The global live streaming pay-per-view market size was valued at USD 1.13 billion in 2022 and is expected to surpass USD 4.32 billion by 2031, expanding at a CAGR of 16% during the forecast period, 2023–2031. The growth of the market is attributed to rising number of companies focusing on collaboration strategies to increase their product offerings on social media platforms.
Live streaming pay-per-view refers to the event or piece of content that is showcased on a platform where audience or viewers pay to enable access to it. Pay-per-view is a type of pay of webcast service in which a viewer can purchase access to the event to view the exclusive telecast. The broadcaster streams the event at the same time to everyone, while the event ticket can be purchased through multichannel television platforms, automated telephone systems, or through a live customer service representative.
Increasing number of live streaming sessions in the entertainment and education sectors is driving the market growth. An educational session require a confined setup of hardware and software program without a study room infrastructure, which reduces operational costs. It permits educators to integrate graphs and diagrams during the live session.
Moreover, it allows students to sign up for the platform from everywhere throughout the globe. This is due to the growing integration of learning management system platforms that allows educators to include digital whiteboard, use screen share feature , and integrate chatbot. The usage of these platforms enable improve collaboration between students and teachers.
In the entertainment sector, rising technological advancements in the video streaming market is encouraging artists to use pay-per-view platforms. The COVID-19 pandemic has encouraged artists to host sessions and entertain the audience and generate revenue out of them.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing number of live educational workshops and seminars by industry experts and educators is driving the growth of the market.
- Rising number of e-learning businesses globally is anticipated to spur the market growth.
- The COVID-19 outbreak has restricted people stay home to mitigate the spread of the virus. This, in turn, has encouraged students to attend virtual classrooms, boosting the market growth.
- Rising preference of transactional video on-demand services is expected to propel the growth of the market.
- Increasing number of subscription video on-demand platforms is speculated to drive the growth of the market.
- Growing trend of watching live sport matches over online video streaming platforms is expected to positively influence the market growth during the forecast period.
Scope of Live Streaming Pay Per View Market Report
The report on the global live streaming pay-per-view market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Live Streaming Pay-Per-View Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Verticals (Sports, Media & Entertainment, and Education)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Amazon Web Services, Inc., Cleeng, Dacast, HULU, LLC, InPlayer Ltd., Streaming Video Provider, Muvi LLC, Sky Group, StreamGate Pty Ltd., Phando, PrestoSports, Vimeo, Inc., and Wowza Media Systems, LLC.
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Live Streaming Pay-Per-View Market Segment Insights
Media & entertainment segment to account a significant market share
On the basis of verticals, the market is divided into sports, media & entertainment, and education. In 2020, the media & entertainment segment accounted for more than 30% of market share. This segment is anticipated to account for a significant market share during the forecast period. Rising demand for transactional video on-demand platforms is driving the growth of the market segment.
On the other hand, the sports segment is anticipated to grow at a healthy rate during the forecast period. In the recent years, the growing variety of sports activities has driven the demand for live-streaming of sports events. Moreover, increasing adoption of live sports events in over-the-top (OTT) platforms is spurring the segment growth. This has helped humungous media corporations to generate huge revenue through streaming live.
The education segment accounted for more than 45% of the market share in 2020, in terms of revenue. Rising number of live virtual educational workshops and seminars is driving the segment growth. The COVID-19 pandemic has increased the traffic on online learning platforms and are choosing live streaming lessons on a pay-per-view basis.
Schools, corporates, teachers, and training institutes are using video on-demand (VoD) to distribute their content to a broader audience. In the digital era, humans are working on upskilling, which is anticipated to propel the segment growth.
Asia Pacific to exhibit a high CAGR
Based on regions, the market is divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America accounted for more than 35% of the market share during the forecast period. Growing penetration of digital media platforms has increased the demand for transaction video on-demand services. Moreover, rising disposable income is driving the growth of the market in this region.
The market in Asia Pacific is anticipated exhibit a CAGR of around 16 % during forecast period. Growing penetration of smartphones and Internet and rising trend of watching sport matches online are spurring the regional market growth.
Segments
The live streaming pay-per-view market has been segmented on the basis of
Verticals
- Sports
- Media & Entertainment
- Education
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Competitive Landscape
Major players of the live streaming pay-per-view market are Amazon Web Services, Inc., Cleeng, Dacast, HULU, LLC, InPlayer Ltd., Streaming Video Provider, Muvi LLC, Sky Group, StreamGate Pty Ltd., Phando, PrestoSports, Vimeo, Inc., and Wowza Media Systems, LLC. Companies are engaging in partnerships, collaboration, and mergers. Moreover, the companies are focusing on expanding their product portfolio to expand their market expand share.
In 2020, Sky Group announced a partnership with Disney for its streaming platofrm Disney+. The prime aim of this partnership is to help the former company to build Sky Studios Elstree.
In 2018, Cleeng, a SaaS platform provider, entered into a partnership with Dacast, an online video platform provider.
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