TV Analytics Market by Deployments (Cloud-based and On-premise), Applications (Content Management & Broadcasting, Competitor Analysis, Advertising, and Audience Characterization), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global TV analytics market size is projected to expand at a considerable CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the growing demand for advanced analytical tools for digital performance.
Analytics TV, also known as TV tracking, refers to the process of assessing the performance of a TV ad on digital platforms. Using the technology, it can easily track numerous activities such as traffic of a website, frequency of mobile app download, and calls to service centers. In precise, analytics TV involves several processes of collecting, evaluating, and interpreting of data associated with the digital platforms for ensuring an effective communicating system of the services. It provides high accuracy in the examination of audience choice, which allows TV operators to understand effective engagement levels, audience satisfaction, and potential ability for individual advertisements. Moreover, the rising trend of subscription on Video Demand platforms has further pushed the performance of the TV programs and high access of Over the Top platforms increasing Amazon and Netflix are contributing toward market development.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing shift in viewers’ preference for unique content and highly entertainment TV programs is a pivotal role in the market expansion.
- Constant pressure to improve programs by operators to offer the best content and draw attention of audience presents a key driver of the market.
- Rising need to reach the target audience and communicate efficiently while ensuring the better visibility has led to increasing demand for a high assuming of TV analytics in the advertising part.
- High cost of analytical solutions and requirement of constant upgrade of the solutions act as major hurdles of the market.
- Increasing investments in the expansion of original TV series and improving TV ad content are anticipated to offer lucrative opportunities of the market growth.
Scope of TV Analytics Market Report
The report on the global TV analytics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|
Attributes |
Details |
|
Report Title |
TV Analytics Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2020 |
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Historic Data |
2018–2019 |
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Forecast Period |
2021–2028 |
|
Segmentation |
Deployments (Cloud-based and On-premise) and Applications (Content Management & Broadcasting, Competitor Analysis, Advertising, and Audience Characterization) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Adobe Systems Inc.; Conviva AB; Edgeware AB; Amobee Inc.; BrightLine Partners LLC; Blix; iSpot.tv Inc.; NicePeopleAtWork; Viaccess and Viaccess-Orca; Alphonso Inc.; Realytics; and Sorenson Media |
TV Analytics Market Segment Insights
Cloud-based segment is expected to grow at a rapid pace
Based on deployments, the global TV analytics market is bifurcated into cloud-based and on-premise. The cloud-based segment is expected to grow at a rapid pace during the forecast period owing to increasing number of cloud-based platforms due to safety and guaranteed storage of the insightful information and data. However, the cloud-based solutions needs constant upgrades and high maintenance charge. However, the on-premise segment is anticipated to hold a key share of the market in the coming years owing to increasing adoption of the deployment among operators to offer the good content & content creators and entertainment.
Advertising segment is projected to expand at a considerable CAGR
On the basis of applications, the market is segregated into advertising, competitor analysis, audience characterization, and content management & broadcasting. The advertising segment is projected to expand at a considerable CAGR during the forecast period owing to the increasing expansion of advertising campaigns to reach to the target efficiently. Through advertising, it can ensure a wide communication between the operators and audiences. On the other hand, the audience characterization segment is anticipated to account for a major market share during the forecast period due to increasing affluence of data concern to rise in the number of viewers.
North America is anticipated to constitute a key market share
In terms of regions, the global TV analytics market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to constitute a key share of the market during the projected period owing to rising investments in evolution individualist content by the major companies of the region. However, the market of Europe is anticipated to expand at a rapid pace during the forecast period owing to rising adoption of advanced technology for computing platforms for ensuring mass listeners to individual viewership.
Segments
The global TV analytics market has been segmented on the basis of
Deployments
- Cloud-based
- On-premise
Applications
- Content Management & Broadcasting
- Competitor Analysis
- Advertising
- Audience Characterization
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Adobe Systems Inc.
- Conviva AB
- Edgeware AB
- Amobee Inc.
- BrightLine Partners LLC
- Blix
- iSpot.tv Inc.
- NicePeopleAtWork
- Viaccess and Viaccess-Orca
- Alphonso Inc.
- Realytics
- Sorenson Media
Competitive Landscape
Key players competing in the global TV analytics market are Adobe Systems Inc.; Conviva AB; Edgeware AB; Amobee Inc.; BrightLine Partners LLC; Blix; iSpot.tv Inc.; NicePeopleAtWork; Viaccess and Viaccess-Orca; Alphonso Inc.; Realytics; and Sorenson Media. TV broadcasters and companies are funding in new advertising technologies and data platforms to manage complex portfolios of digital products and channels.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. TV Analytics Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. TV Analytics Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. TV Analytics Market - Supply Chain
4.5. Global TV Analytics Market Forecast
4.5.1. TV Analytics Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. TV Analytics Market Size (000’ Units) and Y-o-Y Growth
4.5.3. TV Analytics Market Absolute $ Opportunity
5. Global TV Analytics Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. TV Analytics Market Size and Volume Forecast by Applications
5.3.1. Content Management & Broadcasting
5.3.2. Competitor Analysis
5.3.3. Advertising
5.3.4. Audience Characterization
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global TV Analytics Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. TV Analytics Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global TV Analytics Demand Share Forecast, 2019-2026
7. North America TV Analytics Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America TV Analytics Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America TV Analytics Market Size and Volume Forecast by Applications
7.4.1. Content Management & Broadcasting
7.4.2. Competitor Analysis
7.4.3. Advertising
7.4.4. Audience Characterization
7.5. Basis Point Share (BPS) Analysis by Applications
7.6. Y-o-Y Growth Projections by Applications
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America TV Analytics Demand Share Forecast, 2019-2026
8. Latin America TV Analytics Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America TV Analytics Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America TV Analytics Market Size and Volume Forecast by Applications
8.4.1. Content Management & Broadcasting
8.4.2. Competitor Analysis
8.4.3. Advertising
8.4.4. Audience Characterization
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America TV Analytics Demand Share Forecast, 2019-2026
9. Europe TV Analytics Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe TV Analytics Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe TV Analytics Market Size and Volume Forecast by Applications
9.4.1. Content Management & Broadcasting
9.4.2. Competitor Analysis
9.4.3. Advertising
9.4.4. Audience Characterization
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe TV Analytics Demand Share Forecast, 2019-2026
10. Asia Pacific TV Analytics Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific TV Analytics Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific TV Analytics Market Size and Volume Forecast by Applications
10.4.1. Content Management & Broadcasting
10.4.2. Competitor Analysis
10.4.3. Advertising
10.4.4. Audience Characterization
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific TV Analytics Demand Share Forecast, 2019-2026
11. Middle East & Africa TV Analytics Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa TV Analytics Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa TV Analytics Market Size and Volume Forecast by Applications
11.4.1. Content Management & Broadcasting
11.4.2. Competitor Analysis
11.4.3. Advertising
11.4.4. Audience Characterization
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa TV Analytics Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global TV Analytics Market: Market Share Analysis
12.2. TV Analytics Distributors and Customers
12.3. TV Analytics Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Adobe Systems Inc.
12.4.2. Conviva AB
12.4.3. Edgeware AB
12.4.4. Amobee Inc.
12.4.5. BrightLine Partners LLC
12.4.6. Blix
12.4.7. iSpot.tv Inc.
12.4.8. NicePeopleAtWork
12.4.9. Viaccess and Viaccess-Orca
12.4.10. Alphonso Inc.
12.4.11. Realytics
12.4.12. Sorenson Media
2. Assumptions and Acronyms Used
3. Research Methodology
4. TV Analytics Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. TV Analytics Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. TV Analytics Market - Supply Chain
4.5. Global TV Analytics Market Forecast
4.5.1. TV Analytics Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. TV Analytics Market Size (000’ Units) and Y-o-Y Growth
4.5.3. TV Analytics Market Absolute $ Opportunity
5. Global TV Analytics Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. TV Analytics Market Size and Volume Forecast by Applications
5.3.1. Content Management & Broadcasting
5.3.2. Competitor Analysis
5.3.3. Advertising
5.3.4. Audience Characterization
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global TV Analytics Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. TV Analytics Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global TV Analytics Demand Share Forecast, 2019-2026
7. North America TV Analytics Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America TV Analytics Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America TV Analytics Market Size and Volume Forecast by Applications
7.4.1. Content Management & Broadcasting
7.4.2. Competitor Analysis
7.4.3. Advertising
7.4.4. Audience Characterization
7.5. Basis Point Share (BPS) Analysis by Applications
7.6. Y-o-Y Growth Projections by Applications
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America TV Analytics Demand Share Forecast, 2019-2026
8. Latin America TV Analytics Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America TV Analytics Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America TV Analytics Market Size and Volume Forecast by Applications
8.4.1. Content Management & Broadcasting
8.4.2. Competitor Analysis
8.4.3. Advertising
8.4.4. Audience Characterization
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America TV Analytics Demand Share Forecast, 2019-2026
9. Europe TV Analytics Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe TV Analytics Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe TV Analytics Market Size and Volume Forecast by Applications
9.4.1. Content Management & Broadcasting
9.4.2. Competitor Analysis
9.4.3. Advertising
9.4.4. Audience Characterization
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe TV Analytics Demand Share Forecast, 2019-2026
10. Asia Pacific TV Analytics Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific TV Analytics Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific TV Analytics Market Size and Volume Forecast by Applications
10.4.1. Content Management & Broadcasting
10.4.2. Competitor Analysis
10.4.3. Advertising
10.4.4. Audience Characterization
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific TV Analytics Demand Share Forecast, 2019-2026
11. Middle East & Africa TV Analytics Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa TV Analytics Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa TV Analytics Market Size and Volume Forecast by Applications
11.4.1. Content Management & Broadcasting
11.4.2. Competitor Analysis
11.4.3. Advertising
11.4.4. Audience Characterization
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa TV Analytics Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global TV Analytics Market: Market Share Analysis
12.2. TV Analytics Distributors and Customers
12.3. TV Analytics Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Adobe Systems Inc.
12.4.2. Conviva AB
12.4.3. Edgeware AB
12.4.4. Amobee Inc.
12.4.5. BrightLine Partners LLC
12.4.6. Blix
12.4.7. iSpot.tv Inc.
12.4.8. NicePeopleAtWork
12.4.9. Viaccess and Viaccess-Orca
12.4.10. Alphonso Inc.
12.4.11. Realytics
12.4.12. Sorenson Media
The global TV analytics market has been segmented on the basis of
Deployments
- Cloud-based
- On-premise
Applications
- Content Management & Broadcasting
- Competitor Analysis
- Advertising
- Audience Characterization
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Adobe Systems Inc.
- Conviva AB
- Edgeware AB
- Amobee Inc.
- BrightLine Partners LLC
- Blix
- iSpot.tv Inc.
- NicePeopleAtWork
- Viaccess and Viaccess-Orca
- Alphonso Inc.
- Realytics
- Sorenson Media
Key players competing in the global TV analytics market are Adobe Systems Inc.; Conviva AB; Edgeware AB; Amobee Inc.; BrightLine Partners LLC; Blix; iSpot.tv Inc.; NicePeopleAtWork; Viaccess and Viaccess-Orca; Alphonso Inc.; Realytics; and Sorenson Media. TV broadcasters and companies are funding in new advertising technologies and data platforms to manage complex portfolios of digital products and channels.
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