Online Video Platforms Market Share & Growth | Forecast 2031

Segments - Online Video Platforms Market by Components (Solution and Services), Streaming Types (Live Streaming and Video on Demand), End-users (Media & Entertainment, BFSI, Retail, Education, and IT & Telecom), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

Author : Debadatta Patel

Fact-checked by : PARTHA PAUL

Editor : Shruti Bhat

Report Description

Online Video Platforms Market Outlook 2031

The Gloobal Online Video Platforms Market size was USD 8.35 Billion in 2022 and is likely to reach USD 34.31 Billion by 2031, expanding at a CAGR of 17% during the forecast period, 2023–2031. The growth of the market is attributed to the increasing number of Smartphones.

An online video platform (OVP) allows users to access, convert, store, and play back video content on the Internet, usually through a structured, large-scale infrastructure that generates revenue. It is generally a paid a software or app, which allows live video streaming and also simultaneously broadcast the live shows. Handheld devices such as smartphones and tablets are gradually becoming key components of online video services, allowing them to play live or pre-uploaded video content at any time and in any place.

Global Online Video Platforms Market Outlook

Online Video Platforms Market Trends, Drivers, Restraints, and Opportunities

Rising preference for online videos and upsurge demand for conventional video entertainment content are key driving factors for the market.
Increasing penetration of sophisticated cellular telecom networks and fast internet connectivity in populated regions are driving the widespread adoption of online video platforms (OVP). For example, 4G network has empowered the world to access high quality video content impeccably.
Rapid development and wide adoption of 5G networks is projected to boost the demand for video content usage on streaming platforms. This is projected to fuel the market.
The COVID-19 outbreak has pushed the growth of the OVP market. Emergency lockdown and restriction of movement of people across the globe have significantly pushed to increase the number of OVP viewers. Netflix, a major OVP platform has increased its customer base more than 50 percent due to the pandemic.
Wide adoption of the platform in the education Sector as it constantly helps to grow E-learning programs to facilitate teaching during the pandemic times.

Scope of The Online Video Platforms Market Report

The report on the global online video platforms market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes	Details
Report Title	Online Video Platforms Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year	2022
Historic Data	2016–2021
Forecast Period	2023–2031
Segmentation	Components (Solution and Services), Streaming Types (Live Streaming and Video on Demand), End-users (Media & Entertainment, BFSI, Retail, Education, and IT & Telecom)
Regional Scope	Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage	Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report	Akamai Technologies, Brightcove Inc., Comcast Cable Communications Management, LLC, Endavo Media, Frame.io, Inc., Kaltura, Inc., Limelight Networks, Longtail Ad Solutions, Inc. (JW PLAYER), MediaMelon Inc., Ooyala Inc. (Telstra), Panopto, SpotX, Inc., and Wistia Inc.

Online Video Platforms Market Segment Insights

Video on demand segment to account for a large revenue share

Based on streaming types, the global online video platforms market is divided into video on demand and live streaming. The video on demand segment is expected to account for a key share of the market in the coming years owing to the ease accessibility of online videos using the cloud platforms, which allows for real-time video streaming from any venue.

Another trend for the video-on-demand growth is the rising opportunity to maximize ad sales by providing more accurate ad copy based on consumer interest. However, the live streaming segment is anticipated to expand at a rapid pace during the forecast period as the number of sports streaming events with personalized chat room features are drawing the attention of more viewers.

Service segment is expected to grow at a rapid pace

On the basis of components, the market is divided into solution and service. The solution segment held a market share of approximate 55% in 2020 and is projected to exhibit a high CAGR during the forecast period. The segment growth is due to increase in demand for subscription-based video services on OTT sites, as well as a steady increase in demand for live streaming video platforms.

Whereas, the service segment is anticipated to grow significantly over the projected period due to increase in demand for specialist and regulated video streaming network services. Data security risks in tandem with the proliferation of cloud-based video content, however, is a major concern that can challenge the segment expansion.

Online Video Platforms Market Components

North America to account for a key share

In terms of regions, the global OVP is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to account for a high market share during the forecast period. With the launch of advanced 5G network infrastructure, which makes online video platform (OVP) even faster and more agile, the regional market development is possible.

Furthermore, growing number of cloud computing businesses in the US is acting as key platform for using online video channels to advertise their goods and services in order to strengthen their brand identity.

Global Online Video Platforms Market Regions

Segments

The global online video platforms market has been segmented on the basis of

Components

Solution
Services

Streaming Types

Video on Demand
Live Streaming

End-Users

Media & Entertainment
BFSI
Retail
Education
IT & Telecom

Regions

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

Key Players

Akamai Technologies
Brightcove Inc.
Comcast Cable Communications Management, LLC
Endavo Media.
Frame.io, Inc.
Kaltura, Inc.
Limelight Networks
Longtail Ad Solutions, Inc. (JW PLAYER)
MediaMelon Inc.
Ooyala Inc. (Telstra)
Panopto
SpotX, Inc.
Wistia Inc.

Competitive Landscape

Some of the key players competing in the global online video platform market are Akamai Technologies, Brightcove Inc., Comcast Cable Communications Management, LLC, Endavo Media, Frame.io Inc., Kaltura, Inc., Limelight Networks, Longtail Ad Solutions, Inc. (JW PLAYER), MediaMelon Inc., Ooyala Inc. (Telstra), Panopto, SpotX, Inc., and Wistia Inc. Akamai, a content network solution provider based in the US focused on working on watermarking technology, which is a technology that helps broadcasters to detect pirated networks.

The solution would assist broadcasting companies in preventing unauthorized redistribution of content including unauthorized broadcasters re-streaming live sports events.

Global Online Video Platforms Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Online Video Platforms Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Online Video Platforms Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Online Video Platforms Market - Supply Chain
  4.5. Global Online Video Platforms Market Forecast
     4.5.1. Online Video Platforms Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Online Video Platforms Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Online Video Platforms Market Absolute $ Opportunity
5. Global Online Video Platforms Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. Online Video Platforms Market Size and Volume Forecast by End Users
     5.3.1. Media & Entertainment
     5.3.2. BFSI
     5.3.3. Retail
     5.3.4. Education
     5.3.5. IT & Telecom
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Online Video Platforms Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Online Video Platforms Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Online Video Platforms Demand Share Forecast, 2019-2026
7. North America Online Video Platforms Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Online Video Platforms Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Online Video Platforms Market Size and Volume Forecast by End Users
     7.4.1. Media & Entertainment
     7.4.2. BFSI
     7.4.3. Retail
     7.4.4. Education
     7.4.5. IT & Telecom
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Online Video Platforms Demand Share Forecast, 2019-2026
8. Latin America Online Video Platforms Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Online Video Platforms Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Online Video Platforms Market Size and Volume Forecast by End Users
     8.4.1. Media & Entertainment
     8.4.2. BFSI
     8.4.3. Retail
     8.4.4. Education
     8.4.5. IT & Telecom
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Online Video Platforms Demand Share Forecast, 2019-2026
9. Europe Online Video Platforms Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Online Video Platforms Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Online Video Platforms Market Size and Volume Forecast by End Users
     9.4.1. Media & Entertainment
     9.4.2. BFSI
     9.4.3. Retail
     9.4.4. Education
     9.4.5. IT & Telecom
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Online Video Platforms Demand Share Forecast, 2019-2026
10. Asia Pacific Online Video Platforms Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Online Video Platforms Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Online Video Platforms Market Size and Volume Forecast by End Users
     10.4.1. Media & Entertainment
     10.4.2. BFSI
     10.4.3. Retail
     10.4.4. Education
     10.4.5. IT & Telecom
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Online Video Platforms Demand Share Forecast, 2019-2026
11. Middle East & Africa Online Video Platforms Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Online Video Platforms Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Online Video Platforms Market Size and Volume Forecast by End Users
     11.4.1. Media & Entertainment
     11.4.2. BFSI
     11.4.3. Retail
     11.4.4. Education
     11.4.5. IT & Telecom
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Online Video Platforms Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Online Video Platforms Market: Market Share Analysis
  12.2. Online Video Platforms Distributors and Customers
  12.3. Online Video Platforms Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Akamai Technologies
     12.4.2. Brightcove Inc.
     12.4.3. Comcast Cable Communications Management, LLC
     12.4.4. Endavo Media.
     12.4.5. Frame.io, Inc.