The Japan ready-to-drink coffee market size is projected to register a high CAGR during the forecast period, 2021–2028. The growth of the market is attributed to hectic lifestyle of the consumers.
Ready-to-drink (RTD) is a type of coffee that is readily available to drink. The preference for this type of coffee has brought the innovative product line of coffee types in cafes. People with tight schedule can simply buy the RTD coffee on the go. The benefits are its convenience and less time consuming. These coffee products are highly in trend in the country.
RTD coffee has fairly known as a Japanese innovation. This invention has lasted more than 40 years and still has been favored in Japan. The outbreak of COVID-19 has led to disruption in supply chain of coffee beans. However, the relaxation in restriction eased the logistics trade for raw materials. This, in turn, is anticipated to positively influence the growth of the market.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing research & development (R&D) in terms of innovative flavors can propel the growth of the market.
- Increasing investment on marketing of RTD coffee is expected to spur the market growth.
- Growing adoption of regional coffee beans into RTD coffee can fuel the growth of the market.
- The alternatives of RTD coffee can hinder the growth of the market.
- The work from home trend due to outbreak of COVID-19 can impact the sales of RTD coffee in the country.
- Iced drinks provide longer shelf-life to the RTD coffee product, without using any preservatives. Thus, such innovation to the ready-to-drink coffee market can provide major opportunities to the beverage industry players.
Scope of the Report
The report on the Japan ready-to-drink coffee market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Japan Ready-to-drink Coffee Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Packaging Types (Bottles and Cans) Distribution Channels (Supermarkets, Convenience Stores, Online Retail Stores, Specialist Stores, and Other Distribution Channels)
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Geographical Zone
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Japan
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Starbucks Corporation; Asahi Group Holdings Ltd.; Lotte Chilsung Beverage Co.; Suntory Holdings Limited; and Unilever
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Japan Ready-to-drink Coffee Market Segment Insights
Bottles segment is expected to grow at a robust rate
Based on packaging types, the market is divided into bottles and cans. The bottles segment is expected to grow at a robust rate during the forecast period due to lightweight packaging and substantial reduction in the raw materials. Additionally, the manufacturers in marketing department did the R&D on consumers, which addressed that the bottle packing are significantly creative, attracting the consumers. However, the cans segment is anticipated to hold a key share of the market in the coming years owing to increasing production of metallic cans available for the canned drinks.
Other distribution channels segment is projected to register a healthy CAGR
On the basis of distribution channels, the market is segregated into supermarkets, convenience stores, online retail stores, specialist stores, and other distribution channels. The other distribution channels segment is projected to register a healthy CAGR during the forecast period owing to increasing vending machines that decrease the time consumption spent in the stores with regards to fast-lane working professionals in Japan. On the other hand, the convenience stores segment is anticipated to account for a large market share during the forecast period owing to presence of variety available of different flavors.
Segments
Segments Covered in the Report
The Japan ready-to-drink coffee market has been segmented on the basis of
Packaging Types
Distribution Channels
- Supermarkets
- Convenience Stores
- Online Retail Stores
- Specialist Stores
- Other Distribution Channels
Geographical Zone
Key Players
- Starbucks Corporation
- Asahi Group Holdings Ltd.
- Lotte Chilsung Beverage Co.
- Suntory Holdings Limited
- Unilever.
Competitive Landscape
Key players competing in the Japan RTD coffee market are Starbucks Corporation; Asahi Group Holdings Ltd.; Lotte Chilsung Beverage Co.; Suntory Holdings Limited; and Unilever.
Manufacturers in this beverages industry are innovating on the flavors of the product to offer more personalized beverage drinking experience.
In April 2021, Asahi Group completed the acquisition Allpress Espresso, a New Zealand-based coffee roaster and RTD producer.
In March 2021, Starbucks Corp. launched a RTD coffee line of business, aimed at the 72% of households that never tried coffee.
In March 2020, Lotte Chilsung Beverage Co. Ltd. completed the acquisition of more than 57% of Pepsi Cola Products Philippines Inc. (PCPPI), approved by the Philippine Competition Commission (PCC).
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