Online Video Platforms Market by Components (Solution and Services), Streaming Types (Live Streaming and Video on Demand), End-users (Media & Entertainment, BFSI, Retail, Education, and IT & Telecom), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global online video platforms market size was valued at USD 6.1 billion in 2020 and is projected to expand at a CAGR of 17.0 % during the forecast period, 2021 – 2028. The growth of the market is attributed to the increasing number of Smartphones.
An online video platform (OVP) allows users to access, convert, store, and play back video content on the Internet, usually through a structured, large-scale infrastructure that generates revenue. It is generally a paid a software or app, which allows live video streaming and also simultaneously broadcast the live shows. Handheld devices such as smartphones and tablets are gradually becoming key components of online video services, allowing them to play live or pre-uploaded video content at any time and in any place.
Market Trends, Drivers, Restraints, and Opportunities
- Rising preference for online videos and upsurge demand for conventional video entertainment content are key driving factors for the market.
- Increasing penetration of sophisticated cellular telecom networks and fast internet connectivity in populated regions are driving the widespread adoption of online video platforms (OVP). For example, 4G network has empowered the world to access high quality video content impeccably.
- Rapid development and wide adoption of 5G networks is projected to boost the demand for video content usage on streaming platforms. This is projected to fuel the market.
- The COVID-19 outbreak has pushed the growth of the OVP market. Emergency lockdown and restriction of movement of people across the globe have significantly pushed to increase the number of OVP viewers. Netflix, a major OVP platform has increased its customer base more than 50 percent due to the pandemic.
- Wide adoption of the platform in the education Sector as it constantly helps to grow E-learning programs to facilitate teaching during the pandemic times.
Scope of the Report
The report on the global online video platforms market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|
Attributes |
Details |
|
Report Title |
Online Video Platforms Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2020 |
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Historic Data |
2018–2019 |
|
Forecast Period |
2021–2028 |
|
Segmentation |
Components (Solution and Services), Streaming Types (Live Streaming and Video on Demand), End-users (Media & Entertainment, BFSI, Retail, Education, and IT & Telecom) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Akamai Technologies, Brightcove Inc., Comcast Cable Communications Management, LLC, Endavo Media, Frame.io, Inc., Kaltura, Inc., Limelight Networks, Longtail Ad Solutions, Inc. (JW PLAYER), MediaMelon Inc., Ooyala Inc. (Telstra), Panopto, SpotX, Inc., and Wistia Inc. |
Market Segment Insights
Video on demand segment to account for a large revenue share
Based on streaming types, the global online video platforms market is divided into video on demand and live streaming. The video on demand segment is expected to account for a key share of the market in the coming years owing to the ease accessibility of online videos using the cloud platforms, which allows for real-time video streaming from any venue. Another trend for the video-on-demand growth is the rising opportunity to maximize ad sales by providing more accurate ad copy based on consumer interest. However, the live streaming segment is anticipated to expand at a rapid pace during the forecast period as the number of sports streaming events with personalized chat room features are drawing the attention of more viewers.
Service segment is expected to grow at a rapid pace
On the basis of components, the market is divided into solution and service. The solution segment held a market share of approximate 55% in 2020 and is projected to exhibit a high CAGR during the forecast period. The segment growth is due to increase in demand for subscription-based video services on OTT sites, as well as a steady increase in demand for live streaming video platforms. Whereas, the service segment is anticipated to grow significantly over the projected period due to increase in demand for specialist and regulated video streaming network services. Data security risks in tandem with the proliferation of cloud-based video content, however, is a major concern that can challenge the segment expansion.
North America to account for a key share
In terms of regions, the global OVP is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to account for a high market share during the forecast period. With the launch of advanced 5G network infrastructure, which makes online video platform (OVP) even faster and more agile, the regional market development is possible. Furthermore, growing number of cloud computing businesses in the US is acting as key platform for using online video channels to advertise their goods and services in order to strengthen their brand identity.
Segments
Segments Covered in the Report
The global online video platforms market has been segmented on the basis of
Components
- Solution
- Services
Streaming Types
- Video on Demand
- Live Streaming
End-users
- Media & Entertainment
- BFSI
- Retail
- Education
- IT & Telecom
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Akamai Technologies
- Brightcove Inc.
- Comcast Cable Communications Management, LLC
- Endavo Media.
- Frame.io, Inc.
- Kaltura, Inc.
- Limelight Networks
- Longtail Ad Solutions, Inc. (JW PLAYER)
- MediaMelon Inc.
- Ooyala Inc. (Telstra)
- Panopto
- SpotX, Inc.
- Wistia Inc.
Competitive Landscape
Some of the key players competing in the global online video platform market are Akamai Technologies, Brightcove Inc., Comcast Cable Communications Management, LLC, Endavo Media, Frame.io Inc., Kaltura, Inc., Limelight Networks, Longtail Ad Solutions, Inc. (JW PLAYER), MediaMelon Inc., Ooyala Inc. (Telstra), Panopto, SpotX, Inc., and Wistia Inc. Akamai, a content network solution provider based in the US focused on working on watermarking technology, which is a technology that helps broadcasters to detect pirated networks. The solution would assist broadcasting companies in preventing unauthorized redistribution of content including unauthorized broadcasters re-streaming live sports events.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Online Video Platforms Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Online Video Platforms Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Online Video Platforms Market - Supply Chain
4.5. Global Online Video Platforms Market Forecast
4.5.1. Online Video Platforms Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Online Video Platforms Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Online Video Platforms Market Absolute $ Opportunity
5. Global Online Video Platforms Market Analysis and Forecast by End Users
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by End Users
5.2.2. Y-o-Y Growth Projections by End Users
5.3. Online Video Platforms Market Size and Volume Forecast by End Users
5.3.1. Media & Entertainment
5.3.2. BFSI
5.3.3. Retail
5.3.4. Education
5.3.5. IT & Telecom
5.4. Absolute $ Opportunity Assessment by End Users
5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Online Video Platforms Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Online Video Platforms Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Online Video Platforms Demand Share Forecast, 2019-2026
7. North America Online Video Platforms Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Online Video Platforms Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Online Video Platforms Market Size and Volume Forecast by End Users
7.4.1. Media & Entertainment
7.4.2. BFSI
7.4.3. Retail
7.4.4. Education
7.4.5. IT & Telecom
7.5. Basis Point Share (BPS) Analysis by End Users
7.6. Y-o-Y Growth Projections by End Users
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Online Video Platforms Demand Share Forecast, 2019-2026
8. Latin America Online Video Platforms Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Online Video Platforms Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Online Video Platforms Market Size and Volume Forecast by End Users
8.4.1. Media & Entertainment
8.4.2. BFSI
8.4.3. Retail
8.4.4. Education
8.4.5. IT & Telecom
8.5. Basis Point Share (BPS) Analysis by End Users
8.6. Y-o-Y Growth Projections by End Users
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Online Video Platforms Demand Share Forecast, 2019-2026
9. Europe Online Video Platforms Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Online Video Platforms Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Online Video Platforms Market Size and Volume Forecast by End Users
9.4.1. Media & Entertainment
9.4.2. BFSI
9.4.3. Retail
9.4.4. Education
9.4.5. IT & Telecom
9.5. Basis Point Share (BPS) Analysis by End Users
9.6. Y-o-Y Growth Projections by End Users
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Online Video Platforms Demand Share Forecast, 2019-2026
10. Asia Pacific Online Video Platforms Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Online Video Platforms Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Online Video Platforms Market Size and Volume Forecast by End Users
10.4.1. Media & Entertainment
10.4.2. BFSI
10.4.3. Retail
10.4.4. Education
10.4.5. IT & Telecom
10.5. Basis Point Share (BPS) Analysis by End Users
10.6. Y-o-Y Growth Projections by End Users
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Online Video Platforms Demand Share Forecast, 2019-2026
11. Middle East & Africa Online Video Platforms Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Online Video Platforms Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Online Video Platforms Market Size and Volume Forecast by End Users
11.4.1. Media & Entertainment
11.4.2. BFSI
11.4.3. Retail
11.4.4. Education
11.4.5. IT & Telecom
11.5. Basis Point Share (BPS) Analysis by End Users
11.6. Y-o-Y Growth Projections by End Users
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Online Video Platforms Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Online Video Platforms Market: Market Share Analysis
12.2. Online Video Platforms Distributors and Customers
12.3. Online Video Platforms Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Akamai Technologies
12.4.2. Brightcove Inc.
12.4.3. Comcast Cable Communications Management, LLC
12.4.4. Endavo Media.
12.4.5. Frame.io, Inc.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Online Video Platforms Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Online Video Platforms Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Online Video Platforms Market - Supply Chain
4.5. Global Online Video Platforms Market Forecast
4.5.1. Online Video Platforms Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Online Video Platforms Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Online Video Platforms Market Absolute $ Opportunity
5. Global Online Video Platforms Market Analysis and Forecast by End Users
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by End Users
5.2.2. Y-o-Y Growth Projections by End Users
5.3. Online Video Platforms Market Size and Volume Forecast by End Users
5.3.1. Media & Entertainment
5.3.2. BFSI
5.3.3. Retail
5.3.4. Education
5.3.5. IT & Telecom
5.4. Absolute $ Opportunity Assessment by End Users
5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Online Video Platforms Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Online Video Platforms Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Online Video Platforms Demand Share Forecast, 2019-2026
7. North America Online Video Platforms Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Online Video Platforms Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Online Video Platforms Market Size and Volume Forecast by End Users
7.4.1. Media & Entertainment
7.4.2. BFSI
7.4.3. Retail
7.4.4. Education
7.4.5. IT & Telecom
7.5. Basis Point Share (BPS) Analysis by End Users
7.6. Y-o-Y Growth Projections by End Users
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Online Video Platforms Demand Share Forecast, 2019-2026
8. Latin America Online Video Platforms Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Online Video Platforms Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Online Video Platforms Market Size and Volume Forecast by End Users
8.4.1. Media & Entertainment
8.4.2. BFSI
8.4.3. Retail
8.4.4. Education
8.4.5. IT & Telecom
8.5. Basis Point Share (BPS) Analysis by End Users
8.6. Y-o-Y Growth Projections by End Users
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Online Video Platforms Demand Share Forecast, 2019-2026
9. Europe Online Video Platforms Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Online Video Platforms Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Online Video Platforms Market Size and Volume Forecast by End Users
9.4.1. Media & Entertainment
9.4.2. BFSI
9.4.3. Retail
9.4.4. Education
9.4.5. IT & Telecom
9.5. Basis Point Share (BPS) Analysis by End Users
9.6. Y-o-Y Growth Projections by End Users
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Online Video Platforms Demand Share Forecast, 2019-2026
10. Asia Pacific Online Video Platforms Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Online Video Platforms Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Online Video Platforms Market Size and Volume Forecast by End Users
10.4.1. Media & Entertainment
10.4.2. BFSI
10.4.3. Retail
10.4.4. Education
10.4.5. IT & Telecom
10.5. Basis Point Share (BPS) Analysis by End Users
10.6. Y-o-Y Growth Projections by End Users
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Online Video Platforms Demand Share Forecast, 2019-2026
11. Middle East & Africa Online Video Platforms Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Online Video Platforms Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Online Video Platforms Market Size and Volume Forecast by End Users
11.4.1. Media & Entertainment
11.4.2. BFSI
11.4.3. Retail
11.4.4. Education
11.4.5. IT & Telecom
11.5. Basis Point Share (BPS) Analysis by End Users
11.6. Y-o-Y Growth Projections by End Users
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Online Video Platforms Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Online Video Platforms Market: Market Share Analysis
12.2. Online Video Platforms Distributors and Customers
12.3. Online Video Platforms Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Akamai Technologies
12.4.2. Brightcove Inc.
12.4.3. Comcast Cable Communications Management, LLC
12.4.4. Endavo Media.
12.4.5. Frame.io, Inc.
Segments Covered in the Report
The global online video platforms market has been segmented on the basis of
Components
- Solution
- Services
Streaming Types
- Video on Demand
- Live Streaming
End-users
- Media & Entertainment
- BFSI
- Retail
- Education
- IT & Telecom
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Akamai Technologies
- Brightcove Inc.
- Comcast Cable Communications Management, LLC
- Endavo Media.
- Frame.io, Inc.
- Kaltura, Inc.
- Limelight Networks
- Longtail Ad Solutions, Inc. (JW PLAYER)
- MediaMelon Inc.
- Ooyala Inc. (Telstra)
- Panopto
- SpotX, Inc.
- Wistia Inc.
Some of the key players competing in the global online video platform market are Akamai Technologies, Brightcove Inc., Comcast Cable Communications Management, LLC, Endavo Media, Frame.io Inc., Kaltura, Inc., Limelight Networks, Longtail Ad Solutions, Inc. (JW PLAYER), MediaMelon Inc., Ooyala Inc. (Telstra), Panopto, SpotX, Inc., and Wistia Inc. Akamai, a content network solution provider based in the US focused on working on watermarking technology, which is a technology that helps broadcasters to detect pirated networks. The solution would assist broadcasting companies in preventing unauthorized redistribution of content including unauthorized broadcasters re-streaming live sports events.
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