Online Language Learning Market Trends, Industry & Size 2031
Online Language Learning Market Trends, Industry & Size 2031
Segments - Online Language Learning Market by Products (Apps, Tutoring, and Software as a Service), Languages (English, French, German, Spanish, Japanese, Korean, Mandarin Chinese, and Arabic), End-users (Individual Learners and Institutional Learners), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
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| Report ID :ICT-SE-4084
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| 194 Pages
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Report Description
The global online language learning market size was USD 16.72 Billion in 2022 and is likely to reach USD 77.62 Billion by 2031, expanding at a CAGR of 18.6% during 2023–2031.The growth of the market is attributed to the rising spending on the education sector and high potential for job offerings for candidates having bilingual and multilingual skills.
Online language learning refers to an active learning process of a language primarily a foreign language using digital platforms. Development of new and innovative virtual technology has accelerated the process of e-learning and is one of the main reasons for the rapid expansion of distant learning courses. The need for a foreign language is widely anticipated as the world economy is expanding rapidly which requires a proper understanding of the cultural diversity of a country or a region at large. As global trade or cross-border trade is reaching every remote place of the globe, the need for a proper communication system emerges as a key factor to connect among diverse communities or ethnic groups living in different parts of the world. For instance, when a company or an organization expands its office locations into new geographies, they have to recruit local employees or those employees who are fluent in the particular language of the place or country to facilitate a proper flow of communication between the organization and the people or consumers of such country. Understanding a language of a particular country becomes a crucial factor for the expansion of a business operation.
The outbreak of the COVID-19 pandemic had boosted the online language learning process due to the prolonged shutdown of schools and colleges, impacted by the emergency lockdown of governments across countries with a view to curb the virus spread. As per data released by the World Economic Forum, the pandemic had affected over 1.24 billion students globally in 2020 due to sudden closures of educational institutes. This has resulted in a significant rise in demand for e-learning courses and demand for learning foreign languages among students has increased rapidly. The pandemic has offered lucrative opportunities for online language learning service providers to expand their users base globally as they launched several innovative learning methods such as free-subscription mobile apps and others.
Market Trends, Drivers, Restraints, and Opportunities
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Rapid expansion of industries and rising establishment of main offices or operation base units of several corporate organizations in different countries, impacted by globalization present key factors driving the market.
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Wide requirement for a strong workforce or employees having multilingual skills in multinational companies (MNCs) is another key driver of the market.
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Emergence of easy accessibility to online learning platforms, open online tutoring platforms, and increasing students’ interest in distance language learning are likely to propel the market further in the coming years.
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Rising spending on consumer electronic items and wide penetration of smart devices such as smartphones and laptops among a large portion of the global population are projected to fuel the market.
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High price of the online learning courses and issues concerning technical glitches during the online classes act as major restraining factors that can restrict the market growth during the forecast period.
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Growing investment in the e-learning process and rapid integration of advanced technology such as Artificial Intelligence (AI) in learning platforms are creating immense growth opportunities for the market.
Scope of the Report
The report on the global online language learning market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Online Language Learning Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2022 |
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Historic Data |
2016–2021 |
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Forecast Period |
2023–2031 |
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Segmentation |
Products (Apps, Tutoring, and Software as a Service), Languages (English, French, German, Spanish, Japanese, Korean, Mandarin Chinese, and Arabic), and End-users (Individual Learners and Institutional Learners) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Macmillan Education; Pearson ELT; Berlitz Languages; Duolingo; Wall Street English; Inlingua International; New Oriental; Dexway; Eleutian Technology; SANS Inc.; Live Language; Sanako Corporation; Linguatronics; Houghton Mifflin Harcourt; EF Education First; Babbel; iTutorGroup; Rosetta Stone; Vipkid; and Busuu. |
Market Segment Insights
Wide establishment of well-developed SaaS platforms fuels the SaaS segment
Based on products, the global online language learning market is divided into apps, tutoring, and Software as a Service (SaaS). The SaaS segment accounted for a major market share in 2021 and is expected to expand at a rapid pace during the forecast period due to wide establishment of well-developed SaaS platforms for online language learning, impacted by its flexible management system. Moreover, it requires less capital expenditure for the implementation of the service, which further boosts the segment. On the other hand, the apps segment is projected to exhibit a high CAGR during the forecast period owing to the availability of free mobile apps for learning a language. Rapid development of new language learning apps for smartphone and laptop users is further likely to propel the segment in the coming years.
Searching for better job opportunities propels the individual learners segment
In terms of end-users, the market is segmented into individual learners and institutional learners. The individual learners segment is anticipated to register a considerable CAGR during the forecast period owing to rising use of electronic devices such as smartphones, increasing access to the Internet, and growing interest to learn different languages among individuals for better job opportunities in MNCs and other corporate organizations. Moreover, wide availability of low-cost learning courses for individuals through distant learning presents another key factor boosting the segment.
Expansion of Japan-based MNCs worldwide drives the Japanese segment
On the basis of languages, the global online language learning market is segregated into English, French, German, Spanish, Japanese, Korean, Mandarin Chinese, and Arabic. The English segment held a dominant market share in 2021 and the trend is projected to continue in the coming years owing to wide availability of various online platforms for learning English as a foreign language and free mobile apps for learning English. In the corporate world, a candidate having fluent in English has better job opportunities and is highly preferred by organizations particularly based in developing countries. However, the Japanese segment is anticipated to account for a major market share during the forecast period owing to the rapid expansion of Japan-based MNCs worldwide and the rising economic development of the country, which propel the demand for candidates having fluent in Japanese.
Asia Pacific to constitute a key market share
In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is a fast-growing market and constituted a large market share in 2021 owing to high penetration of MNCs, the increasing spending on higher education, and the large presence of distant learning platforms. The regional market is expected to register a robust growth rate during the projected period owing to increasing number of the youth population searching for better job opportunities, rapid expansion of regional-based MNCs, and several governments’ initiatives encouraging digitalized learning programs. Massive geographical expansion of Japan- and South Korea-based MNCs in different locations of the globe and rising growth of tourism in these countries present another key driver of the regional market.
Segments
The global online language learning market has been segmented on the basis of
Products
- Apps
- Tutoring
- Software as a Service (SaaS)
Languages
- English
- French
- German
- Spanish
- Japanese
- Korean
- Mandarin Chinese
- Arabic
End-users
- Individual Learners
- Institutional Learners
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Macmillan Education
- Pearson ELT
- Berlitz Languages
- Duolingo
- Wall Street English
- Inlingua International
- New Oriental
- Dexway
- Eleutian Technology
- SANS Inc.
- Live Language
- Sanako Corporation
- Linguatronics
- Houghton Mifflin Harcourt
- EF Education First
- Babbel
- iTutorGroup
- Rosetta Stone
- Vipkid
- Busuu
Competitive Landscape
Key players competing in the global online language learning market are Macmillan Education; Pearson ELT; Berlitz Languages; Duolingo; Wall Street English; Inlingua International; New Oriental; Dexway; Eleutian Technology; SANS Inc.; Live Language; Sanako Corporation; Linguatronics; Houghton Mifflin Harcourt; EF Education First; Babbel; iTutorGroup; Rosetta Stone; Vipkid; and Busuu. Some of these players engage in different business development models such as launching attractive learning courses and innovative learning schemes to expand their market share and consumer base globally. For instance,
- Considering the harsh impact on the education system worldwide, Babbel announced in March 2020 that it would open up various free classes for a dozen of languages for students. It offered 3 months of free classes for the students or learners in its core markets including France, Spain, Germany, Poland, Canada, and the US.
- In March 2020, Sanako Corporation launched a new free subscription learning model to Sanako Connect that provided a platform for language classrooms for students. Students were allowed to access classroom sessions using Sanako Connect from their electronic devices such as laptops or tablets.
Frequently Asked Questions
Key players are Macmillan Education; Pearson ELT; Berlitz Languages; Duolingo; Wall Street English; Inlingua International; New Oriental; Dexway; Eleutian Technology; SANS Inc.; Live Language; Sanako Corporation; Linguatronics; Houghton Mifflin Harcourt; EF Education First; Babbel; iTutorGroup; Rosetta Stone; Vipkid; and Busuu.
Asia Pacific is a fast-growing market and constituted a large market share in 2021 owing to high penetration of MNCs, the increasing spending on higher education, and large presence of distant learning platforms.
The SaaS segment accounted for a major market share in 2021 and is expected to expand at a rapid pace during the forecast period.
Key drivers of the market include rising spending on the education sector and high potential for job offerings for candidates having bilingual and multilingual skills.
The global online language learning market size was valued at USD 14.1 billion in 2021 and is expected to surpass USD 30.3 billion by 2030.
Table Of Content
1. Executive Summary2. Assumptions and Acronyms Used
3. Research Methodology
4. Online Language Learning Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Online Language Learning Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Online Language Learning Market - Supply Chain
4.5. Global Online Language Learning Market Forecast
4.5.1. Online Language Learning Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Online Language Learning Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Online Language Learning Market Absolute $ Opportunity
5. Global Online Language Learning Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Online Language Learning Market Size and Volume Forecast by Types
5.3.1. Apps
5.3.2. Tutoring
5.3.3. Software as a Service (SaaS)
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Online Language Learning Market Analysis and Forecast by End Users
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by End Users
6.2.2. Y-o-Y Growth Projections by End Users
6.3. Online Language Learning Market Size and Volume Forecast by End Users
6.3.1. Individual Learners
6.3.2. Institutional Learners
6.4. Absolute $ Opportunity Assessment by End Users
6.5. Market Attractiveness/Growth Potential Analysis by End Users
7. Global Online Language Learning Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Online Language Learning Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Online Language Learning Demand Share Forecast, 2019-2026
8. North America Online Language Learning Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Online Language Learning Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Online Language Learning Market Size and Volume Forecast by Types
8.4.1. Apps
8.4.2. Tutoring
8.4.3. Software as a Service (SaaS)
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. North America Online Language Learning Market Size and Volume Forecast by End Users
8.7.1. Individual Learners
8.7.2. Institutional Learners
8.8. Basis Point Share (BPS) Analysis by End Users
8.9. Y-o-Y Growth Projections by End Users
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Online Language Learning Demand Share Forecast, 2019-2026
9. Latin America Online Language Learning Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Online Language Learning Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Online Language Learning Market Size and Volume Forecast by Types
9.4.1. Apps
9.4.2. Tutoring
9.4.3. Software as a Service (SaaS)
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Latin America Online Language Learning Market Size and Volume Forecast by End Users
9.7.1. Individual Learners
9.7.2. Institutional Learners
9.8. Basis Point Share (BPS) Analysis by End Users
9.9. Y-o-Y Growth Projections by End Users
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Online Language Learning Demand Share Forecast, 2019-2026
10. Europe Online Language Learning Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Online Language Learning Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Online Language Learning Market Size and Volume Forecast by Types
10.4.1. Apps
10.4.2. Tutoring
10.4.3. Software as a Service (SaaS)
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Europe Online Language Learning Market Size and Volume Forecast by End Users
10.7.1. Individual Learners
10.7.2. Institutional Learners
10.8. Basis Point Share (BPS) Analysis by End Users
10.9. Y-o-Y Growth Projections by End Users
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Online Language Learning Demand Share Forecast, 2019-2026
11. Asia Pacific Online Language Learning Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Online Language Learning Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Online Language Learning Market Size and Volume Forecast by Types
11.4.1. Apps
11.4.2. Tutoring
11.4.3. Software as a Service (SaaS)
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Asia Pacific Online Language Learning Market Size and Volume Forecast by End Users
11.7.1. Individual Learners
11.7.2. Institutional Learners
11.8. Basis Point Share (BPS) Analysis by End Users
11.9. Y-o-Y Growth Projections by End Users
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Online Language Learning Demand Share Forecast, 2019-2026
12. Middle East & Africa Online Language Learning Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Online Language Learning Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Online Language Learning Market Size and Volume Forecast by Types
12.4.1. Apps
12.4.2. Tutoring
12.4.3. Software as a Service (SaaS)
12.5. Basis Point Share (BPS) Analysis by Types
12.6. Y-o-Y Growth Projections by Types
12.7. Middle East & Africa Online Language Learning Market Size and Volume Forecast by End Users
12.7.1. Individual Learners
12.7.2. Institutional Learners
12.8. Basis Point Share (BPS) Analysis by End Users
12.9. Y-o-Y Growth Projections by End Users
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Online Language Learning Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Online Language Learning Market: Market Share Analysis
13.2. Online Language Learning Distributors and Customers
13.3. Online Language Learning Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
13.4.1. Macmillan Education
13.4.2. Pearson ELT
13.4.3. Berlitz Languages
13.4.4. Duolingo
13.4.5. Wall Street English
13.4.6. Inlingua International
13.4.7. New Oriental
13.4.8. Dexway
Methodology
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