Segments - Global K12 Online Education Market by Components (Solutions [Mobility, Disruptive Technologies, Cloud Computing, Big Data & Analytics, and social media] and Services), End-users (Academic and Higher Education), Deployment Modes (Cloud-based and On-premise), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global K12 online education market size was USD 121.82 Billion in 2022 and is likely to reach USD 528.09 Billion by 2031, expanding at a CAGR of 17.7% during 2023–2031. K12 education refers to a new education technology that utilizes online platforms to keep a score of the students about their achievements, improvements, and problem solving abilities.
Game mechanics such as points, leadership boards, and badges are generated to get learners involved and to facilitate students to learn at their own pace. The K12 education course materials target students from kindergarten to class 12, thus providing education till their high school. This new learning technology is an alternative to traditional school that provides learners with a virtual school, with flexible hours and online teaching support.
Adoption of digital learning and enhancement of learning activities to ensure proper development of the students primarily drives the market.
Ease of accessibility and lower infrastructural costs of the online educational portals have also positively impacted the market.
COVID-19 resulted in global lockdowns of schools, colleges, and universities. This paved the way for online educational courses, including K12, thereby propelling the market.
User customization, augmented storage space, and quicker deployment are a few factors that have surged the demand for K12 online education.
Lack of skilled teaching staff and instructors is a key challenge that can hinder the market growth during the forecast period.
Innovations in technology such as e-learning tools, virtual communication, and delivery methods are expected to provide lucrative opportunities for the market in the coming years.
The report on the global K12 online education market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Attributes |
Details |
Report Title |
K12 Online Education Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016 & 2021 |
Forecast Period |
2023–2031 |
Segmentation |
Components (Solutions [Mobility, Disruptive Technologies, Cloud Computing, Big Data & Analytics, and social media] and Services), End-users (Academic and Higher Education), Deployment Modes (Cloud-based and On-premise) |
Regional Scope |
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa |
Report Coverage |
Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast |
Key Players Covered in the Report |
K12 Inc.; Pearson; White Hat Management; Georg von Holtzbrinck GmbH & Co.; Bettermarks; Scoyo; Languagenut; Beness Holding. Inc; and New Oriental Education & Technology |
Based on components, the global K12 online education market is bifurcated into solution and services. The solution segment is further categorized as mobility, disruptive technologies, cloud computing, big data analysis, and social media. The solution segment is expected to hold a major share of the market during the forecast period owing to rising adoption of big data analysis and online e-learning platforms.
Big data solutions allow the teaching staff to understand the reception of the information by the students and determine the best-case scenario to teach the students through a virtual platform. It also enables the e-learning professionals with an analysis of learning modules that are frequently visited by students and other users. Effective learning strategies, goals and patterns can be analyzed through big data, thereby driving the solutions segment.
On the basis of end-users, the market is segmented into academic and higher education. The academic segment held significant market share in 2020 and is projected to grow at a rapid rate during the forecast period. Rising adoption of digital e-learning platforms across schools and surge in online education services provided to students including kindergarten presents a key driver of the segment.
Whereas, the higher education segment is projected to account for a key market share in the coming years owing to rising demand for virtual e-learning services after class 12. Higher education involves specialization in certain subjects, according to the choice of the user. Skilled professionals are available on the virtual platforms to aid the students and facilitate proper learning.
Based on deployment modes, the global K12 online education market is bifurcated into cloud-based and on-premise. The cloud segment accounted for a large revenue share of the market in 2020 and is expected to dominate the market in the coming years owing to developments in the cloud-based IT sector. Information stored on clouds is flexible and has proprietary rights, which are limited to certain users.
The delivery of hosted services using the Internet through one or more hosting models is known as cloud-based deployment. Adoption of new digital models for the purpose of virtual learning primarily drives the cloud segment.
In terms of regions, the market is categorized as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is projected to constitute large global market in the coming years due to rise in technological developments and the presence of a high consumer base, which has resulted in the emergence of various players in the region.
Growing adoption of cloud-based technology for the purpose of e-learning has positively impacted the market. On the other hand, the North America market is expected to witness robust growth during the forecast period owing to rising IT hubs and the development of new and advanced digital technology to support the K12 online education market.
Key players in the global K12 online education market include K12 Inc.; Pearson; White Hat Management; Georg von Holtzbrinck GmbH & Co.; Bettermarks; Scoyo; Languagenut; Beness Holding. Inc; and New Oriental Education & Technology. These players have widely engaged in various business development strategies including mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence and expand their consumer base globally.