Broadcasting & Cable TV Market

Broadcasting & Cable TV Market by Technology (Satellite TV, Cable TV, Internet Protocol TV, and Digital Terrain TV), Revenue Channels (Advertising and Subscription), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: CG-413
  • Author: Growth Market Reports
  • Rating: 4.7
  • Total Reviews: 2
  • No. Of Pages: 190
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  • Pub. Date: Upcoming
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The global broadcasting & cable TV market was valued at USD 305.27 billion in 2020 and is expected to reach USD 397.65 billion by 2028, expanding at a CAGR of 3.2% during the forecast period, 2021 – 2028. The growth of the market is attributed to the integration of Augmented Reality (AR) and Virtual Reality (VR) in broadcasting technology.
 

Broadcasting & Cable TV Market Key Takeaways

Market Trends, Drivers, Restraints, and Opportunities:

  • TV broadcasters are developing their own OTT platforms and providing past content from libraries, which in turn, is responsible for the market growth.
  • Provision of packages, which provide internet connections with TV channel subscriptions, is estimated to drive the market.
  • Users are provided with an option to choose content according to their preferences. This is anticipated to fuel the market.
  • Internet streaming, broadcasting rights, and statutory rights owned by TV broadcasters prevents others from rebroadcasting the content without permission.

Scope of the Report:

The report on the broadcasting & cable TV market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

 
Attributes Details
Report Title Global Broadcasting & Cable TV Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Base Year 2020
Historic Data 2018–2019
Forecast Period 2021–2028
Segmentation Technology (Satellite TV, Cable TV, Internet Protocol TV, and Digital Terrain TV), Revenue Channels (Advertising and Subscription), and Regions
Regional Scope Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Report Coverage Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report Comcast Corporation, AT&T Inc., DISH Network L.L.C., FOX, and Discovery Communication, Inc.

 

Market Segment Insights:

The satellite TV segment held a major share of more than 43% of total revenue in 2019
Based on technology, the global broadcasting & cable TV market is segregated as satellite TV, cable TV, internet protocol TV, and digital terrain TV. The satellite TV segment is expected to expand at a robust CAGR during the forecast period. The growth of the segment is attributed to rising preference of consumers towards subscription for bundled packages that provide both OTT and pay-TV services. Provision of high-definition picture quality is expected to increase the demand. Moreover, the provision of satellite transmission in different locations to display live events, such as live news and sporting events is responsible for the market growth. Inconsistency in internet speeds and associated high costs limits user access to OTT media delivery platforms.

The cable TV segment is anticipated to expand at a substantial CAGR during the forecast period. The growth of the segment is attributed to distribution of 8K and UHD picture quality through existing lines, thus guaranteeing continuous business. Increasing progress of technologies, such as software-defined network (SDN) and network function virtualization (NFV) enable service providers to enhance and deploy service offerings in a flexible and scalable method. The rate of cable TV adoption has decreased, due to changing preference of individuals towards media delivery platforms.

The advertising segment held a major share of more than 76% of total revenue in 2019
On the basis of revenue channels, the global broadcasting & cable TV market is bifurcated into advertising and subscription. The advertising segment is anticipated to expand at a substantial rate during the forecast period. The growth of the segment is attributed to increasing penetration of satellite TV and cable TV networks in rural households and growing need among marketers to expand their customer base. Flexible purchasing options and easy network inventory have helped advertisers to assign budgets and gain screen time accordingly. All these factors are expected to propel the market.

The subscription segment is estimated to expand at a robust CAGR during the forecast period. Consumers are opting for premium subscriptions offered by media service providers to experience advertisement-free viewing. Moreover, there has been an increase in demand for unbundled packages, which helps consumers subscribe to packages according to their choice. This is driving the segment.
 

Broadcasting & Cable TV Market by Revenue Channels


The market in North America held more than 44% of the total revenue in 2019
In terms of regions, the global broadcasting & cable TV market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is expected to expand, due to rising trend of event-based viewing rather than buying bundled packages, due to its cost-efficiency. Increasing adoption of OTT streaming platforms such as Amazon Prime, Netflix, and Hulu are anticipated to boost the segment growth.

The market in Asia Pacific is projected to expand at a considerable CAGR during the forecast period. Increasing adoption of subscription video on demand (SVOD) in China, owing to its ability to provide customization options, is boosting the market in the region. Availability of low-cost internet plans and increase in demand for IPTV are driving the market in the region.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Broadcasting & Cable TV Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Broadcasting & Cable TV Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Broadcasting & Cable TV Market - Supply Chain
  4.5. Global Broadcasting & Cable TV Market Forecast
     4.5.1. Broadcasting & Cable TV Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Broadcasting & Cable TV Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Broadcasting & Cable TV Market Absolute $ Opportunity
5. Global Broadcasting & Cable TV Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Broadcasting & Cable TV Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Broadcasting & Cable TV Demand Share Forecast, 2019-2026
6. North America Broadcasting & Cable TV Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Broadcasting & Cable TV Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Broadcasting & Cable TV Demand Share Forecast, 2019-2026
7. Latin America Broadcasting & Cable TV Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Broadcasting & Cable TV Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Broadcasting & Cable TV Demand Share Forecast, 2019-2026
8. Europe Broadcasting & Cable TV Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Broadcasting & Cable TV Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Broadcasting & Cable TV Demand Share Forecast, 2019-2026
9. Asia Pacific Broadcasting & Cable TV Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Broadcasting & Cable TV Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Broadcasting & Cable TV Demand Share Forecast, 2019-2026
10. Middle East & Africa Broadcasting & Cable TV Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Broadcasting & Cable TV Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Broadcasting & Cable TV Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Broadcasting & Cable TV Market: Market Share Analysis
  11.2. Broadcasting & Cable TV Distributors and Customers
  11.3. Broadcasting & Cable TV Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Comcast Corporation
     11.4.2. AT&T Inc.
     11.4.3. DISH Network L.L.C.
     11.4.4. FOX
     11.4.5. Discovery Communication, Inc.

Segments Covered in the Report:
The global broadcasting & cable TV market has been segmented on the basis of

Technology

  • Satellite TV
  • Cable TV
  • Internet Protocol TV
  • Digital Terrain TV

Revenue Channels

  • Advertising
  • Subscription

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key players in the global broadcasting & cable TV market include Comcast Corporation, AT&T Inc., DISH Network L.L.C., FOX, and Discovery Communication, Inc. Service providers are offering language specific packages to gain deep market penetration. For instance, DISH Network L.L.C. recently added Latino packages to its service to attract Portuguese and Spanish viewers in Latin America.
 

Broadcasting & Cable TV Market By key Players

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