The global mobile entertainment market is expected to expand at a robust CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to high-speed internet and availability of dynamic industry with media.
Mobile entertainment includes a wide range of activities related to mobile electronics. It includes leisure activities such as listening music and playing games, communications including social media, twitter, and instant messaging, and activities such as online shopping.
The report on the mobile entertainment market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Global Mobile Entertainment Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2020 |
Historic Data |
2018–2019 |
Forecast Period |
2021–2028 |
Segmentation |
Applications (Mobile Gaming, Mobile Personalization, Mobile Music, Mobile TV, and Other Premium Content), Advertisements (Online Video Advertising, Social Media Advertising, Mobile Location-Based Advertising (MLBA), Online Search Advertising, and In-Game Advertising), Apps (Leading Free and Paid Applications, Mobile Application Statistics, and Fastest Growing Applications), Online and Mobile gaming (Highs and Lows Of Online Gaming and Gamification), and Regions |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Nokia, Samsung, Sony, Apple Inc., Blackberry, HTC, and EA mobile IIC |
Based on applications, the global mobile entertainment market is segregated as mobile gaming, mobile personalization, mobile music, mobile TV, and other premium content. The mobile music segment is projected to expand at a high CAGR during the forecast period. Accessing and purchasing online music is a major factor in the development of the industry. Mobile entertainment has opened many opportunities for the music industry. Apps are helping industries to reach new audience, retain customers by engaging with them, and drives the paid content. Popularity of apps such as Last.fm, Spotify, Shazam, and Pandora are perfect examples for other major players in the market to reach their audience through apps.
The gaming segment is expected to expand at a robust CAGR during the forecast period. Sophisticated features of tablets and mobile phones have resulted in high market growth. There has been considerable change in the gamers profile since last few decades, as gaming is no more restricted to teenagers. Typical mobile users were aged between 20 to 25 years but now it has changed and a significant interest for games is majorly seen in age group above 40 years. According to Go-Globe survey, 62% of people install games on their phone within a week of owning it.
People started watching movies and web series on mobiles, due to the lockdown imposed in the event of the COVID-19 pandemic. The mobile TV segment is projected to expand at a rapid pace. Low rates of internet plans have boosted the market.
On the basis of advertisements, the global mobile entertainment market is fragmented as online video advertising, social media advertising, mobile location-based advertising (MLBA), online search advertising, and in-game advertising. Mobile entertainment offers huge opportunity for brands to reach mobile-connected customers. Organizations are gradually realizing the importance of promoting their brands via games. Brands such as Coca-Cola and Nike were the early adopters of in-game advertising and experienced huge success through it. This has encouraged other brands to adopt in-game advertising as a marketing strategy.
In terms of regions, the global mobile entertainment market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. High growth of Asia Pacific market is attributed to increasing demand for cost-effective entertainment through mobile apps. Moreover, changing preference of customers has led to the popularity of OTT platform in Asia Pacific.
The growth of the market in North America is attributed to rising consumer base and developments in mobile technology.
The global mobile entertainment market has been segmented on the basis of
Key players in the global mobile entertainment market include Nokia, Samsung, Sony, Apple Inc., Blackberry, HTC, and EA mobile IIC. Major apps on the internet include Facebook Inc., Twitter, Pinterest, Foursquare, Snapchat, LinkedIn, Instagram, and MySpace.
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