The global online video platforms market size was valued at USD 6.1 billion in 2020 and is projected to expand at a CAGR of 17.0 % during the forecast period, 2021 – 2028. The growth of the market is attributed to the increasing number of Smartphones.
An online video platform (OVP) allows users to access, convert, store, and play back video content on the Internet, usually through a structured, large-scale infrastructure that generates revenue. It is generally a paid a software or app, which allows live video streaming and also simultaneously broadcast the live shows. Handheld devices such as smartphones and tablets are gradually becoming key components of online video services, allowing them to play live or pre-uploaded video content at any time and in any place.
The report on the global online video platforms market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Online Video Platforms Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2020 |
Historic Data |
2018–2019 |
Forecast Period |
2021–2028 |
Segmentation |
Components (Solution and Services), Streaming Types (Live Streaming and Video on Demand), End-users (Media & Entertainment, BFSI, Retail, Education, and IT & Telecom) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Akamai Technologies, Brightcove Inc., Comcast Cable Communications Management, LLC, Endavo Media, Frame.io, Inc., Kaltura, Inc., Limelight Networks, Longtail Ad Solutions, Inc. (JW PLAYER), MediaMelon Inc., Ooyala Inc. (Telstra), Panopto, SpotX, Inc., and Wistia Inc. |
Video on demand segment to account for a large revenue share
Based on streaming types, the global online video platforms market is divided into video on demand and live streaming. The video on demand segment is expected to account for a key share of the market in the coming years owing to the ease accessibility of online videos using the cloud platforms, which allows for real-time video streaming from any venue. Another trend for the video-on-demand growth is the rising opportunity to maximize ad sales by providing more accurate ad copy based on consumer interest. However, the live streaming segment is anticipated to expand at a rapid pace during the forecast period as the number of sports streaming events with personalized chat room features are drawing the attention of more viewers.
Service segment is expected to grow at a rapid pace
On the basis of components, the market is divided into solution and service. The solution segment held a market share of approximate 55% in 2020 and is projected to exhibit a high CAGR during the forecast period. The segment growth is due to increase in demand for subscription-based video services on OTT sites, as well as a steady increase in demand for live streaming video platforms. Whereas, the service segment is anticipated to grow significantly over the projected period due to increase in demand for specialist and regulated video streaming network services. Data security risks in tandem with the proliferation of cloud-based video content, however, is a major concern that can challenge the segment expansion.
North America to account for a key share
In terms of regions, the global OVP is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to account for a high market share during the forecast period. With the launch of advanced 5G network infrastructure, which makes online video platform (OVP) even faster and more agile, the regional market development is possible. Furthermore, growing number of cloud computing businesses in the US is acting as key platform for using online video channels to advertise their goods and services in order to strengthen their brand identity.
Segments Covered in the Report
The global online video platforms market has been segmented on the basis of
Components
Streaming Types
End-users
Regions
Key Players
Some of the key players competing in the global online video platform market are Akamai Technologies, Brightcove Inc., Comcast Cable Communications Management, LLC, Endavo Media, Frame.io Inc., Kaltura, Inc., Limelight Networks, Longtail Ad Solutions, Inc. (JW PLAYER), MediaMelon Inc., Ooyala Inc. (Telstra), Panopto, SpotX, Inc., and Wistia Inc. Akamai, a content network solution provider based in the US focused on working on watermarking technology, which is a technology that helps broadcasters to detect pirated networks. The solution would assist broadcasting companies in preventing unauthorized redistribution of content including unauthorized broadcasters re-streaming live sports events.
Segments Covered in the Report
The global online video platforms market has been segmented on the basis of
Components
Streaming Types
End-users
Regions
Key Players
Some of the key players competing in the global online video platform market are Akamai Technologies, Brightcove Inc., Comcast Cable Communications Management, LLC, Endavo Media, Frame.io Inc., Kaltura, Inc., Limelight Networks, Longtail Ad Solutions, Inc. (JW PLAYER), MediaMelon Inc., Ooyala Inc. (Telstra), Panopto, SpotX, Inc., and Wistia Inc. Akamai, a content network solution provider based in the US focused on working on watermarking technology, which is a technology that helps broadcasters to detect pirated networks. The solution would assist broadcasting companies in preventing unauthorized redistribution of content including unauthorized broadcasters re-streaming live sports events.
Some other reports from this category!