Online Live Video Sports Streaming Market Growth Size [2031]

Report Description

The global online live video sports streaming market size was valued at USD 27 Billion in 2022 and is expected to reach USD 101.2 Billion by 2031, expanding at a CAGR of 24.8% during the forecast period, 2023–2031. The market growth is attributed to the ­­growing interest among individuals for sports streaming on their smartphones coupled with availability of affordable high-speed internet connectivity.

Online live video sports streaming refers to the broadcasting of sports matches and events in real-time on digital devices with internet connectivity. It allows viewers to watch live sports events on their computers, tablets, smartphones, or smart TVs. These smart electronic devices reduce or eliminate the need for traditional cable or satellite television subscriptions.

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Online live video sports streaming users can access a wide range of sports content from various leagues and competitions around the world. Popular sports events such as football, basketball, tennis, cricket, baseball, and many others are widely available on online streaming platforms. Streaming platforms usually offer a combination of free and paid content, with premium subscriptions providing access to a broader selection of events, exclusive coverage, and additional features.

Individuals can watch sports streams online by visiting dedicated sports streaming websites or using streaming platform applications that specialize in live sports content. These platforms often provide multiple streams for different matches or events, allowing viewers to choose their preferred game. These platforms also offer features such as live scores, replays, highlights, and commentary to enhance the viewing experience.

The availability of sports streams can vary depending on geographic location and broadcasting rights. Some leagues or events may have exclusive partnerships with specific streaming services or television networks. This can limit access to live streaming to certain regions or require a separate subscription. Using online live video streaming, sports organizations can reach fans worldwide on any internet connected screen.

The COVID-19 pandemic positively impacted the online live video sports streaming market. The market grew sharply due to the shutdown of various sports grounds and courts, as the government across the globe imposed an emergency lockdown and social distancing to prevent the spread of the virus. The COVID-19 outbreak has limited various sports competitions. However, online live streaming enabled establishing an effective engagement between sportsperson and fans.

Online Live Video Sports Streaming Market Dynamics

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Key Trends

Rising popularity of live streaming sporting leagues matches and events is a major trend in the live sports streaming market. The streaming platforms offer direct-to-consumer services associated with live streaming from leagues, clubs, and sports broadcasters.

Live streaming involves the simultaneous recording and real-time broadcasting of sports videos. Sporting leagues such as Indian Premiere League (IPL), National Football League (NFL), and La Liga, among others, have wider fanbases across the world.

Major Drivers

Increasing smart devices and internet penetration are expected to be major drivers of the market. The widespread availability of high-speed internet and increasing number of smartphone users across the globe are boosting popularity of live sports streaming. Further, the rising collaboration between different sporting organizations with online streaming platform is also propelling the market.

Rising availability of budget friendly 4G and 5G internet plans is enabling a smooth streaming experience for digital viewers. In recent years, pocket-friendly internet plans and ease of subscription have increased the usage of smartphones for online sports streaming purposes.

Existing Restraints

Lack of availability of quality network connectivity and the high cost associated with live video streaming subscriptions can restrain the market. As the popularity of live sports streaming is growing, it is also causing a surge in illegal piracy, this in turn is likely to hinder the sports live video streaming market over the forecast period.

Emerging Opportunities

Increasing viewer engagement using fantasy apps is anticipated to create opportunities for the market. Fantasy Sports app is an online gaming platform where viewers create a virtual team of real sports players.

This platform through viewers can predict score points depending on chosen player performance in real-life matches. While watching live streaming viewers can use their gaming skills and win amazing prizes. This in turn increasing investment and subsequent development of various sports fantasy apps and live gaming option on streaming platforms as well.

Scope of Online Live Video Sports Streaming Market Report

The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Online Live Video Sports Streaming Market Segment Insights

Type Segment Analysis 

Based on type, the online live video sports streaming market is divided into football live streaming, cricket live streaming, basketball live streaming, tennis live streaming, and baseball live streaming. The football live streaming segment is expected to expand at a significant growth rate during the projection period due to the rising popularity of football leagues coupled with a growing audience appetite for streaming live football matches.

Live streaming platforms provide users with real-time engagement also ease and convenience. Football live streaming is popular across the world owing to the possibility of streaming 24/7 and helps in uplifting the individual’s mood.

The baseball segment is anticipated to hold a key market share during the projection period due to increasing efforts to expand the reach of major baseball leagues to a wider audience worldwide. The rising popularity of baseball sports with leagues such as Major League Baseball (MLB) and the National League is driving the streaming viewership of baseball games on various OTT platforms.

Further, the active involvement of baseball associations and league owners investing in developing fanbase of baseball games around the world is likely to support the growth of the segment. Live streaming enables baseball followers to watch related sports events on various devices such as smartphones, tablets, and computers.

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Application Segment Analysis  

On the basis of application, the global market is segregated into television, mobile, and others. The television segment is projected to register a considerable CAGR during the forecast period due to allowing users to watch their favorite sports in real time on their Smart TVs.

Television provides streamers with big screens and an effective experience while watching games. Sports streaming on smart television is more cost-effective compared to traditional cable, as there are no contracts or installation fees. Smart TVs are used in online streaming services through digital subscriptions and users can choose their specific preferences and provide better engagement to sports fans.

The mobile segment is anticipated to gain significant revenue shares in the market due to the high quality of live streaming from any locations on mobile devices. Smartphones application designed specifically for sports live streaming come in handy while viewing and are convenient to share news or information with the audience in real time.

It is easy to live stream and record content using smartphones. Streaming platforms can reach a larger audience to grow their business quickly with mobile streaming.

Pricing Model Segment Analysis 

On the basis of pricing model, the online live video sports streaming market is segmented into advertising-based and subscription-based. The advertising-based segment is expected to register a robust growth rate during the forecast period due to the free streaming or low-pricing subscription strategy adopted by streaming platforms for enhancing customer retention.

The advertising-based streaming enables the ability to target a specific demographic. Various OTT services can store their user data including gender, age, location, and interests, which can be beneficial for target group advertising.

The subscription-based segment is anticipated to expand at a significant growth rate, owing to the great balance of price versus value. The subscription-based model helps users to subscribe live streaming services for a specific period of time with specific preferences. This subscription-based plan is more flexible to stream the content.

The content streaming services are more popular among subscription-based OTT businesses including Netflix and Amazon Prime Video, Disney+, ESPN+ and HBO Max. The subscription model allows brands to build recurring relationships with customers.

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Platform Segment Analysis 

On the basis of platform, the market is segmented into app-based and web-based. The app-based segment is anticipated to account for a major market share due to for ease and convenience to users while streaming sports events. The popular app platforms such as Google’s Play Store and Apple’s App Store host range of streaming application for users to download them and view various live sporting events worldwide.  

The app-based platform provides high-quality streaming using mobile. They are user-friendly and enable seamless experience to sports fans. Live sports streaming apps capture, record, and stream live match content. YouTube, Sony LIV, Fox Sports, Disney+. Hulu, and ESPN+ are some of popular live sports streaming platform across the world.

Regional Analysis

In terms of region, the global online live video sports streaming market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projection period due to the growing presence of various streaming platforms and rising popularity of various sports leagues.

Several major streaming service providers such as Hulu + Live TV, Netflix, and Amazon Prime have their headquarters and significant operations present in the North America. These platforms have established a strong presence and user base in the region with broadcasting popular sporting events and content on their apps.

North America is the main region that conducts the world’s most popular sports leagues. There are some popular leagues such as National Football League (NFL), Major League Baseball (MLB), and National Basketball Association (NBA).

The market in Asia Pacific is projected to expand rapidly during the forecast period, due to the rising popularity of online streaming and focus on digitization with technological advancements such as cloud computing, Artificial Intelligence (AI), and 5G technologies.

Asia Pacific is a global hub for eSports and gaming with a massive following and fanbase for various sports. This region has a strong affinity for sports such as cricket, football, and basketball.

Emerging economies such as India has a major fanbase for cricket leagues. Indian Premier League (IPL) is the highly popular live streaming sporting tournament in India and globally as well. It occurs every year, and generates large revenue with advertising and subscription strategies for league and team owners.

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