Global Online Language Learning by Cover Page

Online Language Learning Market by Products (Apps, Tutoring, and Software as a Service), Languages (English, French, German, Spanish, Japanese, Korean, Mandarin Chinese, and Arabic), End-users (Individual Learners and Institutional Learners), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030

  • Report ID: ICT-SE-4084
  • Author: Growth Market Reports
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  • No. Of Pages: 194
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The global online language learning market size was valued at USD 14.1 billion in 2021 and is expected to surpass USD 30.3 billion by 2030, expanding at a CAGR of 18.6% during the forecast period, 2022–2030. The growth of the market is attributed to the rising spending on the education sector and high potential for job offerings for candidates having bilingual and multilingual skills.
 


Global Online Language Learning by Summary

Online language learning refers to an active learning process of a language primarily a foreign language using digital platforms. Development of new and innovative virtual technology has accelerated the process of e-learning and is one of the main reasons for the rapid expansion of distant learning courses. The need for a foreign language is widely anticipated as the world economy is expanding rapidly which requires a proper understanding of the cultural diversity of a country or a region at large. As global trade or cross-border trade is reaching every remote place of the globe, the need for a proper communication system emerges as a key factor to connect among diverse communities or ethnic groups living in different parts of the world. For instance, when a company or an organization expands its office locations into new geographies, they have to recruit local employees or those employees who are fluent in the particular language of the place or country to facilitate a proper flow of communication between the organization and the people or consumers of such country. Understanding a language of a particular country becomes a crucial factor for the expansion of a business operation.   

The outbreak of the COVID-19 pandemic had boosted the online language learning process due to the prolonged shutdown of schools and colleges, impacted by the emergency lockdown of governments across countries with a view to curb the virus spread. As per data released by the World Economic Forum, the pandemic had affected over 1.24 billion students globally in 2020 due to sudden closures of educational institutes. This has resulted in a significant rise in demand for e-learning courses and demand for learning foreign languages among students has increased rapidly. The pandemic has offered lucrative opportunities for online language learning service providers to expand their users base globally as they launched several innovative learning methods such as free-subscription mobile apps and others.

Market Trends, Drivers, Restraints, and Opportunities

  • Rapid expansion of industries and rising establishment of main offices or operation base units of several corporate organizations in different countries, impacted by globalization present key factors driving the market.
  • Wide requirement for a strong workforce or employees having multilingual skills in multinational companies (MNCs) is another key driver of the market.
  • Emergence of easy accessibility to online learning platforms, open online tutoring platforms, and increasing students’ interest in distance language learning are likely to propel the market further in the coming years.  
  • Rising spending on consumer electronic items and wide penetration of smart devices such as smartphones and laptops among a large portion of the global population are projected to fuel the market.
  • High price of the online learning courses and issues concerning technical glitches during the online classes act as major restraining factors that can restrict the market growth during the forecast period.
  • Growing investment in the e-learning process and rapid integration of advanced technology such as Artificial Intelligence (AI) in learning platforms are creating immense growth opportunities for the market.

Scope of the Report

The report on the global online language learning market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Online Language Learning Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2021

Historic Data

2019–2020

Forecast Period

2022–2030

Segmentation

Products (Apps, Tutoring, and Software as a Service), Languages (English, French, German, Spanish, Japanese, Korean, Mandarin Chinese, and Arabic), and End-users (Individual Learners and Institutional Learners)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Macmillan Education; Pearson ELT; Berlitz Languages; Duolingo; Wall Street English; Inlingua International; New Oriental; Dexway; Eleutian Technology; SANS Inc.; Live Language; Sanako Corporation; Linguatronics; Houghton Mifflin Harcourt; EF Education First; Babbel; iTutorGroup; Rosetta Stone; Vipkid; and Busuu.

 

Market Segment Insights

Wide establishment of well-developed SaaS platforms fuels the SaaS segment

Based on products, the global online language learning market is divided into apps, tutoring, and Software as a Service (SaaS). The SaaS segment accounted for a major market share in 2021 and is expected to expand at a rapid pace during the forecast period due to wide establishment of well-developed SaaS platforms for online language learning, impacted by its flexible management system. Moreover, it requires less capital expenditure for the implementation of the service, which further boosts the segment. On the other hand, the apps segment is projected to exhibit a high CAGR during the forecast period owing to the availability of free mobile apps for learning a language. Rapid development of new language learning apps for smartphone and laptop users is further likely to propel the segment in the coming years.  

Searching for better job opportunities propels the individual learners segment

In terms of end-users, the market is segmented into individual learners and institutional learners. The individual learners segment is anticipated to register a considerable CAGR during the forecast period owing to rising use of electronic devices such as smartphones, increasing access to the Internet, and growing interest to learn different languages among individuals for better job opportunities in MNCs and other corporate organizations.  Moreover, wide availability of low-cost learning courses for individuals through distant learning presents another key factor boosting the segment.

Expansion of Japan-based MNCs worldwide drives the Japanese segment

On the basis of languages, the global online language learning market is segregated into English, French, German, Spanish, Japanese, Korean, Mandarin Chinese, and Arabic. The English segment held a dominant market share in 2021 and the trend is projected to continue in the coming years owing to wide availability of various online platforms for learning English as a foreign language and free mobile apps for learning English. In the corporate world, a candidate having fluent in English has better job opportunities and is highly preferred by organizations particularly based in developing countries. However, the Japanese segment is anticipated to account for a major market share during the forecast period owing to the rapid expansion of Japan-based MNCs worldwide and the rising economic development of the country, which propel the demand for candidates having fluent in Japanese.
 


Global Online Language Learning by Languages

Asia Pacific to constitute a key market share

In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is a fast-growing market and constituted a large market share in 2021 owing to high penetration of MNCs, the increasing spending on higher education, and the large presence of distant learning platforms. The regional market is expected to register a robust growth rate during the projected period owing to increasing number of the youth population searching for better job opportunities, rapid expansion of regional-based MNCs, and several governments’ initiatives encouraging digitalized learning programs. Massive geographical expansion of Japan- and South Korea-based MNCs in different locations of the globe and rising growth of tourism in these countries present another key driver of the regional market.  
 


Global Online Language Learning by Regions

Segments

Segments Covered in the Report

The global online language learning market has been segmented on the basis of

Products

  • Apps
  • Tutoring
  • Software as a Service (SaaS)


Languages

  • English
  • French
  • German
  • Spanish
  • Japanese
  • Korean
  • Mandarin Chinese
  • Arabic


End-users

  • Individual Learners
  • Institutional Learners


Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa


Key Players

  • Macmillan Education
  • Pearson ELT
  • Berlitz Languages
  • Duolingo
  • Wall Street English
  • Inlingua International
  • New Oriental
  • Dexway
  • Eleutian Technology
  • SANS Inc.
  • Live Language
  • Sanako Corporation
  • Linguatronics
  • Houghton Mifflin Harcourt
  • EF Education First
  • Babbel
  • iTutorGroup
  • Rosetta Stone
  • Vipkid
  • Busuu

Competitive Landscape

Key players competing in the global online language learning market are Macmillan Education; Pearson ELT; Berlitz Languages; Duolingo; Wall Street English; Inlingua International; New Oriental; Dexway; Eleutian Technology; SANS Inc.; Live Language; Sanako Corporation; Linguatronics; Houghton Mifflin Harcourt; EF Education First; Babbel; iTutorGroup; Rosetta Stone; Vipkid; and Busuu. Some of these players engage in different business development models such as launching attractive learning courses and innovative learning schemes to expand their market share and consumer base globally. For instance,

  • Considering the harsh impact on the education system worldwide, Babbel announced in March 2020 that it would open up various free classes for a dozen of languages for students. It offered 3 months of free classes for the students or learners in its core markets including France, Spain, Germany, Poland, Canada, and the US. 
  • In March 2020, Sanako Corporation launched a new free subscription learning model to Sanako Connect that provided a platform for language classrooms for students. Students were allowed to access classroom sessions using Sanako Connect from their electronic devices such as laptops or tablets.
 
Global Online Language Learning by Key Players
 
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Online Language Learning Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Online Language Learning Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Online Language Learning Market - Supply Chain
  4.5. Global Online Language Learning Market Forecast
     4.5.1. Online Language Learning Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Online Language Learning Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Online Language Learning Market Absolute $ Opportunity
5. Global Online Language Learning Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Online Language Learning Market Size and Volume Forecast by Types
     5.3.1. Apps
     5.3.2. Tutoring
     5.3.3. Software as a Service (SaaS)
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Online Language Learning Market Analysis and Forecast by End Users
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by End Users
     6.2.2. Y-o-Y Growth Projections by End Users
  6.3. Online Language Learning Market Size and Volume Forecast by End Users
     6.3.1. Individual Learners
     6.3.2. Institutional Learners
  6.4. Absolute $ Opportunity Assessment by End Users
  6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Online Language Learning Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. Online Language Learning Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global Online Language Learning Demand Share Forecast, 2019-2026
8. North America Online Language Learning Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America Online Language Learning Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America Online Language Learning Market Size and Volume Forecast by Types
     8.4.1. Apps
     8.4.2. Tutoring
     8.4.3. Software as a Service (SaaS)
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America Online Language Learning Market Size and Volume Forecast by End Users
     8.7.1. Individual Learners
     8.7.2. Institutional Learners
  8.8. Basis Point Share (BPS) Analysis by End Users
  8.9. Y-o-Y Growth Projections by End Users
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America Online Language Learning Demand Share Forecast, 2019-2026
9. Latin America Online Language Learning Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America Online Language Learning Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America Online Language Learning Market Size and Volume Forecast by Types
     9.4.1. Apps
     9.4.2. Tutoring
     9.4.3. Software as a Service (SaaS)
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America Online Language Learning Market Size and Volume Forecast by End Users
     9.7.1. Individual Learners
     9.7.2. Institutional Learners
  9.8. Basis Point Share (BPS) Analysis by End Users
  9.9. Y-o-Y Growth Projections by End Users
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America Online Language Learning Demand Share Forecast, 2019-2026
10. Europe Online Language Learning Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe Online Language Learning Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe Online Language Learning Market Size and Volume Forecast by Types
     10.4.1. Apps
     10.4.2. Tutoring
     10.4.3. Software as a Service (SaaS)
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe Online Language Learning Market Size and Volume Forecast by End Users
     10.7.1. Individual Learners
     10.7.2. Institutional Learners
  10.8. Basis Point Share (BPS) Analysis by End Users
  10.9. Y-o-Y Growth Projections by End Users
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe Online Language Learning Demand Share Forecast, 2019-2026
11. Asia Pacific Online Language Learning Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific Online Language Learning Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific Online Language Learning Market Size and Volume Forecast by Types
     11.4.1. Apps
     11.4.2. Tutoring
     11.4.3. Software as a Service (SaaS)
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific Online Language Learning Market Size and Volume Forecast by End Users
     11.7.1. Individual Learners
     11.7.2. Institutional Learners
  11.8. Basis Point Share (BPS) Analysis by End Users
  11.9. Y-o-Y Growth Projections by End Users
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific Online Language Learning Demand Share Forecast, 2019-2026
12. Middle East & Africa Online Language Learning Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa Online Language Learning Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa Online Language Learning Market Size and Volume Forecast by Types
     12.4.1. Apps
     12.4.2. Tutoring
     12.4.3. Software as a Service (SaaS)
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa Online Language Learning Market Size and Volume Forecast by End Users
     12.7.1. Individual Learners
     12.7.2. Institutional Learners
  12.8. Basis Point Share (BPS) Analysis by End Users
  12.9. Y-o-Y Growth Projections by End Users
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa Online Language Learning Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global Online Language Learning Market: Market Share Analysis
  13.2. Online Language Learning Distributors and Customers
  13.3. Online Language Learning Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Macmillan Education
     13.4.2. Pearson ELT
     13.4.3. Berlitz Languages
     13.4.4. Duolingo
     13.4.5. Wall Street English
     13.4.6. Inlingua International
     13.4.7. New Oriental
     13.4.8. Dexway
     13.4.9.

Segments Covered in the Report

The global online language learning market has been segmented on the basis of

Products

  • Apps
  • Tutoring
  • Software as a Service (SaaS)


Languages

  • English
  • French
  • German
  • Spanish
  • Japanese
  • Korean
  • Mandarin Chinese
  • Arabic


End-users

  • Individual Learners
  • Institutional Learners


Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa


Key Players

  • Macmillan Education
  • Pearson ELT
  • Berlitz Languages
  • Duolingo
  • Wall Street English
  • Inlingua International
  • New Oriental
  • Dexway
  • Eleutian Technology
  • SANS Inc.
  • Live Language
  • Sanako Corporation
  • Linguatronics
  • Houghton Mifflin Harcourt
  • EF Education First
  • Babbel
  • iTutorGroup
  • Rosetta Stone
  • Vipkid
  • Busuu

Key players competing in the global online language learning market are Macmillan Education; Pearson ELT; Berlitz Languages; Duolingo; Wall Street English; Inlingua International; New Oriental; Dexway; Eleutian Technology; SANS Inc.; Live Language; Sanako Corporation; Linguatronics; Houghton Mifflin Harcourt; EF Education First; Babbel; iTutorGroup; Rosetta Stone; Vipkid; and Busuu. Some of these players engage in different business development models such as launching attractive learning courses and innovative learning schemes to expand their market share and consumer base globally. For instance,

  • Considering the harsh impact on the education system worldwide, Babbel announced in March 2020 that it would open up various free classes for a dozen of languages for students. It offered 3 months of free classes for the students or learners in its core markets including France, Spain, Germany, Poland, Canada, and the US. 
  • In March 2020, Sanako Corporation launched a new free subscription learning model to Sanako Connect that provided a platform for language classrooms for students. Students were allowed to access classroom sessions using Sanako Connect from their electronic devices such as laptops or tablets.
 
Global Online Language Learning by Key Players
 

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FAQ Section

Some frequently asked quetions about this report!

The global online language learning market size was valued at USD 14.1 billion in 2021 and is expected to surpass USD 30.3 billion by 2030.

The SaaS segment accounted for a major market share in 2021 and is expected to expand at a rapid pace during the forecast period.

Key drivers of the market include rising spending on the education sector and high potential for job offerings for candidates having bilingual and multilingual skills.

Asia Pacific is a fast-growing market and constituted a large market share in 2021 owing to high penetration of MNCs, the increasing spending on higher education, and large presence of distant learning platforms.

Key players are Macmillan Education; Pearson ELT; Berlitz Languages; Duolingo; Wall Street English; Inlingua International; New Oriental; Dexway; Eleutian Technology; SANS Inc.; Live Language; Sanako Corporation; Linguatronics; Houghton Mifflin Harcourt; EF Education First; Babbel; iTutorGroup; Rosetta Stone; Vipkid; and Busuu.