The global cable television networks market is anticipated to expand at a robust CAGR during the forecast period, 2021-2028. The growth of the market is attributed to rising penetration of digital content owing to high speed internet across the globe. Moreover, increasing number of cable subscribers is anticipated to propel the market growth.
Cable television network generally refers to the subscription of video services with the help of coaxial fibers. Cable TV has become the pivotal source for broadcasting movies, sports events, news, popular shows or series, and kids related content. Consumers can only pay for the contents they want to watch or subscribe on the TV. In recent years, the cable TV networks market is growing at a rapid pace over the years owing to penetration of latest technology and adoption of business models.
Major industry players are becoming multi-system operators (MSOs) as they can virtually provide multiple cable systems. This, in turn, has created price fluctuation of the services in the local markets, which is majorly impacted by intense competition in the market. Companies are focusing on quality of service and distribution of the channels to maintain the loyalty and increase their customer base.
The report on the global cable television networks market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes | Details |
Report Title | Cable Television Networks Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year | 2020 |
Historic Data | 2018–2019 |
Forecast Period | 2021–2028 |
Segmentation | Services (Direct Broadcast Satellite Services (DBS), Cable & Other Pay Television Services, Satellite Master Antenna Systems Service (SMATV), Closed-circuit Television Circuits, Subscription Channel Services, and Multipoint Distribution System Services (MDS)) |
Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report | Comcast Corporation, Liberty Media Corp., Cox Enterprises Inc., Viacom Inc., Vivindi SA, Discovery Communication Inc., and Time Warner Cable Inc. |
Based on services, the market is segmented into direct broadcast satellite services (DBS), cable & other pay television services, satellite master antenna systems service (SMATV), closed-circuit television circuits, subscription channel services, and multipoint distribution system services (MDS). The SMATV segment accounted for a large market share in 2020, in terms of revenue and is expected to register a substantial CAGR during the forecast period. SMATV enables distribution of television and sound signals in many households that are in close proximity to each other. Consumers in emerging economies are opting for these services owing to cost-effectiveness of cable network plans. On the other hand, the MDS segment is anticipated to exhibit a high CAGR owing to the growing penetration of MSOs in North America and Europe. This service is operated at ultra-high frequency band, which makes it expensive for the low and middle-level countries. This acts as a key factor that is expected to restrict the market expansion at a rapid pace in the developing regions. However, the growing demand for digital content is propelling the growth of the segment in these regions.
In terms of regions, the market is classified as North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America accounted for a significant market share in 2020 owing to early adoption of latest technology and presence of major companies in the countries especially the US and Canada. High purchasing power and increasing spend of consumer on entertainment services are driving the growth of the market in this region. On the other hand, the market in Asia Pacific is anticipated to expand at a robust CAGR owing to the emergence of digitized delivery system in emerging economies such as India and China. Moreover, rising disposable income of consumers in the region is acting as one of the major contributors for the regional market growth.
The global cable television networks market has been segmented on the basis of
Major players of the global cable television networks market are Comcast Corporation, Liberty Media Corp., Cox Enterprises Inc., Viacom Inc. (ViacomCBS), Vivindi SA, Discovery Communication Inc., and Time Warner Cable Inc.
Companies are engaging in mergers, acquisitions, and partnerships to expand their market share. Moreover, they are focusing on expanding their product portfolio to leverage their market position. In August 2019, Viacom announced that it had entered into a merger with CBS Corporation. These two companies decided to come together after their split up in 2006.
The global cable television networks market has been segmented on the basis of
Major players of the global cable television networks market are Comcast Corporation, Liberty Media Corp., Cox Enterprises Inc., Viacom Inc. (ViacomCBS), Vivindi SA, Discovery Communication Inc., and Time Warner Cable Inc.
Companies are engaging in mergers, acquisitions, and partnerships to expand their market share. Moreover, they are focusing on expanding their product portfolio to leverage their market position. In August 2019, Viacom announced that it had entered into a merger with CBS Corporation. These two companies decided to come together after their split up in 2006.
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