification units in select price ranges and brands of their choice is likely to support the high-volume sales of home water filtration units in the coming years.

The direct sales segment is anticipated to gain significant revenue shares of the home water filtration unit market, owing to the increasing door-to-door selling of water purifier sales models opted for by water purification manufacturers. Growing implementations of digital marketing techniques to reach out to potential customers for providing efficient service and offers are likely to boost market growth through direct sales in the years to come.

Based on the application segment, the market is divided into residential and commercial. The residential segment is expected to expand at a significant growth rate during the projection period, owing to the increasing use of UV disinfection equipment for water purifying systems. Growing health consciousness has boosted this growth. The increased standards of living are getting customers to opt for potable and safe home water treatment processes which are expected to drive the segment growth.

The commercial segment is anticipated to hold a key share of the market in the upcoming years, due to growing commercial hubs with rapid industrialization. Growing preferences for bottled water are driving corporate firms for deploying water treatment purifiers to provide healthy and safe water for their employees. The increasing corporate spending on employee welfare policies is expected to drive segment growth in the forecast period.

In terms of region, the global home water filtration unit market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the market during the projection period owing to the growing urban population and increasing expense capacities for comfortable living. Government initiatives for providing clean and safe water to citizens have increased investments in water treatment projects which is expected to boost the market growth in the coming years.

North America is projected to grow at a rapid pace in the market of home water filtration units, owing to a well-established consumer base for water purifier system manufacturers. The increasing standards of living of citizens of North America are expected to enhance the home water filtration unit market in North America.

Segments

The global home water filtration unit market has been segmented on the basis of

Product

• RO-based
• UV-based
• Others

Filter Type

• Sediment Filters
• Carbon Filters
• Water Softeners
• UV Protection Systems
• Acid Neutralizers

Sales Channel

• Direct Sales
• Indirect Sales

Application

• Residential
• Commercial

Region

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Kent RO System Ltd.
• Eureka Forbes Limited
• Brita Gmbh
• Philips
• Pureit
• Amway Corp.
• LG Electronics
• Panasonic
• Best Water Technology Group
• SUEZ Water Technologies & Solutions
• Whirlpool
• Kent RO Systems Ltd.
• Hindustan Unilever
• A.O. Smith Corporation
• Tata Chemicals
• HaloSource Inc.

Competitive Landscape

Key players competing in the home water filtration unit market are Kent RO System Ltd.; Brita Gmbh; Eureka Forbes Limited; Philips; Pureit; Amway Corp.; LG Electronics; Panasonic; Best Water Technology Group; SUEZ Water Technologies & Solutions; Whirlpool; Kent RO Systems Ltd.; Hindustan Unilever; A.O. Smith Corporation; Tata Chemicals; and HaloSource Inc.

These companies adopted development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production expansion to expand their consumer base worldwide. The competitive landscape covers key insights into growth strategies adopted by major market players.

• In October 2022, Pureit launched a new range of RO + UV + minerals-based water purifiers with FiltraPower Technology, for removing toxic that include pesticides, industrial chemicals, and pathogens, to purify drinking water for domestic consumption.