The global e-learning services market size is estimated to expand at a significant CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the increasing demand for technology-based e-learning solutions, cloud-based learning, usage of augmented reality/virtual reality, and gamification into learning platforms.
E-learning refers to a learning system based on teaching technique with the help of electronic devices. The key components of e-learning are the Internet, Internet enabled-computers, and multimedia handsets. It is also termed as an electronic transfer of skills and knowledge to a large number of learners through network at the flexible timings. The introduction of computers was the first phase of this revolution. In the recent times, as a large number of the population get anchored to smartphones, tablets, and computers, e-learning methods have played important role in the classrooms learning. Electronic educational materials such as pen drives, cloud- stored files, and drives are now replacing traditional books and hard copies for learning purposes.
E-learning programs have certain advantages over traditional learning methods as the system can minimize training costs depending on the overall curriculum. Factors such as off shoring, model delivery, and content selection associated with e-learning management systems are major aspects for the market growth. This is one of the major factors why e- learnings platforms are replacing the traditional method of education over the years. As per IBM analysis, companies using e-Learning technology and techniques have the potential to increase productivity by up to 50% that for every USD 1 spent, a corporation can expect to receive USD 30 in productivity.
The COVID-19 pandemic outbreak has shut the offline learning process of schools, colleges, and other educational institution worldwide. Given the current scenario, e-learning platforms have come to play an important role for learning and teaching methods. As a result, the demand for online learning is increasing significantly as schools and universities started adopting interactive video conferencing tools, classroom training, and e-learning solutions to improve the learning experience of students. Video conferencing applications such as Cisco Webex, Microsoft Teams, Google Meet, and Zoom have reported a surge in their revenue share at an impressive rate. For example, Google Meet has been adopted significantly by nearly 100 million users in a day accessing the platform in 2020.
Market Trends, Drivers, Restraints, and Opportunities
- Ongoing innovation and development of e-learning devices as well as rapid demand for online learning platforms are anticipated to propel the market growth.
- Rising investment on learning & development programs by educational institutions and corporates is expected to boost the market growth in the coming years.
- Introduction of cost-effective e-learning solutions such as freemium & short-term subscription pricing is fueling the market growth during the forecast period.
- Expensive devices to access e-learning courses and weak network infrastructure are expected to hamper the market growth.
- Government initiatives to promote e-learning services in different educational institution during COVID-19 pandemic is a great opportunity to boost the market.
Scope of the Report
The report on the global e-learning services market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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E-learning Services Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2020
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Historic Data
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2018–2019
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Forecast Period
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2021–2028
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Segmentation
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Technology (Digital Learning Device, Mobile Learning, Training Management System, Learning Management System, and E-learning IT Infrastructure)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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CERTPOINT Systems Inc.; Aptara, Inc.; Adobe Systems Inc.; Allen Interactions Inc.; Apollo Education Group; Articulate Global, Inc.; Cisco Systems, Inc.; Citrix Education Inc.; D2L Corporation; Intuition Publishing; City & Guilds Group; Cornerstone OnDemand, Inc.; Kallidus Ltd.; Learning Pool; Skillsoft; Meridian Knowledge Solutions; Microsoft Corporation; Oracle Corporation; Saba Software; and SAP SE
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Market Segment Insights
Mobile Learning segment is projected to expand at a considerable CAGR
On the basis of technology, the global e-learning services market is segmented into digital learning device, mobile learning, training management system, learning management system, and e-learning it infrastructure. The mobile learning segment is projected to expand at considerable CAGR during the forecast period. The segment growth is attributed to the technologically easy content access and delivery to students in comparison to the hard copy of books and course materials. According to an IBM India poll of CIOs, CMOs, CTOs, and other decision-makers from various industries, approximately 57% of businesses are expected to invest in Bring Your Own Device and mobile technology. In comparison, nearly 67% of corporations have showed interest in owning this technology, indicating that mobile learning is becoming more popular in the corporate sector.
North America is anticipated to constitute a key market share
In terms of regions, the global e-learning services market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to constitute a key market share during the forecast period due to increasing demand for e-learning solutions in the region by various educational institute and corporates. Moreover, the early adoption of technology due to its origin and robust internet infrastructure along with the easy & affordable access to suitable electronic devices are attributing to the growth of the market in the region. The presence of major players competing in the region along with the rising awareness among the students about the e-learning platform from an initial stage is also boosting the regional market value.
On the other hand, the market of Asia Pacific is estimated to grow at a considerable rate during the forecast period. The faster development in the emerging economies of the region in terms of network infrastructure, usage and demand of smartphones, affordable data packs, and increasing awareness related to the e-learning platforms are some of the market factors pushing the growth of the regional market. Furthermore, the regional market expansion is also due to the increasing number of ed-tech startups providing e-learning platforms for students, working professionals, housewives, and people seeking a platform to learn certain skills. Jio Platforms and Byju's e-learning are the two businesses featured in Time Magazine's first-ever list in 2021.
Segments
Segments Covered in the Report
The global e-learning services market has been segmented on the basis of
Technology
- Digital Learning Device
- Mobile learning
- Training Management System
- Learning Management System
- E-learning IT Infrastructure
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- CERTPOINT Systems Inc.
- Aptara, Inc.
- Adobe Systems Inc.
- Allen Interactions Inc.
- Apollo Education Group
- Articulate Global, Inc.
- Cisco Systems, Inc.
- Citrix Education Inc.
- D2L Corporation
- Intuition Publishing
- City & Guilds Group
- Cornerstone OnDemand, Inc.
- Kallidus Ltd.
- Learning Pool
- Skillsoft
- Meridian Knowledge Solutions
- Microsoft Corporation
- Oracle Corporation
- Saba Software
- SAP SE
Competitive Landscape
List of key players competing in the global e-learning services market are CERTPOINT Systems Inc.; Aptara, Inc.; Adobe Systems Inc.; Allen Interactions Inc.; Apollo Education Group; Articulate Global, Inc.; Cisco Systems, Inc.; Citrix Education Inc.; D2L Corporation; Intuition Publishing; City & Guilds Group; Cornerstone OnDemand, Inc.; Kallidus Ltd.; Learning Pool; Skillsoft; Meridian Knowledge Solutions; Microsoft Corporation; Oracle Corporation; Saba Software; and SAP SE.
E-learning companies are offering dynamic & customizable platforms for instructors to customize content as per the end-user requirements. These industry experts are implementing marketing strategies such as free subscription plan & short- term subscription plan, new product innovation, merger & acquisition, collaborations, and partnerships to sustain their revenue share in the market.
One key development in the market was Byju's plan to raise approximately USD 150 million funding from the Swiss bank, UBS Group AG in 2021 and the move could upscale the company's market capitalization up to USD 16.49 billion. Another B2B Ed-tech start up, LEAD School has generated USD 30 million in its Series D round of funding led by US-based Ed-tech investor GSV Ventures. The fundraising was projected for LEAD School to expand its business operations across regions.
In May 2020, Promethean, a multinational ed- tech company, has added new features to its ActivPanel Elements Series to alleviate the burdens of both instructors and IT administrators by integrating with cloud storage accounts such as Google Drive and Microsoft OneDrive. This was a major strategic move for the ed-tech company to provide easy accessibility and storage of content during the learning process. In the same month, Data Society has entered into a partnership with Skillsoft to deliver its Data Science Bootcamp on Percipio, Skillsoft's intelligent learning experience platform. The Bootcamp was led by instructors from Data Society, which performed over 3,000 hours of training with customers such as US Department of State, NASA, and Discover. Additionally, the Data Society is also available to any interested student at no cost.
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