Cable Television Networks Market by Services (Direct Broadcast Satellite Services (DBS), Cable & Other Pay Television Services, Satellite Master Antenna Systems Service (SMATV), Closed-circuit Television Circuits, Subscription Channel Services, and Multipoint Distribution System Services (MDS)) and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global cable television networks market is anticipated to expand at a robust CAGR during the forecast period, 2021-2028. The growth of the market is attributed to rising penetration of digital content owing to high speed internet across the globe. Moreover, increasing number of cable subscribers is anticipated to propel the market growth.
Cable television network generally refers to the subscription of video services with the help of coaxial fibers. Cable TV has become the pivotal source for broadcasting movies, sports events, news, popular shows or series, and kids related content. Consumers can only pay for the contents they want to watch or subscribe on the TV. In recent years, the cable TV networks market is growing at a rapid pace over the years owing to penetration of latest technology and adoption of business models.
Major industry players are becoming multi-system operators (MSOs) as they can virtually provide multiple cable systems. This, in turn, has created price fluctuation of the services in the local markets, which is majorly impacted by intense competition in the market. Companies are focusing on quality of service and distribution of the channels to maintain the loyalty and increase their customer base.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing number of high definition (HD) channels and rising penetration of video on-demand (VoD) services are anticipated to propel the market growth.
- Growing disposable income, rising population and unemployment rate, and presence of affordable cable network plans are expected to spur the market growth.
- Requirement of high capital investment for the service installation is one of the major challenges that can restrain the market growth.
- COVID-19 pandemic has imposed lockdown in many countries across the globe. This, in turn, has encouraged people to stay home to mitigate the spread of the virus. On account of this, people are increasingly demanding for digital content to spend their leisure time, which is driving the growth of the cable television networks market.
- Rising investment in the broadcast technology to improve the transmission is speculated to boost the market growth.
- Advent of digitized broadcasting platforms in low and middle-level countries are expected to create remunerative opportunities during the forecast period.
Scope of the Report
The report on the global cable television networks market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
| Attributes | Details |
| Report Title | Cable Television Networks Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018–2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Services (Direct Broadcast Satellite Services (DBS), Cable & Other Pay Television Services, Satellite Master Antenna Systems Service (SMATV), Closed-circuit Television Circuits, Subscription Channel Services, and Multipoint Distribution System Services (MDS)) |
| Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
| Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
| Key Players Covered in the Report | Comcast Corporation, Liberty Media Corp., Cox Enterprises Inc., Viacom Inc., Vivindi SA, Discovery Communication Inc., and Time Warner Cable Inc. |
Cable Television Networks Market Segment Insights
Multipoint Distribution System Services (MDS) to exhibit a high CAGR
Based on services, the market is segmented into direct broadcast satellite services (DBS), cable & other pay television services, satellite master antenna systems service (SMATV), closed-circuit television circuits, subscription channel services, and multipoint distribution system services (MDS). The SMATV segment accounted for a large market share in 2020, in terms of revenue and is expected to register a substantial CAGR during the forecast period. SMATV enables distribution of television and sound signals in many households that are in close proximity to each other. Consumers in emerging economies are opting for these services owing to cost-effectiveness of cable network plans. On the other hand, the MDS segment is anticipated to exhibit a high CAGR owing to the growing penetration of MSOs in North America and Europe. This service is operated at ultra-high frequency band, which makes it expensive for the low and middle-level countries. This acts as a key factor that is expected to restrict the market expansion at a rapid pace in the developing regions. However, the growing demand for digital content is propelling the growth of the segment in these regions.
Market in Asia Pacific to expand at a robust CAGR
In terms of regions, the market is classified as North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America accounted for a significant market share in 2020 owing to early adoption of latest technology and presence of major companies in the countries especially the US and Canada. High purchasing power and increasing spend of consumer on entertainment services are driving the growth of the market in this region. On the other hand, the market in Asia Pacific is anticipated to expand at a robust CAGR owing to the emergence of digitized delivery system in emerging economies such as India and China. Moreover, rising disposable income of consumers in the region is acting as one of the major contributors for the regional market growth.
Segments
The global cable television networks market has been segmented on the basis of
Services
- Direct Broadcast Satellite Services (DBS)
- Cable & Other Pay Television Services
- Satellite Master Antenna Systems Service (SMATV)
- Closed-circuit Television Circuits
- Subscription Channel Services
- Multipoint Distribution System Services (MDS)
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Competitive Landscape
Major players of the global cable television networks market are Comcast Corporation, Liberty Media Corp., Cox Enterprises Inc., Viacom Inc. (ViacomCBS), Vivindi SA, Discovery Communication Inc., and Time Warner Cable Inc.
Companies are engaging in mergers, acquisitions, and partnerships to expand their market share. Moreover, they are focusing on expanding their product portfolio to leverage their market position. In August 2019, Viacom announced that it had entered into a merger with CBS Corporation. These two companies decided to come together after their split up in 2006.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Cable Television Networks Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Cable Television Networks Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Cable Television Networks Market - Supply Chain
4.5. Global Cable Television Networks Market Forecast
4.5.1. Cable Television Networks Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Cable Television Networks Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Cable Television Networks Market Absolute $ Opportunity
5. Global Cable Television Networks Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Cable Television Networks Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Cable Television Networks Demand Share Forecast, 2019-2026
6. North America Cable Television Networks Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Cable Television Networks Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Cable Television Networks Demand Share Forecast, 2019-2026
7. Latin America Cable Television Networks Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Cable Television Networks Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Cable Television Networks Demand Share Forecast, 2019-2026
8. Europe Cable Television Networks Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Cable Television Networks Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Cable Television Networks Demand Share Forecast, 2019-2026
9. Asia Pacific Cable Television Networks Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Cable Television Networks Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Cable Television Networks Demand Share Forecast, 2019-2026
10. Middle East & Africa Cable Television Networks Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Cable Television Networks Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Cable Television Networks Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Cable Television Networks Market: Market Share Analysis
11.2. Cable Television Networks Distributors and Customers
11.3. Cable Television Networks Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. Comcast Corporation
11.4.2. Liberty Media Corp.
11.4.3. Cox Enterprises Inc.
11.4.4. Viacom Inc. (ViacomCBS)
11.4.5. Vivindi SA
11.4.6. Discovery Communication Inc.
11.4.7. Time Warner Cable Inc.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Cable Television Networks Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Cable Television Networks Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Cable Television Networks Market - Supply Chain
4.5. Global Cable Television Networks Market Forecast
4.5.1. Cable Television Networks Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Cable Television Networks Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Cable Television Networks Market Absolute $ Opportunity
5. Global Cable Television Networks Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Cable Television Networks Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Cable Television Networks Demand Share Forecast, 2019-2026
6. North America Cable Television Networks Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Cable Television Networks Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Cable Television Networks Demand Share Forecast, 2019-2026
7. Latin America Cable Television Networks Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Cable Television Networks Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Cable Television Networks Demand Share Forecast, 2019-2026
8. Europe Cable Television Networks Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Cable Television Networks Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Cable Television Networks Demand Share Forecast, 2019-2026
9. Asia Pacific Cable Television Networks Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Cable Television Networks Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Cable Television Networks Demand Share Forecast, 2019-2026
10. Middle East & Africa Cable Television Networks Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Cable Television Networks Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Cable Television Networks Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Cable Television Networks Market: Market Share Analysis
11.2. Cable Television Networks Distributors and Customers
11.3. Cable Television Networks Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. Comcast Corporation
11.4.2. Liberty Media Corp.
11.4.3. Cox Enterprises Inc.
11.4.4. Viacom Inc. (ViacomCBS)
11.4.5. Vivindi SA
11.4.6. Discovery Communication Inc.
11.4.7. Time Warner Cable Inc.
The global cable television networks market has been segmented on the basis of
Services
- Direct Broadcast Satellite Services (DBS)
- Cable & Other Pay Television Services
- Satellite Master Antenna Systems Service (SMATV)
- Closed-circuit Television Circuits
- Subscription Channel Services
- Multipoint Distribution System Services (MDS)
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Major players of the global cable television networks market are Comcast Corporation, Liberty Media Corp., Cox Enterprises Inc., Viacom Inc. (ViacomCBS), Vivindi SA, Discovery Communication Inc., and Time Warner Cable Inc.
Companies are engaging in mergers, acquisitions, and partnerships to expand their market share. Moreover, they are focusing on expanding their product portfolio to leverage their market position. In August 2019, Viacom announced that it had entered into a merger with CBS Corporation. These two companies decided to come together after their split up in 2006.
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